2月4日晚，一位阿里员工在小红书发帖，PO出的抓拍照中，马云在阿里巴巴合伙人邵晓锋的陪同下来到千问项目组办公区。此次视 察正值千问启动30亿元"春节请客计划"前夕。 两天后的2月6日，AI App最大一场红包大战打响，千问推出奶茶免单，一时间流量蜂拥而至，不仅千问App短时间内宕机，活动也导 致骑手单量激增，消费者称配送时间延长，多家奶茶门店疑因爆单而停止接单。 千问崩了，阿里巴巴火了，伴随着"奶茶攻势"，AppStore榜首也意料之内地易主了，阿里的千问App当日冲上榜一，几天前撒下10亿 发红包的腾讯元宝，被暂时压到了第二名。 但这还只是开始，阿里千问的这一波拉上了集团内的淘宝闪购、飞猪、大麦、盒马、天猫超市，准备以免单形式，请全国人民春节 狂嗨。这是阿里史上春节活动中投入力度最大的一次。在目前已官宣的互联网大厂AI活动中，千问的投入金额也最高。 为争夺"AI入口"高地，字节、腾讯、阿里、百度这几家定义国内移动互联网格局的巨头们纷纷豪掷千金，都想趁着春节流量高峰再 上演一次"偷袭珍珠港"。阿里的算盘，也是想串联起旗下生态业务，趁撒钱发红包之势，强化千问作为集团超级入口的心智。 但这是资本市场，尤其是海外投 ...

Group 1 - The "Spring Festival 3 Billion Free Order" campaign launched by Qianwen APP, a subsidiary of Alibaba, achieved explosive growth, generating over 10 million AI orders within just 9 hours and receiving more than 30 million "help me buy" commands from users [1] - The campaign has made Qianwen APP the top free app on the Apple App Store, surpassing other applications like Doubao and Yuanbao, driven by the popularity of the event and user experiences shared on social media [1] - The free order card is valid until February 23 and covers various daily consumption categories, including milk tea, meals, and fresh groceries, with integration into offline supermarkets and Hema stores [1] Group 2 - Alibaba has taken the lead in the practical application of AI within its ecosystem, with Qianwen APP integrating with core services like Taobao Flash Purchase, Alipay, and others as early as mid-January [2] - The goal of this integration is to embed AI into users' daily consumption and lifestyle, moving beyond simple conversational interactions that most AI assistants currently offer [2] - The Spring Festival campaign involves participation from Alibaba's entire ecosystem, including Taobao Flash Purchase, Fliggy, Damai, Hema, Tmall Supermarket, and Alipay [2]

Group 1 - Alibaba's Qianwen App launched a "30 billion Spring Festival free order" campaign, allowing users to order milk tea for free using AI, resulting in over 1 million orders within 3 hours and topping the App Store charts [1][10] - The company's AI strategy is becoming clearer, focusing on a "golden triangle" of the Tongyi model, Alibaba Cloud, and the PingTouGe chip, with Qianwen App leading the charge [3][20] - The Spring Festival campaign includes a significant 30 billion yuan subsidy, indicating a high-cost marketing strategy aimed at proving AI's commercial value [11][20] Group 2 - Qianwen has integrated with various Alibaba services, enhancing user experience by providing product recommendations linked to Taobao [12] - The competition in the AI space is intensifying, with other companies like Tencent and Baidu also launching significant AI initiatives during the Spring Festival [12][20] - Alibaba's investment in AI infrastructure is projected to increase from 3.8 trillion yuan to 4.8 trillion yuan, reflecting a commitment to long-term AI capabilities [20][21] Group 3 - The company is exploring the potential for independent listing of its semiconductor unit, PingTouGe, which has gained attention for its AI chip developments [19][20] - Alibaba's financial performance shows a mixed picture, with revenue growth in certain sectors but a significant drop in operating profit, raising questions about the sustainability of its AI investments [21][22] - The strategy of investing in AI startups is seen as a way to secure a foothold in the AI ecosystem, ensuring that regardless of which technology path prevails, Alibaba remains a key player [26][27]

