Core Viewpoint - The ongoing reforms at iMoutai are gradually demonstrating their effectiveness, with online consumer engagement strengthening and offline demand for regular Moutai returning to rational consumption levels, leading to a significant increase in sales velocity for Feitian Moutai compared to the same period last year [1][2] Group 1: iMoutai Reforms and Market Dynamics - The iMoutai reforms are effectively expanding the consumer base, attracting and nurturing new consumer groups, and driving high growth in distributor demand [1] - The price of regular Moutai has returned to the consumer-friendly price range of 1500 yuan, releasing substantial potential demand for business, family gatherings, and gifting [1] - The supply of high-value products has decreased, with regular Moutai filling the supply gap, leading to accelerated turnover [1][3] Group 2: Pre-Festival Demand and Sales Performance - Pre-festival demand for Feitian Moutai is heating up, with a collection progress of 33% and sufficient inventory turnover among distributors [2] - The expected additional sales volume from iMoutai is around 20%, driven by enhanced consumer reach and a slight increase in price per ton [2] Group 3: High-Value Products and Inventory Levels - The supply of high-value products is focused on inventory reduction, with low inventory levels reported [3] - The sales performance of premium and aged wines is showing positive growth, with some distributors seeking to increase their inventory from self-operated stores [3] Group 4: Regional Market Observations - There is a noticeable divergence in sales performance across different regions, with high-end brands like Feitian Moutai experiencing strong sales growth while other brands face significant declines [4] - In regions with better economic conditions and drinking culture, such as East China and Henan, sales declines are around 10%, while provinces like Shandong and Hunan report declines exceeding 10% [4] Group 5: Investment Recommendations - The investment outlook suggests focusing on Moutai and Guojiao, as the sales and pricing of Moutai have exceeded expectations, indicating a concentration of seasonal effects in leading brands [7] - For the broader market, recommendations include stable dividend-paying stocks like Guizhou Moutai and Gujing Gongjiu, while also monitoring the sales rhythm of brands like Wuliangye and Shanxi Fenjiu [7][8]

Group 1 - Wuliangye will launch a "Shareholder Discount Wine Purchase Activity" from February 2 to February 28, 2026, exclusively for shareholders registered by December 17, 2025 [1] - Jinsha Huashao has officially announced singer Jinsha as its brand ambassador and is promoting the new Jinsha Huashao Wine from the 1950s [2] - Guizhou Moutai Digital Technology Co., Ltd. was inaugurated, with a focus on enhancing platform operations and supporting the company's high-quality development [2] Group 2 - Li Qiangqing has been appointed as the General Manager of Guizhou Moutai Sales Co., Ltd., bringing extensive experience from various leadership roles within the Moutai Group [3] - Shanxi Fenjiu participated in the 2026 Shanxi Old Brand Carnival, showcasing its products and engaging consumers through interactive experiences [4] - Meituan Flash Purchase is collaborating with Shede Liquor for a comprehensive marketing campaign during the 2026 Spring Festival, emphasizing online and offline integration [5] Group 3 - The National Standardization Administration has released a new national standard for beer quality (GB/T4927-2025), set to be implemented on January 1, 2027, introducing significant changes in product classification [6][7] - Wan Guodong has resigned as General Manager of Qinghai Huzhu Tianyoude Qinkui Wine Co., Ltd., effective immediately, due to personal reasons [8]

