Core Insights - The 2025 Game Top Ten Annual List was announced at the 2025 China Game Industry Annual Conference, covering two main dimensions: products and companies [1][2] - The awards include ten categories, highlighting various aspects of the gaming industry and setting benchmarks for diversified development [2] Mobile Games - Century Huatong's "Endless Winter" was awarded "Outstanding Mobile Game," while Tencent's "Delta Action" and Zulong Entertainment's "Shining Name" received nominations [1] - In the client game sector, "Delta Action" won "Outstanding Client Game," with nominations for NetEase's "Eternal Calamity" and Paper Games' "Infinite Warmth" [1] Special Awards - Xindong Network's "Xindong Town" was recognized as "Outstanding Social Value Game" for its positive content [1] - NetEase's "Yanyun Sixteen Sounds" won "Outstanding Chinese Traditional Culture Game" for its deep exploration and creative presentation of traditional culture [1] - Mihayou's "Honkai: Star Rail" was awarded "Outstanding Game Music Design" for its exceptional music design [1] - Shanghai Paper Technology's "Infinite Warmth" received "Outstanding Game Art Design" for its high-quality art production [1]

张江科学城聚焦智能终端整机与关键部件研发，构建了从芯片到终端的完整产业链。这里集聚了 XREAL、歌尔、恒玄等龙头企业，以及显耀显示、青瞳视觉等细分领域"隐形冠军"。例如，XREAL连 续三年登顶全球消费级AR眼镜销量榜，其最新产品XREAL 1s搭载自研空间计算芯片，实现500英寸随 身巨幕与实时2D转3D功能；小派科技推出的Crystal Super VR头显，以单眼3840×3840分辨率、140°视 场角刷新行业标杆；青瞳视觉则通过全栈自研动作捕捉系统，为影视、医疗等领域提供亚毫米级精度支 持。张江的硬件集群不仅为元宇宙提供了底层技术支撑，更通过"整机牵引"模式，带动上下游企业协同 创新。 上海通过"黄浦—漕河泾—张江"的区域联动，实现了场景、软件、硬件的闭环生态。例如，黄浦区的大 空间体验项目依赖漕河泾的内容创作能力与张江的硬件支持；漕河泾的游戏企业则通过张江的AR/VR 设备拓展交互边界；张江的硬件厂商则与黄浦区的文旅、医疗场景深度融合，推动技术落地。此外，上 海还通过制度创新护航生态发展：成立元宇宙产业基金矩阵，聚焦早期项目与颠覆性技术；发布多项团 体标准，推动数字电视国家工程研究中心参与国际标 ...

Core Insights - The 2025 China Game Industry Annual Conference was held in Shanghai, showcasing the vitality of the Chinese gaming industry with a significant turnout and engagement [1][9] - The report released during the conference indicates that the domestic gaming market is projected to reach a sales revenue of 350.79 billion yuan by 2025, reflecting a year-on-year growth of 7.68%, with a user base of 683 million, up 1.35% [1] Industry Performance - The gaming industry in the Xuhui District reported a revenue of 71.48 billion yuan from January to November 2025, marking a 5.7% increase year-on-year [3] - In 2024, the gaming revenue in Xuhui surpassed 70 billion yuan, accounting for nearly 50% of Shanghai's total gaming revenue [3] Strategic Development - Xuhui District has become a hub for over 70 leading gaming companies, with a complete industry chain from development to operation [3][4] - The district's strategic initiatives include the establishment of the Xuhui District Game Industry Service Center, which provides comprehensive support for gaming companies [5][7] Policy Support - The district has introduced implementation guidelines to support the gaming and esports industry across eight dimensions, with individual funding support reaching up to 30 million yuan [7] - Xuhui's policies are designed to foster technological breakthroughs, content innovation, and global operations, aiming to build a competitive digital cultural and creative industry cluster [8] Economic Impact - The annual conference coincided with various cultural and artistic events, leading to a 99% average occupancy rate in nearby hotels, a 10% year-on-year increase [7] - The collaboration between the China Audio-Video and Digital Publishing Association and Xuhui District is seen as a model for high-quality development in the gaming industry [10]

