人民日报海外版记者 李嘉宝 进入2026年，中国消费市场热力十足：元旦假期，中国国内出游1.42亿人次，总花费847.89亿 元；"国补"新政落地增强消费信心，推动绿色家电、科技产品、新能源汽车等交易火热；免签红利持续 释放、免税购物政策不断优化，"中国游"带火"中国购"……近期，在多家外媒的报道中，"冰雪游""以 旧换新""中国购""国潮文化"等成为高频词。海外舆论认为，中国消费市场正实现从"量"到"质"的变革， 将为世界各国提供巨大机遇。 消费活力—— "中国产品的多样性、创造力与高质量正吸引全球消费者" "中国'十五五'规划建议的一大亮点是促进消费" 多家外媒指出，中国消费市场热力足、新意浓，离不开一系列政策"组合拳"发力。 路透社的报道称，2025年12月举行的中央经济工作会议指出，中国2026年将继续实施更加积极的财 政政策，刺激消费和投资，以保持高速增长。报道称，此次会议提出深入实施提振消费专项行动，制定 实施城乡居民增收计划，释放服务消费潜力等，"中国在提振消费方面的政策更加具体了"。 巴西财经媒体"Money Times"关注，2025年12月，中国商务部、中国人民银行、国家金融监管总局 联合 ...

Group 1 - The core viewpoint of the article highlights the vibrant recovery of China's economy during the New Year holiday, with significant growth in consumer spending and tourism activities [4][6][7] - The "cross-year travel" search volume increased by 125% year-on-year, indicating a strong interest in travel experiences [6] - Popular winter tourism activities, particularly ice and snow tourism, dominated the holiday, with Harbin's Ice and Snow World being a key attraction [6][7] Group 2 - The New Year holiday marked the first holiday after the implementation of the "national subsidy," leading to a surge in the home appliance market, particularly in smart appliances [7] - Data from Suning.com showed a 110% increase in customer traffic at stores nationwide during the holiday period [7] - The "China shopping" trend gained momentum due to policies like expanded visa-free travel and optimized tax refund processes, further boosting consumer interest [7]

具有成都特色的这家叶雕文创店也吸引了不少外籍游客驻足。这种通过定制化激光雕刻呈现图案的叶雕产品成了外国游客的旅游留念新选择。 据成都市税务局最新统计，目前，全市离境退税商店超600户。2025年1到11月，外国游客在成都消费退税额突破1.3亿元。其中，文创产品占 比超40%，成为消费增长新引擎。 央视网消息：过去一年，中国持续扩大免签国家范围，一系列政策红利全方位释放，中国游形成国际热潮，"购物车"里释放出满满活力。外国 游客的入境消费都指向了何处？ 新年第一天的清晨，在喜庆的节日氛围中，北京迎来了2026年首批入境游客。来自德国法兰克福的一架国际航班飞抵首都国际机场，现场举行 了欢迎仪式，还为外国游客们准备了出游指南、离境退税指南和精美文创等见面礼。 外国游客青睐"蜀地特色" 熊猫文创成"流量密码" 在成都宽窄巷子的"熊猫屋"文创店，不少外国游客驻足挑选、消费打卡。店内超3000款熊猫主题文创产品成为外国游客青睐的成都"新特产"。 店长介绍，店里结合非遗蜀锦的熊猫文创产品最受外籍游客欢迎。 店家介绍，最近每天都有五六十位外国游客来到店里打卡、选购。他们对生肖图案、古镇风景、熊猫形象等具有中国传统文化色彩的剪 ...

