央视网消息：即将过去的2025年，中国文化绽放出新魅力，以更加开放包容的姿态拥抱世界，更加时尚多元的中国文化IP成为全球"顶 流"，不仅在世界圈粉，更吸引着八方宾朋跨越山海来华探寻体验，中国故事跨山海、入人心。 2025年中国文化IP出新出海更出彩 2025年，中国文化的独特韵味与深厚底蕴受到越来越多海外民众的关注和喜爱，中国IP不仅出新、出海，而且"出彩"，动画电影热映海 外，口碑、票房双丰收，今年春节档上映的《哪吒之魔童闹海》凭借超过159亿元人民币的票房成绩位列世界影史动画电影票房冠军，影片中 展现的中国传统文化元素和人物塑造的深度让观众赞不绝口。 中国故事跨山海入人心 带动中国文化体验热 2025年，一系列中外合璧、古今交融的中国流行文化产品走红世界，成为连接各国民众共同语言的同时，也激发来华旅游的热潮："甲亢 哥"等海外博主的中国行接连在海外社交平台出圈——中国正以前所未有的鲜活姿态吸引着全球年轻一代的视线；"跟着电影游中国"，探索银 幕背后的中国文化；到百年老字号学习中药香囊制作，身着汉服漫步西安大唐不夜城，在景德镇体验"会唱歌"的青花瓷……外国游客在多样的 深度体验中领略中华文明的深厚底蕴与时代 ...

智通财经APP获悉，周五，网易(NTES.US)涨2%，报138.08美元。消息面上，日前，网易旗下武侠开放 世界游戏《燕云十六声》(英文名：Where Winds Meet)宣布海外版本发布首月玩家数量突破1500万。继 海外版PC端取得两周玩家超900万、Steam畅销榜TOP2佳绩后，近日移动端上线同样引发热烈反响，登 顶60个市场APP STORE免费游戏总榜，该作品已成为近年来中国文化"出海"的现象级作品之一。 ...

新浪科技讯 12月16日下午消息，网易旗下武侠开放世界游戏《燕云十六声》（英文名：Where Winds Meet）宣布海外版本发布首月玩家数量突破1500万。继海外版PC端取得两周玩家超900万、Steam畅销 榜TOP2后，近日移动端上线登顶60个市场APP STORE免费游戏总榜，成为近年来中国文化"出海"的现 象级作品之一。 新浪科技讯 12月16日下午消息，网易旗下武侠开放世界游戏《燕云十六声》（英文名：Where Winds Meet）宣布海外版本发布首月玩家数量突破1500万。继海外版PC端取得两周玩家超900万、Steam畅销 榜TOP2后，近日移动端上线登顶60个市场APP STORE免费游戏总榜，成为近年来中国文化"出海"的现 象级作品之一。 《燕云十六声》发行负责人表示，"走出去"讲好中国文化故事，是中国这一代游戏从业者的机遇与使 命。作为首款由中国技术主导、讲中国人文化故事，风靡欧美市场的武侠开放世界游戏产品，《燕云十 六声》将继续发挥游戏作为"第九艺术"的优势，加快适配更多机型、实装更多本地化语言，让更多全球 玩家能够沉浸式体验中国传统文化，感受中华文明的勃勃生机。 责任编辑：江钰涵 ...

11月15日，网易旗下武侠开放世界游戏《燕云十六声》（英文名：Where Winds Meet）全球发行，登陆Steam、PlayStation、Epic平台。上线40分钟海外版本 玩家突破50万，24小时海外版本玩家超200万，Steam全球同时在线人数超19万，登上多个榜单：Steam全球最畅销游戏榜Top7、Steam全球最热玩游戏榜 Top5，PlayStation畅销榜7市场TOP3，并且开服即冲上Twitch游戏榜Top2 。 在热度持续攀升的同时，凭借高品质和自由沉浸的武侠体验，《燕云十六声》也赢得海外用户的高口碑评价，游戏中"点穴""太极"等武侠元素成为玩家热议 焦点，更带动了一轮"学中文、游开封"的中国文化体验热潮。 游戏出海，不仅是文化的远航，也是科技的展示。《燕云十六声》依托国产自研引擎Messiah实现的画面表现，让不少海外玩家直呼"从没见过这样的内 容。" 今年以来，浙江等多地出台游戏出海支持政策，国产游戏正迎来新一轮出海黄金期。《燕云十六声》正是政策鼓励下的新样本，它以"文化为根、技术为 骨、生态赋能"圈粉全球，有望成为又一个中国文化出海的代表性符号。 可交互的"数字博物馆"，外国 ...