Investment Rating - The report maintains an "Outperform the Market" rating for the food and beverage sector [4][5][10]. Core Views - The food and beverage sector is expected to perform well in 2026, with a focus on four main investment themes: cost advantages, efficiency improvements, innovation-driven growth, and opportunities for recovery in distressed segments [3][10][14]. - The report highlights the increasing signals of a bottoming out in the liquor market, particularly for baijiu, and emphasizes the importance of sales performance during the Spring Festival [2][10]. - The report suggests a diversified approach to investment, recommending leading companies in various sub-sectors, including dairy, beverages, snacks, and restaurant supply chains [2][3][10]. Summary by Relevant Sections Liquor - Baijiu prices are stable with an upward trend, and the report emphasizes monitoring sales during the Spring Festival. Key recommendations include Kweichow Moutai, Shanxi Fenjiu, and Luzhou Laojiao, with a focus on their market positioning and growth potential [2][10][11]. - The report anticipates a continued decline in production for smaller liquor companies, while larger firms are expected to manage inventory effectively [10][11]. Beer - The beer industry is experiencing healthy inventory levels, with expectations for demand recovery. Recommendations include Yanjing Beer and China Resources Beer, focusing on their growth potential and market strategies [11][12]. Snacks - The report identifies strong growth potential in the konjac snack segment, recommending leading companies like Weidong and Yanjinpuzi for their innovative product offerings and competitive advantages [12][17]. Dairy - The dairy sector is advised to focus on leading companies like Yili, with expectations for steady demand recovery and improved profitability in 2026. The report notes the importance of managing inventory and product innovation [14][15]. Beverages - The beverage sector is characterized by a focus on inventory reduction during the off-season, with key recommendations for companies like Nongfu Spring and Dongpeng Beverage, which are expected to benefit from market expansion and product innovation [15][16].

Investment Rating - The report maintains an "Outperform the Market" rating for the food and beverage sector [4][5]. Core Views - The food and beverage sector is expected to perform well in 2026, with a focus on four main investment themes: cost advantages, efficiency improvements, innovation-driven growth, and opportunities for recovery in distressed segments [3][10]. - The report highlights the increasing bottom signals in the liquor market, particularly for baijiu, and emphasizes the importance of sales performance during the Spring Festival [2][10]. Summary by Relevant Sections Liquor - Baijiu prices, particularly for Moutai, are stable with a slight increase, and attention is drawn to the sales rhythm during the Spring Festival. The report recommends Moutai, Shanxi Fenjiu, and Luzhou Laojiao as top picks, while also suggesting to monitor other brands like Gujing Gongjiu and Wuliangye [2][10]. - The report anticipates a continued trend of small liquor companies exiting the market, with a projected production decline of 12.1% for baijiu in 2025 [10]. Beer - The beer industry is experiencing healthy inventory levels, with expectations for demand recovery. The report recommends Yanjing Beer and China Resources Beer as key players to watch [11][10]. Snacks - The report emphasizes the importance of strong alpha stocks in the snack sector, particularly focusing on konjac snacks, with companies like Weilong and Yanjinpuzi showing strong product innovation and competitive advantages [12][10]. Food Supply Chain - The food supply chain is entering a peak season for stocking and sales, with a focus on pre-prepared dishes. The report recommends leading companies like Yihai International and Haitian Flavoring, as well as companies that are expanding their channels like Qianwei Yangchun [13][14]. Dairy Products - The report suggests a cautious outlook for dairy companies due to competitive pressures, but highlights the potential for recovery in 2026, particularly for leading companies like Yili [14][10]. Beverages - The beverage sector is currently in a de-stocking phase, with stable preparations for the Spring Festival. The report continues to recommend companies like Nongfu Spring and Dongpeng Beverage, which are accelerating their national expansion [15][10].

