遭遇碰瓷？东方甄选（01797.HK）拟起诉同名农业公司。 天眼查显示，近日，东方甄选（北京）科技有限公司（即"东方甄选"）与东方甄选（北京）农业有限公 司就不正当竞争纠纷案件新增开庭公告，原告为东方甄选（北京）科技有限公司，该案件将于5月27日 在北京市石景山区人民法院开庭审理。 南财快讯记者了解到，《中华人民共和国反不正当竞争法》第六条第二项显示，经营者不得擅自使用他 人有一定影响的企业名称（包括简称、字号等）、社会组织名称（包括简称等）、姓名（包括笔名、艺 名、译名等）。 据浙江佑平律师事务所介绍，如果被任用名字的企业属于知名公司或者有一定影响力的公司，那么被用 了企业名称，是完全符合反不正当竞争法的禁止条款，属于侵权。 被告东方甄选（北京）农业有限公司成立于2022年7月，注册资本2万元，法定代表人为冉飞龙，经营范 围包括谷物种植、农业科学研究和试验发展、新鲜水果零售、新鲜水果批发等。 该公司目前由东方思路（海南）科技有限公司全资持股，系中银金矿（海南）投资集团有限公司的孙公 司，股权穿透显示，冉彬、冉冉为最终出资人，持股比例为90%、10%。 据了解，该律所创立于2002年，是经北京市司法局依法批准 ...

"618怎么越来越早啊？这战线拖得也太长了吧！" 今年，本计划在618期间入手大牌护肤品的柯柯还没来得及做攻略，618就开始了。 "五月还没过半，618居然已经开始预售付定金了？" 昨晚（5月13日）8点，天猫、京东同步拉开了618大促的帷幕，抖音电商则是在当日凌晨更早一步开启了大促预热。 据青眼情报，截至5月14日凌晨1:30，李佳琦直播间预售首日美妆GMV达到25-35亿元，62个品牌GMV超千万元，珀莱雅、SK-II、欧莱雅、兰蔻、可复美 5个品牌GMV过亿。根据淘宝李佳琦直播间公布的"618大促爆款美妆节"战报，首小时加购GMV同比增长超10%。 据飞瓜数据，5月13日晚抖音"与辉同行"直播间618家电专场，单日销售额达到了1.76亿元，刷新了账号日销售额记录，多个单品卖出千万元。 今年618最大的变化是，不少平台取消了类似"满300减50"这样的"凑单满减"机制，而改为"价格直降"。 好在，各大电商平台也都在积极求变。这个618，"仅退款"、"强制运费险"等机制逐渐退出，多个平台也都推出了"降佣金"甚至"零佣金"的优惠，旨在为 商家"减负"。 618大促时间线再次拉长、玩法"化繁为简"，消费者还买单 ...

Group 1 - The core viewpoint of the articles highlights the rapid growth and expansion of the prepared food market in China, despite public controversies regarding food safety and hygiene standards, particularly in schools [1][16] - The market size of prepared food in China surged from 244.5 billion yuan in 2019 to 419.6 billion yuan in 2020, and is expected to exceed 1 trillion yuan by 2026 [1] - The modern concept of prepared food has evolved significantly, influenced by historical preservation methods and the development of food processing technologies [2][4] Group 2 - The prepared food industry has been shaped by advancements in food industrialization, packaging, and cold chain logistics, which have facilitated mass production and high-quality consumption [4][5] - The U.S. and Japan emerged as key markets for prepared food post-World War II, with the U.S. experiencing a boom in the 1950s due to changing family dynamics and the rise of fast-food chains [5][6] - The Asian market, particularly Japan, has developed a unique consumer-oriented model for prepared food, exemplified by innovations like instant noodles and convenience store offerings [6][7] Group 3 - The rise of central kitchens and prepared food is transforming traditional dining, reducing reliance on skilled chefs and altering the definition of cooking in the modern context [9][10] - The prepared food sector is increasingly integrated with e-commerce and live-streaming sales, which gained momentum during the COVID-19 pandemic, leading to significant sales figures for various brands [13][14] - The shift towards prepared food is also reflected in changing consumer behaviors, with younger generations favoring convenience and quick meal solutions over traditional cooking [14][15] Group 4 - The prepared food market is expected to continue growing, driven by urbanization, changing family structures, and the increasing pace of life, which necessitates quick meal options [7][15] - The integration of prepared food into dining experiences is evident, as consumers are willing to pay for the social and emotional aspects of dining out, even when similar quality meals are available at home [15][16] - The emergence of innovative marketing strategies, such as reality shows and immersive experiences, is creating new consumer engagement pathways in the prepared food sector [15][16]

