该行轻微降网易2025至27年收入预测约1%，以反映管线倾侧于今年下半年及明年；并降2025至27年盈 测约3%，以反映在高基数下利润率扩张放缓。高盛重申对网易"买入"评级，H股目标价由266港元微降 至264港元，美股目标价由170美元微降至169美元。 高盛发表研报指，网易近期股价压力可能源于市场对近期游戏流水增长放缓、2025年第四季度及2026年 第一季度的利润率面临高基数，以及近期Genie 3/AI游戏创作工具潜在影响的担忧。对于即将公布的 2025年第四季度业绩，高盛预计，网易在线游戏收入将按年增长9%，调整后息税前利润(EBIT)按年增 长10%。该股目前交易于预测2026年市盈率14倍，低于其过去五年历史平均水平，该行认为其估值倍数 进一步下调的空间有限。 网易-S(09999.HK)拟2月10日举行董事会会议以审批年度业绩 网易-S(09999.HK)：料Q4平稳过渡 关注股 东回报与全球化进展 大行评级丨高盛：重申对网易"买入"评级，微降收入及盈利预测 大行评级丨花 旗：网络游戏股遭抛售并不合理，重申对腾讯、网易美股"买入"评级 相关事件 ...

高盛发表研报指，网易近期股价压力可能源于市场对近期游戏流水增长放缓、2025年第四季度及2026年 第一季度的利润率面临高基数，以及近期Genie 3/AI游戏创作工具潜在影响的担忧。对于即将公布的 2025年第四季度业绩，高盛预计，网易在线游戏收入将按年增长9%，调整后息税前利润(EBIT)按年增 长10%。该股目前交易于预测2026年市盈率14倍，低于其过去五年历史平均水平，该行认为其估值倍数 进一步下调的空间有限。该行轻微降网易2025至27年收入预测约1%，以反映管线倾侧于今年下半年及 明年；并降2025至27年盈测约3%，以反映在高基数下利润率扩张放缓。高盛重申对网易"买入"评级，H 股目标价由266港元微降至264港元，美股目标价由170美元微降至169美元。 来源：滚动播报 ...

Investment Rating - The report maintains a "Buy" rating for several companies in the media sector, including Giant Network, Perfect World, and Kuaishou, among others [5][36]. Core Insights - The media industry showed a slight increase of 0.21% from January 26 to February 1, 2026, outperforming the Shanghai Composite Index, which decreased by 0.44% [12]. - The advertising and marketing sub-sector led the gains with an increase of 4.70%, while other segments like publishing and digital media saw declines [12]. - Significant developments in AI applications and gaming are highlighted, with Tencent's "Yuanbao" app reaching the top of the Apple App Store's free chart [2][17]. Market Performance - The media industry (Shenwan) increased by 0.21% during the specified period, while the Shanghai Composite Index decreased by 0.44% [12]. - The advertising and marketing sector led with a 4.70% increase, while publishing, digital media, gaming, and television broadcasting experienced declines of -0.75%, -1.31%, -1.94%, and -3.66% respectively [12]. Industry Key Data - AI Applications: Tencent's "Yuanbao" app achieved significant download growth, reaching 22.23 million downloads, with a notable 97.76% increase week-on-week [2][17]. - Gaming: The top five mobile games on iOS included "Honor of Kings" and "Peacekeeper Elite," with "Supernatural Action Group" surpassing 10 million daily active users [3][19]. - Film: The total box office for domestic films reached 283 million yuan, with "Zootopia 2" leading the weekly box office [28][30]. Investment Recommendations - The report emphasizes a positive outlook on AI applications and cultural exports, recommending focus on gaming, IP, short dramas, marketing, and publishing sectors [5][36]. - Specific companies highlighted for investment include Giant Network, Kuaishou, and Mango TV, among others [5][36].

花旗认为，目前市场对网络游戏增值税率上调的忧虑，是基于对电讯业案例的错误类比。根据国家税务 总局文件，销售无形资产(包括网络游戏虚拟物品)适用的增值税率应为6%，与电讯服务的税率调整并不 相同，因此并无上调依据，有关抛售并不合理，反而该行视之为一个更好的买入机会。该行重申对腾 讯、网易美股及世纪华通的"买入"评级，目标价分别为783港元、161美元及24元。 花旗发表研报指，昨日中国网络游戏股遭抛售，此前市场猜测波动原因为网络游戏收入可能像电讯服务 一样面临增值税上调，惟该行认为有关猜测并不合理，且缺乏依据。 新《增值税法》于2024年12月25日颁布，并于今年1月1日生效，其中涉及对销售服务和无形资产的应税 交易重新定义。几项电讯服务被重新划分至不同的增值税税档，导致增值税从6%调整至9%，电讯公司 股价在周一应声下跌。 ...

