7月30日美国对巴西木浆豁免加征40%关税，避免了对中国的潜在供给端影响，浆价看多预期边际抬 升。8月1日Bracell宣布计划9-11月将一条阔叶浆产线转产溶解浆70天，预计将减少30万吨阔叶浆产量， 8月6日Suzano宣布从即日起的未来12个月，公司商品浆产量将降低3.5%，国际浆厂陆续公布减产、转 产提振市场信心，为外盘重心上移提供支撑。 箱瓦纸龙头多轮提价，7月底至8月初提价加速落地 7月以来玖龙多个基地发布多轮提价函，牛卡箱板纸报价累计提涨30-140元/吨，瓦楞纸报价累计提涨60- 140元/吨，带动华东、华北、华中再生箱板纸累计涨幅60-85元/吨，AA级高瓦累计涨幅105-130元/吨。 从提价落地节奏来看，7月底落地明显加速，该行认为主要由于成本端国废价格稳步抬升，促使7月中下 旬起小厂积极跟随涨价。 瓦楞纸价格涨幅逐步赶上成本涨幅，盈利开始回升 25年一季度箱瓦纸盈利见顶，7月纸价回升幅度不及成本涨幅，盈利下行，8月瓦楞纸涨幅逐步赶上成本 涨幅，盈利开始回升，箱板纸由于前期主要以再生箱板纸上涨为主，高端箱板纸涨幅有限，总体盈利仍 在收窄。 美对巴西木浆关税豁免，龙头浆厂宣布转产、减产，支 ...

1. Report Industry Investment Rating No relevant content provided. 2. Core View of the Report - This week, the pulp price corrected, and the paper profit slightly recovered. The market price of double - offset paper declined slightly, and the decline rate narrowed. It is expected that the demand will not improve significantly next week, and the market price will decline slightly. The current pre - tax and after - tax gross margins of double - offset paper are negative, but the paper mill's profit has slightly recovered with the pulp price correction [51]. 3. Summary by Directory 3.1 Industry News - The inventory days of domestic double - offset paper decreased by 0.90% compared with last Thursday, and the decline rate narrowed by 0.41 percentage points week - on - week. Social orders changed little, and dealers were cautious in stocking up, with the paper mill's shipment rhythm being average [6]. - The operating load rate of domestic double - offset paper was 49.18%, a decrease of 0.95 percentage points compared with last week. Most paper mills were operating normally, but some production lines in Jiangsu were shut down, leading to a decline in the industry's operating rate [6]. - Asia Pulp & Paper Co., Ltd. announced an increase of 150 yuan/ton in the order - taking price of broad - leaf pulp, only for long - term contract customers [6]. - Suzano announced a 20 - dollar/ton increase in the FOB price of bleached eucalyptus broad - leaf pulp "Goldfish" in the Asian market in August 2025 [6]. 3.2 Market Trends - On August 8, the average price of 70g high - white double - offset paper was 4993.75 yuan/ton, with no change compared with the previous day and last week [9]. - In the spot market, the prices of some double - offset paper products in Shandong and Guangdong markets decreased or remained unchanged. The pre - tax and after - tax gross margins of double - offset paper increased by 17 yuan/ton and 15 yuan/ton respectively [10]. 3.3 Supply and Demand Data 3.3.1 Industry Capacity - In 2024, the domestic double - offset paper industry's capacity was about 16.52 million tons, a year - on - year increase of 7%. The annual output was about 9.478 million tons, with a capacity utilization rate of 57% [19]. 3.3.2 Weekly Production and Capacity Utilization - This week, the domestic double - offset paper industry's output was 165,300 tons, and the capacity utilization rate was 49.2% [24]. 3.3.3 Weekly Sales and Inventory - This week, the domestic double - offset paper industry's sales volume was 168,400 tons, and the enterprise inventory was 343,600 tons [28]. 3.3.4 Import and Export - In June, the domestic double - offset paper import volume was about 15,000 tons, and the export volume was about 66,000 tons [36]. 3.3.5 Inventory Situation - In terms of inventory days, Central China > East China > South China; the social inventory pressure is higher than the enterprise inventory [42]. 3.3.6 Terminal Consumption - In recent years, the growth rate of the retail sales of books, newspapers, and magazines has gradually slowed down [47]. 3.4 Market Judgment - **Supply**: Domestically, the output this week was 165,300 tons, and the capacity utilization rate was 49.2%. In June, the import volume was about 15,000 tons [51]. - **Demand**: Domestically, the sales volume this week was 168,400 tons. In June, the export volume was about 66,000 tons [51]. - **Price**: The average market price of 70g wood - pulp high - white double - offset paper decreased by 0.08% week - on - week, and the decline rate narrowed by 1.82 percentage points. The average price of 70g wood - pulp natural - white double - offset paper decreased by 0.39% week - on - week, and the decline rate narrowed by 0.80 percentage points [51]. - **Outlook**: It is expected that the demand will not improve significantly next week, dealers will sell goods flexibly, and the market price will decline slightly [51]. - **Valuation**: Based on the current pulp price, the pre - tax gross margin of double - offset paper is about - 36 yuan/ton, and the after - tax gross margin is about - 205 yuan/ton [51]. - **Strategy**: The futures variety has not been launched yet [51].

