2月5日，美团发布公告称，拟收购叮咚买菜中国业务。消息一出，社交媒体上有用户对叮咚买菜未来的 商品及服务标准表达关切。对此，叮咚买菜回应称：目前叮咚买菜业务及团队均在正常、稳定运行中， 将一如既往地为大家提供高质量的商品和服务。此外，今年叮咚买菜将实行第九年春节不打烊，各业务 团队将全方位保障用户的春节消费体验。 伴随着收购消息的传播，小红书等社交媒体上涌现出一大批叮咚买菜的忠实用户，持续表达对叮咚买菜 的认可和喜爱。有用户晒出了以往的订单，分享叮咚买菜的"仙品"（好吃的商品）；在各个帖子的评论 区，也挤满了对叮咚买菜的"好评"，有用户称赞叮咚的选品很"特别"，总能买到来自全国各地的特色、 新奇、小众的商品；还有用户称赞其商品质量好，品控标准高，配送服务好，连配送小哥那句"叮咚买 菜祝您生活愉快"都让人倍感暖心。很多上海的消费者回忆起上海疫情时期，坚持服务的叮咚买菜为大 家带来的温暖与感动，甚至有用户调侃"没想到我会对一个卖菜软件产生感情"。与此同时，不少用户也 表达了对叮咚买菜商品开发、配送、品控等团队的关心。 为回应广大用户关切，2月9日，叮咚买菜通过官方小红书账号发布信息称："请大家放心，叮咚买菜一 切 ...

凤凰网科技讯2月9日，叮咚买菜通过小红书官方账号发布公告，宣布在2026年春节期间将继续实行"春 节不打烊"服务。公司表示，所有业务环节包括商品开发、配送及品控等岗位均将正常运转，维持食材 挑选与订单配送的标准。 叮咚买菜在公告中称，该公司推行春节不打烊服务已进入第九年，公司同时向用户致以春节问候。 此前，叮咚买菜因被美团收购受到部分用户关注，创始人梁昌霖发布全员信回应表示，"大家仍会有非 常稳定的发展平台"。 ...

新浪科技讯 2月9日下午消息，近日美团发布公告称，拟收购叮咚买菜中国业务。消息一出，社交媒体 上有用户对叮咚买菜未来的商品及服务标准产生担忧。 责任编辑：杨赐 新浪科技讯 2月9日下午消息，近日美团发布公告称，拟收购叮咚买菜中国业务。消息一出，社交媒体 上有用户对叮咚买菜未来的商品及服务标准产生担忧。 对此，叮咚买菜回应称：目前叮咚买菜业务及团队均在正常、稳定运行中，将一如既往地为大家提供高 质量的商品和服务。此外，官方还表示，今年叮咚买菜将实行第九年春节不打烊，各业务团队将全方位 保障用户的春节消费体验。 对此，叮咚买菜回应称：目前叮咚买菜业务及团队均在正常、稳定运行中，将一如既往地为大家提供高 质量的商品和服务。此外，官方还表示，今年叮咚买菜将实行第九年春节不打烊，各业务团队将全方位 保障用户的春节消费体验。 责任编辑：杨赐 ...

2月5日，美团于香港联交所发布公告，将以约7.17亿美元的初始对价，完成对叮咚买菜中国业务100%股权的收 购。根据协议，转让方有权在2026年8月31日前从目标集团提取不超过2.8亿美元的资金。叮咚买菜海外业务则 不在本次交易范围内，将在交割前完成剥离。 对此，天使投资人、网经社电子商务研究中心特约研究员郭涛接受数字经济新媒体&智库——#网经社 独家专 访。 郭涛称，从美团的战略角度，叮咚在华东市场的布局、前置仓网络、稳定用户群及生鲜供应链能力，能与美团 的流量和配送优势形成互补，快速补齐自身短板，突破区域市场壁垒，这部分协同价值让略高的价格具有合理 性。同时，在行业竞争加剧的背景下，叮咚独立扩张难度加大，美团此时收购可避免优质资产落入竞争对手之 手，以相对合理成本巩固自身在即时零售领域的优势，推动行业向集中化发展，这一定价也体现了对行业格局 的长远判断。 郭涛表示，中小玩家的生存空间将进一步收窄，巨头通过并购整合优质资产或成常态。同时，随着头部企业优 势集中，此前依赖补贴的粗放竞争模式有望降温，行业焦点将转向商品力、服务质量与运营效率的精细化提 升，推动生鲜即时零售向更健康的方向发展。 这一交易的市场价值 ...

