两平台称，将以本标准实施为契机，积极助力推动外卖行业规范管理、品质服务、理性竞争、生态共赢。与社会各 界一道，维护公平有序的市场环境，助力餐饮外卖行业高质量、可持续发展。 截图来源："市说新语"微信公众号 《外卖平台服务管理基本要求》（GB/T 46862—2025）推荐性国家标准近日正式发布实施。12月5日，美团、京东外 卖发布关于执行《外卖平台服务管理基本要求》推荐性国家标准的声明。 两平台分别声明表示，美团、京东外卖作为标准起草单位之一，深度参与了本标准的研制、起草与论证工作。在标 准制定过程中，积极建言献策，充分参与核心条款讨论，对标准确立的公平理性竞争、严守食品安全底线、提升服 务质量、协调各方权益等核心理念高度认同。 美团、京东外卖郑重声明称，将自愿执行《外卖平台服务管理基本要求》国家标准，把标准要求系统融入平台运营 管理和服务流程之中，持续优化平台规则，提高商户与配送员服务管理水平，提升消费者体验，保障配送员、消费 者和商户各方权益。 责编：王璐璐 校对： 盘达 百万用户都在看 10分钟，直线涨停！A股盘中，全线爆发！啥情况？ 刚刚！大牛股，突发公告！ A股，突然异动！直线涨停，啥情况？ 超级赛 ...

12月5日，美团、京东外卖分别发布关于执行《外卖平台服务管理基本要求》推荐性国家标准的声明： 将自愿执行《外卖平台服务管理基本要求》国家标准，把标准要求系统融入平台运营管理和服务流程之 中，持续优化平台规则，提高商户与配送员服务管理水平，提升消费者体验，保障配送员、消费者和商 户各方权益。 将自愿执行《外卖平台服务管理基本要求》国家标准，把标准要求系统融入平台运营管理和服务流程之 中，持续优化平台规则，提高商户与配送员服务管理水平，提升消费者体验，保障配送员、消费者和商 户各方权益。 美团关于执行《外卖平台服务管理基本要求》推荐性国家标准的声明 美团Meituan 美团Meituan 2025年12月5日 08:50 北京 《外卖平台服务管理基本要求》（GB/T 46862—2025）推荐性国家标准已于近日正式发布 实施。 美团作为标准起草单位之一，深度参与了本标准的研制、起草与论证工作。在标准制定过程 中，美团积极建言献策，充分参与核心条款讨论，对标准确立的公平理性竞争、严守食品安全 底线、提升服务质量、协调各方权益等核心理念高度认同。 在此,美团郑重声明:将自愿执行《外卖平台服务管理基本要求》国家标准,把 ...

Core Viewpoint - The release and implementation of the national standard "Basic Requirements for Service Management of Takeaway Platforms" (GB/T46862—2025) marks a significant milestone in the standardization process of the takeaway industry, with major platforms like Meituan and JD Takeaway committing to comply with the new regulations [1] Group 1: Industry Response - Major platforms Meituan and JD Takeaway have publicly announced their commitment to implement the new national standard, confirming their deep involvement in its formulation and discussion [1] - Both platforms expressed agreement with the principles established in the standard, which emphasize fair competition and strict adherence to food safety [1] Group 2: Implementation and Future Outlook - Meituan and JD Takeaway plan to integrate the standard's requirements into their existing operational management and service processes, aiming to enhance the management of merchants and delivery personnel [1] - The commitment from these platforms indicates a shift towards a more regulated and rational competitive environment in the takeaway industry, promoting high-quality and sustainable development while ensuring a fair market [1]

Core Viewpoint - The newly implemented national standard "Basic Requirements for Delivery Platform Services" aims to enhance service quality, ensure fair competition, and protect the rights of consumers, delivery personnel, and merchants in the food delivery industry [1][3][5]. Group 1: Implementation of National Standard - Major players in the food delivery sector, including Meituan, JD Delivery, and Taobao Flash Purchase, have announced their voluntary commitment to implement the national standard [1][3][5]. - The standard (GB/T 46862—2025) was developed with significant input from JD Delivery and Taobao Flash Purchase, who participated in its drafting and discussion [3][5]. Group 2: Objectives of the Standard - The standard emphasizes fair and rational competition, strict adherence to food safety, improvement of service quality, and coordination of interests among all parties involved [3][5]. - The implementation of this standard is seen as a catalyst for promoting regulated management, quality service, rational competition, and ecological win-win scenarios within the food delivery industry [3][5].

