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跨境电商的持续爆单,你的服装工厂跟上了吗?
Sou Hu Cai Jing· 2026-02-25 08:44
在当前服装行业竞争日益激烈的环境下,不少服装厂家、工艺厂和面辅料供应商都面临一个共同困境:明明有设备、有技术、有产能,却始终找不到稳定、 靠谱的订单来源。是市场真的没需求了吗?还是我们找订单的方式已经落后于时代? 传统路径如熟人介绍、线下展会、批发市场蹲点,固然曾是主流,但如今效率低、成本高、信息滞后,难以支撑企业持续发展。而与此同时,跨境电商、直 播电商、小批量快返等新需求正在快速增长——只是,这些订单你"看得见",却未必"接得到"。 理想的对接模式,应基于智能算法,根据工厂的擅长品类、日产能、最小起订量、是否支持来料加工等维度,自动推送匹配度高的订单。例如,擅长针织小 单快反的工厂,就不该被推大货外贸单;而具备出口验厂资质的工厂,则可优先对接TEMU、SHEIN等跨境资源。 这种流程既能避免无效沟通,又能提升转化效率——让工厂把时间花在生产上,而不是海投报价上。 那么,寻求服装加工订单的办法,究竟该从何入手? 很多工厂老板抱怨:"网上订单都是假的。"其实问题不在平台,而在缺乏有效的筛选机制。真正有价值的订单往往来自品牌方、电商卖家、跨境平台或大型 批发商,但他们不会在公开论坛随意发布,而是通过有审核、有背 ...
2026春运|班均货量增长超158% 南通机场新春保障国际全货机顺畅运行
Zhong Guo Min Hang Wang· 2026-02-24 11:29
节日期间,机场货站、安检、机务、运行车辆等岗位员工辛勤坚守,海关、边检等联检单位与机场建立 联勤联动机制,联检单位员工加班加点,通过实施预约通关、优先验放等便利化措施,大幅缩短了货物 通关和机组手续办理时间,实现了国际航班"到得快、装得快、走得快",保障了国际货物的高效顺畅通 关。 《中国民航报》、中国民航网 记者钱擘 报道:今年春节期间,南通机场国际货站繁忙有序,机场工作 人员坚守岗位,保障国际全货机顺畅运行,为进出口货物运输提供了高效安全的空中通道。 针对春节期间国际货运需求特点,南通机场提前研判、精准施策,围绕通达亚太地区的重要国际全货机 航线,制定专项保障方案和应急预案,从航班时刻协调、货站操作流程优化到地面服务资源调配,均进 行了精细部署,确保各环节衔接紧密、运转高效。 据统计,除夕至农历正月初七(2026年2月16日至2月23日),南通机场累计保障国际全货机航班20架 次,完成国际货邮吞吐量207吨,班均货邮吞吐量同比增长158.75%,进出港货物主要包括跨境电商、 电子产品、精密仪器等,有效满足了希音、TEMU等电商平台及当地企业运输需求。(编辑:陈虹莹 校对:许浩存 审核:程凌) ...
白牌退潮,品牌狂飙|跨境电商2025盘点
Sou Hu Cai Jing· 2026-01-30 05:37
增长不再雨露均沾,而是精准流向有本地化和品牌基因的企业 文|郭梦仪 如果要用一个字概括2025年的中国跨境电商,"变"无疑是最贴切的答案。 当今,全球消费者不再问"这是哪国货",而只关心"明天能否送到"和"是否懂我所需",跨境电商便不再是贸易的分支,而是新全球化的心跳。 而曾经依赖"低价直邮+免税红利"野蛮生长的跨境电商,正被迫告别粗放时代,迈入一场以供应链韧性、本地化运营和AI智能驱动为核心的系统性竞争。 在这场静水深流却波澜壮阔的行业洗牌中,跨境电商已从"卖货逻辑"全面转向"全球品牌运营逻辑"。 这一年,SHEIN凭借"小单快反"柔性供应链稳居快时尚全球前列;TEMU借力全托管与半托管双轮驱动,在欧洲与拉美强势扩张;速卖通则依托阿里生态 与菜鸟物流,深耕新兴市场,加速从平台向综合出海服务商转型。 2025年,跨境电商"四小龙"虽遭遇关税与合规等多重挑战,但整体仍实现较大增长,其中TikTok和TEMU两家公司GMV首次逼近千亿美元。 一份流传于老虎证券的第三方调研纪要显示,TEMU2025全年GMV预计在900亿至950亿美元之间(此前目标为1000亿)。 另外,过去三年,TEMU连续蝉联全球电商下载与月 ...