Investment Rating - The report maintains an "Outperform" rating for the industry [3] Core Insights - Suzano announced a price increase of $20 per ton for commodity pulp in the Asian market for August, indicating a potential recovery in pulp and paper prices from current cyclical lows [2][4] - The report highlights the ongoing price adjustments in the paper industry, with various paper types experiencing different price movements, suggesting a recovery trend driven by supply-demand dynamics [4][50] - The report emphasizes the importance of policy catalysts in the home furnishing sector, particularly in light of recent housing policy optimizations in Beijing [4][31] Summary by Sections Home Furnishing - Recent policy changes in Beijing allow families to purchase multiple properties outside the city center, which is expected to stimulate the housing market [4][31] - Major home furnishing companies are currently valued at historical lows, presenting potential investment opportunities as market sentiment improves [4][31] Paper Industry - As of August 8, 2025, various paper prices are reported: double glue paper at 4993.75 CNY/ton (unchanged), copper plate paper at 5320 CNY/ton (unchanged), white card paper at 3955 CNY/ton (down 35 CNY/ton), box board paper at 3463.4 CNY/ton (up 12.8 CNY/ton), and corrugated paper at 2582.5 CNY/ton (up 46.25 CNY/ton) [4][50] - The report notes that the current pulp and paper prices are at cyclical lows, with expectations for a rebound due to supply-demand imbalances [4][50] Consumer Goods - The report discusses the launch of new health-focused products in the personal care sector, indicating a shift towards higher quality and compliance with health standards [4][6] - The collaboration between Morning Glory stationery and popular anime IPs is expected to enhance brand visibility and sales [4][6] Export Chain - In July, China's total exports increased by 7.2% year-on-year, with significant growth in exports to ASEAN countries [4][6] - The report suggests that the ongoing shift of production capacity to Southeast Asia may enhance the long-term competitiveness of companies with overseas supply chain layouts [4][6] Packaging - New regulations in Shanghai aimed at reducing single-use plastics are expected to drive demand for recyclable and biodegradable packaging solutions [4][6] - The report recommends companies involved in eco-friendly packaging solutions as potential investment opportunities [4][6] New Tobacco Products - The introduction of new electronic cigarette products in the UK is anticipated to boost market share for refillable devices [4][6] - The report highlights the potential for growth in the new tobacco sector, particularly for companies with strong partnerships and product offerings [4][6] Textile and Apparel - The textile and apparel sector has shown resilience, with notable increases in revenue for key players despite some challenges [4][6] - The report identifies leading companies in the apparel sector as potential investment opportunities based on their performance [4][6]

