分析师：张刚 登记编码：S0730511010001 zhanggang@ccnew.com 021-50586990 晨会聚焦 1、据央视新闻，石油输出国组织（欧佩克）1 日发表声明说，8 个主要产 油国决定 4 月日均增产 20.6 万桶。沙特阿拉伯、俄罗斯、伊拉克、阿联 酋、科威特、哈萨克斯坦、阿尔及利亚和阿曼的代表当天举行线上会议， 讨论国际石油市场形势及前景。 2、2 月 28 日，人形机器人与具身智能标准化（HEIS）年会在北京经济 技术开发区举办。会上，我国首个国家级人形机器人与具身智能标准体系 ——《人形机器人与具身智能标准体系（2026 版）》正式发布。该体系紧 扣产业发展现状与未来趋势，覆盖基础共性、类脑与智算、肢体与部组件、 整机与系统、应用、安全等全产业链环节，填补了国内人形机器人与具身 智能领域标准体系的空白，引领人形机器人与具身智能产业标准化发展。 3、3 月 2 日，千问首款 AI 硬件"千问 AI 眼镜"正式上线，开启线上线 下全渠道预约。该产品将于 3 月 8 日在中国市场现货发售，并于 2026 年 内登陆全球市场。据悉，千问 AI 眼镜还将全面接入千问 APP，首批点外 ...

证券研究报告 | 行业点评 | 传媒 Coding、Agent 和 AIGC 多模态三大主线，终将无惧吞噬 ——传媒互联网周观点 投资要点 传媒 报告日期：2026 年 03 月 02 日 行业评级: 看好(维持) 分析师：冯翠婷 执业证书号：S1230525010001 fengcuiting@stocke.com.cn 相关报告 1 《AI 漫剧：国内蓝海爆发， 出海潜能无限》 2026.02.24 2 《春节前后多款游戏运营数据 创新高，产品大年逻辑持续》 2026.02.23 3 《2026 年电影春节档：票房 不及预期，内容质量仍为核心》 2026.02.23 表1： 相关个股一览 | 股票代码 | 股票简称 | 概念 | 总市值 （亿元） | 1220至今涨幅 | 上周涨幅 | 上周交易额 | 周交易额占市值比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 300058.SZ | 蓝色光标 | GEO | 664.19 | 116.63 | -2.63 | 294.73 | 44% | | 301171.SZ | 易点天下 | GEO ...

Investment Rating - Industry rating: Recommended [4] Core Insights & Investment Recommendations - In February, 152 game licenses were approved, with 146 domestic and 6 imported games passing the review. Key products include Tencent's "Snow in the World" and others. As of February, 334 game licenses have been approved in 2026, indicating a stable issuance rhythm and a solid foundation for healthy industry development [2][20] - The rapid development of AI applications, combined with a recovery in entertainment consumption, presents investment opportunities in leading internet companies in Hong Kong, the gaming industry, and the film and cultural tourism sectors. Beneficiaries include Tencent, Alibaba, and others [21][6] Sub-industry Data Film Industry - The top three films by box office this week are "Flying Life 3" with 94,822.7 thousand yuan, "Biao Ren: Wind Rising in the Desert" with 34,787.9 thousand yuan, and "Silent Awakening" with 26,230.1 thousand yuan [22][23] Gaming Industry - The top three iOS games by revenue are "Honor of Kings," "Peacekeeper Elite," and "Gold Shovel Battle." The top three Android games by popularity are "Heartbeat Town," "Diver Dave," and "Minecraft: Mobile Edition" [24][25] TV Series Industry - The top three TV series by broadcast index are "Taiping Year," "Eliminate Evil," and "Love in the Pure Era," with indices of 80.3, 79, and 78.8 respectively [26][27] Variety and Animation - The top variety show is "Now Departing Season 3" with a broadcast index of 69.6, followed by "The Strongest Brain Season 13" and "Hello Saturday 2026" [28][29] - The top three animations by viewership index are "Happy Hammer," "Xian Ni," and "Beyond Time," with indices of 288.1, 234.4, and 229.5 respectively [30]