Core Viewpoint - The competition for user engagement during the Spring Festival has intensified, particularly on WeChat, as major companies like Tencent and Alibaba engage in aggressive marketing strategies, including substantial cash giveaways and promotional activities [1][3]. Group 1: Marketing Strategies - Tencent's "Yuanbao," Alibaba's "Qianwen," and Baidu's "Wenxin" have launched significant promotional campaigns, with Qianwen achieving over 10 million orders during a promotional event [1][3]. - The competition has led to a "carnival" of AI applications dominating the App Store rankings, with Qianwen reaching the top position, followed by Tencent's Yuanbao and Doubao [3][10]. - Companies are investing billions in subsidies and red envelopes to attract users, marking the Spring Festival as a critical period for AI application marketing [3][10]. Group 2: WeChat's Role - WeChat has implemented a "no-mercy" approach by blocking promotional links from competing applications, including its own Yuanbao, which has raised questions about its dual role as both a platform and a competitor [1][4]. - The platform's actions are seen as an effort to maintain user experience and combat excessive marketing tactics that could lead to user annoyance [4][5]. - The blocking of links has created confusion and operational challenges for companies like Qianwen, which faced system overloads and user complaints during peak traffic [6][7]. Group 3: Operational Challenges - Qianwen experienced significant system failures due to high traffic, leading to multiple user complaints about service disruptions and payment issues [6][7]. - The company is urgently working to enhance its system capacity and ensure smooth operations amidst the overwhelming demand for its promotional offerings [8]. - The challenge of coordinating internal resources and managing merchant relationships has become critical for Qianwen as it navigates this competitive landscape [8]. Group 4: Future Considerations - The ongoing competition raises questions about the sustainability of user acquisition strategies based solely on financial incentives, as companies may need to rely more on product quality and user experience to retain customers [15][16]. - The lack of a robust social ecosystem for Qianwen poses a challenge, as it must find ways to expand its user base beyond WeChat's constraints [16]. - Analysts suggest that while marketing can attract users, the long-term success of AI applications will depend on their technological capabilities and user satisfaction [15][16].

Core Insights - UBS reported a total market value of $620 billion in Q4, reflecting a decrease of 5.65% from the previous quarter [3] - The firm made 1,347 new stock purchases and increased holdings in 4,181 stocks, while reducing holdings in 4,520 stocks and completely selling out of 1,188 stocks [3] - The top ten holdings accounted for 14.52% of the total market value [3] Top Holdings - NVIDIA (NVDA.US) is the largest holding with approximately 77.49 million shares valued at $14.45 billion, representing 2.34% of the portfolio, down 11.47% from the previous quarter [1][4] - Microsoft (MSFT.US) ranks second with about 28.04 million shares valued at $13.56 billion, making up 2.20% of the portfolio, a decrease of 7.64% [2][4] - Apple (AAPL.US) is third with around 44.55 million shares valued at $12.11 billion, accounting for 1.96% of the portfolio, down 10.57% [2][4] - Broadcom (AVGO.US) is fourth with approximately 23.77 million shares valued at $8.23 billion, representing 1.33% of the portfolio, an increase of 0.88% [2][4] - Amazon (AMZN.US) is fifth with about 34.61 million shares valued at $7.99 billion, making up 1.30% of the portfolio, down 4.57% [2][4] Notable Changes - UBS reduced its holdings in several tech stocks, including Micron Technology (MU.US) by 16.14%, TSMC (TSM.US) by 15.56%, Oracle (ORCL.US) by 1.91%, AMD (AMD.US) by 24.28%, and Western Digital (WDC.US) by 37.92% [5] - The firm slightly increased its position in Meta (META.US) by 0.85% among the "seven giants" [4] - New positions were established in Total (TTE.US) and increased holdings in Walmart (WMT.US), Alibaba (BABA.US), and Bitcoin holding company Strategy (MSTR.US) [5] Trading Activity - The top five purchases included Microsoft call options, SPDR S&P 500 ETF (SPY.US), MP Materials call options, UBS Group AG, and iShares 7-10 Year Treasury ETF put options [5][6] - The top five sales included SPDR S&P 500 ETF put options, Invesco QQQ Trust put options, iShares iBoxx High Yield Corporate Bond put options, Microsoft, and NVIDIA [5][6]

2026.02. 06 本文字数：2710，阅读时长大约5分钟 作者 | 第一财经 陈杨园 郑栩彤 "奶茶店都爆单了，上午我送了20多单外卖。"2月6日上午，一名深圳的淘宝闪购外卖员匆匆送来饮料时表示。上午10点左右，记者在阿里旗下C端AI应 用千问点了一杯饮料，大约40分钟后，饮料送达。 奶茶店爆单的同时，"千问崩了"登上热搜，大量用户反馈，经历了千问请客页面无法点击、消息发送异常等状况。AI应用的春节拉新大战火力全开，2月 6日下午，记者查看苹果App Store免费榜发现，阿里千问登顶下载榜第一，腾讯元宝第二、豆包第三，再加上位列第五的蚂蚁阿福，苹果app store已 被AI应用"屠榜"。 AI厂商撒数十亿元补贴或发红包，巨大的流量涌入AI应用，成为AI应用厂商春节营销的前奏。厂商激烈地抢夺AI入口，但大家可能都没有想到的是，最 激烈的竞争出现在国内最大的社交平台微信。 "希望能重现11年前微信红包春晚的时刻。"腾讯董事会主席马化腾前脚在员工大会上表示。后脚，2月4日，腾讯元宝开展春节活动的第四天，元宝红包 链接突然被微信屏蔽，显示为一个网址，用户只能通过浏览器打开。戏剧性的转折就此开始。 微信安全中 ...