1. Report Industry Investment Rating - No relevant content provided. 2. Report's Core View - In the stage of supply - demand game, pulp prices are expected to follow the overall market atmosphere, showing a short - term volatile trend. Supply contraction expectations are strengthening. If international pulp mills implement their production cut plans and domestic small and medium - sized pulp enterprises cut production passively due to losses, the marginal tightening of the supply side may support price recovery. The demand side has structural improvements. During the peak season of downstream base paper, it is expected to drive the recovery of base paper demand. If macro - consumption stimulus policies are implemented, it may catalyze the start of the restocking cycle [80]. 3. Summary According to Related Catalogs 3.1 Industry News - As of August 7, 2025, the pulp inventories in Changshu Port, Qingdao Port, and Gaolan Port in China showed a destocking trend, with a combined reduction of 57,000 tons in the mainstream port samples, a 2.7% month - on - month decrease, and the inventory was at a low level for the year [6]. - Brazil's Suzano announced that from August 6, 2025, its commercial pulp production in the next 12 months would decrease by about 3.5% compared to its annual nominal capacity, equivalent to a reduction of about 400,000 - 500,000 tons, about 1% of the global demand for 40 million tons of hardwood pulp. It also announced a $20/ton price increase in the Asian market in August 2025 [6]. 3.2 Market Data 3.2.1 Basis and Spread - On August 8, 2025, the basis of Silver Star was 688 yuan/ton, with a month - on - month increase of 3.61% and a year - on - year increase of 28.36%. The basis of Russian Needle was 58 yuan/ton, with a month - on - month decrease of 49.12% and a year - on - year decrease of 57.35%. The Silver Star - Russian Needle spread was 630 yuan/ton, with a month - on - month increase of 14.55% and a year - on - year increase of 57.50% [14]. - The 09 - 11 spread on August 8, 2025, decreased by 400.00% month - on - month, and the 11 - 01 spread decreased by 8.93% month - on - month [19]. 3.3 Fundamental Data 3.3.1 Price - The spread between Silver Star and Goldfish widened, while the spread between Russian Needle and Goldfish narrowed. On August 8, 2025, the Silver Star - Goldfish spread was 1,770 yuan/ton, a 2.31% month - on - month increase and a 73.53% year - on - year increase; the Russian Needle - Goldfish spread was 1,140 yuan/ton, a 3.39% month - on - month decrease and an 83.87% year - on - year increase [24][25]. - The import profits of both softwood and hardwood pulp decreased. On August 8, 2025, the import profit of softwood pulp (Silver Star) was - 37.64 yuan/ton, a 19.77% month - on - month increase and a 72.60% year - on - year increase; the import profit of hardwood pulp (Star) was - 13.08 yuan/ton, a 2848.53% month - on - month decrease and a 95.31% year - on - year increase [30][31]. - The price of imported softwood pulp declined, with the price of Russian Needle dropping. The price of imported hardwood pulp also decreased due to weak market demand. The prices of natural and chemimechanical pulp showed different trends [36][38][43]. 3.3.2 Supply - In June 2025, European port inventories increased month - on - month and year - on - year, and the global pulp out - bound volume increased month - on - month [46][47]. - In June 2025, the pulp import volume showed a differentiated trend. The import volume of softwood pulp decreased by 6.07% month - on - month, while that of hardwood pulp increased by 10.96% month - on - month [50][51]. 3.3.3 Demand - The capacity utilization rates of different types of finished paper varied. The capacity utilization rate of white cardboard decreased, that of double - offset paper increased, that of copperplate paper decreased, and that of household tissue paper was relatively stable [53][54][55]. - The prices of finished paper showed different trends. The price of white cardboard decreased slightly, the price of household tissue paper was range - bound, the prices of double - offset paper and copperplate paper were stable [56][60][61]. - The profits of finished paper were recovering. On August 8, 2025, the profits of white cardboard, household tissue paper, double - offset paper, and copperplate paper were 242 yuan/ton, 182.8 yuan/ton, - 14.74 yuan/ton, and 613.5 yuan/ton respectively, with varying month - on - month and year - on - year changes [66]. 3.3.4 Inventory - As of August 8, 2025, the total inventory of the five major ports (Qingdao, Changshu, Gaolan, Tianjin, and Rizhao) was 2.048 million tons, a 2.71% month - on - month decrease and a 15.84% year - on - year increase. All ports showed a destocking trend [76][77].