证券研究报告|行业研究周报 [Table_Date] 2026 年 3 月 1 日 [Table_Author] 分析师：赵琳 邮箱：zhaolin@hx168.com.cn SAC NO：S1120520040003 请仔细阅读在本报告尾部的重要法律声明 [Table_Title] 2 月 152 款游戏版号落地，Anthropic 指控国 产模型"蒸馏" [Table_Title2] 传媒行业周报系列 2026 年第 8 周 [Table_Summary] ►市场行情回顾 2026 年第8周（实际交易日为 2026.2.23-2026.2.27）上证 指数上涨 1.98%，沪深 300 指数上涨 1.08%，创业板指数上 涨 1.05%。恒生指数上涨 0.82%，恒生互联网指数下跌 2.49%，行业落后恒生指数 3.31pct。SW 传媒指数下跌 5.1%，跑输创业板指数 6.15pct，在申万一级 31 个行业涨 跌幅排名中位列第 31 位。子行业中影视、游戏和广告营销 位 列 前 三位，分别为上涨 4.26%、上涨 0.37%和下跌 0.17%。 ►核心观点&投资建议 2 月 152 款游戏版号落地， ...

Group 1: Core Insights - The report suggests a positive outlook for the AI industry and gaming sectors, indicating that recent market corrections may present better investment opportunities [12] - E-commerce sector shows mixed results, with Alibaba leading in AI advancements but facing pessimistic revenue growth expectations, leading to stock price fluctuations [16] - Social entertainment media, particularly Tencent and Bilibili, are expected to maintain strong growth, with Bilibili's advertising growth likely to outperform the overall internet advertising market [16] Group 2: E-commerce Insights - Alibaba's AI developments are significant, with the launch of the Qwen 3.5-Plus model, which has shown competitive performance at a lower cost, enhancing its market position [13] - Meituan is expected to face challenges due to intense competition in the food delivery sector, impacting profitability in the short term [16] Group 3: Gaming Sector Insights - The gaming sector is anticipated to maintain a favorable outlook, with new product launches expected to drive growth in 2026 [14] - Companies like Century Huatong and Perfect World are highlighted for their strong product pipelines and potential for revenue growth [18] Group 4: AI Developments - The report notes a growing concern about AI's impact on traditional industries, with a shift in market focus towards model technology pricing and capabilities [20] - The upcoming second quarter of 2026 is expected to see a new wave of model iterations, with domestic models catching up rapidly [20] Group 5: Advertising and Marketing - The advertising sector is seeing increased activity, with companies like Focus Media ramping up ad placements, particularly in consumer goods ahead of major events like the World Cup [18] - AI marketing is gaining traction, with companies like Titanium Technology preparing for an IPO, indicating strong growth potential in this area [19] Group 6: Media and Entertainment - The long video sector is stabilizing, with companies exploring new business avenues, while short video platforms like Kuaishou are benefiting from technological advancements [17] - The report emphasizes the importance of content production capabilities and project pipelines for companies in the film and television industry [19]

Investment Rating - The industry rating is maintained as "Recommended" indicating a positive outlook for the industry fundamentals and an expectation that the industry index will outperform the benchmark index [2][7]. Core Insights - The gaming industry is expected to benefit significantly from the AI wave, with leading companies likely to thrive amidst concerns that AI may disrupt the gaming sector [5]. - The report suggests that while AI may lower the barriers to game development, creating large-scale games will still require substantial resources, making it unlikely for small teams to compete with established gaming giants [5]. - Historical trends show that leading gaming companies have consistently benefited from technological advancements, and they are well-positioned to adapt to new changes in the industry [5]. Industry Overview - The gaming sector consists of 160 companies with a total market capitalization of 2,270.9 billion and a circulating market value of 2,090.9 billion [2]. - The absolute performance of the industry over 1 month, 6 months, and 12 months is -0.9%, 22.7%, and 27.0% respectively, while the relative performance is 1.2%, 11.1%, and 7.7% [4]. Company Recommendations - The report continues to favor leading gaming companies such as Tencent, NetEase, Century Huatong, Giant Network, and others, indicating a strong belief in their potential to leverage AI advancements [5].

Investment Rating - The industry investment rating is "Positive" and maintained [7] Core Insights - The gaming market performed steadily during the Spring Festival, with several long-term DAU games showing outstanding performance. Tencent's multiple games maintained top positions, with "Peace Elite" achieving a new user high during the Spring Festival version [2][4] - The gaming market's actual sales revenue in January was 32.5 billion yuan, reflecting a month-on-month increase of 3.0% and a year-on-year increase of 4.5%. The PC gaming market exceeded 8.2 billion yuan, with a year-on-year growth of 23.5% [6][10] - The upcoming release of new games is expected to catalyze continued growth in the industry, with several titles scheduled for launch in the coming months [10] Summary by Sections Market Performance - The gaming market showed stable performance during the Spring Festival, with long-term DAU games demonstrating significant advantages. Tencent's games, including "Peace Elite," "Delta Action," and "Valorant Mobile," consistently ranked in the top 10 bestsellers [10] - The overseas market for self-developed games saw a year-on-year revenue increase of 24% in January, driven by stable performance of mature products and successful launches of new titles [10] Future Outlook - The industry is expected to see a series of new game launches, with titles like "Douluo Dalu: Zhusha Legend" and "EVE" scheduled for release in the coming months. The gaming sector's product cycle and performance certainty remain strong, indicating potential investment opportunities [10]

