2026年，钱从哪里来？ 这个问题，是很多人真正最关心的问题。 今天给大家分享5个关键词： 一、价值链出海 2025，大家过得确实不太容易。 摆在众多企业面前的一个重大问题，就叫做 内需不足。 需求不足，市场的容量就有限。 市场的容量有限，企业为了活下去，就只能不断加大竞争力度。 内卷、拼命干、熬夜干，收益还变少，一直卷下去不是办法，那怎么办？ 其中一个答案，或许就是 出海。 今天的出海，相比于之前的出口，发生了很大变化。 举个例子， 名创优品。 它的出海，不仅仅是把产品卖到国外去，还是把从产品到品牌、研发、商业模式，这一整条价值链条，全部搬到海外去。 比如，通过和自己的几千万私域用户高频互动，了解用户想要什么、喜欢什么，从而迅速推行。 又比如，在海外直接开店，不断加深用户认知，打造品牌形象。 二、跟随龙头协同出海 随着价值链出海潮的出现，很多行业龙头开始尝试向外走。 但你要知道，向外走并不是简单的在当地建个厂就完了。 想把出海做好，你可能需要整合一层又一层的供应链体系，与你协同合作。 这一点，在走进中国的特斯拉身上就能看到。 从上海临港出发，方圆300公里，集中了上百家新能源车的上下游企业，包括电机、电池和 ...

Core Insights - The rapid development of the internet has transformed shopping habits in China, with e-commerce surpassing other countries, driven by consumer power during events like Double Eleven [1][3][5] - The luxury goods market in China has become a significant focus, with brands like LV and Parisian houses seeing high demand despite global economic downturns [3][11][22] - The pandemic initially suppressed consumer spending, but a surge in demand has been observed as restrictions eased, leading to a phenomenon of revenge spending [5][22] E-commerce and Consumer Behavior - Double Eleven has evolved from a singles' day into a nationwide shopping festival, with sales exceeding billions daily, showcasing the strength of Chinese consumers [3][5] - The luxury market is thriving in China, with consumers willing to wait in long lines to purchase items before price increases, indicating a strong desire for luxury goods [13][18] - Young consumers are the primary drivers of luxury spending, often prioritizing brand prestige and social status over practical financial considerations [16][24] Luxury Goods Market Dynamics - China's share of global luxury goods consumption has increased significantly, from 12% in 2012 to 33% in 2018, establishing it as a dominant market [11][22] - Government policies, such as reduced tariffs, have facilitated access to luxury goods, further stimulating market growth [18][24] - The rise of celebrity endorsements has enhanced brand visibility and appeal, particularly among younger demographics who aspire to emulate their idols [24] Consumer Trends and Future Outlook - The perception of luxury goods has shifted, with more consumers, including those from middle-income backgrounds, now able to afford them, expanding the market [8][22] - There is a growing concern about the blind pursuit of foreign luxury brands, with a call for consumers to consider supporting local brands and rationalizing their spending habits [24]

Core Insights - The article highlights the resurgence of traditional food brands and the emergence of new popular dining spots in Shanghai during the Spring Festival, showcasing a vibrant consumer atmosphere and increased foot traffic in commercial areas [2][3][4]. Group 1: Traditional Brands - Established brands like Xiao Shao Xing and De Xing Guan have successfully attracted large crowds, with long queues forming outside their locations on Shanxi South Road, which has become a new hotspot for dining [2][3]. - Xiao Shao Xing has adapted to modern consumer preferences by introducing new menu items such as baked crème brûlée and osmanthus rice milk, appealing to younger customers and international tourists [2]. - De Xing Guan experienced a surge in popularity due to a mention in a popular drama, leading to increased customer traffic and adjustments in operating hours to accommodate demand [3]. Group 2: New Consumption Scenes - New consumption brands in Shanghai are creating innovative shopping experiences, such as the themed pop-up events at BFC Financial Center, which combine traditional elements with modern trends to attract consumers [4]. - The introduction of pop-up stores, like the one by Lao Pu Huang Jin, has significantly increased foot traffic, with customers often waiting hours to enter, benefiting surrounding shops as well [5][6]. - The LV giant "Louis" continues to draw crowds, with all reservation slots for its exhibition fully booked during the Spring Festival, indicating strong interest from both local and international visitors [6]. Group 3: Consumer Behavior - The festive atmosphere and new shopping experiences have encouraged local residents to stay in Shanghai for the holiday, contributing to a vibrant local economy [4]. - Consumers are increasingly engaging with new brands and experiences, leading to a shift in shopping habits and preferences during the festive season [5][6].