Summary of NetEase Inc. (NTES) Conference Call Company Overview - **Company**: NetEase Inc. (NTES) - **Market Cap**: $81.9 billion - **Enterprise Value**: $62.1 billion - **Industry**: Gaming, Entertainment & Healthcare Tech - **Current Price**: $129.08 - **12-Month Price Target**: $169.00 (Upside: 30.9%) [1] Key Industry Insights - **Gaming Trends**: Anticipated slowdown in cash grossing growth (+5% YoY) into 4Q25 due to lack of new game contributions. However, flagship titles like FWJ mobile/PC and Eggy Party are expected to show strength [2] - **Margin Trends**: Margins may swing due to increased S&M ratio but are expected to maintain around 13% of sales [2] - **AI Impact**: Concerns over AI tools like Genie 3 affecting the gaming sector. However, these tools are currently viewed as developer aids rather than replacements for core game design expertise [4] Financial Performance - **Revenue Growth**: Expected +9% YoY growth for online games revenue in 4Q25, driven by flagship titles and recovery in Eggy Party [22] - **Earnings Projections**: Adjusted EBIT expected to grow +10% YoY in 4Q25. The stock is trading at 14X 2026E PE, below historical averages, indicating limited downside risk [22] - **Forecasts**: - Revenue (RMB million): 105,295.2 (2024), 113,412.0 (2025E), 123,343.7 (2026E), 133,294.2 (2027E) [19] - EBITDA (RMB million): 36,555.9 (2024), 43,255.0 (2025E), 47,839.3 (2026E), 52,563.5 (2027E) [19] - EPS ($): 7.20 (2024), 8.51 (2025E), 9.23 (2026E), 10.09 (2027E) [19] Game Pipeline and Upcoming Titles - **Key Titles**: - **Sea of Remnants**: Expected to gross RMB 5-6 billion in the first 12 months post-launch, with innovative gameplay [3] - **ANANTA**: Anticipated to launch in late 2026/early 2027 [37] - **Code: Oni**: An auto-chess game with a Chinese theme, expected to launch in 2026 [39] - **Upcoming Releases**: - **Where Winds Meet**: Contributed positively in 4Q25 with both domestic and overseas performance [24] - **Eggy Party**: Resumed positive growth, indicating a healthy trajectory [24] Market Position and Competitive Landscape - **Market Concerns**: Recent share price weakness attributed to concerns over game grossing slowdown and high margin comparisons [1] - **Competitive Dynamics**: Legacy titles remain a core growth pillar, with a focus on quality over quantity in new game launches [3] Additional Considerations - **Tax Implications**: Most game services are subject to a 6% value-added tax, with no expected changes post new VAT rules effective January 1, 2026 [21] - **Management Focus**: Upcoming earnings report will provide insights on new game timelines, potential HK primary listing, and AI integration strategies [23] This summary encapsulates the key points from the conference call, highlighting the company's current position, financial outlook, and strategic initiatives within the gaming industry.

随着春节假期临近，进入2月，各大游戏厂商新品竞争愈发激烈。据不完全统计，2月2日—16日（除夕 夜）将有23款新游戏陆续上线。 其中包括心火游戏的《小小梦魇》、莉莉丝的《帕萌战斗日记》、广州穗游网络的《千年寻仙》、心动 网络的《潜水员戴夫（国服）》、帕斯亚科技的《沙石镇时光》、三七互娱的《生存33天》等。 从品类看，23款新游戏覆盖多元赛道，包括角色扮演（RPG）、卡牌策略、开放世界、模拟经营等。例 如，在《沙石镇时光》游戏中，玩家作为一名工坊主，将在荒漠小镇沙石镇开启重建与冒险之旅。通过 探索、建造、种植、社交等多种方式，逐步振兴这片土地。此前，其PC版在Steam平台上累计销量已突 破170万份。 2026年春节档游戏流量争夺战悄然打响。据不完全统计，2月2日—16日（除夕夜）将有23款新游戏陆续 上线。与以往不同的是，包括腾讯游戏、网易游戏和米哈游在内的游戏大厂在上线新玩法、新福利的同 时，也在寻求由量变到质变的突破，今年各家还加大了与跨界品牌的联动，以激活更大范围的消费潜 力。从扎堆上新到福利升级，再到深度联动，在业内看来，游戏行业也正从"存量博弈"向"生态重构"转 变。 "规模化"上线 米哈游方面， ...

Market Overview - The three major U.S. stock indices opened mixed on February 3, with the Nasdaq up 0.36%, the Dow Jones up 0.22%, and the S&P 500 up 0.20% [1]. Index Performance - Dow Jones Industrial Average is at 49,515.08, up by 107.42 points, representing a 0.22% increase [2]. - Nasdaq Index stands at 23,676.02, up by 83.91 points, reflecting a 0.36% rise [2]. - S&P 500 is at 6,990.31, increasing by 13.87 points, which is a 0.20% gain [2]. Sector Performance - Mining stocks surged, with Coeur Mining rising over 8% and Pan American Silver increasing more than 6% [2]. - Storage sector showed strength, with Western Digital up over 4% and SanDisk up over 5% [3]. - Technology stocks mostly rose, with Intel increasing over 4% and Google rising more than 1% [4]. Chinese Stocks - The Nasdaq Golden Dragon China Index fell by 0.40%, with notable declines in stocks such as Bilibili, Alibaba, and NetEase, each down over 2%, and Baidu and JD down over 1%. However, Xpeng Motors rose over 2% [4]. Notable Declines - PayPal experienced a significant drop, falling over 18% [5].