Summary of Conference Call Notes Industry Overview: Baijiu (Chinese Liquor) Sector 1. Demand for Moutai is more resilient than expected, with significant price declines anticipated in 2025, effectively stimulating demand [1] 2. The Baijiu sector shows clear signs of bottoming out, as traditional wholesale prices for Moutai have stopped declining and are beginning to recover [1][2] 3. The macroeconomic environment is gradually improving, leading to a small recovery in business demand and accelerating sales ahead of the holiday season [2][3] Key Insights on Consumer Behavior 1. The upcoming Spring Festival, a peak consumption period for food and beverages, is expected to release pent-up demand for stocking up on products [3][4] 2. The low performance base in Q1 2026, combined with government policies promoting domestic demand and consumption, is likely to result in strong performance for the food sector [4] Investment Opportunities 1. Focus on three key segments for investment in 2026: raw milk/dairy products, snacks, and the restaurant supply chain [4] 2. The restaurant supply chain is showing clear bottom characteristics, with market share concentrating towards leading companies after years of intense competition [4] 3. Downstream restaurant clients are shifting focus from price competition to product quality and innovation, benefiting leading suppliers [4] Company-Specific Recommendations 1. **Guizhou Moutai**: The company is undergoing market-oriented reforms and emphasizes sustainable development amidst declining demand [4] 2. **Shanxi Fenjiu**: The growth potential is highly certain, with product structure upgrades and accelerated national expansion [4] 3. **Ximai Foods**: Steady growth in the oatmeal sector, with rapid progress in new channel development [4][5] 4. **Weilong Delicious**: Expected to maintain rapid growth in konjac products, which are still in a favorable market phase [5] 5. **Ganyuan Foods**: Positive outlook for the company’s turnaround, with trends improving across channels and significant performance elasticity anticipated in Q1 2026 [5] Additional Insights 1. Improvement in raw material costs is expected to support revenue growth and enhance profitability [5] 2. The overall sentiment in the Baijiu sector indicates a potential cyclical reversal in 2026, presenting investment opportunities [3]

【开源食饮】重视！茅台需求韧性超预期，大众品底部改善趋势明确 1、2025年茅台批价有较大幅度下降，有效刺激了需求。 进入四季度，i茅台大量放货背景下，线上仍然一瓶难求，同时传统渠道的茅台批发价格止跌回升，我们认为这是 白酒板块明显的底部信号，证明龙头产品价格回调后仍然具有相应的需求支撑。 目前来看，白酒需求层面逐步改善，随着宏观环境触底好转，部分商务需求小范围恢复，节前动 【开源食饮】重视！茅台需求韧性超预期，大众品底部改善趋势明确 1、2025年茅台批价有较大幅度下降，有效刺激了需求。 进入四季度，i茅台大量放货背景下，线上仍然一瓶难求，同时传统渠道的茅台批发价格止跌回升，我们认为这是 白酒板块明显的底部信号，证明龙头产品价格回调后仍然具有相应的需求支撑。 目前来看，白酒需求层面逐步改善，随着宏观环境触底好转，部分商务需求小范围恢复，节前动销逐步加速。 我们看好2026年白酒行业周期反转带来的投资机会。 2、春节作为食品消费旺季，备货需求释放有望提振板块。 新春佳节是食品饮料消费核心旺季，礼品采购、家庭团聚等场景带动大众品备货需求集中释放。 （4）卫龙美味：展望2026年，魔芋单品有望保持较快增长，产品仍 ...

Core Insights - The article discusses the launch of "Wine Price Reference" by Sina Finance, which provides real-time data on the retail prices of major Chinese liquor brands, highlighting a structural price differentiation in the market as of February 3rd [1][7]. Price Trends - The average retail price of the top ten liquor products in China was reported at 9013 yuan, a slight decrease of 7 yuan from the previous day, primarily driven by price corrections in high-end products [1][7]. - Among the ten products, seven saw price increases while three experienced declines, indicating a continued structural differentiation in pricing [1][7]. Notable Price Changes - The price of Xijiu Junpin increased by 10 yuan, while Qinghua Lang rose by 8 yuan, reflecting a stronger pricing strategy in the market [1][7]. - Other products like Yanghe Dream Blue M6+ and Guojiao 1573 each saw a price increase of 5 yuan, indicating a positive market sentiment [1][7]. - Conversely, the price of premium Moutai dropped by 22 yuan, marking the largest decline, following a previous strong price increase [1][7]. Data Collection Methodology - The "Wine Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, ensuring a comprehensive and objective price tracking system [2][8]. - The data aims to provide a scientifically accurate and traceable representation of the market prices for well-known liquor brands [2][8]. iMoutai Platform Insights - The iMoutai platform reported an increase of 6.28 million new users in the past month, with active users exceeding 15.31 million [2][8]. - The platform successfully processed over 2.12 million orders, with more than 1.43 million orders for the 500ml Moutai product, indicating strong consumer demand [2][8]. - iMoutai has enhanced its risk management capabilities, successfully intercepting 540 million instances of abnormal behavior in January, aiming to create a fair and orderly consumption environment [2][8].