Core Insights - The article discusses the challenges faced by companies in 2025, particularly the issue of insufficient domestic demand and the limited market capacity, leading to increased competition and the need for companies to explore international markets [4][5][6][7]. Group 1: Value Chain Expansion - Companies are encouraged to expand their value chains overseas, moving beyond mere product exports to include brand, research and development, and business models [8][11]. - An example is provided with Miniso, which engages with its private users to understand their preferences and directly opens stores abroad to enhance brand recognition [10][12][13]. Group 2: Collaborating with Industry Leaders - Many industry leaders are beginning to venture abroad, but successful international expansion requires integrating complex supply chain systems and collaborating with local partners [14][15][16]. - Tesla's operations in Shanghai illustrate this, as it relies on a network of local suppliers to optimize production efficiency [18][20][21]. Group 3: Leveraging Unique Advantages - Companies are finding success in international markets by leveraging unique advantages such as cost efficiency and product innovation [23][25][27]. - For instance, a factory owner in Yiwu capitalizes on higher overseas prices by selling on cross-border platforms, while Mech-Mind Robotics enhances industrial robots with advanced technology for complex tasks [26][28]. Group 4: Building Long-Term Trust - The article highlights the importance of building long-term trust within communities, as exemplified by the story of Pang Donglai, who prioritizes employee welfare and customer feedback to foster loyalty [31][34][36]. Group 5: Meeting Evolving Consumer Needs - There is a shift in consumer behavior towards valuing better experiences, with examples of services like travel photography gaining popularity among retirees [39][41]. - The article suggests that businesses should focus on creating scenarios that fulfill the aspirations of ordinary people for a better life, as traditional mass-market opportunities diminish [43][46].

Group 1 - The A-share market experienced a decline on the last trading day of the Year of the Snake, with major indices falling over 1% and total trading volume below 2 trillion yuan [1] - The military industry sector saw gains due to international tensions, while sectors like photovoltaic equipment and steel faced significant declines [1] - Analysts suggest that investors should "hold stocks over the holiday" as a new market trend is expected post-holiday [1] Group 2 - The China Securities Regulatory Commission (CSRC) has imposed penalties on Tianfeng Securities for illegal financing and information disclosure violations related to the Wuhan Contemporary Technology Industry Group [2] - Tianfeng Securities and its former executives face fines totaling 34.8 million yuan, with lifetime market bans for key individuals [2] - The Shanghai and Shenzhen Stock Exchanges have issued notifications to standardize investor education and compliance requirements for bond repurchase transactions [2] Group 3 - TrendForce predicts that HBM4 validation will be completed by Q2 2026, driven by increasing GPU demand from AI infrastructure expansion [3] - The global DRAM/NAND Flash market is expected to reach $75.51 billion by Q4 2025, with a quarter-on-quarter growth of 29.2% [4] - The lithium carbonate price surged in January 2026, with battery-grade prices rising by 28.15% to 152,500 yuan per ton [4] Group 4 - The Chinese gaming market reported actual sales revenue of 32.468 billion yuan in January 2026, reflecting a year-on-year growth of 4.47% [5] - Huawei's former multimedia technology department head was arrested for bribery, highlighting internal compliance issues [5] - Luxury brands LV, Dior, and Tiffany were fined over 36 billion won in South Korea for customer information leaks [6] Group 5 - Pinduoduo established two new affiliated companies in Shanghai with a combined registered capital of 15 billion yuan, indicating potential supply chain upgrades [7] - Haoyou Engineering won a $4 billion contract for the NFPS COMP5 project in Qatar, with the company's share exceeding $800 million [8] - Qiaoyin Co. terminated its artificial intelligence headquarters project due to changes in investment conditions [9] Group 6 - Juguang Technology announced plans for shareholders to reduce their stakes by up to 2.33% of the company's total shares [10] - Yatai Group intends to sell a 20.81% stake in Northeast Securities, with the transaction subject to uncertainties [11] - Warner Pharmaceuticals reported a 46.95% increase in net profit for 2025, reaching 241 million yuan [12] - Lianrui New Materials achieved a 16.42% increase in net profit for 2025, totaling 293 million yuan [14] - Huayin Technology expects a 24.28% decrease in net profit for 2025, projecting 313 million yuan [15] - Ruijun New Materials reported a 23.48% increase in net profit for 2025, amounting to 311 million yuan [16] - Qizheng Tibetan Medicine's net profit grew by 10.98% in 2025, reaching 646 million yuan [17]

