Investment Rating - The industry investment rating is "Overweight" indicating that the industry is expected to outperform the overall market [2][11]. Core Insights - The report highlights a slowdown in sales growth due to warm weather and delayed Spring Festival, with outdoor categories and high-cost performance brands leading the growth [3]. - Anta's main brand retail sales saw a low single-digit decline year-on-year, while FILA brand showed a mid-single-digit growth, and other brands like Descente and KOLON SPORT experienced significant growth [3]. - Li Ning's overall channel revenue declined in low single digits, but the decline rate narrowed compared to the previous quarter, benefiting from the National Day and Mid-Autumn Festival holidays [3]. - Xtep's main brand revenue remained flat, with a low single-digit growth for the year, while its subsidiary Saucony saw over 30% growth [3]. - 361 Degrees continued to lead the industry with a 10% growth in both adult and children's apparel, and high double-digit growth in e-commerce [3]. Summary by Sections Sales Performance - Anta's main brand offline discount rate was approximately 7.1, with a stock-to-sales ratio slightly above 5 times [3]. - Li Ning's discount rates deepened in December, with a stock-to-sales ratio of about 4-5 months [3]. - Xtep maintained a stable discount rate of 7-7.5, with a stock-to-sales ratio of about 4.5 months [3]. - 361 Degrees' discount rate remained stable at 7-7.1, with a stock-to-sales ratio in the range of 4.5-5 times [3]. Channel Development - Anta opened around 150 Champion series stores, achieving over 1 billion in revenue, and launched over 300 lighthouse stores with significantly higher productivity [3]. - Li Ning introduced new pop-up stores and plans to open flagship stores, receiving positive sales feedback [3]. - Xtep opened its first gold standard leading store and plans to add 20-30 more, with a strong performance in outlet channels [3]. - 361 Degrees expanded its super brand stores, exceeding expectations with a total of 126 stores by the end of 2025 [3]. Product Focus - Anta's outdoor brands performed well, with Descente becoming the third 10 billion brand, and KOLON SPORT showing substantial growth [3]. - Li Ning's outdoor category grew rapidly, applying advanced technologies to new professional sports products [3]. - Xtep's running category saw double-digit growth, extending technology to outdoor products [3]. - 361 Degrees accelerated its One Way layout, opening new stores covering professional skiing and outdoor products [3]. Future Outlook - The year 2026 is expected to be significant for events, with brands planning to increase marketing and product investments [3]. - Li Ning announced its collaboration with the Chinese Olympic Committee for the 2026 Milan Winter Olympics [3]. - Anta plans to increase brand marketing and product investment, which may lead to temporary fluctuations in profit margins [3]. - 361 Degrees announced a strategic partnership with the Asian Olympic Council, becoming the official supplier for the 2025 WTCC [3]. - Xtep focuses on core running business and continues to enhance its brand image through event marketing [3].

