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即时零售“春节不打烊”,00后“年货主理人”引领消费新风向
Guo Ji Jin Rong Bao· 2026-02-10 12:12
在今年的春节消费中,越来越多的95后和00后们开始成为置办年货的新晋力量。他们正在"整顿"传统过年的方式:吃饭看营养搭配,下厨更讲效率,送 礼更重健康,消费更理性,也更注重情绪体验。年货不再被视为一次性完成的"年度大囤货",而是逐渐被拆解为多个更轻量、更灵活的即时消费场景。 年轻一代成采购主力 "车厘子、帝王蟹、夏威夷果、番茄牛腩煲、富贵竹、对联……"00后徐涵(化名)对照着购物清单,在叮咚买菜和盒马两个App之间来回切换,从蔬菜 水果到坚果零食,从团圆年菜到年花装饰,对于今年春节家中需要的所有年货,她选择避开线下商圈拥挤的人潮,直接"一键送到家"。 (叮咚买菜健康年货) 英敏特《2026年中国春节消费洞察前瞻》显示,76%的消费者以"对方喜好"为送礼首要考量,重视健康属性的则超过58%。叮咚买菜调研也显示,00后 消费者送礼关注"实用性与健康"的比例显著高于"贵重有面子"。在叮咚买菜平台上,药食同源、低GI、配料干净等标签的商品已成为新的年货流行趋势。 2月10日小年夜,随着春节临近,年货消费市场已然升温。淘宝闪购平台今日数据显示,淘宝闪购年货销量同比增长超347%,三四线城市年货订单同比 增长超580%, ...
春节期间,多个线上购物平台将小幅上调配送费
Bei Jing Ri Bao Ke Hu Duan· 2026-02-10 11:53
Core Viewpoint - Various online shopping platforms and delivery companies are announcing "no holiday" services during the Spring Festival, with slight increases in delivery fees to ensure service and support for frontline delivery personnel [1][5]. Group 1: Delivery Fee Adjustments - Sam's Club will charge an additional 3 yuan per order for online deliveries from February 11 to February 24 due to tight delivery capacity during the Spring Festival [1]. - Dingdong Maicai will also implement an extra 3 yuan service fee for orders placed from February 15 to February 21, maintaining the same practice as previous years [4][5]. - Hema will charge a base delivery fee of 6 yuan for all online orders during the period from February 14 to February 21, with additional fees for overweight items [1]. Group 2: Support for Delivery Personnel - Dingdong Maicai plans to ensure stable delivery capacity during the Spring Festival through scientific scheduling and various incentive policies for delivery personnel [5]. - Meituan will launch a New Year support and subsidy plan for delivery personnel who work during the Spring Festival, with potential earnings exceeding 10,000 yuan in major cities [5]. - Taobao Flash Sale is set to invest nearly 2 billion yuan to provide holiday rewards for delivery personnel [6]. Group 3: Resource Adjustment Fees - SF Express will implement a resource adjustment fee ranging from 0.1 to 1.5 yuan per kilogram for certain shipments over 20 kilograms from January 19 to February 15, and additional fees during the holiday period [6]. - DeBang Express will charge a resource adjustment fee of 0.2 to 0.5 yuan per kilogram for specific customers and products from January 19 to February 14, with further fees during the holiday [6]. - JD Logistics will also impose peak resource adjustment fees during the Spring Festival holiday from February 16 to February 23 [6].
叮咚买菜:将自己做成一个「利于并购」的标的
3 6 Ke· 2026-02-10 10:16
此前有消息称,叮咚有意考虑出售后,多家买方曾先后报价或尽调,包括阿里、美团、京东、德弘资本 等。不过,市场观点认为,阿里出手的可能性极低;而出售给投资机构,对于叮咚买菜而言,又或许并 非最优解。 如此一来,美团和京东便成为两个最大的潜在"优质买家"。最终美团以看似"便宜"的价格入手,背后亦 有一些复杂因素。 美团:看中叮咚的供应链来支撑小象 从早期的美团买菜,到后来的美团优选,再到持续优化的即时配送体系,美团一直在寻找能够彻底打 通"最后一公里"生鲜消费的最佳路径。 "去年8月份前,叮咚应该已经有部分供应链负责人被美团'挖角'。" 伴随美团收购叮咚买菜公告发布,近日,「明亮公司」从多个独立信源处获悉,2025年8月份,已有部 分工程外包商接到"来自美团的工程订单",并被要求完成供应商"入库"流程。 这些外包商此前均对接叮咚工厂的一个工程"总包"服务商。"我们猜测,很可能是此前叮咚工厂负责该 业务的对接人被挖角到了美团,并且将自己的供应商带了过去。一旦'总包'商被带过去,其手中的小供 应商也会接到新的订单。" 2月5日,美团(3690.HK)于港交所发布公告,称将以约7.17亿美元的初始对价,完成对叮咚买菜 ( ...
