文旅消费TOP10目的地，南京第一 10月8日，美团旅行发布数据显示，长达8天的超级黄金周，带动平台出行订单量较2024年国庆假期增长 超30%。文旅消费TOP10目的地城市分别为南京、成都、西安、北京、重庆、武汉、长沙、洛阳、上 海、广州，南京排名首位。 游客在夫子庙景区游玩。新华社发 该平台数据显示，国庆中秋假期期间，南京整体旅游订单量同比增长15%。当地主要客源地为：上海、 北京、杭州、合肥、深圳。当地热门景区为：牛首山文化旅游区、红山森林动物园、明孝陵、大报恩寺 遗址景区、南京中山植物园。 多目的地"串游"趋势明显 今年国庆中秋假期，多目的地"串游"趋势明显，飞猪的数据显示，机票、用车等交通工具类商品人均预 订量同比提升5%，酒店、线路游、门票等商品人均预订量同比提升4.6%。假期出行的客单价同比提升 14.6%，95后游客预订人次占比最高。 大学生们不再局限于就近城市的"特种兵式" 旅游，转而探索更多玩得久、体验深入的长线目的地。飞猪数据显示，大学生的机票预订量同比增长 63%，今年国庆中秋假期大学生的人均预订金额较去年提升31%。 10月1日美团旅行发布热度TOP10景区榜单，牛首山文化旅游区上榜 ...

Core Insights - The domestic tourism market in China is showing a clear trend of long-distance interprovincial and cross-border travel during the 2025 National Day and Mid-Autumn Festival holidays, characterized by high quality and diverse experiences [2] Group 1: Tourism Growth in Henan - Henan has entered the top tier of national cultural tourism growth, with an overall tourism order volume increasing by 10% year-on-year, surpassing the national average [2] - Key cities such as Zhengzhou, Kaifeng, and Luoyang are emerging as core carriers of Central Plains culture, with Zhengzhou transforming from a "transit station" to a "destination" [2] - Zhengzhou's average stay for out-of-town visitors has increased to 1.7 nights, up by 0.3 nights year-on-year, with popular attractions including the Henan Museum and Zhengzhou Yellow River Cultural Park [2] Group 2: Kaifeng's Tourism Dynamics - Kaifeng leads the province with a 36% year-on-year increase in orders, heavily attracting visitors from major cities within a three-hour high-speed rail radius [2] - The city has seen a 19% increase in hotel bookings for stays of two nights or more, indicating a growing trend among young tourists for immersive experiences [2] - The "day coffee, night tour" model has become popular, showcasing a blend of cultural and leisure activities [2] Group 3: Luoyang's Unique Offerings - Luoyang's hotel orders have also increased by 10%, with themed hotels commanding a 25% premium, indicating strong demand [3] - The city has developed a "48-hour time travel" itinerary, enhancing the appeal of its cultural heritage through integrated services like costume rental and photography [3] - The transportation infrastructure is improving, with the Zhengzhou Airport's "air-rail intermodal" services covering 13 routes, leading to a 28% increase in transfer volume [3] Group 4: International Tourism Growth - Henan's inbound tourism orders have doubled year-on-year, with South Korea being the largest source market, accounting for 30% of visitors [3] - The implementation of a 240-hour visa-free transit policy at Zhengzhou Airport has boosted international transit travelers, with 35% opting for "stopover tours" [3] - Key attractions for international tourists include the Shaolin Temple and Longmen Grottoes, highlighting the region's cultural significance [3]

Core Insights - The recent National Day and Mid-Autumn Festival holiday has seen a significant shift towards deep travel experiences, with travelers willing to spend more on immersive activities [1][2][3] Group 1: Travel Trends - Long-distance travel and deep experiences have become the main trends during the holiday, with domestic long-distance travel orders increasing by 3 percentage points compared to last year [1] - Popular long-distance destinations include cities like Beijing, Chengdu, and Shanghai, with orders for places like Urumqi and Lhasa seeing nearly 30% growth [2] - The average spending per trip has risen by 14.6% on platforms like Fliggy, indicating a willingness to invest in travel experiences [1][6] Group 2: Demographic Shifts - The 95 post-90s generation has become the largest group of travelers, accounting for nearly a quarter of bookings, while the post-2005 generation is also showing significant growth in independent travel [6] - University students have increased their flight bookings by 63%, with international flight bookings rising by 110% [3] Group 3: Experience Over Sightseeing - Travelers are increasingly seeking emotional and experiential value from their trips, moving away from traditional sightseeing to local culinary and cultural experiences [3][5] - The search volume for "must-eat" and "must-do" lists has surged, with increases of 96% and 145% respectively since September [4][5] Group 4: Spending Behavior - Tourists are more inclined to spend on comfort and convenience, with significant growth in bookings for private car rentals and high-end travel options [5][6] - The trend of "paying for experiences" is evident, with travelers prioritizing emotional satisfaction and immersive experiences over mere sightseeing [6]

Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival saw a significant increase in travel, with an estimated 2.432 billion trips made, reflecting a 3.2% growth compared to the previous year [1] - Emerging travel trends include long-distance travel and immersive experiences, with domestic, outbound, and inbound travel orders reaching new highs [1] Group 1: Travel Trends - Long-distance travel demand surged, with flights over 3200 kilometers seeing a 14% increase year-on-year, making it the fastest-growing segment [2] - Popular long-distance destinations included Urumqi, Hohhot, and Lhasa, with overall order growth close to 30% for these locations [2][3] - The trend of "lazy tourism" and deep experiential travel became prominent, especially among younger generations, with 25% of travelers being born between 1995 and 1999 [4][5] Group 2: Emerging Destinations - Lesser-known cities like Jingdezhen saw a 40% increase in tourism orders, driven by social media influences [3] - High-quality hotel bookings in non-first-tier cities grew over 90%, indicating a shift in travel preferences [3] Group 3: Outbound and Inbound Travel - Outbound long-distance group tours nearly doubled, with European tours seeing a 140% increase from non-first-tier city users [7] - Inbound travel also thrived, with a 33% increase in flight bookings by non-Chinese passport holders, highlighting a growing interest in China as a travel destination [8][9]

Core Insights - The outbound travel market is experiencing a surge following the National Day and Mid-Autumn Festival holiday, with significant increases in hotel bookings and travel orders, particularly to East and Southeast Asian destinations [1][3][5] Short-term Travel Trends - Short-term independent travel has become mainstream, with 54% of outbound short-term travelers opting for 5 to 6-day trips. Popular destinations include Maldives, Bali, Singapore, Tokyo, and others [3][4] - During the holiday, hotel bookings in 4,588 overseas cities were recorded, with Japan, Thailand, and South Korea being the top three destinations [3][5] Long-term Travel Trends - The 8-day holiday and staggered travel arrangements have boosted long-haul travel orders, with 65% of long-haul travelers preferring trips lasting 10 to 13 days [4][9] - Notable growth in long-haul travel destinations includes Egypt and Norway, with hotel bookings in Egypt increasing by 200% and Norway by 120% [7][9] Self-driving and Deep Travel Preferences - There is a significant rise in demand for self-driving and car rental services, with overall orders for outbound car rentals increasing by over 120%. Japan and Sri Lanka saw GMV growth of 180% and 300%, respectively [10][11] - The trend indicates that travelers are seeking deeper experiences, with a shift in focus from merely reaching destinations to fully immersing themselves in local cultures [10][12]

Group 1 - The core viewpoint of the articles highlights a significant shift in Chinese tourists' travel preferences towards long-distance and immersive experiences during the recent "super golden week" holiday, reflecting a deeper understanding of the meaning of travel [1][15][16] - Domestic long-distance travel orders increased by 3 percentage points year-on-year, while outbound long-distance travel orders saw a rapid growth, with several European destinations experiencing order increases of over 100% [1][15] - The rise of "relaxed tourism" emphasizes comfort and low-energy travel experiences, with ticket orders for attractions equipped with convenient facilities increasing by 20% to 100% [2][11] Group 2 - Popular long-distance travel destinations in China include Beijing, Chengdu, Shanghai, and Nanjing, with orders from remote areas like Urumqi and Lhasa increasing by nearly 30% [6][7] - Lesser-known cities are gaining popularity, with significant order growth in places like Enshi and Yuncheng, driven by their unique cultural offerings and slower pace of life [7] - The trend of segmented and staggered travel is becoming the norm, with travelers saving costs by traveling before or after the peak holiday period, leading to a notable increase in orders for off-peak travel [11] Group 3 - Outbound travel is recovering, with Japan, Thailand, and Malaysia being top choices for Chinese tourists, while European destinations like Iceland and Spain also see substantial order increases [15][16] - The inbound tourism market is thriving, with foreign tourists engaging in traditional Chinese cultural activities during the holiday, showcasing a growing interest in local experiences [16] - The overall trend indicates a shift in tourism consumption towards experiential travel, where travelers seek to immerse themselves in the destination rather than merely visiting [16]