Core Insights - The sports fashion apparel industry in 2025 is undergoing significant transformation, with opportunities and risks intertwined, as international giants seek new growth points while local brands innovate and niche players achieve breakthroughs [2][29] Event Summaries Event 1: Li Ning Sponsors the Chinese Olympic Committee - In May 2025, Li Ning became the sports apparel partner for the Chinese Olympic Committee for 2025-2028, enhancing brand value [18] - The brand launched the "Milan Shining" event in October, showcasing the Chinese sports delegation's award outfits and a new lifestyle series, reinforcing its cultural and technological integration [18][3] Event 2: Anta Group's Brand Matrix Growth - Anta achieved low double-digit growth in retail sales, stabilizing total revenue at 70 billion, with a notable performance in the fourth quarter despite market pressures [19] - The main brand saw low single-digit growth, while FILA and other brands like Descente experienced higher growth rates, indicating a diversified brand strategy [19][4] Event 3: Controversy Surrounding 361° Brand Image - In September 2025, 361° terminated its endorsement with Zhang Shuihua due to a scandal, which negatively impacted the brand's image and performance [20] - Despite maintaining growth, 361° faced its lowest growth rates in five years, highlighting systemic flaws in brand endorsement risk management [20][5] Event 4: Lululemon's Growth in China - Lululemon's comparable sales in China surged by 25% in Q3 2025, becoming a key growth driver despite previous downward adjustments in performance guidance [21][22] - The brand's strategic focus on core athletic categories and product line optimization contributed to its success in the Chinese market [21][22] Event 5: Xtep's Strong Profit Growth - Xtep reported a revenue of 6.838 billion yuan in the first half of 2025, with a 7.1% year-on-year increase, and a net profit of 914 million yuan, reflecting strong profitability [22] - The brand's focus on marathon sponsorships and product innovation has solidified its position in the professional running segment [22][6] Event 6: Nike's Return to Innovation - Facing declining profits, Nike restructured its innovation teams to focus on athlete-centered product development, unveiling several new technologies in 2025 [23] - This strategic shift aims to enhance product performance and address market demands for innovation [23][9] Event 7: Puma's Crisis Due to Tariffs and Performance Decline - Puma faced a 10.4% decline in global sales and significant losses due to increased production costs from tariffs, leading to layoffs and a drop in stock price [24] - The company's strategic missteps in supply chain management have exacerbated its challenges in a competitive market [24][10] Event 8: Clarks' Channel Transformation Failure - Clarks experienced a 10% revenue decline in the UK due to over-reliance on physical stores and a lack of digital strategy, resulting in significant layoffs [25] - The brand's failure to adapt to changing consumer habits highlights the necessity for channel transformation in the retail sector [25][11] Event 9: Under Armour's Struggles with Growth - Under Armour's brand image suffered as it faced challenges from previous expansion efforts, leading to high inventory turnover and financial losses [26] - The company's restructuring efforts focus on core business areas but have yet to yield positive results [26][12] Event 10: HOKA's Growth Slowdown - HOKA's growth rate significantly decreased, with a mere 11.1% increase in net sales for Q2 2026, prompting concerns about its long-term sustainability [27] - The brand's reliance on high growth without establishing strong technical barriers has led to vulnerabilities in a competitive landscape [27][13] Event 11: IPO Aspirations of BERSHKA and Tamboor - BERSHKA filed for an IPO aiming to become a leading player in high-performance outdoor apparel, while Tamboor also submitted documents for public listing [28] - These moves reflect the growing trend of local brands capitalizing on market opportunities in the outdoor segment [28][14] Conclusion - The sports fashion apparel industry in 2025 has undergone a profound value reconstruction, with brands like Lululemon and Nike achieving breakthroughs through precise positioning and local adaptation [29] - The shift from scale expansion to quality growth emphasizes the importance of innovation and risk management for sustained success in the evolving market landscape [29]

Core Insights - The sports brand industry is experiencing a duality, with a strong growth in overall market demand but intense price competition, leading to a critical point in the product lifecycle [1][2] Industry Overview - The sports and outdoor market continues to grow, with apparel showing a clear "volume and price increase" trend driven by high-priced brands, while footwear is experiencing a "volume increase and price drop" trend [2][3] - In Q4 2025, the overall sports category saw a slight price increase of 0.9% but a sales volume decline of 1.7%, with outdoor products achieving a sales growth of 13.5% [3] International Brands - Nike is undergoing significant adjustments, with a 15.5% year-on-year sales decline and a market share drop to 9.7%, while Adidas also saw a 6.2% sales decline but maintained a market share of 8.5% [4] - Adidas' basketball shoes and casual shoes are experiencing growth despite overall declines in other categories [4] Domestic Brands - Domestic brands are facing substantial price competition, with a slight decline in market share across four major brands, while professional products are receiving positive market feedback [5] - The pricing strategy of domestic brands has led to only marginal sales increases, particularly in footwear [5] Key Takeaways - The industry shows strong growth potential, with a stable penetration rate in the sports and outdoor sector, while price competition intensifies [6] - Nike is under pressure with ongoing product adjustments, while Adidas stabilizes its market share with specific product growth [6] - Domestic brands are leveraging professional product lines to maintain market presence amidst increasing price competition [6]

