Investment Rating - The report maintains an "Outperform" rating for China Resources Beer Holdings [2][7] Core Views - The company is experiencing a clear earnings recovery with attractive valuation, supported by a strong premiumization strategy and cost optimization efforts [1][4][6] - The target price has been adjusted to HK$36 from HK$48, reflecting a 20x PE for 2025 [7][16] Summary by Sections Beer Business - The company is focusing on premiumization and cost optimization, with a clear growth momentum in the peak season. The "Three Refinements" strategy has led to the closure of inefficient factories and a reduction in sales and administrative expense ratios [4][13] - Despite a 2.5% YoY decline in beer sales volume due to weak catering demand and adverse weather, premium products saw over 9% growth, with Heineken's sales growing nearly 20% [4][13] - The beer gross margin improved by 0.9 percentage points to 41.1%, driven by a 1.5% increase in average selling price [4][13] Baijiu Business - The baijiu segment is led by the "Zhaiyao" product, which achieved a 35% YoY volume growth in 2024, contributing over 70% of baijiu revenue [5][14] - The company is focusing on core market strategies in regions like Henan and Shandong to accelerate the national expansion of "Zhaiyao" [5][14] 2025 Outlook - The outlook for 2025 indicates improved beer sales and profitability, driven by favorable weather conditions and new production capacity in Fujian [6][15] - The company aims for a beer gross margin of over 42% in 2025, supported by cost reductions and enhanced channel collaboration [6][15] Financial Performance - The report projects revenue growth from RMB 38.635 billion in 2024 to RMB 40 billion in 2025, with net profit expected to rise from RMB 4.739 billion to RMB 5.288 billion [2][12] - The diluted EPS is forecasted to increase from RMB 1.46 in 2024 to RMB 1.63 in 2025, reflecting a positive trend in profitability [2][12]

金十数据6月16日讯，建银国际发表报告，将华润啤酒(00291.HK)目标价由34港元，调低1.2%至33.6港 元，投资评级维持"跑赢大市"。建银国际将2025财年盈利预测下调4%，主要原因是白酒销售成长弱于 预期。基于啤酒业务2025财年10倍企业价值/息税折旧摊销前利润倍数和白酒业务2025财年10倍市盈率 的不变，该行将目标价从34港元下调至33.6港元。鉴于喜力啤酒需求强劲，建银国际预计华润啤酒将考 虑扩大其在福建的喜力啤酒产能。尽管如此，尽管拟议增加资本支出，但该行相信，在稳健的经营现金 流的支持下，该公司将继续提高其股息支付率至约60%（目前为52%）。 建银国际削华润啤酒目标价1.2%至33.6港元 ...

Investment Rating - The report maintains a "Buy" rating for China Resources Beer (00291) with a target price of HKD 34 [1] Core Insights - China Resources Beer achieved positive sales growth in April and May, consistent with the sales trend from January to May 2025, benefiting from favorable raw material factors that helped increase gross margin by over 1 percentage point [1] - The company is implementing "Three Precision" initiatives to further reduce operating costs [1] - The management anticipates pressure on the white liquor business revenue this year due to weak demand and high base effects, aiming to avoid losses and impairments [1] Sales Performance by Product - Heineken continues to perform strongly with sales growth exceeding 20% year-on-year - Super X's year-to-date sales have increased by approximately 10% year-on-year - Sales of Old Snow and Amstel have seen over 50% year-on-year growth - Snow Beer Pure Draft experienced a slight single-digit decline in sales year-on-year [1] Sales Performance by Region - The company highlighted strong sales momentum in Guangdong, particularly around the Shenzhen area - It is expected that East China and South China will become key drivers of sales growth in 2025 [1] Sales Performance by Channel - The management noted that demand in the ready-to-drink channel remains weak, although there was a slight improvement in some dining markets in East and South China in May - The company has gained some market share in the nightlife channel - The proportion of ready-to-drink channel sales remains stable, consistent with the end of 2024 levels, at approximately 38-39% [1] Capital Expenditure Plans - Due to strong Heineken sales, the company plans to expand Heineken production capacity in Fujian - In 2025, further investments are planned in maintenance, production line transformation, and the white liquor business - Future capital expenditures are expected to gradually decrease [2] Financial Assumptions - The report uses a discounted cash flow method with a weighted average cost of capital (WACC) of 11.3%, derived from a 3% risk-free rate and a 9.1% risk premium, and a terminal growth rate of 3% [2]