Core Insights - The 2025 China Game Industry Annual Conference was held in Shanghai, showcasing the vibrant growth of the gaming industry in China, with a projected market revenue of 350.79 billion yuan and a user base of 683 million by 2025 [1][2] Group 1: Market Performance - The domestic gaming market is expected to achieve an actual sales revenue of 350.79 billion yuan in 2025, reflecting a year-on-year growth of 7.68% [1] - The user base for the gaming market is projected to reach 683 million, with a year-on-year increase of 1.35% [1] - Xu Hui District reported a gaming industry revenue of 71.48 billion yuan from January to November 2025, marking a 5.7% year-on-year growth [1] Group 2: Industry Concentration - Over 70 leading gaming companies are based in Xu Hui, which houses nearly 60% of Shanghai's gaming enterprises, forming a complete industry chain from development to operation [2] - Major companies like Tencent, NetEase, and miHoYo have established their headquarters in Xu Hui, contributing to the district's prominence in the gaming sector [2] Group 3: Policy Support - Xu Hui District launched the first government-operated service platform focused on the gaming industry, providing comprehensive support from registration to international compliance [3] - The district's policies include financial support for gaming and esports, with individual grants up to 30 million yuan available for various aspects of industry development [3] Group 4: Success Stories - miHoYo, which started in a university dormitory, has grown from a three-person studio to a global enterprise with over 6,000 employees, highlighting the supportive ecosystem in Xu Hui [4] - The annual conference coincided with various cultural events, boosting local hotel occupancy rates to 99%, a 10% year-on-year increase [4] Group 5: Future Outlook - The China Game Industry Annual Conference will be held in Xu Hui for the next five years, emphasizing the district's role as a supporter and enabler for gaming companies [5] - Xu Hui aims to enhance its digital cultural and creative industry cluster by focusing on technological breakthroughs, content innovation, and global operations [5]

Core Insights - The annual China Game Industry Conference will be held in Shanghai from December 17 to 19, 2025, marking a significant recognition of the city's gaming industry strength and signaling high-quality development in China's gaming and esports sector [1][5]. Group 1: Event Highlights - The conference will feature various forums and the release of the "Top Ten Games of the Year" list and the "2025 China Game Industry Report" [4]. - A key focus will be the introduction of the "Ten Measures for Gaming in Shanghai," which aims to provide systematic support policies for the gaming and esports industry, with an annual funding of 50 million yuan [4][8]. Group 2: Industry Performance - Shanghai's online gaming industry is projected to generate a sales revenue of 155.8 billion yuan in 2024, marking a 7.8% year-on-year growth and maintaining positive growth for 13 consecutive years, with an eightfold increase in industry scale [6]. - In the first half of 2025, the total sales revenue of Shanghai's online gaming industry reached 83.28 billion yuan, a 10.8% increase year-on-year, with overseas sales contributing 14.55 billion yuan, up 11.12% [6]. Group 3: Policy Initiatives - The "Ten Measures for Gaming in Shanghai" will focus on key areas such as cluster development, quality creation, technological innovation, cultural export, and financial support, providing comprehensive services to enterprises [8]. - The measures will include support for small and medium-sized enterprises, establishment of investment funds, and a scientific evaluation system for intellectual property rights to protect and encourage innovation [8]. Group 4: Esports Development - The initiative will enhance the esports sector by attracting international top-tier esports events and developing a globally influential proprietary event brand, promoting synergy between top-tier and local events [10]. - Support will also be provided to esports clubs that achieve significant results in major competitions [10]. Group 5: Forum Insights - The "Game+" sub-forum will explore the dual value of gaming in driving industry innovation and fulfilling social responsibilities, with participation from various industry leaders and organizations [12][14]. - The forum will highlight the integration of gaming with other sectors such as healthcare, tourism, and education, showcasing gaming as a bridge between technology and culture [14]. Group 6: Technological Integration - Industry leaders discussed the role of AI in enhancing gaming experiences and reducing development cycles, with applications extending into education and healthcare [19][21]. - The integration of gaming with non-material cultural heritage and environmental initiatives was emphasized, showcasing gaming's potential as a tool for social good [29][33]. Group 7: Future Outlook - The gaming industry is evolving from a content entertainment medium to a key driver of digital and real-world integration, with the "Game+" forum serving as a platform for cross-industry collaboration [37]. - Shanghai is positioning itself as a fertile ground for innovation and entrepreneurship in the gaming and esports sector, aiming for higher quality and greater international influence in the future [37].