Investment Rating - The report maintains an "Outperform" rating for the industry [2] Core Insights - Suzano announced a price increase of $20 per ton for commodity pulp in the Asian market for August, indicating a potential recovery in pulp and paper prices from current cyclical lows [1][4] - The report highlights the positive impact of policy changes in Beijing on the housing market, which may stimulate demand in the home furnishings sector [4] - The report emphasizes the ongoing trend of price recovery in the paper industry due to supply-demand imbalances and anti-competitive pressures [4][6] Summary by Sections Home Furnishings - Recent policy optimizations in Beijing allow families to purchase multiple homes outside the city center, which is expected to enhance market dynamics [4] - Major home furnishing companies are currently valued at historical lows, presenting potential investment opportunities [4] Paper Industry - As of August 8, 2025, the prices for various paper types are as follows: double glue paper at 4993.75 CNY/ton (unchanged), copper plate paper at 5320 CNY/ton (unchanged), white card paper at 3955 CNY/ton (down 35 CNY/ton), box board paper at 3463.4 CNY/ton (up 12.8 CNY/ton), and corrugated paper at 2582.5 CNY/ton (up 46.25 CNY/ton) [4][51] - The report notes that Suzano plans to reduce commodity pulp production by approximately 3.5% over the next year, which may further influence market prices [4][6] Consumer Goods - The launch of new health-focused sanitary products by brands like Pro indicates a shift towards higher quality and health-conscious consumer goods [6] - The report suggests that companies with strong IP strategies, such as Morning Glory, are likely to see improved performance in the coming quarters [6] Export Chain - In July, China's total exports increased by 7.2% year-on-year, with significant growth in exports to ASEAN countries [6] - The report highlights the importance of companies with overseas supply chain capabilities in maintaining competitive advantages [6] Packaging - New regulations in Shanghai banning single-use plastic products are expected to drive demand for recyclable and biodegradable packaging solutions [6] - The report recommends companies involved in eco-friendly packaging, such as Hengxin Life and Jialian Technology, as potential investment opportunities [6] New Tobacco Products - The introduction of new electronic cigarette products in the UK is anticipated to boost market share for refillable devices [6] - The report suggests focusing on leading companies in the new tobacco sector that have strong partnerships and product offerings [6] Textile and Apparel - The textile and apparel sector has shown resilience, with notable increases in sales for major brands [6] - The report recommends monitoring leading companies in the apparel sector, such as Anta and Li Ning, for potential growth [6]

Production Adjustment - Suzano is cutting wood-pulp production [1] Market Impact - The decision follows uncertainty in negotiations with Chinese clients, Suzano's biggest market [1] - Trade tariffs imposed by US President Donald Trump are a contributing factor to the uncertainty [1]

Group 1 - The U.S. has imposed tariffs of up to 50% on most Brazilian goods in response to political persecution of former President Bolsonaro, but key industries like aviation, energy, and orange juice are exempted, alleviating worst fears in Brazil's business community [1] - Brazilian Finance Minister Seron stated that the outcome is milder than expected, indicating that the worst-case scenario has not materialized [1] - The tariffs are directly linked to Bolsonaro's trial regarding allegations of attempting to overturn the 2022 presidential election results, with additional sanctions imposed on the Brazilian Supreme Court judge overseeing the case [1] Group 2 - The exemption from tariffs includes critical export categories such as civilian aircraft, pig iron, precious metals, pulp, energy, and fertilizers, which is particularly important for Embraer, as 45% of its commercial aircraft and 70% of its executive jets are exported to the U.S. [1] - Analysts have warned that the tariffs could severely impact Suzano, one of the world's largest pulp producers, but market sentiment