厌倦了上班的白领,勇闯义乌丨一线
吴晓波频道· 2026-01-24 00:30
Core Insights - Yiwu has seen a significant increase in entrepreneurship, with 200,000 new business owners in less than two years, marking a 20% growth [2][7] - The total number of market entities in Yiwu reached 1.2 million by May 2025, accounting for 10% of Zhejiang province's market entities and 0.6% of the national total [6] - The trend of "passive entrepreneurs" includes recent graduates and tired professionals seeking new opportunities in Yiwu, known as the "world's small commodity capital" [5][6] Group 1: Entrepreneurial Landscape - The rise of high-educated and experienced entrepreneurs is notable, with many starting businesses with minimal initial investment [10][17] - Entrepreneurs like Song Cheng and Jiang Zuo illustrate the diverse backgrounds of new business owners, ranging from former corporate employees to recent graduates [14][15] - The low entry barriers and costs in Yiwu attract many newcomers, fostering a vibrant entrepreneurial environment [17][31] Group 2: Business Models and Trends - New entrepreneurs are leveraging social media platforms like TikTok for customer acquisition, significantly reducing marketing costs [15][27] - The emergence of "walking broadcasts" in Yiwu allows sellers to directly engage with customers through live streaming, enhancing sales opportunities [23] - The shift towards new platforms like TikTok Shop offers better profit margins compared to older platforms like TEMU, with TikTok's gross margin around 50% [25][26] Group 3: Market Dynamics - Yiwu's trade is closely aligned with China's overall trade trends, with a projected trade surplus of $1.19 trillion by 2025, marking a historic high [34] - The focus on "Belt and Road" countries is evident, with Yiwu's trade with these nations expected to reach 62% by 2024 [34] - The influx of foreign entrepreneurs and workers in Yiwu is increasing, with over 10,000 foreign business entities established by 2025 [36][37] Group 4: Challenges and Opportunities - New entrepreneurs face the challenge of managing growth and employee development, balancing between nurturing internal talent and hiring experienced outsiders [44] - The competitive environment in Yiwu is intense, with rising living costs and a high demand for skilled labor [41][42] - The continuous influx of new entrepreneurs creates fresh opportunities, supported by initiatives like "Yiwu Entrepreneurship Research" to help newcomers acclimate [39][40]
从小切口里追寻“依然‘北上广’”的破局之道
Nan Fang Du Shi Bao· 2026-01-21 03:07
Core Viewpoint - The discussion around Guangzhou's future has intensified, particularly in light of its economic changes and the need for a strategic shift to maintain its status among top cities like Beijing and Shanghai [2]. Economic Structure and Historical Context - From the early 1990s to around 2010, Guangzhou's rise to prominence was largely driven by three key sectors: automotive, real estate, and foreign trade [4]. - The automotive market in Guangzhou saw a significant increase in production and sales, growing from 2 million to over 20 million vehicles annually, with Japanese joint ventures becoming particularly successful [5]. - The real estate boom led to the emergence of major local developers, while the post-WTO era provided a boost to traditional trade, forming the backbone of Guangzhou's economy during its peak [5]. Current Challenges and Path Dependency - The existing economic structure reveals vulnerabilities, particularly due to a lack of local private enterprises in technology-driven manufacturing, which has hindered the emergence of significant tech companies in Guangzhou [6]. - The reliance on real estate and traditional commerce has left the city unprepared for shifts in the automotive market, highlighting a path dependency that has stifled innovation [6]. Resilience and Adaptation - Despite previous challenges, Guangzhou has shown resilience and adaptability, particularly in urban renewal efforts, such as the successful transformation of Tianhe Xian Village, which has become a model for city updates [8]. - The rise of new energy vehicle companies like Xpeng and other tech firms is beginning to fill the gap in the local tech ecosystem, indicating a shift towards a more diversified economic base [8][9]. Future Directions and Recommendations - The city's economic scale now requires a comprehensive approach to industrial transformation, emphasizing the need for internal mechanisms to foster long-term growth and innovation [11]. - Specific proposals have been made to enhance digital transformation in professional markets and to establish national-level quality control centers for emerging sectors like cell therapy [12]. - Continuous small-scale improvements and a commitment to long-term strategies are essential for Guangzhou to realize its potential and maintain its competitive edge [13]. Potential Breakthroughs - Future advancements in deep-sea technology and the emergence of new entrepreneurial talents among the city's 1.6 million university students could signal a new era for Guangzhou [15].