Core Insights - The main trend for this year's National Day tourism is long-distance travel and deep experiences, with domestic long-distance travel orders increasing by 3 percentage points compared to last year [1] - The average spending per trip during the holiday has risen by 14.6% year-on-year, with the post-95 generation making the highest proportion of bookings [1] - Family travel is prominent, with nearly 52.4% of travelers being family groups, and major cities' surrounding areas becoming popular destinations [1][4] Travel Trends - The "please take 3 days off and rest for 12" staggered travel model is favored by tourists, with nearly 15% of users starting their journeys before the holiday [3] - The family demographic accounts for over 80% of travelers during the holiday, with major cities like Beijing, Shanghai, and Chengdu being top sources of travelers [4] - There is a significant shift towards experiential travel, with activities like island cycling and cultural experiences gaining popularity [4] Accommodation Insights - The domestic accommodation market saw over a 65% increase in overall bookings, with multi-city bookings rising by over 20% [7] - Non-first-tier cities experienced a 90% increase in high-quality hotel bookings, indicating a growing interest in these areas [7] - Tujia reported a 20% year-on-year increase in homestay bookings, with smaller cities emerging as new travel hotspots [8] International Travel - Outbound tourism is booming, with popular destinations including Japan, Maldives, and Southeast Asian countries, reflecting a strong interest in island vacations [11] - Chinese tourists are increasingly visiting the Maldives, with over 50% of hotel guests during the holiday being from China, and many local guides speaking Chinese [11][12] - The inbound tourism market is also thriving, with countries like South Korea and the U.S. becoming popular among incoming travelers, driven by visa-free policies [12]

Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival has seen a significant shift in travel trends, with long-distance travel and immersive experiences becoming the main focus for tourists [1][6] - The report from Ctrip indicates that domestic long-distance travel orders have increased by 3 percentage points compared to last year, while outbound long-distance travel has also gained popularity, with orders to several European destinations doubling [1] Travel Trends - The phenomenon of "relaxed tourism" has gained traction, with travelers opting for less strenuous activities such as elevator rides and guided car tours, leading to a 75% increase in car rental orders in Beijing and over 120% growth in outbound car rental orders [2][3] - Tourists are increasingly seeking experiences over traditional sightseeing, with activities like island cycling, intangible cultural heritage experiences, and night tours becoming popular [2][3] Destination Preferences - Long-distance deep travel has emerged as a clear trend, with cities like Beijing, Chengdu, and Shanghai ranking among the top domestic destinations. Orders for destinations like Urumqi and Lhasa have seen nearly a 30% increase [3] - Smaller cities are also gaining popularity, with places like Enshi in Hubei seeing a threefold increase in car rental orders, and tourism in Jingdezhen growing by nearly 40% [3] Travel Timing and Cost Efficiency - Staggered travel during the holiday has proven beneficial, with hotel costs dropping by 20% and domestic flight prices decreasing by over 30% on certain days [4] - The trend of "night tourism" has surged, with a 200% increase in search interest, reflecting a shift in travel patterns [4] Outbound and Inbound Travel - Popular outbound destinations include Japan, Thailand, and Malaysia, with orders to Iceland and Norway doubling, and orders to Spain, Italy, and Germany increasing by about 70% [5] - The inbound tourism market is also thriving, with countries like South Korea and the USA becoming popular among foreign tourists during the holiday [5] Conclusion - The changes observed during this holiday period highlight a core shift in tourism consumption towards "experience," indicating a maturation of the Chinese tourism market [6]

Core Insights - The report indicates that long-distance travel and in-depth experiences are the main trends for this year's National Day and Mid-Autumn Festival tourism [1] - Domestic long-distance travel orders have increased by 3 percentage points compared to last year [1] - There is a significant demand for outbound long-distance travel, with orders to multiple European destinations doubling [1] - Outbound chartered tours are showing a trend towards deeper experiences, with overall order volume increasing by over 120% year-on-year [1] - The search popularity for "night tours" on the platform has surged, with a month-on-month increase of over 200% [1]

Core Viewpoint - The majority of popular Chinese concept stocks experienced a decline on Friday, with the Nasdaq Golden Dragon China Index falling by 1.15% [1] Group 1: Stock Performance - NetEase and JD.com both dropped over 1% [1] - Ctrip fell by more than 2% [1] - Baidu saw an increase of over 1% [1] - Li Auto and Xpeng both declined by more than 3% [1] - NIO decreased by over 2% [1] - Futu Holdings rose by over 2% [1]