Core Insights - The launch of the Li Auto i6, priced at 249,800 yuan, is seen as a critical move for the company after three months of declining sales, with a promotional price of 239,800 yuan during the initial sales period [2][3] - The i6 features a range of 720 km and dimensions that surpass the Tesla Model Y, being 4.95 meters long with a 3-meter wheelbase, while being cheaper by 13,700 yuan [2] - The company has adopted a new marketing strategy by skipping the pre-order phase and allowing customers a 7-day period to finalize their orders [2][4] Sales and Production - Internal reports indicate that the i6's sales have already surpassed those of the L9 during its initial launch, with significant interest from both external customers and internal employees [3] - The production plan for the i6 anticipates a capacity of 45,000 to 50,000 units for the year, with 7,000 units available in September and ramping up to 13,000 units in October [3][5] - The company aims to deliver 50,000 units within three months, which is considered a modest target but crucial for establishing a foothold in the electric vehicle market [6] Market Strategy - The company has learned from past product launches and is focusing on a streamlined approach to avoid overwhelming the market with multiple new models at once [9][10] - The decision to eliminate the i7 model was based on market demand and the need to focus resources on models that meet consumer needs more effectively [9][11] - The i6 and i8 are positioned to cater to a broader audience, reflecting a shift in consumer behavior towards more conservative spending amid economic uncertainty [11]

9月26日，理想汽车正式发布新形态五座SUV——理想i6。理想i6全国统一零售价24.98万元，并将于9月27日起正式开启交付。据理想汽车产品线负责人 李昕旸透露，该车上市5分钟大定就突破了1万台。 "年轻，就应该去拥有和创造最好的产品。理想汽车要做一个这个世界上没有出现过的全新产品"，理想汽车董事长兼CEO李想表示，"我们希望把理想 i6打造成一款专为年轻人设计的五座纯电SUV，为驾驶它的用户带去最极致的操控和最先进的人工智能终端，去发现生活的一万种可能，去活成自己喜欢的 样子。" 据悉，理想汽车自成立十年以来，交付量已突破140万辆，产品矩阵持续拓展，品牌不断升级，已成为本土高端品牌领头羊。 此次上市的理想i6，基于原生纯电架构，致力于用全新设计打破传统SUV造型局限性，采用一体式鲨鱼形态的原创设计，保证车身侧面简洁无瑕的同 时，带来行业领先的低风阻和低能耗表现。搭配原生双色车身、低窗线和车尾掀背造型设计，让理想i6兼具高级感与运动感。 为了让"5C速度"真正解决纯电用户的里程焦虑，理想汽车自建了规模大、覆盖广、使用体验好的超充网络。截至9月26日，理想汽车已上线超过3300座 超充站和超过18,000根 ...

此外，理想汽车还在超充站基建方面进行了投入。据李想介绍，理想汽车现在已建成3200多座超充站，是中国拥有高速公路超充站数量最多的 汽车企业，高速公路平均150km就建有一个理想汽车的超充站，后续还将持续建站。 据李想透露，理想i6 CLTC续航达到720公里，超充10分钟续航500公里。根据官方信息，新车定位中型SUV，其处在竞争十分激烈的细分市 场，主要竞争对手包括问界M7、小米YU7、特斯拉Model Y、小鹏G9、极氪7X和蔚来ES6等车型。 （ 来源：每日经济新闻） CINE2025固态电池展暨固态电池行业年会 主办单位： 起点固态电池、起点锂电、SSBA固态电池联盟 协办单位及固态年会总冠名： 茹天科技 活动时间： 2025年11月6-8日 活动地点： 广州南沙国际会展中心（2楼船厅及广州厅） 活动规模： 展商规模200+、参会企业2000+、专业观众20000+ 同期活动： 2025起点固态电池金鼎奖颁奖典礼、SSBA固态电池产业联盟理事会 第一批展商及赞助商： 金钠科技/茹天科技/海四达/融捷能源/易事特钠电/泰和科技/隐功科技/科迈罗/国科炭美/晟钠新能/中钠能源/乔岳智能/津工能源/科达新能 ...

人民财讯9月27日电，据理想汽车微博消息，9月27日，理想i6正式于理想汽车常州智能制造基地开启交 付。 ...