2月6日，阿里千问APP"春节30亿免单"活动正式上线，请全国人民用AI一句话免费点奶茶。 据科创板日报，记者在实测中发现，在下单过程中，千问APP多次出现卡顿现象，无法完成下单付款和分享。页面提示：活动太火爆了，请稍后再试。 对此阿里方面回应称：正在紧急加资源，全力保障顺畅。 另据@千问 最新回应：活动上线不到4小时，大家通过千问APP已下单超过200万单；免单卡使用期限可以到2月23日，如果暂时遇到拥堵，可以稍晚下 单。 | 编辑：吴祈 | | --- | | 审核：林夕合 | | 【来源：科创板日报、东方财经】 | 图片来源：视觉中国 另据东方财经，有网友吐槽"这才拉新几个人卡爆了。""刚发布活动就崩。公司没有压测团队吗？" 还有网友反馈，"拉人现在吞次数，你是否补偿大家一张25的免单卷呀？不然大家白拉了。"对此，千问AI生成回应称，"你好，关于吞次数和补偿问题， 建议你直接联系官方客服，提供你的活动截图和具体问题，他们会核实处理并给出解决方案。" 此外，据东方财经援引凤凰网科技消息，记者查询发现，多家奶茶门店因单量过多，已经选择临时闭店。 ...

"本来只想给家里买束花添点年味，结果一点开左边的'年宵花'分类，才发现那种寓意很好的红果子叫'北美冬 青'，还有金灿灿的'千层金'。顺着导航逛下去，不知不觉把客厅和玄关的花都买齐了。" 正值春节备货高峰，消费者王先生在线上体验了全新的鲜花搜索功能。 在绿植场景下，搜索结果不再是满屏的绿萝。左侧导航栏清晰呈现了鸭脚木、橡皮树、孟加拉榕、南天竹等高颜 值品种，顶部则提供了"净化空气""易打理"等功能性关键词。用户通过"选品种+选功能"的双重筛选，能迅速锁定 最适合自己的那盆"梦中情植"。 在"花束"品类下还引入了风格化导航。针对部分男性用户"有心意、无审美"的选礼痛点，新功能不再单纯按花材 分类，而是直接呈现"多巴胺""仙子之吻""韩式碎冰蓝"等流行风格标签，这相当于给男性用户配备了一位专业 的"花艺参谋"，通过直观的风格引导，解决"直男"选礼难题。 据介绍，鲜花是典型的"强视觉、弱认知"非标品类。淘宝平台数据显示，用户80%以上的搜索行为都集中在"鲜 花""绿植""花束"等品类大词上。这种模糊的大词搜索，往往导致流量过度集中在通用的头部商品上——例如用户 搜索"绿植"，满屏皆是绿萝、发财树，这导致用户误以为"没 ...

BAT 大战微信。 当腾讯、阿里撒出数十亿红包，在苹果应用商店上演"轮番登顶"时，谁也没想到，春节流量大战最激烈的战场，竟在国内最大的社交平台微信上演。 过去几天，腾讯"元宝"、百度"文心"、阿里"千问"的红包链接接连遭到微信"无差别"封杀。在今日，用户发现，曾被视作突破微信限制的口令红包也无法复 制。 2月6日，千问在春节活动的第一天，微信链接也被屏蔽了，部分用户在千问APP点击分享活动至微信好友时，已自动改为复制口令形式。记者下午发现，部 分用户已无法在微信对千问的春节活动口令进行复制。千问红包口令分享至微信后，即便选中口令，微信页面也不再显示复制键。这种"无差别攻击"的范围 还在扩大，腾讯旗下游戏王者荣耀的分享口令今日也被微信封了。 就在2月6日，"千问"因请客喝奶茶活动成功"偷塔"，登顶App Store榜首。其系统也因流量过载而一度崩溃。最新数据显示，活动订单量已超过1000万单。 这场争夺AI入口的春节"撒币"大战，正变得前所未有的复杂与焦灼。此时距离春节，还有10天时间。它们真正的对手、拿下春晚独家合作的字节系，还未充 分发力。 微信"无差别攻击" "奶茶店都爆单了，上午我送了20多单外卖。"2 ...

"AI发展太快，专业用户太少。" 文 /巴九灵 "一般200—300人到场，但报名能到600—700人，有时能超过800人。" 孙璐怡是一个AI创业社区EPIC的负责人，他们在全球多个城市组织AI创业者活动，每年60场左右，经常爆满。 以小巴近期参加的一场在杭州举办的活动为例： 从门口到会场中心，挤满了年轻人，两边密集安排着各类AI初创产品展台，有专人或多人负责介绍，不少展台出现滔滔不绝的讨论，气氛热烈。 短短一个下午，包括远程连线硅谷投资人到现场嘉宾、创业者轮番上台演讲、讨论，分享人不下二十位，多为业内知名人士，信息量密集。 这是当下AI创业热潮中的一个切片。 不少大厂干劲十足：字节跳动、阿里巴巴、腾讯，动作频频，一场春节"红包"大战即将拉开大幕。 与此同时，大量普通创业者涌入AI赛道。2025年9月，中国工业和信息化部副部长辛国斌披露：中国人工智能企业超5000家，是五年前1454家的3倍多。 图源：中国政府网 小巴与他们中的多位交流后，一些初步画像浮出水面。 三类初创者画像 2025年9月，Eason下定决心搏一把，放弃了持续两年的给企业定制AI解决方案的ToB生意。"天花板有限，做这一块的越来越多了。 ...