improved following the exemption announcement [1] - The former Brazilian Trade Minister Bahar cautioned that while some products are exempt, Brazil exports approximately 3,000 items to the U.S., and the remaining products will still face actual impacts [1] Group 3 - Notably, the executive order does not exempt beef and coffee exports, which are significant agricultural products for Brazil, with the Brazilian beef export organization Abiec previously indicating that tariffs would make exports to the U.S. "unsustainable" [2] - Despite the exemption for "energy and related products," several energy companies operating in Brazil have paused crude oil shipments to the U.S. due to policy uncertainty, with the Brazilian Petroleum Association stating that the industry is monitoring the situation [2]

Macro and Strategy Research - In the first half of 2025, the profits of industrial enterprises above designated size decreased by 1.8% year-on-year, with a narrowing decline of 4.3% in June [2][3] - The industrial added value increased by 6.4% year-on-year in the first half of 2025, supported by increased working days and the delayed effect of tariff suspension on exports [3][4] - The operating income grew by 2.5% year-on-year, while the profit margin decreased to 5.15%, down 4.8% year-on-year, indicating pressure on enterprise profits [3][4] Fiscal Data Analysis - In the first half of 2025, the national general public budget revenue was 115,566 billion yuan, a decrease of 0.3% year-on-year, while expenditure increased by 3.4% to 141,271 billion yuan [6][9] - Government fund budget revenue fell by 2.4% to 19,442 billion yuan, but expenditure surged by 30% to 46,273 billion yuan, indicating a strong push in fiscal spending [6][10] - The overall fiscal expenditure (public fiscal expenditure + government fund expenditure) increased by 8.9% year-on-year, reflecting a robust fiscal support environment [10] Fund Research - All major indices in the equity market were raised, with public fund scale surpassing 34 trillion yuan, indicating a positive market sentiment [12][14] - The week saw a net inflow of 19.22 billion yuan into the ETF market, with significant inflows into cross-border ETFs, while stock ETFs experienced net outflows [14][15] - The issuance of new funds decreased, with 23 new funds launched, raising 276.61 billion yuan, reflecting a slight contraction in market activity [14][15] Industry Research - The paper industry is experiencing a rebound driven by "anti-involution" sentiments, with a 5.07% increase in the paper sector from July 1 to 25, 2025 [16][20] - The third batch of national subsidies amounting to 69 billion yuan has been allocated to support the consumption of old goods, which is expected to stabilize furniture product sales [20] - The light industry manufacturing sector outperformed the market, while the textile and apparel sector lagged behind, indicating sector-specific performance variations [16][20]

Core Viewpoint - Kimberly-Clark is nearing the completion of a strategic sale of its non-North American tissue business, including the Kleenex brand, to Brazilian pulp supplier Suzano for approximately $3.5 billion (about 25.1 billion RMB) [1][15][21] Group 1: Company Background - Kimberly-Clark was founded in 1872 with an initial capital of $30,000 and has evolved from a paper mill to a leading consumer goods company [3] - The company launched its first disposable sanitary product, Kotex, during World War I, which significantly changed women's hygiene care [6] - Kimberly-Clark's flagship brand, Huggies, captured 50% of the North American premium diaper market shortly after its launch in 1978 [7][8] Group 2: Business Performance - In 2024, Kimberly-Clark reported annual revenue of $20.1 billion, with an organic sales growth of 3.2% and an adjusted operating profit of $3.2 billion, resulting in a gross margin of 36.5% [8][19] - The company holds a 21% share of the global tissue market, ranking second after Procter & Gamble, which has a 26% share [8][22] Group 3: Market Position and Strategy - The sale includes brands such as Kleenex, Scottex, and Andrex, which collectively generated annual net sales of less than $3.5 billion, making it the smallest and least profitable segment of Kimberly-Clark's