Group 1 - The new company "Wenzhou Daolai Jade Carving Co., Ltd." was established by internet celebrity "Chai Dui Dui" with a registered capital of 100,000 RMB, focusing on jewelry manufacturing and sales [1] - The company operates in various sectors including jewelry manufacturing, wholesale, repair services, and internet sales, and is co-owned by Chai Dui Dui and Wenzhou Daolai Jewelry Co., Ltd. [1] - The establishment of the company coincides with ongoing legal disputes involving Chai Dui Dui and another business, highlighting potential reputational risks [1] Group 2 - Artist Huang Zitao announced the launch of his sanitary napkin brand "Duo Wei," with a product release event scheduled for May 18, showcasing the supply chain and production process [3] - The new product line will include additional sizes and types based on consumer feedback, indicating a responsive approach to market demands [3] - Huang Zitao emphasized competitive pricing while maintaining product quality, although specific price details were not disclosed [3] Group 3 - Pinduoduo has officially launched "Pinduoduo Yizhan," a service that supports 24-hour self-service package collection and home delivery, expanding its logistics capabilities [5] - The service has been extended to several provinces, indicating a strategic move to enhance customer convenience and operational reach [5] Group 4 - WeChat's small store team introduced a "Good Store" badge incentive policy, effective from May 16, aimed at encouraging merchants to improve competitiveness [6] - Merchants can earn different types of badges based on evaluation criteria, which will be displayed prominently to attract more traffic [6] Group 5 - JD.com has initiated a quality recruitment campaign for its food delivery service, incentivizing users to recommend quality restaurants for onboarding [8] - The platform aims to ensure compliance and enhance service quality by focusing on restaurants that provide dine-in services, thereby improving customer experience [8] Group 6 - The live streaming sales data shows "Xiao Bei Jewelry" leading with over 100 million in sales, indicating strong market performance in the jewelry sector [10] - "Oriental Selection" made a notable return to the rankings, reflecting competitive dynamics in the live commerce space [10]

各位村民好，我是村长 许多曾经活跃在抖音、快手、淘宝上的达人主播、明星主播，直播带货的次数越来越少。 为什么从2025年开始，整个直播带货的风向，完全变了。 头部大佬越来越低调，甚至都不想直播带货了。 甚至一些网红，宣称要退出直播，难道直播带货不赚钱了吗？ 01 一个问题或缺点很容易被无限放大 对于各种网红、企业家来说，在短视频时代，你的一举一动都有人盯着。 因为面对的是几十万上百万受众，所以有时候你的一句话，就会被不同的人听出各种感觉。 有的人时时刻刻盯着你的直播间、产品，有的自媒体账号、机构账号为了流量，就会把你说的一句话断 章取义无限放大。 所以你们可以看到小主播从来没有新闻，大主播天天上热搜。 而且不管这个主播之前做了什么事情，只要当下被抓住一个问题，可能是一句话，一个动作之类的，就 会招来一群人的攻击。 比如我们熟知的俞敏洪、小杨哥、辛巴、董宇辉等等，而且这种攻击是持续的。 02 得罪了太多人的利益 不管是小杨哥还是辛巴亦或是东方甄选、交个朋友等等，因为这些主播一天就就可以卖几千万甚至几个 亿的货。 还有些商家，因为自己的产品，选品没有过，主播上了其他家的产品。 或者因为主播在直播间提了一嘴竞品，所 ...

