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千元豆”激战带动奶茶店“爆单
Zheng Quan Ri Bao Wang· 2026-02-06 12:06
Group 1 - Alibaba's Qianwen launched a "30 billion yuan free tea" campaign during the Spring Festival, leading to a surge in orders at tea shops across multiple regions [1] - The campaign generated over 10 million orders within 9 hours of its launch, and Qianwen topped the Apple App Store free chart, indicating a significant user engagement [1] - The scale of investment in this Spring Festival marketing battle is unprecedented, with Alibaba investing 30 billion yuan, Tencent 10 billion yuan, and ByteDance partnering with CCTV for the Spring Festival Gala [1] Group 2 - Analysts note that major companies are adopting differentiated investment strategies: Baidu focuses on "search + AI," Tencent leverages social features with "red packets + viral growth," Alibaba emphasizes "AI + consumption," and ByteDance uses entertainment to enhance penetration [2] - The Qianwen project team aims to cultivate user habits of seeking AI assistance in daily life, promoting the integration of AI into various aspects of living and shopping [2] - Citigroup's report highlights that the essence of the Spring Festival red packets is to create a mandatory user path for AI usage, streamlining the consumer experience from decision-making to service fulfillment [3] Group 3 - Alibaba's Qianwen plans to enhance its model's thinking and execution capabilities while deepening integration with Alibaba's ecosystem over the next six months [3] - Despite challenges in user retention and uncertain return on investment, AI is viewed as crucial for reshaping the competitive landscape and controlling the next generation of traffic distribution [3] - The competition among Alibaba, Tencent, Baidu, and ByteDance is not just a marketing battle for the Spring Festival but a critical struggle for future ecological influence [3]
千问请喝奶茶的免费效应下,Agent会迎来爆发吗?
3 6 Ke· 2026-02-06 11:43
这个春节,更像是为AI专设的。 除了腾讯、百度发起的红包大战,今天开始,阿里投入30亿,在千问APP开启春节大免单的活动,也正 式拉开序幕。 第一波为期7天,全民人均一个AI小助理,一句话点外卖、喝奶茶咖啡,买年货,25元内无门槛免单。 如果说发红包只是让对AI陌生的用户知道AI的存在,阿里请客这一招,则是在近距离教育用户,怎样 向AI发起指令,AI如何理解人的意图,以及AI最终执行。 就在千问新春活动发起前夕,马云现身阿里总部,且位于千问项目组区域,据说是慰问慰问千问春节项 目组。继淘宝闪购之后,这是马云亲自过问关心的第二个阿里战略级项目,可见意义非凡。 尽管这是AIAgent第一次如此大规模被广泛认知,但是并没有创造新的人与服务的连接。或者说,是在 已有服务里,更智能而已。 Agent走入现实 对AI提出指令,它就能自主拆解任务,并且帮你执行完成。过去,这是电影里才有的情节,就像蝙蝠 侠的中央控制系统一样令人向往。而现在,AI Agent正在让这一切走入现实。 今天一早,阿里千问上线「春节30亿免单」,发放奶茶免单卡:不需要在不同的app来回切换,不需要 输入地址,不需要查攻略。只需要打开千问「任务助理」 ...
震荡下跌,港股三大指数全绿,科网巨头齐跌!汽车股爆发,蔚来涨近7%,理想、小米、比亚迪等齐涨
Mei Ri Jing Ji Xin Wen· 2026-02-06 11:33
对于近期港股市场的持续调整,机构普遍认为,这主要是技术性回调而非趋势反转。此前市场情绪在短期内过于乐观,叠加外部因素(如美联储主席提名 带来的流动性担忧),引发了获利了结。中期来看,港股的低估值和南向资金的持续流入仍提供了支撑。 券商机构认为,一个显著变化是资金正从近期涨幅较高的科技股,流向防御性更强的板块。例如,消费和红利板块因估值较低、业绩稳定而受到青睐。同 时,受印尼暂停煤炭现货出口等事件驱动,煤炭等资源股也表现强势,显示市场对实物资产和短期催化剂的关注。 编辑|段炼 易启江 校对|金冥羽 汽车股上涨,蔚来涨近7%,零跑汽车涨超5%,理想汽车涨超3%。 蔚来5日发布业绩盈利预告称,基于对公司未经审计合并管理账目及董事会目前可得资料的初步评估,预计公司2025年第四季度将实现经调整经营利润 (非公认会计准则,剔除股权激励费用后的经营利润)约7亿元至12亿元,这是蔚来成立11年来首次实现单季度经调整经营盈利。按公认会计准则计量, 预计同期将实现经营利润约2亿元至7亿元。 后市展望: 2月6日,港股三大指数全线下跌,恒生指数跌1.21%,国企指数跌0.681%,恒生科技指数跌1.109%。 科网股齐跌,阿里巴 ...
