| 证券代码：603833 | 证券简称：欧派家居 | | 公告编号：2025-024 | | --- | --- | --- | --- | | 转债代码：113655 | 转债简称：欧 22 | 转债 | | 欧派家居集团股份有限公司 关于董事会战略委员会调整为董事会战略与可持续 发展委员会并修订其工作细则的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 为进一步提升公司环境、社会及公司治理（ESG）管理水平，强化可持续发 展能力，根据《中华人民共和国公司法》《上市公司治理准则》《上海证券交易 所上市公司自律监管指引第 1 号——规范运作》《上海证券交易所上市公司自律 监管指引第 14 号——可持续发展报告（试行）》等相关法律法规及《公司章程》 的规定，欧派家居集团股份有限公司（以下简称"公司"）决定将原"董事会战略 委员会"更名为"董事会战略与可持续发展委员会"，并同步修订《董事会战略委 员会工作细则》为《董事会战略与可持续发展委员会工作细则》。 本次调整在保持委员会原有职权的基础上，根据公司实际情况对董事会战略 ...

登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码：603833 证券简称：欧派家居 公告编号：2025-019 转债代码：113655 转债简称：欧22转债 欧派家居集团股份有限公司 关于召开2024年年度及2025年第一季度 业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 （一）投资者可于2025年5月6日上午12:00前将所关注的问题发送至公司投资者关系邮箱 （oppeinir@oppein.com），公司将于会上就投资者普遍关注的问题进行交流。 （二）投资者可于2025年5月6日15:00-16:30登陆全景网（http://rs.p5w.net），在线参与本次业绩说明 会。 会议召开时间：2025年5月6日(星期二) 15:00-16:30 网络直播地址：全景网（http://rs.p5w.net） 会议召开方式：网络视频直播结合网络文字互动 投资者可于2025年5月6日上午12:00前，将所关注问题发送至欧派家居集团股份有限公司（以下简称"公 司"）投资者关系邮箱（oppeinir@opp ...

近期，各大公司将陆续发布2024年年报。而我乐家居、顶固集创已率先于19、20日发布正式年报。家居新范式联想已发业绩预告的几家企业发现，作为定 制家居行业的典型代表，8家上市公司去年几乎面临了相似的业绩困局，普遍营收净利双降，下滑程度也是近十年来罕见的。那各家都在想哪些应对办 法，后市预估如何？ | 品牌简称 | 净利润 | 同比变化 | 营业收入 | 同比变化 | | --- | --- | --- | --- | --- | | 欧派家居 | 23.34~26.08亿元 | 減少5%~15% | 182.26~205.04 亿元 | 減少10%~20% | | 索菲亚 | 家居新 西式 13.24~14.5亿元 | 5%~15% | 104.9~116.66 亿元 | 減少10%~0% | | 尚品宅配 | 亏损1.8~2.2亿元 | 上年盈利 6484.54万元 | HOFUR 家居新正式 | | | 志邦家居 | 4.35亿元 | -26.86% | 55.97亿元 | -8.49% | | 家居葡 已式 好莱客 | 0.68~0.90万元 | 减少 | | | | | | 58.57%~68.70% ...

在2025年整装营销峰会期间，欧派家居董事长姚良松明确表态：欧派总部绝不直接参与装修业务——过去没有，现在没有，以后也不会有。会上姚良松高瞻 远瞩地提出"把欧派打造成最顺畅、最具价值的大家居平台"战略，并以斩钉截铁语气直指其本质：清晰界定利益边界，以专业分工构建家居生态联盟破解行 业困局，赋能合作伙伴完成从产品到服务的全链路闭环，实现共赢。 一、战略边界：尊重产业规律的"两大边界" 欧派选择以"专业分工+能力互补"构建生态护城河：总部聚焦智能制造、数字化基建和流量引擎三大核心能力赋能体系，装企伙伴则深耕属地化服务与施工 交付，通过战略协同实现效率倍增。以黔西欧派整装大家居为例，加盟后户单值提升71.4%，年度业绩从2019年的700万增长至2024年的5000万，五年业绩 增长率高达614%。 唯有每个参与者做好自己的"1"，才能实现"1+1>2"的协同效应，真正解决消费者的装修恐惧症，推动行业共赢。自1994年创立以来，欧派始终专注于做好自 己的"1"，从未偏离"赋能者"的角色定位。 每年总会有人问出相同的问题：到底，欧派大家居的生态边界在哪里？总部不做装修，就是欧派的边界！欧派将且仅会聚焦"平台赋能"核心 ...