Core Insights - The 2025 China Game Industry Conference highlighted the release of the "Game Shanghai Ten Measures," aimed at supporting the high-quality development of domestic games and injecting strong momentum into the industry [1][4]. Group 1: Industry Growth - China's game industry achieved steady growth, with actual sales revenue reaching 350.79 billion yuan in 2025, a year-on-year increase of 7.68%, and a user base expanding to 683 million, up 1.35% [1]. - Self-developed games contributed significantly, with domestic market sales reaching 291.09 billion yuan, a growth of 11.64%, supported by stable long-term products and new releases [1]. - The overseas market for self-developed games saw actual sales of $20.46 billion, marking a 10.23% increase, maintaining a scale exceeding 100 billion yuan for six consecutive years [1]. Group 2: Policy Support - The "Game Shanghai Ten Measures" includes systematic support policies with an annual funding total of 50 million yuan, aimed at creating a globally influential game and esports industry ecosystem [2]. - Key functional areas identified for development include Xuhui Caohejing, Yangpu Dazhongzhi, and Jing'an Daning, focusing on building a robust industry hub with comprehensive services and active consumer engagement [2]. - Xuhui District attracted over 70 game companies, including Tencent and NetEase, with the gaming industry revenue reaching 52.17 billion yuan in the first three quarters of 2025, a 5.0% year-on-year increase [2]. Group 3: Cultural Integration and Innovation - The "Game Shanghai Ten Measures" encourages the development of original high-quality games that incorporate traditional Chinese culture and reflect Shanghai's urban characteristics [3]. - Companies like Paper Games collaborate with national cultural institutions, while Century Huatong emphasizes technological innovation, viewing the gaming industry as a platform for cultural and technological advancement [3]. Group 4: Esports Development - Shanghai aims to become a global hub for esports, with plans to accelerate the development of a globally influential proprietary event system and promote synergy between international top events and local IPs [3]. - The Perfect World Esports event attracted nearly 90,000 attendees and generated 370 million yuan in surrounding consumption, showcasing the potential of esports to drive economic growth [3].

◎记者 罗茂林 作为国内游戏产业一年一度的盛会，12月18日至19日，2025中国游戏产业年会第一次来到上海徐 汇。"活动从早一直排到晚，甚至还有演出，这非常'上海'。"一位北京游戏公司的负责人感慨今年大会 的与众不同。 这是属于中国游戏产业的"上海时间"。中国音像与数字出版协会常务副理事长兼秘书长敖然感触颇 深："就在此刻，在会场外不远的'元界'特色街区，游戏IP已经与城市生活深度融合，这是上海释放出来 的青年引力和澎湃消费动能。" 变化不仅在于此，不少参会嘉宾告诉记者，今年大会的议题更加丰富了，中小厂商亮相的也更多了。从 众星捧月，到群星璀璨，大会议题变化的背后，折射出中国游戏产业内部的结构性变化。而上海，无疑 是这场多元生态培育的探索者与先行者。 郭晨凯 制图 "整个游戏相关产业包含核心层、关联层和辐射层。"敖然介绍，其中：核心经济层是游戏产业本体创造 的经济规模，超过4800亿元；关联经济层，涵盖硬件、营销、渠道、云计算乃至游戏视频、衍生品、电 竞等IP衍生消费，规模约为5548亿元；辐射经济层，包含游戏与文化、旅游、教育、医疗等更多领域的 交叉融合，据不完全估算，经济贡献超过1730亿元。 "经过二 ...

2025.12. 19 本文字数：4025，阅读时长大约10分钟 作者 | 第一财经 刘晓洁 12月19日，2025游戏产业大会上传来重磅消息：上海即将推出支持游戏电竞产业发展十条举措（简 称"游戏沪十条"），将优质的资源精准投向关键环节，支持上海乃至中国游戏产业的高质量发展。 从大会公布的视频来看，"游戏沪十条"围绕产业集聚区建设、出海、科技赋能、人才培养、金融支 撑、电竞等领域展开。据了解，上海每年还将安排5000万元专项资金支持游戏电竞产业。 上海已经是全国游戏电竞产业高地。大会公布的数据显示，2025年，上海网络游戏产业预计实现销 售收入1707亿元，同比增长约9.6%；其中海外收入预计达303亿元，同比增长13.7%。在上海， 一条覆盖技术、研发、运营、出海、衍生品开发等各关键环节、梯队完整的产业链已然成型。 但"立足今日，更需谋划未来"。今年4月，中宣部牵头印发《网络出版科技创新引领计划》，将游戏 定位为发展新质生产力、推动文化繁荣、助力科技自立自强的重要力量。政策鼓励下，近年来，各个 省市地区都在大力发展游戏产业，竞争激烈。 渶策资本创始合伙人胡斌对第一财经记者表示，看到"游戏沪十条"的消息，" ...