Group 1: Winter Sports Events and Participation - The Milan Winter Olympics will take place from February 6 to February 22, 2026, with several top international winter sports events currently being held in China as part of the qualification process [2][4] - The Chinese team has sent 24 athletes to participate in the U-shaped venue World Cup at the Yunding Ski Park, marking the largest delegation in history [4] - In a previous large jump World Cup event, 14 Chinese athletes competed, with 3 standing on the podium [6] Group 2: Economic Impact of Winter Sports - The hosting of high-level international events has significantly increased foot traffic to the event locations, contributing to the growth of the winter sports economy [10] - The unique viewing experience offered by hotels near the competition venues has led to full bookings during the events, indicating strong demand [16] - Over 100 winter sports events and activities are scheduled in Chongli this winter season, highlighting the integration of winter sports into economic development and consumer spending [16] Group 3: Inbound Tourism Trends - Inbound tourism has seen a significant increase, with many popular destinations reporting over a 90% rise in visitor numbers since the beginning of the year [19] - The number of non-Chinese passport holders booking domestic flights has increased by 13.58% this winter season, with Harbin, Dalian, and other northern cities becoming popular destinations [20] - The introduction of immersive cultural experiences, such as AR-guided tours, has attracted foreign tourists seeking deeper engagement with Chinese culture [23][25] Group 4: Shopping Trends Among Foreign Tourists - The trend of "China shopping" has gained popularity, with foreign tourists encouraged to bring empty suitcases to fill with affordable goods during their visits [26] - In Shenzhen, the daily average of foreign visitors to Huaqiangbei has doubled, indicating a strong interest in purchasing technology and daily necessities [28] - The facilitation of tax refund processes for foreign tourists has led to a 285% increase in the number of travelers benefiting from these services, along with a 98.8% rise in sales and tax refund amounts [28]

Group 1: Upcoming Events and Participation - The Milan Winter Olympics will take place from February 6 to February 22, 2026, with several top international ice and snow events currently ongoing in China as part of the qualification process [1] - Starting in 2023, multiple ice and snow events have been hosted in China, leveraging the facilities built for the Beijing Winter Olympics, with 24 Chinese athletes participating in the upcoming U-shaped venue World Cup, marking the largest delegation ever [3] - In a previous large jump event, 14 Chinese athletes competed, with 3 standing on the podium, showcasing the growing competitiveness of Chinese athletes in winter sports [5] Group 2: Economic Impact and Tourism - The hosting of high-level international events has significantly increased foot traffic to the venues, contributing to a booming ice and snow event economy [9] - The unique viewing experience offered by hotels near competition venues, including free access to events for guests, has led to high occupancy rates during the competitions [15] - This winter season, over 100 ice and snow events and activities are taking place in Chongli, indicating the integration of the ice and snow event economy into broader economic development [15] Group 3: International Tourism Trends - There has been a 13.58% year-on-year increase in the number of non-Chinese passport holders booking domestic flights, with popular destinations including Harbin and Dalian [17] - The "China Purchase" trend has gained popularity, with foreign tourists coming to China specifically for shopping, as evidenced by the significant increase in foreign visitors to places like Huaqiangbei [23][25] - The introduction of convenient tax refund services for foreign tourists has further stimulated cross-border shopping, with a 285% increase in the number of travelers benefiting from these services [25]