Core Viewpoint - The company is focusing on the "silver economy" by launching a new live streaming account targeting middle-aged and elderly consumers, which has quickly gained popularity and engagement [1][4][5]. Group 1: New Live Streaming Account - The new live streaming account "All Parents' Happy Home" has gained over 160,000 followers within two days of its launch, primarily selling clothing and food tailored for older adults [1][4]. - The account features over 200 partnered brands and plans to focus on themes like gifts, fashion, and food to enhance the shopping experience for middle-aged and elderly consumers [4][5]. - The live streaming sessions are designed with "age-friendly" upgrades, including slower speech, larger fonts, and older models to better cater to the target audience [4][5]. Group 2: Market Trends and Strategies - The launch of "All Parents' Happy Home" coincides with Mother's Day, leveraging the occasion to attract more viewers and engagement [5]. - Other live streaming platforms, such as "Dolphin Surprise," are also targeting the elderly demographic, indicating a growing trend in the market [5]. - The company is expanding its audience reach from younger demographics to include older consumers, which is expected to generate significant traffic and new revenue streams [6][7]. Group 3: Industry Insights - Analysts suggest that the middle-aged and elderly demographic represents a substantial growth opportunity for live streaming businesses, driven by increasing disposable income and changing consumer attitudes [8]. - The demand for live streaming services tailored to older adults is expected to rise, supported by technological advancements and policy backing [8]. - Companies that can effectively differentiate their offerings and target this demographic are likely to see considerable returns [8].

同样是商品，功能还在，为什么是倒贴钱才会有人愿意处理呢？关键还是渠道。也就是说，一件商品的售 价，其实是渠道赋予的，并不是什么供需。这方面，很多"草根"经济学家都在犯错误，同样的帆布包，为什 么有几万的奢侈品，也有几块钱的量贩品。换个思路，戴比尔斯控制了钻石供给才导致钻石价格暴涨？不是 的，是戴比尔斯控制了销售渠道。 开厂的不如卖货的，修路的不如收过路费的。在这个时代，库存积压对企业的致死率最高，很多企业破产倒 闭，不是因为他们做错了什么，而是因为他们的产品没有销售出去的渠道，生产的商品没办法变现，那么商 品最终会变得一文不值。 大家都知道二手市场，一手市场卖1万的某件商品，当旧货处理的时候顶多200，甚至，如今还出现了一个很 热门的而业务："专业丢东西"。比如你有张床要处理，卖不掉，于是倒贴200请人上门拆掉丢掉。 平台经济，崛起于2008年，其背后是两大力量助推：一大力量是中国通信设施改善，从3G开始，平台能够承 载的信息量增加了，比如可以在平台上看视频，通信设施越发达，平台销售的事物越多，对投资人来说，要 牢牢把握住平台销售的新事物；另一大力量是2008年之后拉动内需的政策，直播带货，百团大战，购物节， ...

Core Insights - The launch of Li Jiaqi's new live streaming channel "All Parents' Happy Home" targets the silver economy, focusing on the elderly consumer demographic [1][3][8] - The channel has quickly gained popularity, with over 2.4 million views on its first day and accumulating 230,600 followers within three days [1][3] - The live streaming format has adapted to suit older audiences, featuring a slower pace and a more family-oriented atmosphere [6][12] Group 1: Market Trends - The silver economy is becoming a significant focus for the live streaming industry, with increasing numbers of channels targeting elderly consumers [8][11] - Data shows that the elderly demographic is increasingly engaging with online content, with an average of 129 hours of internet usage per month, indicating potential for e-commerce growth [9] - The overall cosmetics market in China is experiencing a slowdown, with retail sales down 2.7% year-on-year as of April 2024, prompting a shift in focus for established beauty influencers [6][7] Group 2: Product Offerings - The "Happy Home" live streaming channel features over 130 product links, including elder clothing, health supplements, and home medical devices, with a wide price range [4][6] - The average price for elder clothing is around 100 yuan, while some gold jewelry items can reach up to 10,000 yuan, showcasing a diverse product range [4] Group 3: Consumer Behavior - Elderly consumers show a higher emotional connection to live streaming, often valuing the interaction with hosts over the products themselves, leading to impulsive purchasing behavior [11][12] - A survey indicated that over 63% of elderly consumers enjoy the atmosphere of live streaming and the interaction with hosts, which significantly influences their purchasing decisions [11]