Core Insights - NetEase's open-world martial arts game "Where Winds Meet" has achieved significant global success, with over 500,000 players within 40 minutes of its overseas launch and over 2 million players within 24 hours [1][3] - The game has received high praise for its quality and immersive experience, showcasing Chinese culture through various martial arts elements, which has sparked interest in learning Chinese and exploring Chinese culture [3][4] Group 1: Game Performance - The game reached a peak of over 190,000 concurrent players on Steam and ranked in the top 7 for best-selling games and top 5 for most played games globally [1] - It also ranked in the top 3 of the PlayStation sales charts across 7 markets and achieved the second position on the Twitch game charts [1] Group 2: Cultural Impact - "Where Winds Meet" serves as a cultural ambassador, promoting Chinese history and culture through its interactive gameplay, which includes over a hundred traditional martial arts and intangible cultural heritage techniques [4][6] - The game has created a wave of interest in Chinese culture, with players engaging in cultural exchanges and learning about Chinese traditions [12][14] Group 3: Technological Innovation - The game utilizes the self-developed Messiah engine, which enhances visual effects and realism, allowing players to experience dynamic environmental changes [10][11] - It features advanced motion capture technology to accurately portray martial arts movements, blending traditional Chinese culture with modern gameplay design [10] Group 4: Community Engagement - The game has fostered a vibrant community where players take on the role of cultural guides, sharing knowledge about Chinese history and culture through various platforms [12][14] - The player base has exceeded 40 million domestically, creating a rich cultural exchange environment centered around martial arts and historical discussions [14]

Group 1 - The core theme of the event was the internationalization of Chinese cultural products, focusing on the "new three items" of online literature, web series, and online games [2] - The event featured discussions on content creation, copyright cooperation, cross-border operations, and localization strategies for cultural products [2] - The Thai film market was highlighted as a competitive environment for film production, encouraging Chinese companies to engage in filmmaking and industry exchanges in Thailand [2] - The Middle Eastern market was identified as a significant opportunity for Chinese game content, with a call for increased exports of popular games to the region [2] - Global strategies for promoting top cultural IPs were shared, providing valuable insights for the international operations and cross-industry collaborations of Chinese cultural IPs [2] Group 2 - Practical experiences of Chinese online novels and comics entering markets in South Korea, Indonesia, and Thailand were discussed, emphasizing a dual-driven ecosystem of local creation and global distribution [3] - The event included a signing ceremony for cooperation among three parties to build a cultural industry platform for better outreach of Chinese film content to Southeast Asian audiences [3] - The afternoon session focused on the export practices of trendy toys, new retail, traditional food, and cultural brands, exploring how Chinese brands can effectively tell their stories in overseas markets [3] Group 3 - The Brazilian Foreign Trade Chamber's participation marked a significant step in expanding cooperation in traditional crafts, innovative design, and sustainable development between China and Brazil [4] - Insights were shared on the global practice of "commercial and cultural symbiosis," highlighting the successful internationalization of Chinese classical culture [4] - The analysis of China's AI development under the context of US-China relations emphasized China's advantages in AI infrastructure, industry chain, and global market expansion capabilities [4] Group 4 - The discussion on the future golden period for Chinese cultural design consumer brands to go global highlighted the importance of business models, brand premium, and operational capabilities [5] - The event concluded with a focus on the need for one-stop service solutions for brands looking to expand internationally, using the "New Hangzhou Line" as a case study [5] - The overall event illustrated a vision for the internationalization of Chinese culture, emphasizing resource linkage and cross-border cooperation to enhance the global presence of Chinese cultural brands [5]