叮咚、盒马、山姆,齐喊涨!网友:合理
Sou Hu Cai Jing· 2026-02-10 09:40
本文自南都·湾财社 采写 | 南都N视频记者 徐冰倩 编辑 | 柴华 又到春节配送费涨价时。2月10日,叮咚买菜、小象超市、山姆、盒马等即时零售生鲜买菜平台宣布在春节期间将加收运费。大部分平台在春节期间加收3 元服务费,盒马在春节期间任意金额订单均收取6元基础运费。最早实行加收服务费的为山姆,于2月11日开始,其余平台基本在2月14日前后开始实行。 亲爱的用户: 感谢您过去一年的信任与陪伴! 春节期间, 川象超市不打烊! 不间断为您将好货送到家。 24点 (2026年2月15日0点王2026年2月21日24点), 将与往年一致,每单额外收取3元春节服务费。 感谢您对春节期间坚守岗位的服务人员的理解和 支持!祝您马年大吉,阖家欢乐! 拟频 NIC B本版 盒马在2月14日0点至2月21日24点对全部用户(含X会员)通过盒马APP、盒马鲜生微信小程序、盒马支付宝小程序、淘宝小程序、盒马作为商家入驻的 其他平台下单购买"盒马鲜生/盒马mini"商品的线上配送订单,任意金额订单均按照6元/单收取基础运费。如果订单商品超重,按日常标准加收超重运费。 不过,盒马云享会、商家直发、盒马全球购等会按照日常的运费标准执行。 目 ...
山姆、盒马、叮咚集体官宣:春节调价
新浪财经· 2026-02-10 08:51
Core Viewpoint - Major online shopping platforms are announcing "no closure during the Spring Festival," ensuring holiday delivery services while adjusting delivery fees slightly to support frontline delivery personnel [2][3]. Group 1: Sam's Club - Sam's Club will charge an additional 3 yuan for delivery from February 11 to February 24, 2026, to support delivery personnel during the Spring Festival due to tight delivery capacity [3][2]. - The additional fee will be applied to all delivery orders during this period, aimed at maintaining service quality [3]. Group 2: Hema - Hema will implement a uniform delivery fee of 6 yuan per order for all users from February 14 to February 21, 2026, regardless of order amount, with additional charges for overweight items [5][7]. - The delivery fee structure will revert to the original rates after the holiday period [5]. Group 3: Dingdong Maicai - Dingdong Maicai will also charge an extra 3 yuan service fee on top of the existing delivery fees from February 15 to February 21, 2026, due to tight delivery capacity during the Spring Festival [9].
山姆、盒马、叮咚集体通知:春节调价
Sou Hu Cai Jing· 2026-02-10 07:27
Core Viewpoint - Major online platforms are announcing adjustments to delivery fees during the upcoming Spring Festival, with some platforms implementing additional charges to support delivery personnel during this busy period [1][3][6]. Delivery Fee Adjustments - Sam's Club will charge an additional 3 yuan per order for online deliveries from February 11 to February 24, 2026, due to tight delivery capacity during the Spring Festival [1]. - Hema will charge a base delivery fee of 6 yuan per order for all users from February 14 to February 21, 2026, regardless of order amount, with additional charges for overweight items [3][4]. - Dingdong Maicai will also impose an extra 3 yuan service fee for orders during the period from February 15 to February 21, 2026, due to delivery capacity constraints [6]. Platforms Maintaining Current Fees - Meituan Waimai will not increase delivery fees during the Spring Festival, focusing instead on subsidizing riders through cash incentives and other benefits [7]. - Taobao Shanguo plans to invest nearly 2 billion yuan in rider incentives during the Spring Festival, but consumer delivery fees will remain unchanged [7]. - JD.com announced it will invest over 1.3 billion yuan in employee welfare during the Spring Festival [8]. Courier Services - Several courier companies, including SF Express and JD Logistics, are committed to ensuring package delivery during the Spring Festival while implementing resource adjustment fees due to increased demand [9][10]. - SF Express will charge a resource adjustment fee of 0.1 to 1.5 yuan per kilogram for certain shipments from January 19 to February 15, 2026, and additional fees during the Spring Festival [10]. - DeBang Express will also implement dynamic adjustment fees for deliveries during the Spring Festival, with specific charges based on customer agreements [11][13].
春节运力紧张,山姆、盒马、叮咚买菜宣布调价
Xin Lang Cai Jing· 2026-02-10 07:12
盒马表示,2026年2月14日至2月21日期间,任意金额订单,每单均收6元基础运费,超重部分仍按日常 标准加收,假期结束后恢复原有运费规则。叮咚买菜也宣布,因春节运力紧张,2026年2月15日0点至2 月21日24日(腊月廿八至正月初五),将在原有费用基础上每单额外收取3元春节服务费。 盒马表示,2026年2月14日至2月21日期间,任意金额订单,每单均收6元基础运费,超重部分仍按日常 标准加收,假期结束后恢复原有运费规则。叮咚买菜也宣布,因春节运力紧张,2026年2月15日0点至2 月21日24日(腊月廿八至正月初五),将在原有费用基础上每单额外收取3元春节服务费。 叮咚买菜也宣布,因春节运力紧张,2026年2月15日0点至2月21日24日(腊月廿八至正月初五),将在 原有费用基础上每单额外收取3元春节服务费。 叮咚买菜也宣布,因春节运力紧张,2026年2月15日0点至2月21日24日(腊月廿八至正月初五),将在 原有费用基础上每单额外收取3元春节服务费。 责任编辑:何俊熹 新浪科技讯 2月10日下午消息,近日,山姆、盒马、叮咚买菜三大平台相继宣布调整春节期间服务安排 与配送费用。山姆方面表示,2026年2 ...
