国潮兴起，为传统品牌带来全新发展机遇。在这股浪潮中，中华老字号迎来了转型破局与品牌新生的关 键阶段。当下年轻消费群体占据市场主流，老字号如何坚守品质根基、传承品牌文化的同时适配当代审 美与需求，成为行业共同探索的命题。 新春之际，拥有375年历史的中华老字号王麻子，以新春年货节为契机，创新发起一场充满巧思的"外籍 达人内容共创"，轻巧而深刻地走入了年轻世代的视野。这不仅是节日里的一份"财到"祝福，更是一场 老字号与当代生活的真诚对话，探索出一条既扎根文化厚土、又绽放时代新枝的品牌焕新之路。 "财到福到"：王麻子与年轻人的情感共振 王麻子始创于1651年，375年来品牌始终恪守"货真价实"的祖训与"三看两试"的匠艺标准，以非遗锻打 技艺奠定品质根基，积累了深厚的口碑与文化底蕴。 作为《厨用刀具》国家标准的制定参与者之一，王麻子持续推动行业向规范化、高品质发展的同时，将 东方美学融入现代设计，产品屡获伦敦设计奖、意大利A'设计奖铂金奖等国际荣誉，让传统技艺闪耀 于世界舞台。 同时，王麻子正积极筹建中国首座刀剪博物馆，积极打造一个集文化传承、行业交流与公众体验于一体 的综合平台，进一步彰显作为百年品牌的文化担当与长 ...

2月26日，商务部召开例行新闻发布会。商务部新闻发言人何咏前介绍春节假期全国消费市场总体情 况。 据何咏前介绍，总的来看，今年春节消费市场年味浓、人气旺、活力足，呈现以下特点：一是线下消费 年味十足。今年春节9天长假，从城市商圈到乡村大集，"乐购新春"暖意洋洋。商务大数据显示，春节 期间，全国重点零售和餐饮企业日均销售额，比去年同期增长5.7%，增速提高1.6个百分点；重点监测 的78个步行街(商圈)客流量、营业额分别增长6.7%和7.5%。 二是服务消费活力迸发。今年春节，各地推出了不少独具特色的春节庙会、迎春灯展、非遗民俗活动， 带动出游、看剧、观影等服务消费增长明显。商务大数据显示，重点平台的冰雪消费、避寒消费分别增 长12.1%和29.8%，租车平台订单量较去年春节假期增加51%。 三是科技、年俗、国潮出圈。今年春节，绿色智能产品、AI购物订餐成为越来越多人的选择，"科技年 货"受到青睐。春节假期，重点平台智能眼镜、具身智能机器人销售额分别增长47.3%和32.7%，古韵国 风也成为年轻人的"顶流"之选，中华老字号、"马年元素"文创产品持续热销。 四是入境消费持续升温。春节期间，众多外国游客来华观光购 ...

（来源：工人日报） 本报北京2月26日电 （记者时斓娜）记者今天从商务部举行的新闻发布会上获悉，今年春节假期，该部 会同相关部门和地方，深入组织开展"乐购新春"春节特别活动，加力实施以旧换新、有奖发票等支持政 策，激发节日消费活力。总的来看，今年春节消费市场年味浓、人气旺、活力足。 春节期间，线下消费年味十足。商务大数据显示，全国重点零售和餐饮企业日均销售额比去年同期增长 5.7%，增速提高1.6个百分点；重点监测的78个步行街（商圈）客流量、营业额分别增长6.7%和7.5%。 服务消费活力迸发。今年春节，各地推出了不少独具特色的春节庙会、迎春灯展、非遗民俗活动，带动 出游、看剧、观影等服务消费增长明显。商务大数据显示，重点平台的冰雪消费、避寒消费分别增长 12.1%和29.8%。 与此同时，科技、年俗、国潮出圈。春节假期，重点平台智能眼镜、具身智能机器人销售额分别增长 47.3%和32.7%，古韵国风也成为年轻人的"顶流"之选，中华老字号、"马年元素"文创产品热销。 春节期间，入境消费也持续升温。众多外国游客来华观光购物，深度体验"购在中国"独特魅力。商务大 数据显示，重点平台入境游产品订单同比增长18.4 ...