Core Insights - Shanghai is launching ten measures to support the development of the gaming and esports industry, termed "Game Shanghai Ten Measures," aimed at enhancing the quality of the gaming industry in Shanghai and China [1][3] Group 1: Industry Development - The gaming industry in Shanghai is projected to achieve sales revenue of 170.7 billion yuan in 2025, with a year-on-year growth of approximately 9.6%, and overseas revenue expected to reach 30.3 billion yuan, growing by 13.7% [3] - The "Game Shanghai Ten Measures" focuses on building industrial clusters, enhancing technology empowerment, talent cultivation, and financial support, among other areas [4][6] - The policy aims to attract more game entrepreneurs to Shanghai, enhancing the city's overall competitiveness [3][4] Group 2: Investment and Financial Support - The measures include the establishment of an industrial investment fund to support key enterprises and small teams in the gaming industry [4][6] - The Shanghai Gaming Industry Special Fund is being established to support single-player game development and related cultural sectors, with a focus on both state-owned and market-driven capital [6][11] - The policy is expected to boost confidence among investors and entrepreneurs in the gaming sector, as it provides clear support and reduces uncertainties [6][12] Group 3: IP and Esports Development - The policy emphasizes the cultivation of IP ecosystems, encouraging the development of original game products that promote traditional Chinese culture and Shanghai's unique characteristics [8][9] - Shanghai is recognized as a leading esports hub, with plans to enhance its global esports event profile and support local esports clubs [9][11] - The measures aim to create a self-branded esports event system with global influence, indicating a long-term commitment to developing the esports industry [9][12] Group 4: International Expansion - The "Game Shanghai Ten Measures" propose the creation of a comprehensive service platform for international expansion, addressing localization, compliance, and financial services for gaming companies [11][12] - Shanghai's gaming companies have shown strong demand for international market entry, despite facing challenges such as intellectual property issues abroad [11][12] Group 5: Talent and Ecosystem - Shanghai's unique cultural and talent advantages position it as a favorable environment for the gaming and esports industry [12][16] - The measures include optimizing talent cultivation by supporting the establishment of gaming-related academic programs and attracting talent [12][16] - The city has developed a complete gaming ecosystem, with major companies and emerging players contributing to a vibrant industry landscape [12][15]

徐汇的产业融合不止于游戏本身，更以技术为翼拓宽产业边界。上海人工智能实验室等国家级平台提供 技术支撑、让游戏研发效率与内容创新力实现双重提升；全国首个大模型创新生态社区"模速空间"则以 轻量化、场景化的AI能力输出模式，为游戏企业提供技术解决方案。得益于徐汇区以陪伴者、赋能者 的姿态为游戏企业提供全生命周期支持，徐汇已成为上海游戏产业的核心承载区，更是游戏融合创新的 全球新高地。 本报记者 孙云 论坛会场外的展示体验区人头攒动，会场内座位全满，当大屏幕上显示出"游戏街区最高300万元、场景 支持最高1000万元、人才培育最高500万元"等徐汇区支持游戏电竞产业发展的政策时，观众们纷纷高举 手机拍下这些干货……昨天下午举行的2025年度中国游戏产业年会分论坛——徐汇游戏产业高地携手会 太火爆了！这份火爆的背后，折射出业界的普遍共识：在中国游戏产业迈向全球化、精品化的黄金时 代，徐汇力量不容小觑，"政策有温度、创业有底气、合作有平台"，以西岸和漕河泾这两个游戏集聚区 的双引擎为牵动，游戏产业新生态正在徐汇崛起。 活动期间，徐汇区文旅局局长伍彦心发布了令人振奋的最新数据：2025年前三季度，徐汇区游戏产业营 收52 ...