Investment Rating - The report maintains a "Positive" investment rating for the transportation industry [10] Core Insights - The competition in the instant retail sector is intensifying, shifting from simple subsidy wars to a comprehensive competition for traffic entry and fulfillment capabilities [2][5] - Major e-commerce players are actively engaging in the instant retail space, with initiatives such as Taobao's "30 billion free order" campaign and Meituan's acquisition of Dingdong Maicai, indicating a strategic shift towards enhancing supply chain infrastructure [5][32] - The reliance on third-party logistics platforms is increasing, with SF Express being highlighted as the largest third-party instant delivery platform, showcasing superior service efficiency and coverage [5][37] Summary by Sections Instant Retail Competition - E-commerce giants are ramping up efforts in instant retail, with Taobao's initiatives driving significant increases in order volumes, particularly in beverage categories [5][27] - AI technology is being leveraged to optimize user decision-making and enhance fulfillment efficiency, with notable increases in order volumes driven by AI capabilities [27][28] Supply Chain Integration - Meituan's acquisition of Dingdong Maicai for $717 million aims to strengthen its supply chain capabilities in the fresh produce sector, addressing infrastructure gaps in its existing operations [5][32] - Dingdong Maicai has established a robust supply chain with over 1,000 front warehouses and a significant user base, positioning it as a key player in the market [32][33] Third-Party Delivery Platforms - The strategic value of third-party delivery platforms is becoming more pronounced, with SF Express leading the market in terms of service quality and operational scale [5][37] - SF Express is projected to achieve significant revenue growth, with expectations of a 33% year-on-year increase in revenue for the second half of 2025 [41][44] Transportation Trends - The report tracks spring transportation data, indicating stable growth in domestic passenger volumes despite slight fluctuations in ticket prices and capacity [48][49] - The logistics sector is experiencing a surge in express delivery volumes, particularly during the holiday season, with a year-on-year growth of 687% in express collection volumes [8]

Core Insights - The community fresh food retail sector is a crucial consumer category for daily meals, characterized by high-frequency demand and stable repurchase rates, demonstrating resilience against economic cycles [1][4] - The market size of China's community fresh food retail industry is projected to reach 1,903.9 billion yuan by 2025, with a year-on-year growth of 11.2% [1][4] - The shift in consumer preferences towards convenience, freshness, and immediacy is driving the transition from traditional markets to community stores, front warehouses, and group buying [1][4] Overview - Community fresh food retail targets residents within 1-3 km, utilizing both offline stores and online channels to meet immediate consumption needs [2] - The retail format includes community fresh stores, front warehouses, community group buying, O2O integration stores, and non-chain family-run shops [2] Development History - The evolution of China's community fresh food retail can be divided into four stages: initial phase, exploratory growth, explosive expansion, and ecological transformation [4] - Since 2021, the industry has shifted focus from scale expansion to profitability, with a move towards composite business models integrating store, home delivery, and self-pickup [4] Current Development - The community fresh food retail sector is a key flow foundation for community commerce, with a significant shift towards near-field retail formats [4] - By 2025, online fresh product retail is expected to account for approximately 20.1% of the market, while offline chain and non-chain products will represent 38.3% and 41.6%, respectively [1][4] Competitive Landscape - The community fresh food retail market is highly fragmented, with a low concentration level; the CR5 in the chain sector is only 7.3% [10] - Major players include companies like Guangzhou Qian Dama Agricultural Products Co., Ltd. and Shenzhen Baiguoyuan Industrial Group, which focus on fresh product quality and consumer convenience [10][11] Future Trends - The integration of community, social interaction, and instant retail will enhance the consumer experience, transforming community stores into service hubs [12] - Supply chain optimization will become a competitive barrier, focusing on direct sourcing and improved cold chain logistics [13] - Digital technology will reshape operations and customer acquisition, moving from a traffic-driven approach to a relationship-driven model [14]

2026年一开场，即时零售市场就火药味十足。 美团与叮咚买菜同步发布公告，确认美团将以初始代价7.17亿美元收购叮咚买菜中国的全部业务。 作为最后的非头部独立平台，这次交易被解读为生鲜电商多头竞争的终结。叮咚买菜被美团收购，也标 志着即时零售大战进入巨头直接对决的时期。 美团急需抢时间，守住自己最后的核心阵地。美团也不想给对手创造太多机会，用最直接的正面出手， 将激战正酣的行业带入新阶段。 作为高频、高利润市场，生鲜自然是即时零售必争的核心战场。 从公司的角度看，叮咚买菜占据生鲜关键赛道、深耕前置仓模式、经营扭亏为盈，这些特征放在本地生 活布局之中，让其成为巨头眼中的优质标的。 这家成立于2017年的公司，过去一段时间频繁成为被"收购"传闻的主角。传说中的买家一变再变，终究 没有改变叮咚买菜的结局。 而从美团的角度看，过去一年外卖大战代价不小。无论是京东突然杀入外卖业务，还是来势汹汹的"淘 宝闪购"，美团一次次陷入被动防守局面。 财报数据亦难掩重压。美团在2025年三季度返亏，该季度收入增长是过去几年的最低增速，净亏损为 186.32亿元，上年为盈利128.65亿元，形成鲜明反差。 更重要的是，本地生活是美团 ...