以下文章来源于略大参考 ，作者二毛 略大参考 . 新消费 · 新科技 · 新生活 来源丨略大参考（ID：hyzibenlun） 既非完全躺平，又不会火力全开内卷的papi酱，在"随遇而安"的生活态度中继续死磕自己的短视频事业。 一棵冬青 作者丨二毛 编辑丨原野 图源丨AI制作 一个网红的生命周期有多久？ 这个答案有很多：《国家广电智库》对抖音网红的观察是3个月；财经作家吴晓波认为这个群体的平均职 业周期有六个月，一些头部MCN机构给到的数据也大致如此；B站的网红会红得久一点，业内流传的说 法是一年半。 papi酱给出了一个跳脱出行业平均数的答案：10年，或许更久。 事实上她跳脱出的不仅仅是时间规律，还有平台魔咒。 一位行业头部MCN的负责人在旗下艺人多番尝试后曾总结过：即使是头部网红，也很难跳脱出让他走红 的原生平台，在另一个平台上开花结果。 意思是，微博大V很难成为抖音头部达人，b站千万粉丝的up主也无法在快手赚得盆满钵满。 例子不胜枚举：在微博拥有近2000万粉丝的同道大叔，抖音粉丝量只有100万；回忆专用小马甲在抖音有 36.8万的粉丝，而在微博上，这个数据是3643万；up主老番茄在B站近2000万的 ...

Group 1: Event Overview - The CFEC2025 China (Pinggu) Food Live E-commerce Selection Conference and Peach Blossom Food Consumption Season was held in Pinggu, focusing on the integration of agriculture, food, culture, tourism, and health [1] - The Peach Blossom Food Consumption Season will last until May 5, featuring over 200 food enterprises from nearly 20 provinces and cities across the country [1] Group 2: Policy and Economic Environment - The food industry is a pillar of the national economy, playing a crucial role in stabilizing growth across multiple regions [2] - Pinggu is developing a modern food nutrition valley, with a production value of 4 billion yuan, supported by 51 well-known enterprises [2] - The district is also establishing a live e-commerce industry zone, attracting over 400 well-known live e-commerce companies [2] Group 3: Supportive Measures for Enterprises - Pinggu has implemented 25 policies to support enterprises, focusing on building "one-stop" live e-commerce infrastructure and providing subsidies for construction and demonstration rewards [3] - The district emphasizes talent development, offering support in areas such as talent settlement, innovation, and housing [3] Group 4: Digital Integration and Market Trends - The integration of digital technology and the food industry is accelerating, with live e-commerce becoming a significant driver of consumption upgrade in Beijing [4] - Beijing aims to achieve a live e-commerce transaction volume of 1.5 trillion yuan this year, with 26 specialized live e-commerce bases established [4] Group 5: Nutritional and Health Focus - The development of the nutrition and health food industry is essential for improving residents' nutritional health levels [7] - The Pinggu district aims to establish an agricultural modern food nutrition valley, with a focus on technological innovation and collaboration with enterprises [7] Group 6: Industry Challenges and Standards - The rapid development of live e-commerce presents challenges such as inconsistent selection standards and inadequate after-sales mechanisms [10] - The release of the "Food Live E-commerce Industry Integrity Self-discipline Initiative" and the "Selection Operation and Service Standards" aims to promote healthy industry development [10]