在智谱AI、Minimax等通用人工智能（AGI）大模型公司相继上市后，资本市场正将目光投向AI应用的价值兑现。 针对企业出海普遍面临的海外市场复杂、文化差异显著、数据洞察困难等挑战，钛动科技推出全球首批营销多智能体Navos。它将多个专业Agent协同运作， 能够实现跨国家、跨语言的市场洞察与用户分析，将市场决策效率指数级提升，同时支持批量自动化生产多样化、契合当地消费者偏好的创意内容，将创意 素材的分析和生产效率提升近百倍。 招股书显示，Navos目前已应用于电商、游戏、文娱及本地生活在内的多个行业。根据部分核心客户反馈，以往需要一至三个月的营销周期，现在已缩短至 数小时内。 钛动科技目前已累计管理超过4亿个广告策略与1400万个标准化产品单元，提供广泛且精细的国际市场数据覆盖。此外，钛动科技与Meta、Google、 TikTok、Snap等全球头部媒体建立深度合作，媒体网络覆盖超200个国家和地区，整合约700万家媒体平台及1.5亿达人资源，形成纵深多元的场景资源覆 盖。 2月27日晚间，专注于AI营销科技领域的钛动科技正式递表港交所，凭借自研钛极多模态大模型与全球首批营销多智能体Navos，冲刺"M ...

中经记者 李哲 北京报道 春节档一直是游戏厂商的"必争之地"。2026年春节期间，各大厂商通过与文旅、春晚联动等方式展开竞 逐，让游戏走出屏幕，更加多元化、立体化与玩家见面。 不过，相比花样百出的联动方式，从收入方面来看，整体市场表现并不突出。根据Sensor Tower数据， 2026年春节档游戏iOS端收入约为4.4亿美元，与去年同期基本持平。 游戏产业时评人张书乐向《中国经营报》记者表示，春节档本身就有"休假"意味，玩家休假，大厂也在 休假，因此在1月新游集中发布后，大多数游戏都进入休假期，只是通过春节档活动来进行日常维护。 这和暑期档的高强度维护形成了差异性。 厂商花式联动 2月15日，腾讯旗下《王者荣耀》在春节假期第一天推出了马年"皮肤"，随后便迅速冲上iOS畅销榜总 榜，并且因服务器宕机登上了各大社交平台热搜。 此外，腾讯旗下另一款游戏大作《和平精英》则在春节版本推出了以敦煌文化为载体的新地图，并上线 了一系列符合新春氛围的活动，包括"月牙泉许愿打卡""年兽大作战"等。这一系列的联动让《和平精 英》在除夕夜的日活跃用户数突破9000万。 春节假期的"团圆"特性，成为了派对类游戏施展的舞台。网易旗下 ...

据港交所2月27日披露，广州钛动科技股份有限公司向港交所主板递交上市申请，中金公司、摩根大通为联席保荐人。招股书显示，钛动科技卡 位AI应用赛道，面向企业出海营销场景打造了两大核心自研AI技术基座和解决方案，2025年服务超10万家客户，业务遍及超200个国家地区。 资料显示，钛动科技成立于2017年，总部位于广州市天河区，是一家专注于为全球企业增长提供效果导向解决方案的AI营销科技公司。其与传 统市场营销方案类公司的显著不同点在于，几乎完全以AI、数据智能等技术手段来重塑营销工作流，代替传统的人力营销服务团队。 在AI技术基座方面，钛动科技自研推出了首个营销专业多模态大模型"钛极"与多智能体"Navos"。其中，钛极多模态大模型采用混合专家 （MoE）模型架构，凭借"AI+BI"协同运作，能够在复杂的营销工作流程下实现高效推理和可扩展执行。2026年1月，钛极问答推理模型(Tec-Chi- Think-1.0)在SuperCLUE-Mkt广告营销专业大模型评测基准榜单超越DeepSeek，位列全球第一。 同时根据弗若斯特沙利文，公司研发的Navos为全球首批营销多智能体之一，具备将市场洞察、内容生成、媒体投 ...