Core Insights - The inbound tourism market in China is experiencing significant growth, with cities like Beijing, Shanghai, and Chengdu seeing over 90% increase in foreign visitors this year, driven by the appeal of cultural and immersive travel experiences [1] - The current winter season has seen a 13.58% year-on-year increase in non-Chinese passport holders booking domestic flights, with Harbin, Dalian, and other northern cities becoming popular destinations [4] - The trend of "China Tour" and "China Purchase" is gaining momentum, with foreign tourists increasingly coming to China for shopping, supported by favorable tax refund policies and simplified visa processes [18][21] Inbound Tourism Growth - Major cities such as Harbin and Xinjiang have become popular among foreign tourists, with Harbin recently hosting a Russian study group [4][6] - The "Haya Snow" tourism route connecting Harbin, Yabuli, and Snow Town has attracted over 3,700 foreign visitors since its opening on November 17 [8] - In Fujian, approximately 590,000 foreign travelers have entered through the port this year, marking a 16.7% increase compared to the same period in 2024 [15] Cultural and Technological Engagement - Tourists from Malaysia have engaged with AR technology at the Liangzhu Museum, enhancing their cultural experience [11][13] - The integration of AI and interactive technology in cultural sites is making ancient civilizations more accessible and engaging for foreign visitors [11][13] Shopping Trends - The trend of bringing empty suitcases to China for shopping is becoming popular among foreign tourists, with a significant increase in the number of travelers participating in this trend [18][25] - The number of foreign travelers utilizing tax refunds has surged by 285% this year, with sales and refund amounts also seeing substantial growth of 98.8% [25] - The average daily reception of foreign tourists in Huaqiangbei has doubled compared to 2024, indicating a robust increase in shopping tourism [21] Policy and Market Dynamics - The expansion of the 240-hour visa-free transit policy to 55 countries and 65 entry ports is facilitating easier access for foreign tourists [27] - Experts suggest that the combination of simplified visa processes, cultural tourism projects, and improved airport efficiency is driving the resurgence of inbound tourism [27] - The increasing global competitiveness of Chinese products is reflected in the shopping preferences of foreign tourists, with a growing interest in high-tech and innovative goods [28][30]

在线旅游平台数据显示，今年以来，北京、上海、成都等传统热门目的地入境游客量增幅均超90%。随 着"文化体验游""深度游"成为新热门，外国游客的足迹也深入更多中国城乡，中华文化的独特魅力持续 带动入境游市场热度攀升。 冰雪季北方多地入境游客量明显增长 在线旅游平台数据显示，这个冰雪季，使用非中国护照预订国内航班的数量同比增长13.58%，覆盖101 个城市，哈尔滨、大连、长春以及新疆伊宁等地也成为热门入境目的地。这两天，哈尔滨迎来俄罗斯研 学团。 俄罗斯游客 塔玛拉：哈尔滨是一座美丽并且文化底蕴深厚的城市，我们非常喜欢这里，我们想更多了 解这里的文化和中国人的日常生活。 串联哈尔滨、亚布力、雪乡的"哈亚雪"旅游路线更是成为外国游客的热门选择。自11月17日开园以来， 中国雪乡已接待3700余名外国游客，他们品美食、赏民俗，沉醉于银装素裹的冰雪世界。 柬埔寨游客 布依格：柬埔寨从来没有下过雪，所以来到这里，我们每一个人都非常兴奋。过去我们总 是听说想玩雪的话去欧洲，柬中两国睦邻友好，现在我想我们没必要舍近求远，我决定要再带家人来这 里玩。 在浙江，这两天，来自马来西亚的游客们走进良渚博物院参观。戴上AR导览眼镜， ...

Core Insights - The trend of "China Shopping" has emerged as a new phenomenon in "China Travel," with significant growth in tax refund claims from foreign travelers [1] - The implementation of favorable policies has enhanced the shopping experience for international visitors, leading to increased consumption [2][3] Policy Enhancements - The State Taxation Administration has expanded the "immediate refund" service for tax refunds to all regions, improving convenience for travelers [2] - New measures have been introduced to lower the threshold for tax refunds and increase the number of participating stores, addressing consumer needs [2] - The management regulations for tax refunds have been revised to simplify the process and enhance the experience for foreign travelers [2] System Optimization - The tax refund process has become more efficient, with a 45% increase in processing speed due to system improvements that allow for automatic data entry [2] - QR code functionality has been introduced to streamline the refund process across different stores, reducing the need for repetitive data entry [2] Cross-Region Refunds - The "immediate refund" service has been made available across different regions, allowing travelers to shop in one city and claim refunds in another [3] - Several regions, including Sichuan, Yunnan, and Chongqing, have established mutual recognition for tax refund processing, enhancing travel flexibility [3] Innovative Refund Methods - New mobile services have been introduced, allowing travelers to process refunds without paper documents, significantly improving user experience [3] - Features like "one-click refund" through mobile payment platforms have been implemented to expedite the refund process [3] Market Response - The favorable tax refund policies have led to increased interest in Chinese products among foreign travelers, with high demand for various goods [4] - Upcoming improvements in duty-free shop policies are expected to further enhance shopping options for travelers [4] Cultural Engagement - The "China Shopping" experience is being enriched with cultural activities, providing travelers with unique experiences that reflect Chinese heritage [4] Broader Economic Impact - The expansion of visa-free travel and improved payment options are contributing to a more welcoming environment for international visitors [5] - The ongoing commitment to high-level openness is expected to attract more tourists to experience China [5]