淘宝闪购“碰一下开门”服务已覆盖200多城
Bei Ke Cai Jing· 2026-02-06 11:24
新京报讯(记者秦胜南)2月6日,据淘宝闪购消息,"碰一下开门"服务已覆盖全国200多座城市近15000 个小区。同时,这些小区的外卖订单上也有了"碰一下开门"标签,方便骑士接单时就能提前感知,体验 送单新服务。 "进门难、停车难"是外卖最后100米难题,尤其在严格管理、需要登记的小区。"碰一下开门"是淘宝闪 购联合支付宝、社区物业推出的服务,依托数字化能力,打通小区通行权限和实时外卖订单,让骑 士"碰一下"即可完成登记-开门-入园。 "以前如果要登记信息、电话顾客费时又费力,现在碰一下3秒就能进门,不仅省时间,还不用担心个人 信息满天飞。"带着标有"碰一下开门"标签的外卖,城市骑士黄晓琴打开支付宝,碰一下小区门口的智 能贴,门禁即开顺利进入。 据淘宝闪购项目负责人介绍,小区通行权限和订单实时互通,只有当骑士有小区的外卖需要配送时,才 可以通行。真实订单匹配真实骑士的方式,打消了安全顾虑,减少了沟通成本,用户也能更快收到热乎 乎的饭菜。 除"碰一下开门"服务外,淘宝闪购还通过智能柜免费存放、小区外卖接力站等方式,打通外卖"最后100 米",联合多方共同构建骑手友好社区。同时,全行业首创的淘宝闪购骑士AI助手,可 ...
千问APP2月6日午间登顶App Store免费榜,AI应用包揽前三
Xin Lang Cai Jing· 2026-02-06 11:20
【iMobile爱科技资讯】2月6日午间,阿里旗下千问APP成功登顶苹果App Store免费APP榜单第一,腾讯 元宝AI位居第二,字节跳动旗下豆包位列第三,国产AI应用包揽榜单前三,展现出AI赛道的激烈竞争 态势。 | 2 | 川河川川泉 בראות DeepSeek+拍题P图搜索工具,写作 | EE HT | | --- | --- | --- | | | 学习办公对话间答助手 | | | | 豆包 - 字节跳动旗下 AI 助手 | | | 3 | Al 全智能聊天对话问答助手,搜索 | 更新 | | | 启佔翻接滯梧天賜工首 | | | 4 | 抖音精选-看视频 | SHE EW | | | 精选作者贺新春 | | | | | App 内购买 | | | 蚂蚁阿福-蚂蚁旗下 AI 健康 | | | 5 | 助手 | 打开 | | | 健康是福,健康的事就找阿福 | | | | 汽水音乐 - 随时听好歌 | | | 6 | 随时随地,懂你想听 | SHERE BY | | | | App 内购买 | | | 红果短剧 - 海量热门短剧 | | | 7 | 随心着 | | | | 海量高清短剧视频内容,追 ...