小象、叮咚、盒马、山姆春节期间集体加收配送费,最高为6元
Sou Hu Cai Jing· 2026-02-10 07:09
Core Viewpoint - During the Spring Festival, major instant retail platforms for fresh produce, including Dingdong Maicai, Xiaoxiang Supermarket, Sam's Club, and Hema, announced an increase in delivery fees to support delivery personnel working during the holiday period [1][9]. Group 1: Delivery Fee Increases - Sam's Club will charge an additional 3 yuan for delivery from February 11 to February 24, 2026, on top of existing delivery fees [9]. - Dingdong Maicai will impose an extra 3 yuan service fee per order from February 15 to February 21 [10]. - Xiaoxiang Supermarket will also charge an additional 3 yuan per order for deliveries made between February 14 and February 21 [10]. Group 2: Specific Fee Structures - Hema will charge a base delivery fee of 6 yuan for all orders during the period from February 14 to February 21, regardless of the order amount [10]. - Hema's fee structure applies to various platforms, including its app and mini-programs, while certain services like Hema Global Purchase will follow regular fee standards [10]. - The earliest implementation of the increased delivery fee was by Sam's Club on February 11, with Hema having the highest additional fee of 6 yuan per order [10]. Group 3: Industry Context - The increase in delivery fees during the Spring Festival is a common practice among fresh produce platforms due to typically tight delivery capacity during the holiday [10]. - Many consumers have expressed understanding of the fee increases, noting that holiday work often comes with higher wages [10].
山姆、盒马、叮咚买菜等官宣
Sou Hu Cai Jing· 2026-02-10 07:03
春节假期近在眼前 今年各大线上购物平台 纷纷宣布"春节不打烊" 在不打烊的前提下 对春节假期配送费用 做出了一些调整 山姆发布春节运费说明称,由于春节运力紧张,为保障线上配送服务,2026年2月11日至2月24日期间下单,山姆线上配送在现有运费基础上将每单加收3 元春节运费,用于补贴春节期间坚守岗位的配送员。 盒马发布通知称,春节期间(2026年2月14日0点至2月21日24点),全部用户(含X会员)通过盒马APP/盒马鲜生微信小程序/盒马支付宝小程序/淘宝小程 序/盒马作为商家入驻的其他平台下单购买盒马鲜生/盒马mini商品的线上配送订单,任意金额订单均按照6元/单收取基础运费;如订单商品超重,按日常 标准加收超重运费。前述期间结束后恢复日常运费标准。 亲爱的盒马家人们,感谢您过去一年对盒马的信任和 支持。春节期间,盒马不打烊!继续为您提供生鲜好货最 快30分钟送达服务。 由于春节运力紧张,为保障线上配送服务,盒马将在 春节期间收取运费。同时热切期盼您前往盒马门店选购商 品,感受盒马今年不一样的宝藏年货带来的新体验。 全体盒马小二恭祝您马年安康,阖家幸福! 运费收取说明: 1. 春节期间(2026年2月14 ...
山姆、盒马等平台宣布:春节期间运费调整
新华网财经· 2026-02-10 06:35
近日, 山姆、 盒马等 平台发布公告称, 春节期间对 运费 进行调整 。 山姆 发布春节运费说明称,由于春节运力紧张,为保障线上配送服务, 2026年2月11日至2月 24日期间下单 ,山姆线上配送在现有运费 基础上将 每单加收3元春节运费 ,用于补贴春节期间坚守岗位的配送员。 盒马 发布通知称, 春节期间 (2026年2月14日0点至2月21日24点) ,全部用户(含X会员)通过盒马APP/盒马鲜生微信小程序/盒马 支付宝小程序/淘宝小程序/盒马作为商家入驻的其他平台下单购买【盒马鲜生/盒马mini】商品的线上配送订单, 任意金额订单均按照6 元/单收取基础运费 ; 如订单商品超重,按日常标准加收超重运费。前述期间结束后恢复日常运费标准。 叮 咚 买 菜 表 示,因 春 节 期 间 运 力 紧 张, 腊 月 廿 八 0 点 至 正 月 初 五 2 4 点 ( 2 0 2 6 年 2 月 1 5 日 0 点 至 2 0 2 6 年 2 月 2 1 日 2 4 点 ) ,将 与 往 年 一 致, 每 单 额 外 收 取 3 元 春 节 服 务 费 。 对此,不少网友表示能够理解:"大过年的,不容易""合情合理" ...