视频版： 压缩版： 理想VLA做L两个原因，技术原因是图语言的长推理能力，需要语言的token输入输出是次要的。非技术原因是更容易价值观对齐。 认为最后5%10%corner case很难靠数据或世界模型自己撞出来，而需要具备类似人的推理能力。 和业界一样，在思考GPGPU是不是AI时代的终极答案。从CPU到GPU到GPGPU，本质上是冯诺依曼架构，冯诺依曼架构核心本质是程序主要关注的是 计算不是数据，数据是第二等公民，计算是一等公民。 在AI时代，计算的算子没那么多，提出的问题是，能不能让程序更多关注数据，而不是关注计算。 理想自研的车端计算架构主要是NPU,不是SOC。SOC无非是前处理后处理的CPU Cluster，加一些IO在外面与内存访存控制器。NPU里面是一个重合架 构，加一个CCB(Central Control Computing Block)用来做一些前处理后处理，不适合非张量的计算，每个class是同构的，用Mesh Bus连在一起，也提供 Ring Bus(环形总线)做广播。原话"这个是我们完全是我们独创的一个AI推理架构，目前国内没有这么做的。" 比较挑战的是编译器（涉及很多编程模型和 ...

该群友为i8车主： 拿车有一周时间，同时也是其他新势力车企车主。趁着没有上牌，可以在各种路上放飞自我，真是越 用越惊喜，越用越喜欢，我分三方面讲讲最近的使用体验。 1.底盘试驾： 找了我们城市的奥体中心，整体路线为大环线，并且有小的上下坡，时间选在在早上，车流量不算 多，激烈驾驶可以充分检验车的驾驶乐趣。悬架分别选择低和标准，其他选择项基本上在中间位置。 总体上悬架选择低会比标准位的驾驶操控感要强（底盘低的好处），转弯同时还要加速，速度加大到 接近100，侧倾小，同时没有摆尾（其他新势力大车，不敢这样开，开快完全没有信心，担心翻车， 并且摆尾明显。我的老车也根本不敢开快。），另一个，开得很快，追到前方车辆，刹车非常好，很 难想象这么重的车能够这么好的刹停下来（有懂这块的朋友指点一下，难道是四驱的原因吗）。直线 车道，刚好遇到一辆保时捷，变道超车非常稳，我们两台车比拼速度，加速太爽了，这真是一台给驾 驶者的车。 2.自动驾驶： 自己设定交通干道，同时还有转弯、并线主路，小路也多的路线。用了几次都是0接管，可能是不特 别拥堵的原因（车还是多的），但是路线是复杂的，比如十字路同时叠加高架桥，从辅路到主路，变 道超车 ...

Core Insights - Li Auto has officially announced Yi Yangqianxi as its brand ambassador, marking a significant shift from its previous stance of not using celebrity endorsements [1][2][4] - The automotive marketing landscape is changing, with new energy vehicle brands increasingly adopting celebrity endorsements to differentiate themselves in a competitive market [4][28] Brand Strategy - Li Auto's decision to hire Yi Yangqianxi aligns with its strategy to appeal to younger consumers, moving away from its previous focus on middle-aged family-oriented branding [21][23] - The company aims to leverage Yi Yangqianxi's popularity to enhance brand recognition and emotional connection with potential customers [4][21] Market Context - The announcement coincided with the launch of the new Li Auto i6, which is positioned in the competitive price range of 250,000 to 300,000 yuan, directly competing with models like Tesla Model Y and Xiaomi Yu7 [10][15] - The i6 is designed to attract younger families and new middle-class consumers, with features such as an 800V high-voltage platform and fast charging technology [13][15] Financial Implications - The endorsement deal with Yi Yangqianxi is expected to be a significant investment, with costs typically in the tens of millions, reflecting the high stakes involved in celebrity marketing [9][16] - Despite the high costs, if the campaign successfully boosts sales, it could be seen as a smart investment for Li Auto, especially given its current financial health with cash reserves of approximately 106.9 billion yuan [27][21] Competitive Landscape - The trend of using celebrity endorsements is not unique to Li Auto; other new energy vehicle brands like NIO and Xpeng are also increasingly engaging celebrities to enhance their marketing efforts [28][4] - The shift towards celebrity endorsements among new energy vehicle brands indicates a broader industry trend where emotional branding is becoming crucial as technical specifications become more standardized [4][28]

9月26日，理想汽车官宣易烊千玺为品牌代言人的话题冲上热搜，引发了破圈层关注。 "我坚持认为车主是最好的代言人"。此前，李想曾在微博公开表示："会尝试少量热门综艺节目、电影、电视剧的植入……至于明星代言，我们是不会做 的。" 时隔一年后，李想本人在微博上亲自官宣了首位品牌代言人，时间选在了理想i6发布的同一天。 从"永不请代言人"到官宣易烊千玺，理想汽车为何"打脸"？ 事实上，车圈营销正在变天。曾经，"蔚小理"等新势力品牌常见做法是，用老板作为最大的代言人，雷军、李斌、李想、何小鹏……无一不是常年活跃在 舆论场，为自家品牌不断发声造势。 相比之下，合资车企由于都是职业经理人当家，相关负责人不便直接站到前台，这些品牌往往更热衷于请明星代言人。 但随着各家品牌在续航、充电等技术指标上逐渐同质化，品牌认知和情感连接成了差异化竞争的关键。习惯用老板当代言人的新势力，也逐渐开始捡起明 星代言这一经典的营销方式。 据剁椒Spicy不完全统计，去年下半年以来，"蔚小理"等新势力车企已陆陆续续有十几位明星代言的消息释出。 CH5 | 品牌 | 代言人 | Title | | --- | --- | --- | | | 易烊千 ...