马云督战,千问剑指“AI入口”高地
Hua Er Jie Jian Wen· 2026-02-06 10:59
2月4日晚,一位阿里员工在小红书发帖,PO出的抓拍照中,马云在阿里巴巴合伙人邵晓锋的陪同下来到千问项目组办公区。此次视 察正值千问启动30亿元"春节请客计划"前夕。 两天后的2月6日,AI App最大一场红包大战打响,千问推出奶茶免单,一时间流量蜂拥而至,不仅千问App短时间内宕机,活动也导 致骑手单量激增,消费者称配送时间延长,多家奶茶门店疑因爆单而停止接单。 千问崩了,阿里巴巴火了,伴随着"奶茶攻势",AppStore榜首也意料之内地易主了,阿里的千问App当日冲上榜一,几天前撒下10亿 发红包的腾讯元宝,被暂时压到了第二名。 但这还只是开始,阿里千问的这一波拉上了集团内的淘宝闪购、飞猪、大麦、盒马、天猫超市,准备以免单形式,请全国人民春节 狂嗨。这是阿里史上春节活动中投入力度最大的一次。在目前已官宣的互联网大厂AI活动中,千问的投入金额也最高。 为争夺"AI入口"高地,字节、腾讯、阿里、百度这几家定义国内移动互联网格局的巨头们纷纷豪掷千金,都想趁着春节流量高峰再 上演一次"偷袭珍珠港"。阿里的算盘,也是想串联起旗下生态业务,趁撒钱发红包之势,强化千问作为集团超级入口的心智。 但这是资本市场,尤其是海外投 ...
30亿豪掷春节,千问APP 9小时AI下单量突破1000万
Guo Ji Jin Rong Bao· 2026-02-06 10:57
Group 1 - The "Spring Festival 3 Billion Free Order" campaign launched by Qianwen APP, a subsidiary of Alibaba, achieved explosive growth, generating over 10 million AI orders within just 9 hours and receiving more than 30 million "help me buy" commands from users [1] - The campaign has made Qianwen APP the top free app on the Apple App Store, surpassing other applications like Doubao and Yuanbao, driven by the popularity of the event and user experiences shared on social media [1] - The free order card is valid until February 23 and covers various daily consumption categories, including milk tea, meals, and fresh groceries, with integration into offline supermarkets and Hema stores [1] Group 2 - Alibaba has taken the lead in the practical application of AI within its ecosystem, with Qianwen APP integrating with core services like Taobao Flash Purchase, Alipay, and others as early as mid-January [2] - The goal of this integration is to embed AI into users' daily consumption and lifestyle, moving beyond simple conversational interactions that most AI assistants currently offer [2] - The Spring Festival campaign involves participation from Alibaba's entire ecosystem, including Taobao Flash Purchase, Fliggy, Damai, Hema, Tmall Supermarket, and Alipay [2]
阿里AI,重新“冠名”自己先烧30亿
Bei Jing Shang Bao· 2026-02-06 10:37
Group 1 - Alibaba's Qianwen App launched a "30 billion Spring Festival free order" campaign, allowing users to order milk tea for free using AI, resulting in over 1 million orders within 3 hours and topping the App Store charts [1][10] - The company's AI strategy is becoming clearer, focusing on a "golden triangle" of the Tongyi model, Alibaba Cloud, and the PingTouGe chip, with Qianwen App leading the charge [3][20] - The Spring Festival campaign includes a significant 30 billion yuan subsidy, indicating a high-cost marketing strategy aimed at proving AI's commercial value [11][20] Group 2 - Qianwen has integrated with various Alibaba services, enhancing user experience by providing product recommendations linked to Taobao [12] - The competition in the AI space is intensifying, with other companies like Tencent and Baidu also launching significant AI initiatives during the Spring Festival [12][20] - Alibaba's investment in AI infrastructure is projected to increase from 3.8 trillion yuan to 4.8 trillion yuan, reflecting a commitment to long-term AI capabilities [20][21] Group 3 - The company is exploring the potential for independent listing of its semiconductor unit, PingTouGe, which has gained attention for its AI chip developments [19][20] - Alibaba's financial performance shows a mixed picture, with revenue growth in certain sectors but a significant drop in operating profit, raising questions about the sustainability of its AI investments [21][22] - The strategy of investing in AI startups is seen as a way to secure a foothold in the AI ecosystem, ensuring that regardless of which technology path prevails, Alibaba remains a key player [26][27]
微信「大战」BAT:三天三场「封杀」
Di Yi Cai Jing· 2026-02-06 10:36