今年春节档，头部厂商也在不断升级节日特定玩法和福利，延长用户活跃周期。 北京商报记者丨程靓 图片来源：新浪微博@万代南梦宫中国 截图 从品类看，23款新游戏覆盖多元赛道，包括角色扮演（RPG）、卡牌策略、开放世界、模拟经营等。例如，在《沙石镇时光》游戏中，玩家作为一名工坊 主，将在荒漠小镇沙石镇开启重建与冒险之旅。通过探索、建造、种植、社交等多种方式，逐步振兴这片土地。此前，其PC版在Steam平台上已累计销量 突破170万份。 从厂商看，目前预计亮相的新游戏集中于中小厂商，大厂新游戏处于测试阶段的更多。例如，腾讯游戏旗下《失控进化》《奥星热浪》、完美世界 （002624）旗下《异环》、网易游戏旗下《遗忘之海》《代号：足球》等。 福利"质变"升级 2026年春节档游戏流量争夺战悄然打响。 据不完全统计，2月2日—16日（除夕夜）将有23款新游戏陆续上线。与以往不同的是，包括腾讯游戏、网易游戏和米哈游在内的游戏大厂在上线新玩法、 新福利的同时，也在寻求由量变到质变的突破，今年各家还加大了与跨界品牌的联动，以激活更大范围的消费潜力。从扎堆上新到福利升级，再到深度联 动，在业内看来，游戏行业也正从"存量博弈"向"生 ...

Core Viewpoint - The competition for game traffic during the 2026 Spring Festival is intensifying, with 23 new games set to launch between February 2 and 16, marking a shift from "stock game competition" to "ecological reconstruction" in the gaming industry [1][4]. Group 1: New Game Launches - A total of 23 new games will be released, including titles from various genres such as RPG, card strategy, open-world, and simulation [4]. - Notable new games include "Little Nightmares" by Heartfire Games, "Pam's Battle Diary" by Lilith Games, and "Survival 33 Days" by 37 Interactive Entertainment [4]. - Most of the new games are from small to medium-sized developers, while major companies like Tencent and NetEase have games in testing phases [4]. Group 2: Enhanced User Benefits - Major gaming companies are upgrading holiday-specific gameplay and benefits to extend user engagement [5]. - Tencent's "League of Legends Mobile" has launched a New Year celebration with significant discounts and exclusive skins, while "Peace Elite" has introduced new version experiences and themed rewards [5]. - NetEase's "Nirvana in Fire" has been offering free monthly cards and various in-game rewards since late January [5]. Group 3: Shift in User Demand - User demand is shifting towards "immersive experiences," prompting companies to provide richer content and benefits to meet diverse needs [6]. - The market competition is evolving from a focus on single product dimensions to a comprehensive ecological competition [6]. Group 4: Cross-Industry Collaborations - Cross-industry collaborations are becoming a norm, with games increasingly integrating into offline life [7]. - Tencent's "Delta Action" is partnering with Haidilao to launch themed packages and promotions during the Spring Festival [7]. - NetEase's "Egg Party" has collaborated with RT-Mart to create interactive treasure hunt activities and custom cakes, appealing to younger consumers [8]. Group 5: Consumer Engagement Strategies - The integration of game IP into physical consumption is creating a closed loop of "content + scene + consumption" [8]. - The aim of cross-industry collaborations is to attract potential user groups and stimulate consumption through both online and offline channels [8].

Core Viewpoint - Recent rumors regarding potential adjustments to the value-added tax (VAT) rates for industries such as gaming and finance have caused significant market fluctuations, particularly affecting major companies like Tencent and NetEase. However, these rumors have been debunked by authoritative sources, confirming that no such changes are planned [1][4]. Group 1: Market Impact - The rumors about VAT adjustments led to substantial declines in stock prices for companies in the gaming and finance sectors, with Tencent dropping over 6% and NetEase fluctuating between gains and losses of more than 3% [1]. - Other companies such as Century Huatong and Giant Network also experienced significant stock price drops, with Century Huatong falling over 9% during trading [1]. Group 2: Clarification of Rumors - Experts and industry insiders have confirmed that the rumors regarding VAT increases, including a potential rise in the gaming industry's tax rate from 6% to 32%, are unfounded [4]. - The current VAT law in China stipulates that the maximum VAT rate is 13%, and there are no provisions for a 32% rate, further discrediting the rumors [4]. - Recent announcements from the financial and tax authorities have clarified that there will be no changes to the VAT policies affecting the gaming and finance sectors, ensuring stability and certainty in the tax regime [4].