Core Viewpoint - Cultural export serves as a strategic link between economic prosperity and cultural confidence, transforming cultural advantages into industrial competitiveness and supporting high-level openness and economic restructuring [1] Group 1: Cultural Confidence - Cultural confidence is fundamental, providing the foundation for cultural export and allowing unique Chinese aesthetics, philosophy, and values to resonate globally [1] - The more robust the cultural confidence, the more successful the cultural export, creating a virtuous cycle of success and confidence [1] Group 2: Market Scale Advantage - China's vast market, with a population of 1.4 billion, acts as an "immersive experience chamber," validating narratives and emotional resonance through high subscription rates for novels and successful games [2] - The domestic market's success provides funding, technology, and confidence for cultural export, while international success enhances brand value and encourages further investment in R&D [2] Group 3: Purpose of Cultural Export - The core purpose of cultural export is to present a modern, diverse, and creative image of China, as evidenced by the global popularity of works like "The Wandering Earth" and "The Three-Body Problem" [2] - Chinese elements have become popular in global creative content, attracting the curiosity of young audiences worldwide [2] Group 4: Technological Empowerment - Traditional cultural export relied on conventional channels, but now digital platforms like TikTok and mobile gaming have created a "cultural digital expressway" for instant global delivery of cultural products [3] - Digital technology enhances the efficiency of cultural export, allowing for a systematic and industrialized approach to sharing Chinese culture globally [3] - The transition from "Made in China" to "Created in China" signifies a successful implementation of the dual circulation strategy in the cultural sector [3]

Core Insights - The world is increasingly understanding China, and China is ready to be better understood by the world [1][2] - Traditional Chinese culture elements resonate with the international community, such as Chinese cuisine, Taoism, and Confucianism [1] - The film "Kung Fu Panda" exemplifies international interest in Chinese traditional culture, showcasing elements like martial arts and meditation [1] Group 1: Cultural Exchange - Short video platforms like TikTok and Douyin effectively convey the essence of Chinese culture through concise content [2] - Short videos can visually present the contemporary urban life and realities of China, highlighting the differences in lifestyles compared to the West [2] - New media is seen as an effective means to showcase Chinese culture to a global audience [2] Group 2: Technology and Culture - The annual theme of the forum, "Cultural and Technological Integration," emphasizes that technology enriches expression and enhances cultural dissemination [2] - Immersive technologies allow for a 360-degree appreciation of Chinese art and architecture, moving beyond flat images [2] - There is a call for mutual understanding in East-West exchanges, advocating for the elimination of preconceived notions through immersive experiences [2]

Core Insights - The interactive film game "Shengshi Tianxia" has surpassed one million total sales across all platforms, including overseas markets, since its launch [1] - The mobile version of "Shengshi Tianxia" has consistently ranked first on the Apple iOS entertainment paid chart since its release on September 9 [1] - The game's total sales revenue has exceeded 39 million yuan, based on an official price of 39 yuan per unit [1] - The game has generated significant online discussion, with over 260 million views on the topic on Xiaohongshu [1] - The upcoming release of the second chapter, "Nü Dì Pian," is expected to further boost sales [1] Industry Analysis - The success of "Shengshi Tianxia" highlights the advantages of Chinese culture in the global gaming market, showcasing the rich historical and cultural resources available for game development [2] - The core competitiveness of interactive film games lies in their narrative and game design, with companies possessing strong storytelling capabilities and quality IP reserves likely to succeed [2] - The interactive film game sector is breaking traditional revenue boundaries between gaming and film content, creating diversified profit channels [2] - The production costs for interactive film games have risen significantly, ranging from 5 million to 10 million yuan, with a low success rate for breakout titles [3] - Despite the challenges, there remains a strong demand for quality content, with certain user groups showing a willingness to pay [3]

Core Viewpoint - The exhibition of "Black Myth: Wukong" at the Bucharest East European Animation Expo highlights the strength of the Chinese gaming industry and serves as a cultural bridge, enhancing the international influence of Chinese culture through popular gaming [2]. Group 1: Event Highlights - The Chinese exhibition featured "Black Myth: Wukong" with interactive gaming and animation display areas, attracting a large audience [2]. - The game showcases intricate depictions of Chinese mythological scenes, immersing attendees in a fantastical world [2]. - Local attendees expressed excitement and admiration for the game's cultural elements, noting its ability to tell ancient and mysterious stories [2]. Group 2: Cultural Impact - The event demonstrated China's capability in producing high-quality AAA games, positioning the country as a leader in game development [2]. - The game serves as a cultural vehicle, spreading elements of traditional Chinese culture, such as mythological stories and artistic styles, to a global audience [2]. - Foreign players engaging with "Black Myth: Wukong" have shown increased interest in exploring classic Chinese literature, such as "Journey to the West," thereby revitalizing the dissemination of Chinese culture worldwide [2]. Group 3: Exhibition Details - The Bucharest East European Animation Expo is the largest and most influential event in Eastern Europe for anime, gaming, and pop culture, held annually since 2013 [6]. - The 2025 event is expected to attract around 70,000 visitors [6].