Core Viewpoint - In 2025, national market regulatory authorities will focus on high-quality economic and social development by cracking down on trademark, patent, and geographical indication infringement and counterfeiting, with a series of significant cases being reported [2]. Group 1: Key Cases of Trademark Infringement - The market regulatory departments of 28 provinces (regions, cities) jointly investigated the "Putian La La" chain enterprise for infringing on the exclusive rights of 19 registered trademarks [4]. - The Jiangsu Province Pizhou City Market Supervision Bureau investigated Jiangsu Andun Construction Co., Ltd. for selling network equipment that infringed on the exclusive rights of 12 registered trademarks [4]. - The Jiaxing City Market Supervision Bureau in Zhejiang Province investigated an individual for infringing on the exclusive rights of the "Max Mara" trademark [4]. - The Huainan City Market Supervision Bureau in Anhui Province investigated individuals for selling audio equipment that infringed on the exclusive rights of "Marshall" and "Sony" trademarks [4]. - The Mengzhou City Market Supervision Bureau in Henan Province investigated an individual for infringing on the exclusive rights of "Arc'teryx," "Descente," and "The North Face" trademarks [4]. - The Guangdong Province market regulatory authorities investigated individuals for infringing on the exclusive rights of "Dyson" and "PHILIPS" trademarks [4]. - The Wuzhou City Market Supervision Bureau in Guangxi Zhuang Autonomous Region investigated a group for infringing on the exclusive rights of the "Lululemon" trademark [4]. - The Yuzhong District Market Supervision Bureau in Chongqing investigated a clothing business for infringing on the exclusive rights of "GUCCI" and "LV" trademarks [4]. - The Tongren City Market Supervision Bureau in Guizhou Province investigated Guizhou Longwei Supply Chain Co., Ltd. for infringing on the exclusive rights of the "Nike" trademark [4]. - The Urumqi City Market Supervision Bureau in Xinjiang Uygur Autonomous Region investigated an individual for infringing on the exclusive rights of the "Hyundai" trademark [4].

Core Insights - The core focus of the article is on the enforcement of intellectual property rights in China, highlighting the efforts and results of the State Administration for Market Regulation (SAMR) in 2025 [3]. Group 1: Enforcement Actions - In 2025, SAMR continued its "Protect Intellectual Property" special enforcement action, intensifying efforts against violations in trademarks, patents, and geographical indications [3]. - A total of 37,000 cases of various violations were investigated, involving an amount of 677 million yuan, with 1,130 cases referred to judicial authorities for suspected criminal activities [3]. - Significant enforcement actions included a nationwide operation on April 18, 2025, where over 1,500 enforcement personnel conducted surprise inspections on 273 franchise stores of "Putian Lai La" company, resulting in the seizure of 232 shops selling infringing goods [3]. Group 2: Case Highlights - The infringing goods seized included products from 19 international brands such as Nike, New Balance, Adidas, LV, and MLB, with illegal business revenue amounting to 6.544 million yuan [3]. - Since the launch of the special action in 2024, local market regulatory departments have handled 30 cases with illegal business revenue exceeding 10 million yuan and 11 cases exceeding 100 million yuan [3].