头部物流公司拿下浙江投资,要用AI完成中大件门到门履约|早起看早期
36氪· 2026-01-20 00:11
Core Viewpoint - The article highlights the significant market gap for large-item logistics services with end-to-end smart delivery capabilities, emphasizing the recent funding round of Guangdong Tuowei Tianhai Technology Co., Ltd. and its strategic focus on cross-border logistics for large and high-value goods [5][12]. Financing Information - Financing Amount: Nearly 100 million RMB - Financing Round: C Round - Investors: Zhejiang Merchants Venture Capital and Aerospace Fund - Historical Financing: The company has previously received investments from various institutions including Shenzhen Capital Group and Baiyun Financial Holdings [7]. Company Overview - Established: 2008 - Positioning: Global provider of smart AI delivery services for large items, covering domestic collection, customs, warehousing, air/sea transport, overseas customs, and delivery services. - Core Advantage: The company has built a global smart delivery network centered around "dual hubs" in China and the U.S., operating seven overseas warehouses in the U.S. and covering approximately 90% of the region [9][10]. Market Size - According to the latest data from the General Administration of Customs, China's cross-border e-commerce import and export scale has exceeded 2.7 trillion RMB in 2024. - The export structure is shifting from traditional small items to high-value products, with furniture and home appliances becoming the main growth drivers. In 2024, the export value of furniture and its parts reached 483.03 billion RMB, with a year-on-year growth of 7.0% [12]. Technical Highlights - Tuowei Tianhai has developed the "Tuowei Tianhai Cloud™" delivery platform to address the complexities of cross-border logistics. - The platform integrates various modules, including a digital capacity network, intelligent scheduling, and risk prediction models, utilizing AI technology to optimize logistics processes [14][15]. - The "smart order consolidation" algorithm has reportedly improved average loading rates by approximately 15% [16]. Founder Insights - The chairman of Tuowei Tianhai, Xie Shengwei, stated that the company is transitioning from "Made in China" to "Chinese brands" going global, with a focus on large and high-value goods as the next growth area. The mission is to simplify complex cross-border logistics to make it as easy and reliable as sending a package [18].
跨境电商打响“新战事”
Hua Er Jie Jian Wen· 2026-01-09 07:45
Core Insights - The cross-border e-commerce industry has faced significant challenges over the past year, characterized by changing tariff policies, increased overseas regulations, and the rapid integration of generative AI, leading to a reevaluation of sustainable business models [2] - The industry is transitioning from a focus on efficiency to compliance, localization, and branding, marking a shift in competitive dynamics [2] Group 1: Strategic Shifts - AliExpress, one of the "Four Little Dragons" of Chinese cross-border e-commerce, has prioritized "brand going global" as its key strategy, launching a large-scale recruitment campaign for brand merchants [2][4] - TEMU has also emphasized the importance of brand expansion, with plans to focus on high-quality, branded products from the Chinese supply chain [5] - The major platforms are collectively adjusting their strategies, moving from a "full management myth" to a "semi-management return," indicating a shift from price wars to value competition [2] Group 2: Operational Changes - The cancellation of small parcel tax exemptions in various countries has significantly impacted cross-border e-commerce platforms, which previously relied on direct mail small packages for rapid expansion [6][8] - Platforms are diversifying their operational strategies, including adopting semi-management models and increasing the use of overseas warehouses to enhance risk resilience [6][8] - AliExpress has launched a semi-management model and is expanding its overseas management services, which are crucial for localized operations [8][9] Group 3: Market Dynamics - The competitive landscape is evolving, with platforms like AliExpress and TEMU actively recruiting local merchants in key markets, intensifying competition against giants like Amazon [10][11] - Analysts suggest that localization is essential for e-commerce platforms aiming to become leading players in local markets [11] - Despite regulatory challenges, major cross-border e-commerce platforms are expected to show growth resilience, with projections indicating a 12% year-on-year increase in GMV for Chinese outbound e-commerce by 2025 [12] Group 4: Future Outlook - The industry is transitioning from a "selling goods era" to a "branding era," focusing on profitability and high-value strategies rather than just low-cost exports [15][16] - The year 2025 is anticipated to be pivotal for the long-term landscape of cross-border e-commerce, as companies adapt to a more complex market environment [16]
泰国对价值1泰铢以上网购进口商品征税
Zhong Guo Xin Wen Wang· 2026-01-01 16:26