Core Insights - The Chinese white liquor market is experiencing structural price differentiation among its top ten products, with a slight overall price decline observed on February 3, where the total retail price for a bundled sale of these products was 9013 yuan, down by 7 yuan from the previous day [1] Price Movements - Among the top ten products, seven saw price increases while three experienced declines, indicating a continuation of structural differentiation in terminal prices [1] - The most significant price increases were noted for: - Xijiu Junpin, which rose by 10 yuan - Qinghua Lang, which increased by 8 yuan - Yanghe Dream Blue M6+ and Guojiao 1573, both up by 5 yuan, reflecting stronger channel pricing intentions [1] - Conversely, the largest declines were recorded for: - Boutique Moutai, which fell by 22 yuan after a previous strong increase - Feitian Moutai, down by 16 yuan following a substantial rise at the end of January - Qinghua Fen, which decreased by 3 yuan, indicating slight market price easing [1] Specific Product Pricing - The current prices for notable products are as follows: - Feitian Moutai: 1699 yuan, down by 16 yuan - Boutique Moutai: 2395 yuan, down by 22 yuan - Wuliangye Pu 58: 803 yuan, up by 2 yuan - Yanghe Dream Blue M6+: 590 yuan, up by 5 yuan - Xijiu Junpin: 635 yuan, up by 10 yuan - Qinghua Lang: 715 yuan, up by 8 yuan - Gujing Gong: 521 yuan, up by 1 yuan - Shujian Jian Nan Chun: 392 yuan, up by 3 yuan [3][4]

写在文章前的声明：在本文之前的说明：本文中所列的投资信息，只是一个对基金资产净值进行排行的客观描述，并无主观倾向性，也不是投资建议，纯属 娱乐性质。 | 基金简称 PK | | | 人民新闻播放台官方法律师 | | --- | --- | --- | --- | | 1 | 招商中证白 ... A | 0.7243 | 1.71% | | | 161725 | 2026-2-2 | | | 2 | 招商中证白 ... C | 0.7210 | 1.71% | | | 012414 | 2026-2-2 | | | 3 | 服装:星C | 0.5626 | 1.64% | | | 012043 | 2026-2-2 | | | 4 | 鹏华酒A | 0.3413 | 1.64% | | | 160632 | 2026-2-2 | | | 5 | 中欧甄选3个 ... C | 1.0101 | 1.47% | | | 013382 | 2026-1-29 | | | 6 | 中欧甄选3个... A | 1.0451 | 1.47% | | | 013381 | 2026-1-29 | | | 7 | 汇安丰融混合 ...

2026.02. 02 白酒板块逆市上涨 本文字数：2588，阅读时长大约4分钟 作者 | 第一财经 曹璐 历经四年深度调整的白酒板块，近期似乎出现了一线转机。 2月2日，A股市场整体走弱，上证指数下跌2.48%。白酒板块却在此时逆势上扬，相关ETF强势领涨，成为市场中的亮点。这已是该板块近期第二次在 调整市中率先反弹。但上一次大涨后迅速回调的"一日游"行情，仍让市场心有余悸。 更值得关注的是其背后的资金分歧。截至去年四季度末，公募白酒基金持仓已降至不足4%，筹码结构的出清看似为反转创造了条件，但机构与普通投 资者的操作却呈现显著分化。这波上涨究竟是长达四年调整后的"王者归来"，还是悲观预期修复下的短暂反弹？ "近期白酒板块的反弹更多是短期基本面因素和交易因素的双重影响。"恒生前海消费升级混合基金经理胡启聪从交易层面分析称，白酒板块整体的机构 持仓已降到历史低位，换言之筹码结构整体较好，抛压较少，"配合短期价格催化，极易引起资金的短期效益"。 不过，他也表示，大涨次日出现明显的调整，证明此次上涨更多是反弹，获利资金了结意愿强烈。"大家对于春节动销和茅台批价的分歧仍然较大，大 部分人并不相信白酒已经触底，而是抱 ...