core businesses [15][19] - The new joint venture will be registered in the Netherlands, employing 9,000 staff and operating 22 manufacturing plants globally [17][19] - Kimberly-Clark plans to use the proceeds from the sale for stock buybacks and shareholder returns, while also committing to invest $2 billion in its North American manufacturing network over the next five years [20][21] Group 4: Industry Trends - The transaction reflects a broader trend in the consumer goods industry towards vertical integration, as upstream pulp and paper companies acquire downstream brands to enhance their market position [22] - Rising tariffs have increased Kimberly-Clark's costs by $300 million annually, prompting the company to diversify its sourcing strategies and focus on core business areas [21][22]

Investment Rating - The report indicates a positive outlook for the light industry, particularly in personal care and jewelry sectors, with several companies exceeding expectations in Q1 2025 [3][5][6]. Core Insights - The light industry shows a steady performance, with essential consumer goods outperforming overall trends. Companies like Baiya Co., Haoyue Care, and Chaohongji have reported better-than-expected results in Q1 2025 [3][5][6]. - The two-wheeler and motorcycle sectors are experiencing unexpected growth driven by new national standards and government subsidies, with companies like Ninebot and Chunfeng Power also exceeding expectations in Q1 2025 [3][5][12]. - Export demand remains strong, with product structure improvements and favorable exchange rates supporting profitability for companies like Jiangxin Home and Jiayi Co. in Q1 2025 [3][5][20]. - The home furnishing sector is benefiting from government subsidies, leading to a reduction in revenue decline, with leading companies like Kuka Home and Oppein showing slightly better-than-expected performance in Q1 2025 [3][5][20]. - The packaging industry maintains a stable structure, with leading companies increasing their market share, while metal packaging profitability is slightly under pressure [3][5][20]. - The paper industry has seen a continued decline in profitability in H2 2024, but Q1 2025 shows signs of recovery, with companies like Sun Paper benefiting from integrated supply chain advantages [3][5][20]. Summary by Sections Light Industry - Revenue recovery is evident in Q1 2025, with essential consumer goods showing stronger growth compared to optional and mass consumer goods. The revenue growth rates for essential consumer goods were 20.4% in Q1 2025, while mass consumer goods showed a decline of 0.9% [6][7][10]. - Profitability remains weaker than revenue growth, with net profits for essential consumer goods declining by 49.8% in Q3 2024, but showing a slight recovery of 1.5% in Q1 2025 [7][11]. Two-Wheeler & Motorcycle - The domestic two-wheeler market is benefiting from a transition to new national standards, with revenue growth rates of 50.9% in Q1 2025. Profit margins are improving due to product upgrades and reduced price competition [12][13][14]. - Export performance for motorcycles is also strong, with revenue growth of 32.2% in Q1 2025, driven by seasonal demand and product upgrades [14][19]. Exports - Export demand continues to be robust, with key categories like fitness equipment and insulated cups showing double-digit growth. Companies like Jiayi Co. and Hars have reported significant revenue increases of 67% and 22% respectively in Q1 2025 [20][23]. - The exchange rate has positively impacted export performance, with the USD/CNY exchange rate showing a slight depreciation, benefiting exporters [20][23]. Home Furnishing - The home furnishing sector is experiencing a narrowing of revenue decline due to government subsidies, with leading companies like Kuka Home and Oppein showing slight improvements in Q1 2025 [20][23]. Packaging - The packaging industry remains stable, with leading companies increasing their market share. However, profitability in metal packaging is facing slight pressure due to competitive pricing [20][23]. Paper Industry - The paper industry has faced declining profitability, but Q1 2025 shows signs of recovery, with companies like Sun Paper reporting improved performance due to supply chain advantages [20][23].