Group 1: Real Estate Sector Performance - On April 17, the real estate sector saw a collective rise, leading all sectors with a 2.34% increase in the real estate index [2] - A total of 88 companies in the A-share real estate sector experienced stock price increases, with several stocks hitting the daily limit [2] - The first quarter of this year showed significant signs of stabilization in the real estate market, supported by new policies and potential monetary easing in the second quarter [2] Group 2: Home Furnishing Sector Performance - Home furnishing companies also experienced a strong performance, with 54 out of 72 listed companies seeing stock price increases, including several hitting the daily limit [1] - Notable stock price increases included 20% for Shangpin Home Collection and 10% for Zhibang Home, indicating strong investor interest [1] - Major inflows of capital were observed in leading companies, with Shangpin Home Collection receiving a net inflow of 87.85 million yuan, marking an 8-year high for the stock [1] Group 3: Market Outlook and Policy Expectations - Analysts from CITIC Securities indicated that signals for a new phase in the real estate industry have emerged, with potential policies aimed at reducing housing costs and supporting liquidity for real estate companies expected in the coming months [3] - Wanlian Securities noted that the first quarter showed continuous improvement in real estate sales, with expectations for policies to further stimulate housing consumption [3] - Everbright Securities emphasized the importance of the real estate sector in driving domestic demand and anticipated a series of supportive policies to boost market confidence and demand [3]

Investment Rating - Industry rating: Recommended [4] Core Views - The report highlights a positive outlook on domestic demand recovery, driven by continuous policy support and improving real estate data [2][3] - The retail sector shows significant recovery, with March retail sales growing by 5.9% year-on-year, surpassing market expectations [1][6] - The report emphasizes the potential for the home furnishing sector to rebound, supported by government policies aimed at stimulating consumption [3][7] Summary by Relevant Sections Retail Sector - In the first three months of 2025, total retail sales increased by 4.6% year-on-year, with notable growth in furniture (+18.1%), cultural office supplies (+21.7%), cosmetics (+3.2%), and gold and silver jewelry (+6.9%) [1] - March retail sales alone saw a year-on-year increase of 5.9%, with furniture and cultural office supplies experiencing growth rates of 29.5% and 21.5%, respectively [1][6] Real Estate Sector - The report notes a decline in new housing starts, completions, sales, and residential development investment in the first quarter of 2025, with year-on-year decreases of 23.9%, 14.7%, 2.0%, and 9.0%, respectively [1][2] - March data shows a continued decline in new housing starts (-18.6%) and completions (-8.1%), but a slight improvement in sales (-1.2%) [1][2] Policy Impact - The government has released favorable signals for the real estate market, including measures to stabilize housing prices and enhance consumer confidence [2][3] - The "Consumption Promotion Special Action Plan" emphasizes support for upgrading consumer goods and encourages the replacement of old products, which is expected to stimulate demand in the home furnishing sector [3][7] Investment Recommendations - The report recommends leading companies in the home furnishing sector, such as Oppein Home, Kuka Home, and ZBOM, which are expected to capture market share from smaller competitors [7] - In the cultural office supplies sector, companies like Morning Glory are highlighted for their strong channel advantages and innovative product offerings [7] - The cosmetics sector is also noted for its growth potential, with domestic brands expected to gain market share through diverse product strategies [7]

Investment Rating - Industry rating: Recommended [4] Core Views - The report highlights a positive outlook on domestic demand recovery, driven by supportive policies and improving real estate data [2][3] - The retail sector shows significant recovery, with March retail sales growth at 5.9%, surpassing expectations [1][6] - The report emphasizes the potential for the home furnishing sector to rebound due to policy support and consumer demand [3][7] Summary by Sections Retail Data - In the first three months of 2025, total retail sales increased by 4.6% year-on-year, with March showing a 5.9% increase, exceeding the consensus forecast of 4.36% [1] - Specific categories such as furniture, cultural office supplies, cosmetics, and gold and silver jewelry saw growth rates of 18.1%, 21.7%, 3.2%, and 6.9% respectively [1] - Online retail sales growth was recorded at 7.9% in the first quarter, indicating a steady increase in online consumption [6] Real Estate Data - National residential new construction area, completion area, sales area, and development investment completed in the first three months of 2025 showed declines of 23.9%, 14.7%, 2.0%, and 9.0% respectively [1] - In March, the new construction area and completion area declined by 18.6% and 8.1% year-on-year, while the sales area decreased by 1.2% [1][2] Policy Impact - The government has released favorable signals to stabilize the real estate market, including measures to optimize housing provident fund policies [2][3] - The "Consumption Promotion Special Action Plan" emphasizes support for upgrading consumer goods, which is expected to stimulate demand in the home furnishing sector [3][7] Investment Recommendations - For the home furnishing sector, the report recommends companies like Oppein Home, Kuka Home, and others, anticipating steady growth driven by policy support and consumer demand [7] - In the cultural office supplies sector, it suggests Morning Glory Co., which is expected to benefit from collective procurement policies [7] - The cosmetics sector is highlighted for its potential growth, recommending domestic brands like Runben and Pechoin [7] - Gold and silver jewelry consumption is expected to remain strong, with recommendations for companies like Laopu Gold [7]