Core Viewpoint - Morgan Stanley reports that China Resources Beer (00291) achieved positive sales growth in April and May, consistent with the sales trend from January to May 2025, benefiting from favorable raw material factors that helped increase gross margin by over 1 percentage point. The company is focused on cost reduction through its "Three Precision" initiatives and maintains a "Buy" rating with a target price of HKD 34. Management anticipates pressure on liquor business revenue this year due to weak demand and high base effects, aiming to avoid losses and impairments [1][2]. Summary by Category Sales Performance - Heineken continues to show strong performance with sales growth exceeding 20% year-on-year - Super X's year-to-date sales have increased by approximately 10% - Sales of Old Snow and Amstel have surged by over 50% - Snowflake Pure Life sales have experienced a slight decline in single digits [2] Regional Insights - The company highlights strong sales momentum in Guangdong, particularly around Shenzhen - It is expected that East China and South China will be key drivers of sales growth in 2025 [2] Channel Performance - Management notes that demand in the ready-to-drink channel remains weak, although there was a slight improvement in some dining markets in East and South China in May - The company has gained some market share in the nightlife channel - The proportion of ready-to-drink channel sales remains stable, consistent with the end of 2024 levels, at approximately 38-39% [2] Capital Expenditure - Due to strong Heineken sales, the company plans to expand Heineken production capacity in Fujian - Continued investments are planned for maintenance, production line transformation, and liquor business in 2025 - Future capital expenditures are expected to gradually decrease, with a baseline scenario using discounted cash flow method assuming a weighted average cost of capital (WACC) of 11.3% and a terminal growth rate of 3% [2]

Investment Rating - The investment rating for China Resources Beer is "Buy" with a 12-month price target of HK$33.50, representing an upside of 34.0% from the current price of HK$25.00 [9]. Core Insights - China Resources Beer (CRB) has shown continued solid performance in May, driven primarily by Heineken, which sustained over 20% year-on-year volume growth [6][7]. - The overall operating run-rate for CRB's beer volume growth in May was above the volume growth of SD% in 1Q25, with a mild increase in blended average selling price (ASP) and positive margin profiles [6][10]. - Management noted a healthy channel inventory maintained at largely one month of sales, with positive volume growth across mass-market to premium segments [6][10]. Summary by Sections Volume Growth and Performance - CRB's beer volume growth in May trended similarly to April, exceeding the volume growth of SD% in 1Q25 [6]. - Heineken remains the key volume driver, achieving over 20% year-on-year growth in May [7]. - Pure Draft experienced a narrower volume decline year-on-year in May compared to April and 1Q25, while SuperX maintained high single-digit to double-digit growth [7]. Channel and Regional Insights - Management observed a mild recovery in catering channels, particularly in hot pot, BBQ, and trendy restaurants, while nightlife channels remained muted [6][10]. - Performance in East and South China was noted as on track, with slightly better on-trade volume growth in these regions [10]. Instant Delivery and Online Channels - CRB is experiencing strong growth in instant delivery platforms, with growth rates ranging from double-digit to triple-digit percentages from a small base [10]. - Online channels, including instant delivery, currently account for low single-digit to mid-single-digit percentages of total volume, with management indicating that operating profit margins for these businesses are not significantly lower than traditional channels [10].

Core Viewpoint - The Chinese liquor industry is entering a deep adjustment period in 2024, with intensified market competition and frequent personnel changes, prompting companies to view "reform" as a key driver for exploring new growth points to meet challenges and seize opportunities [2]. Company Overview - Huaren Beer Chairman Hou Xiaohai has reduced his shareholding in the company twice in May, cashing out over 26 million HKD, which has sparked market speculation [4][6]. - Hou Xiaohai has been with Huaren Beer for 24 years and previously led the company to become the top-selling beer brand in China with the "Brave the World" strategy [4][7]. - The company has invested over 10 billion CNY in acquiring several liquor companies, including Jingzhi Liquor, Jinzongzi Liquor, and Jinsha Liquor, positioning Hou as a key player in the liquor sector [4][10]. Strategic Developments - In the final year of the "3+3+3" strategy, Hou Xiaohai aims for liquor revenue to exceed 10 billion CNY and profits to reach 2 billion CNY, indicating a need for substantial breakthroughs in the "beer and liquor dual empowerment" strategy [5][14]. - The "3+3+3" strategy has led to significant improvements in Huaren Beer’s financials, with gross profit margin rising from 33.71% to 42.36% and revenue increasing from 28.694 billion CNY to 38.635 billion CNY from 2016 to 2024 [8]. Liquor Business Performance - The liquor business currently has a scale of over 4 billion CNY, with a target to exceed 10 billion CNY in the future [17]. - In 2024, the liquor business generated revenue of 2.149 billion CNY, with a slight increase in EBITDA to 807 million CNY [12]. - The other two acquired companies, Jinzongzi and Jingzhi, have faced challenges, with Jinzongzi's revenue declining by 37.04% to 925 million CNY and continuing losses [13]. Future Outlook - The company aims to leverage its capital advantages and nationwide channel capabilities to enhance brand structure and expand nationally, focusing on market promotion and product pricing control [19]. - Experts believe that achieving the 10 billion CNY revenue target will require optimizing product structures and increasing the proportion of mid-to-high-end products [20].