Core Viewpoint - The competition for user engagement during the Spring Festival has intensified, particularly on WeChat, as major companies like Tencent and Alibaba engage in aggressive marketing strategies, including substantial cash giveaways and promotional activities [1][3]. Group 1: Marketing Strategies - Tencent's "Yuanbao," Alibaba's "Qianwen," and Baidu's "Wenxin" have launched significant promotional campaigns, with Qianwen achieving over 10 million orders during a promotional event [1][3]. - The competition has led to a "carnival" of AI applications dominating the App Store rankings, with Qianwen reaching the top position, followed by Tencent's Yuanbao and Doubao [3][10]. - Companies are investing billions in subsidies and red envelopes to attract users, marking the Spring Festival as a critical period for AI application marketing [3][10]. Group 2: WeChat's Role - WeChat has implemented a "no-mercy" approach by blocking promotional links from competing applications, including its own Yuanbao, which has raised questions about its dual role as both a platform and a competitor [1][4]. - The platform's actions are seen as an effort to maintain user experience and combat excessive marketing tactics that could lead to user annoyance [4][5]. - The blocking of links has created confusion and operational challenges for companies like Qianwen, which faced system overloads and user complaints during peak traffic [6][7]. Group 3: Operational Challenges - Qianwen experienced significant system failures due to high traffic, leading to multiple user complaints about service disruptions and payment issues [6][7]. - The company is urgently working to enhance its system capacity and ensure smooth operations amidst the overwhelming demand for its promotional offerings [8]. - The challenge of coordinating internal resources and managing merchant relationships has become critical for Qianwen as it navigates this competitive landscape [8]. Group 4: Future Considerations - The ongoing competition raises questions about the sustainability of user acquisition strategies based solely on financial incentives, as companies may need to rely more on product quality and user experience to retain customers [15][16]. - The lack of a robust social ecosystem for Qianwen poses a challenge, as it must find ways to expand its user base beyond WeChat's constraints [16]. - Analysts suggest that while marketing can attract users, the long-term success of AI applications will depend on their technological capabilities and user satisfaction [15][16].
瑞银Q4持仓:批量减持明星科技股 “七巨头”仅Meta获增持
美股IPO· 2026-02-06 10:33
Core Insights - UBS reported a total market value of $620 billion in Q4, reflecting a decrease of 5.65% from the previous quarter [3] - The firm made 1,347 new stock purchases and increased holdings in 4,181 stocks, while reducing holdings in 4,520 stocks and completely selling out of 1,188 stocks [3] - The top ten holdings accounted for 14.52% of the total market value [3] Top Holdings - NVIDIA (NVDA.US) is the largest holding with approximately 77.49 million shares valued at $14.45 billion, representing 2.34% of the portfolio, down 11.47% from the previous quarter [1][4] - Microsoft (MSFT.US) ranks second with about 28.04 million shares valued at $13.56 billion, making up 2.20% of the portfolio, a decrease of 7.64% [2][4] - Apple (AAPL.US) is third with around 44.55 million shares valued at $12.11 billion, accounting for 1.96% of the portfolio, down 10.57% [2][4] - Broadcom (AVGO.US) is fourth with approximately 23.77 million shares valued at $8.23 billion, representing 1.33% of the portfolio, an increase of 0.88% [2][4] - Amazon (AMZN.US) is fifth with about 34.61 million shares valued at $7.99 billion, making up 1.30% of the portfolio, down 4.57% [2][4] Notable Changes - UBS reduced its holdings in several tech stocks, including Micron Technology (MU.US) by 16.14%, TSMC (TSM.US) by 15.56%, Oracle (ORCL.US) by 1.91%, AMD (AMD.US) by 24.28%, and Western Digital (WDC.US) by 37.92% [5] - The firm slightly increased its position in Meta (META.US) by 0.85% among the "seven giants" [4] - New positions were established in Total (TTE.US) and increased holdings in Walmart (WMT.US), Alibaba (BABA.US), and Bitcoin holding company Strategy (MSTR.US) [5] Trading Activity - The top five purchases included Microsoft call options, SPDR S&P 500 ETF (SPY.US), MP Materials call options, UBS Group AG, and iShares 7-10 Year Treasury ETF put options [5][6] - The top five sales included SPDR S&P 500 ETF put options, Invesco QQQ Trust put options, iShares iBoxx High Yield Corporate Bond put options, Microsoft, and NVIDIA [5][6]