Macro and Strategy - The fixed income investment strategy for February 2026 focuses on convertible bonds, suggesting a "Top Ten Convertible Bonds" portfolio, with an emphasis on growth sectors and defensive allocations in power and banking [7] - The report highlights that the small-cap growth style outperformed the large-cap value in January, with significant increases in resource sectors, while the market's valuation levels indicate potential for upward movement [7] - The report anticipates a continuation of the "spring excitement" market trend, with the Shanghai Composite Index expected to break through 4200 points, driven by increased retail investment as high-interest savings mature [7] Industry and Company Mechanical Industry - SpaceX aims for complete reuse of its Starship rockets in 2026, which could reduce space access costs by 99%, while Tesla plans to sell humanoid robots to the public by the end of 2027 [11][12] - The report emphasizes the long-term investment opportunities in commercial aerospace and humanoid robotics, particularly focusing on supply chain companies involved in rocket manufacturing and AI infrastructure [12][13] Energy Sector - China National Offshore Oil Corporation (CNOOC) expects capital expenditures of approximately RMB 8.44 billion for 2026, focusing on equipment investment and technology upgrades, with a positive outlook on its operational performance [24] - The report predicts that international oil prices will stabilize and rise slightly, with CNOOC's business structure continuously optimizing, leading to improved profit margins [24] Battery Materials - Xiamen Tungsten Co., Ltd. anticipates a 42% increase in net profit for 2025, driven by strong sales of lithium cobalt oxide and ongoing advancements in solid-state battery materials [25][26] - The company is expanding its production capacity for high-performance battery materials and is actively developing new materials for electric vehicles and energy storage [27] Insurance Sector - Ping An Insurance is focusing on enhancing its liability business and value transformation, which is expected to improve its valuation amid easing real estate risks [28][29] - The report maintains profit forecasts for Ping An from 2025 to 2027, with expected earnings per share of RMB 7.72, 8.57, and 9.26, respectively, indicating a positive outlook for the company's valuation recovery [29] Sportswear Industry - The sportswear market is experiencing a bifurcation, with high-end brands driving growth in apparel while footwear prices are under pressure, leading to a decline in sales for many brands [18][19] - The report highlights that domestic brands are facing significant price competition, with performance varying widely across different product categories [20][21]

Investment Rating - The investment rating for the sports brand industry is "Outperform the Market" (maintained) [1] Core Insights - The industry is experiencing a bifurcation, necessitating innovation to break through. The outdoor sports market continues to grow, but there is a contrasting price trend between apparel and footwear. Apparel shows a clear trend of "volume and price rising," driven by high-priced brands, while footwear has seen "volume increase and price decrease" [5][3] - The overall market growth is slowing down in Q4, with apparel showing volume and price increases, while footwear prices are under pressure. The outdoor category has achieved a 13.5% increase in sales, while sports shoes have seen a decline in growth [5][4] - International brands like Nike are facing significant adjustment pains, with a 15.5% year-on-year decline in sales. Adidas, on the other hand, has seen growth in basketball and casual shoes despite an overall decline in sales [5][4] - Domestic brands are under pressure from price competition, but the professional product market is performing well. Brands like Li Ning and Anta are experiencing mixed results, with some product lines performing better than others [5][4] Summary by Sections 1. Industry Overview - The sports apparel market is showing a stable penetration rate, with a slight increase in average prices and a decrease in sales volume. The outdoor apparel category has achieved a double-digit growth in sales [5][60] 2. International Brands - Nike's sales have dropped significantly, with a 15.5% year-on-year decline, while Adidas has seen a slight decrease in sales but growth in specific categories like basketball shoes [5][4] 3. Domestic Brands - Domestic brands are facing price competition, with some brands like Li Ning and Anta experiencing mixed results. The professional product lines are performing well, but overall sales are under pressure [5][4] 4. Key Company Profit Forecasts and Investment Ratings - Li Ning: Outperform the Market, with an EPS forecast of 1.17 RMB for 2024A [7] - Anta Sports: Outperform the Market, with an EPS forecast of 5.58 RMB for 2024A [7] - Xtep International: Outperform the Market, with an EPS forecast of 0.44 RMB for 2024A [7] - 361 Degrees: Outperform the Market, with an EPS forecast of 0.56 RMB for 2024A [7] 5. Key Takeaways - The industry shows favorable growth potential, with brand premium and product price competition occurring simultaneously. The overall market is expected to maintain good growth, but brands that can lead new market demands are likely to show significant growth and profitability [5][8]