Core Insights - The Chinese beer industry reached a turning point by 2016, with a shift towards premium, experiential, and craft beers driven by younger consumers, particularly Generation Z [1][3] - China Resources Beer, the largest beer brewer in China, faces significant challenges due to changing market dynamics, operational inefficiencies, and a weak presence in the premium segment [3][4] - The newly appointed CEO, Hou Xiaohai, initiated a transformative "3+3+3" strategy in 2017 to address core challenges and build long-term competitiveness [4][12] Group 1: Organizational and Cultural Restructuring - China Resources Beer recognized the need to improve operational efficiency and reshape corporate culture before pursuing further growth [5] - The company streamlined its operations by reducing the number of breweries from 98 to 63 and cutting its workforce from 58,200 to 25,000 while increasing salaries by 47% to retain talent [5][6] - A cultural transformation project was implemented, impacting over 26,000 employees, embedding a new philosophy into performance evaluations and daily operations [5][12] Group 2: Brand Innovation and High-End Focus - Following structural reforms, the company shifted focus to brand innovation and premiumization, launching a comprehensive brand revitalization under the banner "We made for young" [6] - Significant investments in influencer marketing and events helped revitalize the SuperX brand, doubling its sales and affirming the company's ability to attract younger consumers [6][8] - A "4+4" brand matrix was introduced, integrating four domestic brands with international ones to cater to diverse consumer needs and strengthen market position [8][10] Group 3: Strategic Partnerships and Market Expansion - In 2018, a strategic partnership with Heineken was established, granting exclusive distribution rights for Heineken products in China and enhancing China Resources Beer's position in the premium segment [7][12] - The partnership led to a significant increase in Heineken's market share in China, with sales reaching 600,000 tons by 2023, quadrupling since the partnership began [7][12] - The company also ventured into the high-profit white liquor market by establishing a subsidiary and acquiring stakes in well-known liquor producers [10][11] Group 4: Results and Future Outlook - By 2024, the strategic transformation yielded measurable results, with total revenue increasing by 22.85% and net profit soaring by 126.3% [12] - The company achieved a significant increase in high-end beer sales, with premium brands experiencing growth rates of 35% [12] - As the company enters the final phase of the "3+3+3" strategy, a new "three precision management" model is introduced to enhance competitive advantage and profitability [12][14]

Group 1: China Resources Beer - China Resources Beer has seen a recovery in beer sales in April, rebounding from a slowdown in March, with Heineken being a key driver, achieving a 20% growth [1] - The company plans to reduce sales scale in the face of challenges in the liquor industry and aims to control operational expenses through regulated channel investments [1] - China Resources Beer maintains its 2025 targets of low single-digit growth in sales and average price, with expectations of double-digit profit growth [1] Group 2: Hong Kong Liquor Tax Policy - The reduction of high-end liquor tax in Hong Kong has led to a significant increase in imported liquor, with quantities rising over 15% and values increasing nearly 60% compared to the previous period [2] - This tax adjustment is beneficial for liquor companies, especially high-end liquor brands, allowing them to expand sales through Hong Kong as an export hub [2] - The price reduction of Moutai in the Hong Kong market has narrowed the gap with international liquors, attracting more international buyers and consumers [2] Group 3: Fenjiu's Satellite Launch - The successful launch of the "Fenjiu Starship" satellite enhances Fenjiu's brand recognition and international influence, marking a significant honor for the company [3] - This initiative represents a systematic upgrade of Fenjiu's brand value, breaking traditional marketing limitations and enhancing its international market presence [3] - The collaboration with the aerospace sector allows Fenjiu to innovate its marketing and cooperation models, supporting its high-end and international strategic layout [3] Group 4: Yingjia Gongjiu's Stock Response - Yingjia Gongjiu has acknowledged recent stock price declines and emphasized its focus on core business, product optimization, brand enhancement, and deepening marketing efforts [4] - The company's performance growth in Q1 2025 was significantly below the industry average, with stock prices hitting a three-year low [4] - The response to investor concerns appears to be a defensive public relations strategy, lacking any mention of buyback or increase plans, which may not boost investor confidence [4]