Summary of Conference Call Industry Overview - The conference call primarily discusses the home furnishings industry, particularly focusing on the sales performance of soft furnishings brands such as 麒麟门 (Qilinmen), 穆斯 (Mus), and 孤家家居 (Gujia Home) in the Tianfu New Area [2][3][4]. Key Points and Arguments - **Sales Performance**: - Qilinmen's sales for 2024 are projected to be around 10 million yuan, with monthly sales ranging from 800,000 to 1 million yuan [2]. - The average selling price for mattresses is approximately 3,500 yuan, while the combined average price for beds and mattresses is around 8,000 yuan [3]. - The conversion rate for customers entering the store is about 30%, indicating effective marketing strategies [4]. - **Consumer Behavior**: - The demand for mid-range products is high, aligning with the preferences of younger consumers [5]. - The customer demographic spans a wide age range, with a significant portion being from the 70s to 90s [10]. - **Government Subsidies**: - The 2024 subsidy program allows consumers to receive direct benefits without the need for coupon grabbing, enhancing consumer participation [3]. - The subsidy amounts can reach up to 4,000 yuan per person, with a maximum of 1,500 yuan per transaction [5]. - The government is encouraging the purchase of high-efficiency products, with subsidies of 30% for certain categories [13][14]. - **Market Competition**: - The competition between online and offline markets remains stable, with consumers valuing convenience and price online, while preferring quality and experience in physical stores [6]. - The impact of promotional activities and local subsidies is significant in driving customer traffic and sales [7][8]. - **Product Development**: - There is a focus on promoting AI mattresses, with factory prices around 20,000 yuan, aiming to capture a larger market share [8]. - The product range includes various price points, catering to different consumer needs, with mattresses priced from 4,000 to over 100,000 yuan [9]. Additional Important Content - **Marketing Strategies**: - The brands are utilizing live streaming and community group buying to enhance customer engagement, although the effectiveness of these strategies varies [4]. - Seasonal promotions, such as those during the 315 shopping festival, have shown to significantly boost sales [10]. - **Future Outlook**: - The companies aim for a growth target of 30% in sales for 2025, indicating optimism despite current market challenges [11]. - The concentration of subsidies towards compliant leading enterprises may further enhance their market position [14][15]. - **Recommendations**: - The call suggests focusing on companies involved in smart home products and those with strong customization capabilities, such as 欧派家居 (Oppein) and 索菲亚 (Sofia) [15]. This summary encapsulates the key insights from the conference call, highlighting the dynamics of the home furnishings industry, consumer trends, and the impact of government policies on market performance.

证券研究报告 | 2025年04月15日 轻工制造行业周报（25 年第 15 周） 优于大市 美国对等关税对轻工行业的影响梳理 本周研究跟踪与投资思考：近期美国"对等关税"政策反复，外销链出现大 幅回调。当前政策仍有博弈空间，考虑到轻工业海外其他地区的产能承接与 替代性较低、美国制造业回流难度较大与关税压力存在转移手段，具备美国 本土产能或品类加价倍率高的代工企业预计短期更安全。 美国"对等关税"政策反复扰动出口市场。4 月 3 日，美国宣布对所有进口 商品普遍性加征 10%"最低基准关税"，同时对与其贸易逆差较大的经济体 征收额外对等关税，其中柬埔寨 49%、越南 46%、泰国 36%、中国 34%、印尼 32%、印度 26%、韩国 25%、日本 24%、欧盟 20%，符合美墨加贸易协定的商 品免征关税。4 月 9 日，美国进一步宣布继续对我国产品加税至 125%，同时 对不采取报复行动的国家实施 90 天关税暂缓。本次美国对全球征税范围广、 幅度大，超出市场预期，高税额地区主要为我国与我国转口贸易地东南亚， 目前政策尚有博弈空间，若政策落地无论是国内直接出口或是转口贸易预计 均将受到较大冲击。 轻工外销公 ...

- The report utilizes the upgraded DeepSeek-V3-0324 model to intelligently summarize and integrate analyst industry reports, extracting core viewpoints and key information for investor reference[1][7][8] - The DeepSeek-V3-0324 model processes over 500 industry reports weekly, merging summaries within the same primary industry and using specific prompts to generate concise summaries[7][8] - The model's randomization is set to 0 to ensure reproducibility of results, and it combines industry report summaries with prompts to extract primary and secondary industry names, industry prosperity, and unexpected degree[7][16][18] - The model's output includes industry names, prosperity scores, unexpected degree scores, and weekly changes, with the highest scores observed in aerospace and tourism & leisure industries, and the lowest in rubber products and general steel industries[19][21][22]