Investment Rating - The investment rating for the automotive industry is "Positive" [1] Core Insights - Since Q2 2024, companies like Geely, Leapmotor, Xiaopeng, and Xiaomi have seen continuous growth in sales and market share, while leading companies have lost market share [5][11] - The growth of new entrants is primarily at the expense of leading companies such as BYD and Tesla, which saw their market shares decrease by 5.1% and 2.3% year-on-year, respectively [5][15] - The scale effect is becoming evident, with Leapmotor and Xiaopeng showing significant improvements in gross margins, reaching 13.6% and 17.3% respectively in Q2 2025, while Xiaomi's gross margin is at 26.4% [5][19] - Companies like Leapmotor, Xiaopeng, and Xiaomi are expected to achieve breakeven on a quarterly basis within the year, with annual sales around 500,000 units likely to lead to single-vehicle profitability [6][24] Sales Trends - The introduction of cost-effective models by Geely, Leapmotor, and Xiaopeng has driven rapid sales growth, with new entrants achieving quarterly sales between 80,000 to 130,000 units [7][11] - The market share of leading companies has been eroded, with a significant portion of growth coming from the exit of weaker competitors [11][15] Revenue Trends - Companies with increasing market shares, such as Geely, Xiaopeng, and Leapmotor, reported revenue growth rates of 41%, 125%, and 166% year-on-year in Q2 2025 [16] - BYD, despite a decline in market share, maintained a revenue growth of 15% year-on-year [16] Gross Margin - The gross margins of new entrants like Xiaopeng and Leapmotor are improving due to scale effects, with margins approaching normal industry levels [19] - Traditional automakers are facing declining gross margins due to the transition to electric vehicles, with some companies like GAC reporting negative margins [19][20] Operating Expenses - Leapmotor and Xiaopeng have seen a significant reduction in per-vehicle operating expenses due to scale effects, with combined R&D, sales, and management expense ratios around 23.9% and 23.1% respectively in Q2 2025 [21] Single Vehicle Profitability - Companies like Xiaopeng and Xiaomi are nearing breakeven points, with Leapmotor already close to breakeven in Q2 2025 [24] - Annual sales of approximately 500,000 units are projected to lead to single-vehicle profitability for these companies [24]

Investment Rating - The report rates the automotive industry as "Positive" [4] Core Insights - The adjustment of the vehicle replacement policy will slightly weaken demand, but the reduction in vehicle purchase tax will promote early purchases, leading to a competitive demand scenario in Q4. As of September 10, 2025, the number of applications for vehicle replacement reached 8.3 million, indicating a significant policy-driven effect. Despite the adjustments in the replacement policy, the pressure from the tax reduction is expected to encourage consumers to purchase new energy vehicles earlier. The report forecasts that China's new energy vehicle sales will reach 16.25 million units in 2025, representing a year-on-year growth of approximately 26% [2][18]. Monthly Focus - The adjustment of the vehicle replacement policy has increased application difficulty. Since June, applications for vehicle replacement have been suspended due to the exhaustion of funds, but recent funding has led to adjustments in the policy across various regions. The adjustments mainly include changes in application methods and subsidy standards, with some regions reducing the subsidy amount per vehicle [14][15]. - There is a significant funding gap for Q4, as the distribution of funds does not account for seasonal consumption patterns. The central government will allocate 69 billion yuan for Q4, which is the same as Q3, but the demand for vehicle consumption is typically stronger in the second half of the year, leading to an amplified funding gap for Q4 [16][17]. Key Data Tracking - In August, the sales of new energy vehicles in China reached 1.4 million units, a year-on-year increase of 27%. The penetration rate for new energy vehicles was 49%, remaining stable compared to the previous month. However, the sales of plug-in hybrid vehicles (PHEVs) experienced a decline for two consecutive months, primarily due to pressure on sales from major manufacturers [20][28]. - The report highlights that commercial vehicles and exports continue to maintain high growth rates, with new energy commercial vehicle sales in August reaching 70,000 units, a year-on-year increase of 52% [34][35]. - The report also notes that the export of new energy vehicles has been robust, with August exports reaching 224,000 units, a year-on-year increase of 104% [46][48]. Industry and Company Changes - The report indicates progress in the overseas production capacity of automotive companies, with several manufacturers establishing production bases in regions like Brazil and Austria. Additionally, companies like Chery and HeSai have listed on the Hong Kong stock exchange, while Dongfeng Group plans to privatize and spin off its Lantu brand to maintain its listing status [3][45].