Group 1 - The overall consumption market during the Spring Festival showed strong vitality, with a daily sales increase of 5.7% compared to the previous year, and an acceleration of 1.6 percentage points [1] - Offline consumption was vibrant, with significant increases in foot traffic and sales in monitored pedestrian streets, which grew by 6.7% and 7.5% respectively [1] - Service consumption saw notable growth, with ice and snow-related consumption increasing by 12.1% and warm-weather consumption rising by 29.8%, while car rental orders surged by 51% compared to last year [1] Group 2 - The popularity of technology and cultural products was evident, with sales of smart glasses and embodied intelligent robots increasing by 47.3% and 32.7% respectively, alongside a rise in traditional cultural products among younger consumers [1] - Inbound consumption continued to rise, with orders for inbound travel products increasing by 18.4% year-on-year, and tax refund sales in Shanghai and Sichuan growing by 1.5 times and 3.2 times respectively [2]

转载请注明央视财经 何咏前介绍，今年春节9天长假，从城市商圈到乡村大集，"乐购新春"暖意洋洋。春节期间，全国重点 零售和餐饮企业日均销售额比去年同期增长5.7%，增速提高1.6个百分点；重点监测的78个步行街（商 圈）客流量、营业额分别增长6.7%、7.5%。今年春节，各地推出了不少独具特色的春节庙会、迎春灯 展、非遗民俗活动，带动出游、看剧、观影等服务消费增长明显。重点平台的冰雪消费、避寒消费分别 增长12.1%和29.8%，租车平台订单量较去年春节假期增加51%。 编辑：令文芳 （央视财经《经济信息联播》）今天（26日）下午，商务部召开例行新闻发布会，新闻发言人介绍，今 年春节消费市场呈现年味浓、人气旺、活力足等特点。 商务部新闻发言人 何咏前：今年春节，科技、年俗、国潮出圈。绿色智能产品、AI购物订餐成为越来 越多人的选择，"科技年货"受到青睐。春节假期，重点平台智能眼镜、具身智能机器人销售额分别增长 47.3%和32.7%，古韵国风成为年轻人的"顶流"之选，中华老字号、"马年元素"文创产品持续热销。入境 消费持续升温。春节期间，众多外国游客来华观光、购物，深度体验"购在中国"独特魅力。重点平台入 境游 ...

商务部2月26日举行例行发布会，商务部新闻发言人何咏前介绍今年春节假期全国消费市场总体情况。 今年春节消费市场年味浓、人气旺、活力足，主要有以下四个特点：一是线下消费年味十足。今年春节 9天长假，从城市商圈到乡村大集，"乐购新春"暖意洋洋。商务大数据显示，春节期间全国重点零售和 餐饮企业日均销售额比去年同期增长了5.7%，增速提高1.6个百分点。重点监测的78个步行街（商圈） 客流量、营业额分别增长6.7%和7.5%。二是服务消费活力迸发。今年春节各地推出了不少独具特色的 春节庙会、迎春灯展、非遗民俗活动，带动出游、看剧、观影等服务消费明显增长。商务大数据显示， 重点平台的冰雪游消费、避寒游消费分别增长了12.1%和29.8%。租车平台订单量较去年春节假期增加 51%。三是科技年俗国潮出圈。今年春节，绿色智能产品、AI购物订餐成为越来越多人的选择，科技年 货受到青睐。春节假期，重点平台智能眼镜、具身智能机器人销售额分别增长了47.3%和32.7%。古韵 国风成为年轻人的"顶流"之选，中华老字号、"马年元素"文创产品持续热销。四是入境消费持续升温。 春节期间众多外国游客来华观光购物，深度体验"购在中国"的独特魅 ...

Core Viewpoint - The article highlights the transformation of traditional Chinese New Year celebrations in Beijing, integrating technology and modern cultural elements to enhance tourism and consumer engagement during the festive season [1]. Group 1: Technological Integration - Robots have become a central attraction at various temple fairs, showcasing advancements in "Chinese manufacturing" and providing interactive experiences for visitors [5]. - The Haidian New Year Technology Temple Fair featured performances by robots, including a robot band and interactive shows, emphasizing the blend of traditional culture with cutting-edge technology [5]. - The initiative to build Beijing as a "global artificial intelligence city" is reflected in the innovative experiences offered at these events, creating a bridge between advanced technology and consumer engagement [5]. Group 2: Cultural Fusion - Traditional customs are being merged with contemporary trends, as seen in the integration of non-heritage lion dances with modern street culture, creating immersive experiences for visitors [6]. - The Sanlitun Taikoo Li introduced a "Lion King in Beijing" theme exhibition, showcasing traditional lion dance equipment in a modern setting, attracting younger audiences [7]. - The Fengtai district hosted a New Year Peking Opera event, featuring performances from major local theater groups, which drew significant visitor engagement [7]. Group 3: Youth Engagement - The "潮庙会" (Trendy Temple Fair) in Chaoyang district focused on attracting younger audiences by incorporating interactive elements and popular cultural icons like pandas, enhancing emotional value and participation [9]. - Traditional fairs are adapting to modern tastes, with events like the Pinggu Yaji Mountain Fair introducing NPCs for interactive experiences, appealing to younger demographics [9]. Group 4: Night Economy Activation - Various light shows and lantern festivals across Beijing are contributing to the night economy, with events like the "Penglai Wonderland" and "Tian Gong Lantern Festival" attracting large crowds and enhancing the overall festive atmosphere [10][12]. - The integration of food, entertainment, and cultural displays at these night events is creating a comprehensive experience for visitors, encouraging longer stays and increased spending [12][13]. Group 5: Creative Product Development - The incorporation of the "horse" theme into cultural products has led to increased consumer interest, with various creative items becoming popular among visitors [15]. - The Factory Dian Temple Fair has seen a rise in sales of cultural products linked to the horse theme, demonstrating the effectiveness of blending traditional elements with modern marketing strategies [15].