上述三大平台在声明中称，其各自作为标准起草单位之一，深度参与了本标准的研制、起草与论证工作。在标准制定过 程中，平台积极建言献策，充分参与核心条款讨论，对标准确立的公平理性竞争、严守食品安全底线、提升服务质量、 协调各方权益等核心理念高度认同。 在此，三平台声明：将自愿执行《外卖平台服务管理基本要求》国家标准，把标准要求系统融入平台运营管理和服务流 程之中，持续优化平台规则，提高商户与配送员服务管理水平，提升消费者体验，保障配送员、消费者和商户各方权 益。将以本标准实施为契机，积极助力推动外卖行业规范管理、品质服务、理性竞争、生态共赢。与社会各界一道，维 护公平有序的市场环境，助力餐饮外卖行业高质量、可持续发展。 12月5日，淘宝闪购、美团、京东三大外卖平台相继通过官方渠道发布声明，宣布自愿执行市场监管总局近日实施的 《外卖平台服务管理基本要求》（GB/T 46862-2025）推荐性国家标准。此举呼应了监管层规范行业发展的导向，为外 卖市场划定合规底线。 对于外界颇为关注的配送员权益保障不足问题，新规要求平台应合理限定配送员接单时长，建立连续接单后的疲劳提示 与强制休息机制，强调平台不得通过算法、冲单奖励方 ...

Core Insights - The report highlights the transformation of search logic and operational strategies across five major platforms: Taobao, JD.com, Pinduoduo, Douyin, and Xiaohongshu, emphasizing the shift from traditional "shelf e-commerce" to content-driven platforms [1][2] Group 1: Platform Analysis - Taobao emphasizes a "paid leads to free" search spiral model, facing challenges with declining search traffic [1] - JD.com remains search-centric but lacks sensitivity to content, with search accounting for about 70% of its traffic [1][2] - Pinduoduo has evolved from a "people find goods" model to a search-dominant platform [1] - Xiaohongshu utilizes the KFS methodology (KOL + Search + Information Flow) to reach high-value demographics [1] - Douyin has introduced a unique "search after viewing" model, converting short video content directly into search behavior, significantly shortening the conversion path [1] Group 2: Search Lifecycle and Strategy - The report introduces the concept that "search permeates the entire product lifecycle," suggesting that insights from search trends can inform marketing strategies at different stages: introduction, growth, and maturity [2] - Cross-platform collaboration is emerging as a trend, enabling the integration of content and product searches to aggregate traffic [2] - Practical case studies illustrate how search has evolved from a mere traffic tool to a strategic asset, showcasing successful implementations by various brands [2]

Core Viewpoint - The recent collaboration between JD.com, GAC Aion, and CATL to launch the Aion UT Super electric vehicle has faced challenges, including order cancellations and customer complaints, prompting the companies to implement measures to address these issues [1][3][23]. Group 1: Company Responses and Measures - A face-to-face meeting was held to address user concerns, resulting in four initiatives: a service package worth 2,600 yuan, expanded invoice issuance to more cities, and a more flexible refund and cancellation policy [1][3]. - The companies acknowledged the need for better communication and compensation to mitigate the online purchasing crisis [3][23]. Group 2: Customer Complaints and Issues - Customers reported discrepancies between promotional materials and actual vehicle features, such as the absence of a sunroof that was advertised [7][23]. - There were complaints regarding the limited issuance of invoices, which restricted customers in other regions from receiving local purchase subsidies [7][23]. Group 3: Market Context and Historical Background - The collaboration marks a significant attempt to integrate e-commerce with the automotive industry, reminiscent of early attempts at online car sales in China [10][11]. - The electric vehicle market is evolving, with companies like Xiaomi and Huawei also exploring direct sales models, indicating a shift in consumer purchasing behavior [14][15]. Group 4: Strategic Implications for Companies - GAC Aion's sales have been declining, with a projected annual sales drop of 21.19% from 2023 to 2024, highlighting the need for effective marketing channels [18][20]. - CATL aims to leverage this partnership to connect its technology directly with consumers, as the success of the Aion UT Super will influence future collaborations [22][29]. Group 5: Operational Challenges and Future Outlook - The collaboration has revealed operational issues, such as the need for better product detail management and customer service training [23][31]. - The companies are working on establishing a supervision mechanism to improve service quality and user experience, but the effectiveness of these measures remains to be seen [31][32].