Group 1 - The 2025 Nanchang Flight Conference and Aviation Industry Expo concluded on November 2, with Russian pilots engaging in extensive shopping before their return to Russia, purchasing large quantities of Chinese beer and various souvenirs [1] - This is not the first instance of Russian pilots shopping in China; notable examples include pilot Sergey Bogdan, who was seen buying clothes and other items during a stopover in Guangzhou after the Zhuhai Airshow in November 2024 [3] - The trend of foreign tourists, particularly from Russia, engaging in significant shopping during their visits to China is on the rise, with many travelers advised to bring empty luggage for their purchases [3] Group 2 - The phenomenon of foreign consumers forming "purchasing groups" to buy popular products in China is emerging, with social media facilitating these arrangements [3] - The increase in cross-border tourism and shopping is becoming a new trend, with the terms "China Travel" and "China Shopping" gaining popularity among international travelers [3]

Market Overview - The market experienced a pullback after a brief rally, with the three major indices briefly turning negative during the session. The total trading volume in the Shanghai and Shenzhen markets was 1.93 trillion, a decrease of 141.7 billion from the previous trading day, falling below 2 trillion again since September 10. The Shanghai Composite Index rose by 0.1%, while the Shenzhen Component Index fell by 0.25%, and the ChiNext Index increased by 0.38% [1]. Solar Industry Insights - CITIC Securities highlighted that the core contradiction in the solar industry is currently "anti-involution," which is driving capacity elimination. The industry is still in a state of supply-demand imbalance, with significant progress made in addressing below-cost sales, leading to gradual price increases for silicon materials, wafers, and cells. However, module prices have limited short-term increases, and future pricing trends need close attention. The tightening of energy consumption standards for polysilicon is expected to be a key method for capacity elimination. The focus should be on capacity integration and industry-wide production control efforts, with a positive outlook on leading material companies and new technology directions such as BC, TOPCon3.0, and slurry [2]. Real Estate Market Analysis - Huatai Securities noted that the real estate cycle is currently in a "deep water zone," with a more favorable outlook for core cities represented by first-tier cities. Since mid-2021, the Chinese real estate market has undergone significant adjustments, with a rapid clearing of supply. The year-on-year decline in transaction volume for commercial housing has gradually narrowed since mid-2025, indicating that the real estate cycle has entered a bottoming phase. Although housing prices are still in a bottoming process, the decline has narrowed since September, and with ongoing destocking efforts, a comprehensive recovery in the real estate market is expected to approach in the future [3]. Consumption Trends at Airports - CICC indicated that with the continuous optimization of inbound policies in recent years, "China shopping" is gradually emerging, providing new growth momentum for the domestic consumption market. Airport consumption may benefit slightly from "China shopping," particularly favoring large international airport hubs. However, some bottlenecks still need to be addressed. It is anticipated that both taxable and duty-free sales at airports will benefit from the growth trend in inbound consumption, although the current impact on performance is limited. In taxable commercial areas, airport businesses do not lack popular foreign goods, but shopping time, store layout, and tax refund qualifications may still pose certain restrictions. In the duty-free sector, while Chinese airport duty-free shops are dominated by cosmetics, the price advantage does not effectively drive foreign consumer spending, possibly related to their consumption habits [4].