Core Viewpoint - China Resources Beer is experiencing strong performance in the beer industry, with a focus on market share growth and shareholder returns, despite recent stock sales by the president being attributed to personal financial planning rather than company fundamentals [1][3]. Group 1: Beer Business Performance - The beer business is outperforming industry peers, with a recovery in sales growth in April after a slowdown in March, driven by Heineken's 20% growth and successful penetration into key live house channels [1]. - Super X beer has rebounded with a 10% sales growth after a decline due to rebranding last year, supported by a well-adjusted product mix that maintains low single-digit average price growth [1]. - The company aims for low single-digit growth in both sales and average price, with a projected gross margin increase of approximately 1% and double-digit profit growth through cost savings [1]. Group 2: Channel Dynamics - The sales channel is shifting towards non-immediate consumption, with immediate consumption accounting for 38% of total beer sales, where over 60% is high-end beer [1]. - Non-immediate consumption channels represent 62% of total sales, with high-end products still in early stages, contributing only 40%, but showing high single-digit growth, which will be a key driver for the group's premiumization strategy [1]. Group 3: Regional Performance and Strategy - Regionally, Jiangsu, Zhejiang, Guangdong, and Fujian are performing well, while Sichuan is affected by weak consumer demand [2]. - The white liquor business will adopt a defensive strategy by reducing sales scale and controlling operational expenses to achieve breakeven, indicating effective management of goodwill impairment risks [2]. Group 4: Financial Projections - Revenue projections for 2024A to 2027E show a gradual increase from 38,635 million to 43,216 million, with revenue growth rates of (0.8%), 3.2%, 4.1%, and 4.1% respectively [5]. - EBIT is expected to grow from 6,960 million in 2024A to 9,930 million in 2027E, with growth rates of (10.0%), 16.9%, 11.8%, and 9.2% [5]. - Reported profit is projected to rise from 4,739 million in 2024A to 6,411 million in 2027E, with adjusted profit following a similar upward trend [5].

Core Viewpoint - The article emphasizes the importance of domestic barley production for the beer industry in China, highlighting the efforts of China Resources Beer to establish a self-sufficient supply chain for high-quality beer production [3][4][6]. Group 1: Industry Background - China has been heavily reliant on imports for over 90% of its beer barley, which has constrained cost control and supply chain security [4]. - The domestic barley self-sufficiency rate has been below 10%, indicating a significant gap in local production capabilities [3]. Group 2: Company Initiatives - China Resources Beer has initiated the "National Barley Revitalization" plan to boost domestic barley production, establishing standardized planting bases across various regions [4][8]. - The company has expanded its standardized barley planting area from 3,000 acres to over 16,000 acres, with plans to reach 20,000 acres by 2025 [7][8]. Group 3: Quality Improvement - The "Yangnong Barley 14" variety has achieved a new record yield of 767.5 kg per acre, showcasing advancements in domestic barley quality [6][7]. - The quality of domestic barley has improved, with metrics such as extraction rate and clarity showing significant enhancements, narrowing the gap with imported barley [7][8]. Group 4: Economic and Social Impact - The initiative has led to over a 20% increase in income for local farmers, contributing to the implementation of national rural revitalization strategies [8]. - The project aims to create a sustainable model that integrates leading enterprises, research institutions, and planting bases, fostering a collaborative ecosystem [8][12]. Group 5: Future Vision - The company envisions a replicable and sustainable model for domestic barley production that enhances the value of local barley and supports the entire supply chain from breeding to consumption [12]. - The successful launch of the "Keng Shisi" beer, made entirely from domestic ingredients, marks a significant milestone in changing perceptions of Chinese beer quality [10].