新浪科技讯 1月29日午间消息，今年天猫年货节期间，鸿星尔克、斯凯奇、中国乔丹等运动品牌接入淘 宝闪购。 目前，鸿星尔克已完成超过1000家线下门店接入，预计到年底入驻门店数量将扩展至约2000家。斯凯奇 将上海、北京、广州、深圳、杭州等54个全国城市，线下282家自营门店接入，2026年将持续扩大品牌 在淘宝闪购的规模。中国乔丹则计划分批接入全国超千家线下门店。 鸿星尔克、斯凯奇、中国乔丹均实现了线下门店货品的全量接入。鸿星尔克26年新品"菁英"系列休闲 鞋、公园跑系列跑鞋通过闪购同步发售；斯凯奇也通过闪购上新了"成毅明星同款"系列、闪穿系列徒步 鞋等新品，额外叠加8公里范围免配送费的限时优惠；中国乔丹在平台官方立减8.8折的基础上叠加优 惠，超千款商品5折起，同样做到限时免配送费。 鸿星尔克、斯凯奇、中国乔丹均实现了线下门店货品的全量接入。鸿星尔克26年新品"菁英"系列休闲 鞋、公园跑系列跑鞋通过闪购同步发售；斯凯奇也通过闪购上新了"成毅明星同款"系列、闪穿系列徒步 鞋等新品，额外叠加8公里范围免配送费的限时优惠；中国乔丹在平台官方立减8.8折的基础上叠加优 惠，超千款商品5折起，同样做到限时免配送费。 ...

Core Viewpoint - The release of the group standard "Quality Management Grading Evaluation Criteria for Footwear and Apparel Industry Suppliers" (T/QZAS 059-2026) aims to establish a unified quality control standard for suppliers in Quanzhou's footwear and apparel industry, effective from January 15, 2026, which will enhance supply chain optimization and promote high-quality development in the industry [1][3]. Group 1: Standard Development and Implementation - The standard was developed as a specific measure to implement national and local high-quality manufacturing development policies, reflecting a consensus among various stakeholders [3]. - The initiative is led by Anta (China) Co., Ltd., in collaboration with 19 leading footwear and apparel companies and 25 organizations, including regulatory bodies and testing institutions [3][4]. - The standard addresses the need for a unified quality grading system to enhance cooperation among a diverse supplier base in Quanzhou, a major hub for the footwear and apparel industry [4]. Group 2: Evaluation Criteria and Structure - The standard features a comprehensive three-level evaluation index system with a total score of 1000 points, focusing on eight dimensions including organizational environment, leadership, planning, support, operation, performance evaluation, improvement, and quality performance results [5]. - Quality performance results are further detailed into three secondary indicators: product quality level, customer satisfaction, and key process performance, ensuring a thorough evaluation [5]. - Suppliers will be classified into four grades (5A, 4A, 3A, 2A) based on their evaluation scores, which will dynamically influence their cooperation priorities [5]. Group 3: Future Implementation and Impact - The Quanzhou Market Supervision Administration plans to promote the standard's implementation through digital and information technology, enhancing quality empowerment across the supply chain [6]. - The standard aims to provide clear guidance for quality grading management of suppliers, improving the resilience and safety of the supply chain in the footwear and apparel industry [6]. - The implementation of this standard is expected to serve as a model for other industries in supplier quality control, contributing to the high-quality development of manufacturing in Quanzhou and the entire province [6].