美团关于执行《外卖平台服务管理基本要求》推荐性国家标准的声明 近日 ，美团、京东外卖、 淘宝闪购 分别发布关于执行《外卖平台服务管理基本要求》推荐性国家标 准的声明： 将自愿执行《外卖平台服务管理基本要求》国家标准，把标准要求系统融入平台运营管理和服务流程 之中，持续优化平台规则，提高商户与配送员服务管理水平，提升消费者体验，保障配送员、消费者 和商户各方权益。 在此,京东外卖郑重声明:将自愿执行《外卖平台服务管理基本要求》国家标准, 把标准要求系统融入平台运营管理和服务流程之中,持续优化平台规则,提高商户与配 送员服务管理水平,提升消费者体验,保障配送员、消费者和商户各方权益。 美团Meituan 美团Meituan 2025年12月5日 08:50 北京 《外卖平台服务管理基本要求》 (GB/T 46862—2025) 推荐性国家标准已于近日正式发布 实施。 美团作为标准起草单位之一，深度参与了本标准的研制、起草与论证工作。在标准制定过程 中，美团积极建言献策，充分参与核心条款讨论，对标准确立的公平理性竞争、严守食品安全 底线、提升服务质量、协调各方权益等核心理念高度认同。 在此,美团郑重声明:将自愿执行 ...

Core Insights - JD's discount supermarket opened its first store in Anhui, attracting significant consumer interest and setting a new sales record for single-day supermarket openings in the region [1][16] - The store's core philosophy is "Everyday Low Prices, Just Pay for Value," leveraging JD's strong supply chain capabilities to offer competitive pricing [1][10] Customer Engagement - Long queues formed before the store opened, indicating high consumer anticipation, and the store experienced peak customer traffic immediately after opening [3] - The vibrant atmosphere and high foot traffic demonstrated JD's strong brand appeal and market attraction [3] Sales Performance - Key products sold out quickly, including over 38,000 fresh eggs, showcasing consumer demand for high-quality goods [5] - The meat section was particularly popular, with nearly 1,000 pounds of various pork cuts sold, reflecting JD's competitive pricing and supply chain efficiency [8] Supply Chain and Pricing Strategy - The store utilizes a self-built warehouse of 14,000 square meters to ensure efficient replenishment and fresh product availability within a 25-kilometer radius [10] - By adopting a "direct sourcing + factory supply" model, JD reduces intermediary costs, translating to tangible price advantages for consumers [10] Product Range and Local Integration - JD's private label products performed exceptionally well, with top-selling items including affordable noodles and snacks, reinforcing the brand's commitment to quality at low prices [12] - The store also incorporated local specialties, enhancing emotional connection with local consumers and improving customer satisfaction [14] Future Expansion Plans - Following the successful launch in Anhui, JD plans to expand its discount supermarket model to more cities, aiming to drive regional consumption upgrades and healthy retail ecosystem development [16]

Core Viewpoint - Major food delivery platforms, including Meituan, JD.com, and Taobao, have announced their voluntary commitment to implement the newly released national standard for food delivery platform service management, aiming to enhance service quality and protect the rights of consumers, merchants, and delivery personnel [1][4]. Group 1: Implementation of National Standards - JD.com, as one of the drafters of the national standard GB/T 46862—2025, has actively participated in its development and supports its core principles, which include fair competition, food safety, service quality improvement, and coordination of stakeholder rights [4]. - The company will integrate the standard requirements into its operational management and service processes, continuously optimizing platform rules to enhance the management of merchants and delivery personnel [4]. Group 2: Industry Impact - The implementation of this standard is seen as a catalyst for promoting regulatory management, quality service, rational competition, and ecological win-win scenarios within the food delivery industry [4]. - The commitment from these platforms is expected to contribute to a fair and orderly market environment, supporting the high-quality and sustainable development of the food delivery sector [4].