Core Insights - The article discusses the resurgence of intense competition in the food delivery market in China, reminiscent of the fierce battles from a decade ago, driven by changing strategic goals among major players [4][30][54] - The focus has shifted from merely competing for market share in food delivery to controlling the broader infrastructure of instant delivery services, which encompasses a wider range of products beyond just food [25][28][56] Group 1: Historical Context - The food delivery market in China has evolved significantly over the past decade, with major players like Meituan, Ele.me, and Baidu competing aggressively for user acquisition through subsidies and promotions [2][10][19] - Initial competition was characterized by heavy spending on subsidies to attract users, with Meituan and Ele.me burning billions to establish their market presence [2][3][8] - The market saw a temporary peace as companies shifted focus towards profitability and sustainable growth, moving away from the "burn money" model [3][21] Group 2: Recent Developments - On July 5, 2025, a significant escalation occurred with Taobao Flash Sale launching a major offensive against Meituan, leading to record-high order volumes in the food delivery sector [4][6][7] - The total daily orders in the food delivery market reached a record 200 million, with Meituan reporting 120 million and Taobao Flash Sale exceeding 80 million orders on the same day [6][7] - The intense competition resulted in estimated combined losses exceeding 1 billion yuan for both companies on that day [7] Group 3: Strategic Shifts - The competition has evolved from a focus on food delivery to a broader battle for control over the instant delivery infrastructure, which includes various consumer goods [25][28][29] - Companies are now vying to establish themselves as the default delivery network for all types of products, not just food, indicating a strategic shift in the market landscape [26][28] - The change in strategic focus has led to a renewed willingness to incur losses in pursuit of long-term market dominance [30][41] Group 4: Consumer Perspective - From a consumer standpoint, the increase in subsidies and promotions has become a normalized expectation, with little awareness of the underlying competitive dynamics [43][46] - The perception of the food delivery service has shifted from a novel convenience to an expected norm, with consumers now viewing the ongoing subsidy wars as a means to benefit from lower prices [47][48] - The relationship between platforms and consumers has transformed into a transactional one, where consumers are more focused on immediate benefits rather than the broader implications of the competition [48][49]

本文来自微信公众号"山上"，作者：山上，36氪经授权发布。 作者｜王彬 封面｜《超人》 酒旅赛道已经很久没有新鲜事儿了。 这个互联网公司们最先介入的赛道，过去 20 多年来的玩法几乎没有发生过什么变化。中国最早也是最大的 OTA 平台在 1999 年诞生，那时整个中国互联 网渗透率还不足 1%，后来人们熟知的搜索引擎、社交媒体乃至电商网站们都还没有在中国出现。 增长的市场，固化的格局 即便酒旅行业发展了 20 多年，但它仍然是当前互联网行业中少有的仍处在高速增长的赛道之一。甚至可以说，随着国民经济水平的不断提高，酒旅行业 的市场想象力还在不断放大。 看看过去几年 OTA 平台们的财报你就知道了。疫情恢复后的第一年，携程 2023 年营收增速高达 122%，体量稍小的同程旅行同样实现超 80%的营收增 速。即便是进入平稳恢复期的 2024 年，携程也依然保持着近 20% 的营收增长，同程更是高达 45.8%。 与之对比，包括电商、社交、游戏等在内的多个互联网赛道近年来增长已逐渐见顶，几家互联网巨头公司们的营收增速常年维持在个位数水平，部分公司 甚至呈现负增长。今年上半年中国互联网公司市值排名中，携程位列第 7， ...

大型科技股涨跌互现，谷歌A涨1.45%，亚马逊涨1.24%，特斯拉涨1.17%，英伟达涨0.5%，微软涨 0.37%，苹果跌0.59%，Meta跌1.34%。AMD涨1.57%，礼来制药涨0.3%，伯克希尔哈撒韦B类股收跌 0.5%。 热门中概股多数下跌，纳斯达克中国金龙指数收跌0.43%，蔚来汽车大涨5.69%，理想汽车涨1.69%，百 度跌1.71%，阿里巴巴、网易微涨，京东、拼多多微跌。 | 类别 | 名称 | 现价 | 涨跌 | 涨跌幅 | | --- | --- | --- | --- | --- | | | 道琼斯工业平均 | 44371.51 | -279.13 | -0.63% | | 三大指数 | 纳斯达克 | 20585.53 | -45.14 | -0.22% | | | 标普500 | 6259.75 | -20.71 | -0.33% | | | Google | 180.19 | 2.57 | 1.45% | | | Meta | 717.51 | -9.73 | -1.34% | | | Amazon | 225.02 | 2.76 | 1.24% | | S&P 7 | App ...