（ 於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） （股份代號：1361） 董事會會議通知 361度 國 際 有 限 公 司（「本公司」）董 事（「董 事」）會（「董事會」）謹 此 公 佈，董 事 會 謹 訂 於 二 零 二 六 年 三 月 二 十 四 日（星 期 二）舉 行 董 事 會 會 議，以（其 中 包 括）考 慮 及 批准本公司及其附屬公司截至二零二五年十二月三十一日止年度的經審核業 績 及 建 議 末 期 股 息（如 有）。 承董事會命 361度國際有限公司 公司秘書 鄺兆強 香港交易及結算所有限公司及香港聯合交易所有限公司對本通告的內容概不 負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示，概 不 對 因 本 通 告 全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責 任。 香 港，二 零 二 六 年 一 月 二 十 七 日 於 本 公 佈 日 期，董 事 如 下： 執 行 董 事： 丁伍號先生 獨 立 非 執 行 董 事： 胡明偉先生 韓炳祖先生 陳闖先生 Ferheen Mahomed女 士 丁輝煌先生 （主 席） 丁 ...

Investment Rating - The industry investment rating is "Overweight (Maintain)" [3] Core Views - The report highlights the robust growth of the toy and IP derivative sectors, particularly with the recent success of Pop Mart's new product launches and share buybacks, which have bolstered market confidence [5][6] - The report suggests that the emotional consumption trend is on the rise, with continuous product iterations meeting diverse consumer demands [5] - Key companies to watch include Pop Mart, which has demonstrated replicable IP incubation capabilities, and other brands like M&G Stationery and Buluo, which are expanding their product lines and market reach [5][6] Summary by Sections Market Overview - The total market capitalization of the industry is approximately 1,274.52 billion yuan, with a circulating market value of about 1,014.95 billion yuan [1] - The light industry manufacturing index increased by 4.48%, ranking 7th among 28 industries, while the textile and apparel index also rose by 4.48%, ranking 6th [10] Key Company Performance - Pop Mart's recent product launches, including the Valentine's Day limited edition blind box, have sold out quickly, with premium prices reaching over 600% for hidden items and over 200% for regular items [5] - Anta Sports reported a low single-digit negative growth for its main brand in Q4, but overall, the company is expected to achieve double-digit growth for the year [5][6] Industry Trends - The report emphasizes the importance of AI applications in consumer products, particularly in the context of AI smart glasses, which are expected to see significant market growth [6] - The report also notes the ongoing challenges in the real estate market, with a 14.6% year-on-year decline in property sales in major cities [34][36] Raw Material Prices - Recent trends show a decrease in prices for MDI and TDI, while the price of cotton has increased year-on-year [19][24] - The report tracks various raw material prices, indicating fluctuations that could impact production costs across the industry [19][24]

2026年1月23日 2026年春节临近，为增添南屏街片区节日氛围，计划（2026年1月26日至2月11日）在南屏街云南白药公 司门前、361运动公司门前及南屏街东口打造4组主题鲜明、造型精致、内涵丰富且可感可互动的立体花 坛，营造南屏街片区春节氛围，丰富春城年味。 为保障施工安全有序推进，需在上述点位搭建围挡。围挡期间将保留人行通道，最大限度降低给市民通 行带来的影响。为此，给广大市民的出行与生活带来不便，我们深表歉意，恳请各位市民给予理解与支 持。同时也请广大市民相互转告周知，提前做好出行安排，减少不必要的困扰。 监督电话：64159997 五华区综合行政执法局 南屏街片区春节打造立体花坛期间 搭设施工围挡的温馨提示 ...