这家成立于2017年的公司，过去一段时间频繁成为被"收购"传闻的主角。传说中的买家一变再变，终究 没有改变叮咚买菜的结局。 2026年一开场，即时零售市场就火药味十足。 美团与叮咚买菜同步发布公告，确认美团将以初始代价7.17亿美元收购叮咚买菜中国的全部业务。 作为最后的非头部独立平台，这次交易被解读为生鲜电商多头竞争的终结。叮咚买菜被美团收购，也标 志着即时零售大战进入巨头直接对决的时期。 作为高频、高利润市场，生鲜自然是即时零售必争的核心战场。 从公司的角度看，叮咚买菜占据生鲜关键赛道、深耕前置仓模式、经营扭亏为盈，这些特征放在本地生 活布局之中，让其成为巨头眼中的优质标的。 这次交易肉眼可见地能扩充美团在华东市场的力量，让美团前置仓数量高速提升，在关键区域形成压倒 性优势，并降低获客成本。 电商零售不是新兴业态，不代表即时零售擦不出时代的火花。"闪购"介于电商和外卖之间，比传统外卖 品类丰富且利润更高，比传统电商配送更快、频次更密。 而从美团的角度看，过去一年外卖大战代价不小。无论是京东突然杀入外卖业务，还是来势汹汹的"淘 宝闪购"，美团一次次陷入被动防守局面。 财报数据亦难掩重压。美团在2025年三季 ...

这是新消费智库第 2 7 5 7 期文章 新消费导读 1. 神探伍伍 | 低升糖指数原切苹果脆 2. 喜茶上线苹果小奶茉牛乳茶 3. 星期零推出 2026 马年新春限定礼盒 4. 七鲜 |12 度浓醇豆浆 5. 立顿推出香菜奶茶 6. 佳沃焕鲜香气蓝莓 7. 山姆 | 北京同仁堂有机黑果枸杞原浆 8. 海河乳品上新云顶藏金咸茶乳 9. 果子熟了无糖茶新品 7-11 上市 10. 盒马上新爆汁果粒双柚汁 11. 茉莉奶白开启 新年红 12. 爱羽乐正式官宣胡杏儿为品牌首位代言人 13. 统一推出「神采焕发 五黑芝麻乳」新品 ...... 一周新品 1. 神探伍伍 | 低升糖指数原切苹果脆 图片来源：AI生成 完整原切，低 GI 认证，清甜酥脆自然果香，科学工艺，锁住营养，优质红富士去皮去核，原切厚圈，更完整！ （ 食业头条 ） 2. 喜茶上线苹果小奶茉牛乳茶 近日， 喜茶上线苹果小奶茉牛乳茶。据品牌介绍，新品采用鲜牛乳（添加量 ≥ 12% ），添加了红富士苹果汁（添加量≥ 30g/L ）和茉莉 花茶（添加量≥ 8g/L ），不添加植脂末和速溶茶粉。其中，茉莉花茶是将来自云南、四川的烘青绿茶与大朵横州茉莉花反复窨 ...

Core Insights - The article highlights the surge in pre-Spring Festival consumption, with Dingdong Maicai hosting a successful offline event showcasing over a hundred festive products, which included interactive activities that attracted many visitors [1][4]. Group 1: Sales Performance - Dingdong Maicai's sales in Beijing for the Spring Festival have seen a year-on-year increase of 48%, with significant sales in categories such as fruits, dairy, beverages, and meat products exceeding expectations [5][6]. - The company has launched over 1,000 types of festive goods, including traditional dishes and gift boxes, to meet diverse consumer needs for the holiday [4][6]. Group 2: Product Offerings - The company has introduced a "Home Flavor" series featuring over 70 types of traditional dishes for the New Year's Eve dinner, including regional specialties like Anhui stinky mandarin fish and Henan goose [5][6]. - Additionally, Dingdong Maicai has made available over 60 types of spring vegetables, emphasizing quality and quantity in their fresh produce offerings [6]. Group 3: Operational Strategy - Dingdong Maicai is implementing a comprehensive plan to ensure stable supply and timely delivery during the Spring Festival, having increased inventory levels to double the usual amount for essential goods [7][8]. - The company has also established a dual system of fixed and flexible staffing to enhance delivery capacity, with over 70% of frontline employees confirmed to work during the holiday [7]. Group 4: Employee Welfare - To support frontline employees during the holiday, Dingdong Maicai has introduced various incentive programs, including special bonuses and flexible holiday arrangements to ensure their well-being [8].