订单不断从外卖接单机中吐出，一米、两米、五米、十米......在一家接受外卖订单的餐饮店里，店员看 着不断变长的外卖订单，急到崩溃。因为他们根本来不及完成订单，而店门外已经挤满了催单的外卖 员。 在上周末的历史级外卖大战中，这是社交媒体上广为流传的一幕。 "补贴来得很突然，提前没有任何通知，门店也没有提前调配人手。"一家茶百道店员向智通财经记者回 忆，当天门店制作了超过500杯茶饮，其中90%都使用了0元购补贴。而在完成的订单中，相当一部分被 空置在门店里无人取餐。 左为智通财经记者走访周中时的茶百道门店；右为周末大爆单期间的茶百道门店 曾经历历在目的外卖"爆单"，在周中回归平静。在智通财经记者的走访中，多家商户称，伴随补贴降 低，人流相比周末明显降温。 新一轮外卖大战，起源于京东入局，伴随淘宝中途杀入、美团激烈反击进入高峰。一场平台之间的竞 速，迅速传导至下游——百万级别的骑手、商家和全国数亿外卖用户，在周末的酷暑中，猝不及防地迎 接一场战役。 上海杨浦区一家蜜雪冰城店长向记者回忆，周末一天就完成超过900单，相比以往翻了四倍，另一位骑 手坦言，补贴让他的收入提升，单价从原先的5-6元翻倍到了十几元。 但是 ...

7月11日，位于河西中央科创区的南京阿里中心正式开放，这是阿里巴巴在江苏的首个自建园区，该中 心的启用标志着阿里巴巴旗下淘天、云智能、国际数字商业、菜鸟、本地生活、虎鲸文娱等在江苏的核 心业务实现聚合办公，进一步提升了协同效率。 聚合办公与开放生态并举 南京阿里中心 南京阿里中心"飞碟广场" 配套项目持续落地 南京阿里中心不仅是阿里巴巴自身的区域总部，更秉持"开放共享"理念，致力于打造数字经济产业高 地。在南京市建邺区政府的指导支持下，中心将重点聚焦人工智能、跨境电商等前沿领域，面向广大创 业企业开放"亲橙创业空间"，提供灵活多样的办公解决方案，并共享阿里巴巴的生态资源与专业创业服 务。 一站式服务助力企业成长 为深度赋能创新创业，南京阿里中心联合河西中央科创区共同打造了"一中心一社区一学院"的人工智能 +产业创新服务模式。该模式为企业提供涵盖企业注册、社保税务、金融服务、政策申报等在内的一站 式、全周期创业服务支持，助力企业加速成长。 公共空间惠及市民 除产业功能外，南京阿里中心内的部分公共空间也向全体南京市民开放。其中，"未来厨房"自今年5月 试营业以来，凭借其独特体验已成为南京新晋网红打卡点，吸引众多市 ...

阿里巴巴集团副总裁刘菲坦言："南京阿里中心不仅是阿里巴巴在南京的'新家'，更是一个面向未 来、开放共享的创新生态平台。"政企携手做优发展生态，南京阿里中心开园当日，河西中央科创区"亲 清·政务港"同步开放，将为入驻企业一站式提供工商注册、社保税务等精准适配的政务服务。 建邺区始终坚持产城融合的发展理念，致力于为产业人才、精英白领打造宜居宜业的工作与生活环 境。近年来，南京阿里中心周边3公里范围内，南京国际友谊公园、南京国际医院等公共服务设施相继 建成，河西南地区的城市品质和功能配套显著提升。今年，依托阿里、小米等互联网大厂园区，建邺区 全面启动河西中央科创区建设。在今年南京市委提出的"两城两区两港两中心"创新枢纽布局中，河西中 央科创区成为重要一极。 南京阿里中心园区物理空间互联互通，不仅折射互联网大厂开放协作的生态，也呼应了河西中央科 创区的发展愿景——通过数据要素链接"人工智能+"企业，打造全省有影响力的"人工智能+"产业高地。 7月11日，省重大项目南京阿里中心正式开园。该园区位于南京市建邺区河西南地区，是阿里巴巴 控股集团在江苏省内首个自建自持的园区，也是全国体量最大、业态最丰富的阿里中心，其中人才公 ...