Core Points - Thailand has implemented a new online shopping import tax policy starting January 1, which removes the previous tax exemption for goods valued under 1,500 Thai Baht and imposes taxes on all imported goods valued over 1 Thai Baht [1][2] - The policy aims to create a fairer competitive environment, improve tax collection efficiency, and enhance the quality and compliance standards of imported goods [1] - The government expects that prices for certain products, particularly clothing and apparel, may increase by approximately 20% to 30% due to the new tax [1] - Approximately 97% of imported goods on e-commerce platforms will have taxes pre-calculated in their prices, allowing consumers to make a single payment without additional customs fees [1] - The customs department is collaborating with major e-commerce platforms to strengthen product audits and ensure compliance with Thai industrial standards and regulations [1] Summary by Category Tax Policy Changes - The new import tax policy applies to all online purchases valued over 1 Thai Baht, replacing the previous exemption for goods under 1,500 Thai Baht [1] - The initiative is designed to narrow the gap between local businesses, especially small and medium enterprises, and previously untaxed low-priced foreign imports [1] Price Impact - Clothing and apparel prices are projected to rise by 20% to 30% as a result of the new tax policy, while other products will vary based on applicable tax rates [1] E-commerce Compliance - The government has implemented measures to ensure the convenience of online shopping, with 97% of imported goods already including taxes in their listed prices [1] - Enhanced collaboration with e-commerce platforms like Lazada, Shopee, TikTok, SHEIN, and TEMU aims to ensure that non-compliant products are removed from sale and prohibited from import [1]
段和段研究院:2025年DPO在企业出海中的刚需报告
Sou Hu Cai Jing· 2025-12-25 03:20
今天分享的是:段和段研究院:2025年DPO在企业出海中的刚需报告 报告共计:89页 2025年DPO在企业出海中的刚需报告核心总结 在全球化与数字化深度融合的背景下,数据合规已成为企业出海的关键生存议题。段和段律师事务所发布的《2025年DPO在企 业出海中的刚需报告》,通过实证调研与跨法域分析,系统梳理了数据保护官(DPO)在企业出海中的核心价值与实践路径。 报告调研显示,中国企业出海进程中存在显著的合规能力缺口。近六成企业尚未设立专职DPO,近半数企业的数据合规体系仍 未启动,而约一半企业已涉及或计划开展跨境数据传输。"数据全生命周期管控"与"跨境传输机制"成为企业核心痛点,同时企业 对多法域合规支持、跨境应急响应等外部服务需求迫切,凸显内部能力建设的滞后。 全球范围内,DPO角色正从"高配"向"标配"演进。新加坡已强制要求企业任命DPO并备案,欧盟GDPR也明确了特定企业的配置 义务,DPO逐渐成为企业合规的刚性需求。中国出海企业的DPO需承担多重复合角色,既是境内外合规的"双重守门人",也是 战略风险评估者与跨境数据流动架构师,需在协调法律冲突、应对多线监管等方面发挥核心作用。 制度层面,中外DPO ...
年度盘点:2025年你不能错过的跨境电商大事件
Sou Hu Cai Jing· 2025-12-25 01:50
Policy Section - The global trade rules are being reshaped through strategic competition, with unilateral trade tools frequently used as leverage, highlighting the tension in the global trade governance system [2] - The U.S. has implemented "reciprocal tariffs" as a core strategy, applying pressure on major trading partners, which has undergone multiple phases of threats, negotiations, and partial implementations [3] - The "Big and Beautiful Act" came into effect on July 4, aiming to reduce trade deficits and attract manufacturing back to the U.S., but the trade deficit actually widened by 17.2% year-on-year to $765.1 billion in the first three quarters of 2025 [4] Economic Section - Monetary policy is struggling to balance growth, inflation, and policy considerations, leading to fluctuations in the financial environment and increased cross-border trade costs [12] - The Federal Reserve has cut interest rates three times in late 2025, totaling a reduction of 75 basis points to a range of 3.75%-4.00%, but the ten-year Treasury yield did not decline as expected, indicating market confusion over "stagflation" risks [13] - U.S. inflation showed structural stickiness, with the core CPI reaching a five-month high of 3.1% in July 2025, while the unemployment rate rose to 4.6%, the highest in four years [14] Logistics Section - Traditional postal systems are undergoing reforms, with new capital and platform forces reshaping the power structure and service standards in cross-border logistics [19] - Major e-commerce platforms are enhancing control over logistics chains through infrastructure development and stricter fulfillment rules, with companies like TEMU and TikTok Shop implementing new shipping requirements [20] - The U.S. Postal Service (USPS) is facing a systemic crisis, with an annual net loss of approximately $9 billion, prompting network adjustments and service standard changes [22] Compliance Section - Global markets are strengthening regulatory collaboration in tax and product compliance, making "compliance transparency" a prerequisite for cross-border operations [25] - Major e-commerce platforms are enforcing tax compliance management for third-party sellers, with Amazon initiating tax compliance filings and TikTok Shop implementing VAT withholding in Europe [26] - Product compliance and platform responsibility regulations are being reinforced, with Amazon requiring sellers to provide country of origin information and the EU planning legislation to regulate platforms like SHEIN and TEMU [27] China Influence Section - China's influence on global trade is undergoing a structural upgrade, shifting from "Made in China" to "Innovated in China," focusing on technology standards, cultural IP, and business ecosystem advantages [28] - In Q1 2025, over 270 million downloads of Chinese short drama apps were recorded, with a nearly fourfold increase in overseas market presence [30] - The global box office for "Ne Zha 2" surpassed 15.9 billion RMB, making it the highest-grossing animated film in history [33]