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - **Pet Economy**: With declining birth rates, young people are spending more on pets, leading to significant growth in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [11][12][14][15]. - **Adult Care Products**: The adult diaper market in Japan has surpassed $10 billion, indicating a growing demand for adult care products in China, with companies like Kexin showing potential for growth [16][17][18]. - **Health Food and Beverages**: The rise in health consciousness has led to increased demand for sugar-free beverages and functional drinks. Brands like Dongfang Shuye and Jianchun are gaining traction in this sector [21][22]. - **Beauty Economy**: The demand for beauty products, including collagen supplements and at-home beauty devices, is on the rise. Companies like Jinbo Biological are seeing significant market value growth [23][25]. - **Outdoor and Leisure Products**: The outdoor equipment market is thriving, with brands like Kailas and Camel experiencing rapid sales growth, as consumers seek leisure activities despite economic constraints [25][26][27]. - **Emotional Economy**: Brands like Labubu and Rio are tapping into the emotional needs of consumers, providing products that offer comfort and joy, even in a tight economic climate [28][29][30]. - **Convenience Economy**: The demand for convenience products, such as frozen foods and smart home appliances, is increasing as younger generations spend less time cooking. Companies like Anjijia and Kewot are benefiting from this trend [33][35][36]. Group 2: Market Trends - The article emphasizes that the current economic climate, often viewed as a "winter," presents opportunities for those willing to invest in counter-cyclical sectors. The key to success lies in recognizing and seizing these opportunities [39].

Core Viewpoint - The National Market Supervision Administration of China will intensify its "Protect Intellectual Property" enforcement actions in 2025, targeting violations in trademarks, patents, and geographical indications, with a total of 37,000 cases investigated and an involved amount of 677 million yuan [1] Group 1: Enforcement Actions - A total of 37,000 various illegal cases were investigated, involving an amount of 677 million yuan, with 1,130 cases referred to judicial authorities for suspected criminal activities [1] - Ten typical cases include significant trademark infringement actions across various provinces, such as the "Putian Lai La" chain violating 19 registered trademarks and multiple cases involving brands like "Max Mara," "GUCCI," and "Nike" [1] Group 2: Future Plans - In 2026, the administration will continue to focus on problem-oriented strategies, enhancing enforcement efforts against e-commerce infringement and counterfeiting [1] - The administration plans to leverage the "Protect Brands" government-enterprise cooperation mechanism to tackle major cross-provincial cases with significant value and impact [1] - A review of 81 e-commerce platforms will be conducted to assess compliance with the 2024 self-regulatory convention on enhancing intellectual property protection [1]

Group 1 - The core question for many is where the money will come from in 2026 [2] - The article highlights five key concepts related to business strategies in the face of insufficient domestic demand [3] - Companies are facing a significant challenge of insufficient domestic demand, leading to limited market capacity [5][6] Group 2 - To survive in a competitive environment, companies must increase their competitive efforts, which can lead to a cycle of overwork and reduced profits [7][8] - One potential solution to this issue is to expand overseas, which has evolved significantly compared to traditional export methods [9][10] Group 3 - An example of successful overseas expansion is Miniso, which not only sells products abroad but also relocates its entire value chain, including branding and R&D, to international markets [11][12] - Engaging with private domain users to understand their preferences allows for rapid product development and brand establishment in foreign markets [12][13] Group 4 - Leading companies are beginning to explore overseas markets, but successful expansion requires integrating complex supply chain systems [14][15] - Tesla's operations in Shanghai exemplify the importance of a robust supply chain network, which supports rapid production and delivery [20][21] Group 5 - Companies can leverage their unique advantages to succeed in overseas markets, such as cost advantages or product innovations [23][24] - For instance, a factory owner in Yiwu has found success by selling products on cross-border platforms at prices double those in the domestic market [25][26] Group 6 - Building long-term trust in familiar social networks is crucial for business success, as demonstrated by the story of a local entrepreneur who prioritizes employee welfare and customer feedback [31][34] - This approach fosters a cycle of trust and loyalty among customers, leading to sustained business growth [36] Group 7 - The article discusses the shift in consumer behavior towards a desire for better experiences, highlighting opportunities for businesses to meet these evolving demands [38][39] - Innovative services, such as travel photography for retirees, can create new consumer needs and drive demand [40][41] Group 8 - As traditional large-scale business opportunities diminish, a more refined and heartfelt commercial ecosystem is emerging, focusing on fulfilling ordinary people's aspirations for a better life [43][46] - Companies that can create meaningful experiences and meet these needs may find significant opportunities for growth in the future [46]