"卫"来：让世界人人爱上中国味 展望未来，公司将继续扎根国内市场提升产品竞争力，同时积极探索海外市场。（1）产品端，公司深 化多品类布局，聚焦创新迭代。（2）研发端，公司在食品质构、食品风味、食品杀菌及保鲜技术等关 键领域，持续加大研发投入。（3）品牌端，公司将持续打造年轻、有趣、有创意的品牌形象。（4）渠 道端，公司未来线下加强门店终端执行，提升重点门店铺市与推广力度；线上强化传统电商、内容电 商、社交电商等渠道运营策略与能力；同时积极拓展海外市场。（5）效率端，公司将推进数字化建 设，全面提升运营效率，持续驱动业务创新。 盈利预测与投资建议 持续看好公司品牌、产品与渠道能力，预计公司2025-2027 年归母净利分别为14.27、17.33、21.18 亿元 人民币，对应当前市值PE 分别为19X、15X、13X，首次覆盖给予"买入"评级。 风险提示 机构：长江证券 研究员：董思远/范晨昊 卫龙美味：中式休闲零食领军企业公司是中式休闲零食龙头公司，已发展成为国内最大的集研发、生产 和销售为一体的现代化企业之一。在过去的二十余年间，卫龙美味凭借对一根辣条的深耕，实现了从小 产品到大产业的跨越，逐步发展为集研 ...

2026年春节假期消费市场活力迸发，国潮热、非遗潮与冰雪热交织成新春经济亮丽风景线。 一场场"文化+消费"的盛宴在神州大地竞相绽放。各地以文化为魂、消费为翼，让传统年味焕发时代新姿。 综合新华社记者报道 新华社音视频部制作 【纠错】 【责任编辑:胡蓉】 ...

Core Insights - The article highlights the dual approach of urban renewal and consumer revitalization in Anhui, unlocking new consumption scenarios, business formats, and economic momentum during the Spring Festival. Group 1: Traditional Culture and New Trends - The upgraded Huangmei Opera Theater in Anqing attracts large crowds, showcasing modern holographic technology to present classic performances, enhancing the cultural experience for visitors [3][4] - Anqing's Dannanmen Cultural Street and Huangmei Opera Theater have seen a stable daily foot traffic of around 5,000 visitors and revenue exceeding 60 million yuan since opening [4] Group 2: Industrial Heritage and New Consumption - The Wuhu Old Shipyard, a century-old industrial site, has transformed into a popular cultural experience destination, combining heritage protection with innovative operations to attract young consumers [5] - The Hefei Yaohai Tiandi, a repurposed electric machinery factory, integrates nostalgic industrial aesthetics with modern art installations, appealing to visitors with diverse experiences [6] Group 3: New Business Formats and Consumer Trends - The newly opened San Ke Movie Restaurant in Wuhu combines dining with film viewing, catering to consumer demands for novelty and personalization, reflecting a trend towards diversified and quality consumption [7] - The article notes a growing trend in the lower-tier markets towards diverse, personalized, and quality upgrades in consumer behavior [7] Group 4: Urban Renewal and Community Engagement - Urban renewal initiatives in Wuhu, such as the Changjiang Sanqiao Sports Park, enhance community spaces for fitness and leisure, improving the quality of life for residents [8][9] - The article emphasizes the importance of creating high-quality commercial districts and convenient living circles to stimulate consumer demand and enhance urban livability [9][10]