Core Insights - Alibaba and JD.com represent two distinct strategies in capturing the digital commerce market, with both companies expanding beyond traditional retail into cloud computing, logistics, AI, and global markets [2][3] - Recent strategic moves and financial performances of both companies highlight contrasting adaptation and growth potential in a competitive landscape [2][3] Alibaba's Position - Alibaba's transformation into an AI-powered technology platform marks a significant shift, enhancing its growth prospects [4] - The partnership with HONOR for integrating AI agents into consumer hardware opens new monetization pathways and expands Alibaba's influence [4][5] - A commitment to invest RMB 380 billion over three years in AI infrastructure reflects strong confidence in this strategic direction [5] - The Qwen3 language model's adoption across various platforms validates the commercial viability of Alibaba's AI strategy [5][6] - The cloud division is experiencing accelerating revenue growth due to rising AI demand, with over 300 million global downloads of Qwen [6] - Core e-commerce platforms show resilient user engagement and improved monetization efficiency through AI enhancements [7] - The Zacks Consensus Estimate for fiscal 2026 earnings is projected at $10.14 per share, indicating a 12.54% year-over-year increase [8] JD.com's Challenges - JD.com faces strategic misalignment, particularly in its aggressive food delivery expansion, leading to cash outflows and unsustainable profitability [11] - International logistics investments in Abu Dhabi and the UK are seen as poorly timed, straining resources amid domestic competition [12] - JD's historical logistics advantage is becoming commoditized, with partnerships lacking transformative impact [13] - The launch of JoyExpress in Saudi Arabia exemplifies JD's capital-intensive expansion approach, which may limit scalability [14] - The consensus estimate for 2025 earnings is pegged at $3.6 per share, indicating a 15.49% year-over-year decline [14] Valuation and Performance Comparison - Both companies trade at discounted valuations, with Alibaba's P/E ratio at 10.02x compared to JD's 7.66x, reflecting Alibaba's superior financial metrics and growth prospects [15] - Recent price performance shows Alibaba shares have increased by 25.8% year-to-date, while JD.com has declined by 10%, indicating investor confidence in Alibaba's strategy [18] Conclusion - Alibaba is positioned as the superior investment choice due to its transformative AI capabilities, diversified revenue streams, and strategic growth positioning [20] - JD's capital-intensive growth strategy and competitive challenges present significant headwinds, suggesting a potential reduction in exposure to JD [20]

上线仅两个月，日订单超过8000万，淘宝闪购带动夏日服务消费火热，骑手收入也迎来普遍增长。 开创"反内卷"式消费提振新模式 7月初，淘宝闪购启动了总额高达500亿的平台消费券补贴计划，消费者将获得大额红包、免单卡、官方补贴一口价商品等福利，商家则享有店铺补 贴、商品补贴、配送补贴及免佣减佣四重支持。此补贴的推出，标志着阿里巴巴在大消费赛道开启新一轮战略性投入。 淘宝闪购500亿平台消费券补贴旨在力破商家"内卷式"竞争，在有效拉动城市消费内需的同时，以巨大流量反哺线下商业和服务业，为中小商家创造 生意增量，提振城市老字号和小店的经营活力。 中央财经大学数字经济融合创新发展中心主任陈端认为，该计划的作用机理体现在以下维度：在策略设计上，采用"双向补贴"模式，既通过大额红 包等惠及消费者，又以免佣减佣等扶持商家，形成"平台让利-用户获益-商家增长"的良性循环。 此外，淘宝闪购为数百万餐饮商家连接亿级的消费者，因餐饮外卖而来的用户，也为更多电商品牌带来了成交机会。由此可见，消费者得到真实 惠，商家能够合理留存利润，平台探索了增量新消费场景，这样一来，商家、平台和消费者三方都能受益，市场整体环境更健康，竞争更良性。这 ...

记者获悉，阿里目前已经在澳大利亚、巴西、中东、英国等地推出"小时达"等即时零售业务，主要由旗 下跨境电商平台速卖通AliExpress负责，以本地平台互相打通的合作模式为主，澳大利亚是跟两家最大 的亚洲超市Ebest和Umall合作、巴西是当地零售巨头Magalu，中东是本土商超Othaim，英国选择了 Hungry Panda平台。(科创板日报) ...

2025年了，低价竞争依然是外卖平台争夺用户的主要手段。 在大家以为外卖大战要偃旗息鼓的时候，美团在7月5日投放不少"0元购"外卖红包券。当日晚间，美团外卖单日订单量突破1.2亿，突破历史峰值，美团APP 小范围地区用户甚至出现短时服务异常。 美团创始人兼CEO王兴明确表示"将不惜代价赢得竞争"。一季度电话会上，王兴就已经表示，要继续加大补贴投入。王兴称，其他平台仍保持着很高的补贴 率，在这种情况下，美团将继续加大投入。但据市场估算，如今的外卖混战下，美团一个月就能烧掉近 200 亿元。 然而外卖战似乎只是引子。2025 年 4 月，美团正式推出闪购消费品牌，消费者可以直接从美团应用的首页访问即时购物页面。6 月 23 日，美团宣布全面拓 展即时零售。即使零售战役已经在多平台全面开打。 京东：即时零售和供应链都要 虽然听过很多人吐槽京东外卖的配送较慢，外卖店选择不够丰富，但是京东仍然在这场"战役"中取得了一些成绩。截至7月8日，京东外卖上线仅四个月，已 有近200个餐饮品牌在平台上销量破百万，日订单量突破2500万。当天，京东黑板报发布重磅消息，宣布京东外卖正式启动"双百计划"，将投入超百亿元真 金白银，扶持 ...