Core Viewpoint - The article highlights various marketing strategies and initiatives taken by different automotive brands in China during September 2025, showcasing how they leverage significant events and collaborations to enhance brand visibility and consumer engagement [4][5][6]. Group 1: Red Flag's Marketing Strategy - Red Flag's actions during the 93rd National Day parade included returning nearly 80 ceremonial cars to their owners, accompanied by a thank-you letter and a detailed vehicle inspection, which fostered a sense of pride among car owners [4][5]. - The brand's approach of combining emotional marketing with tangible actions has created a strong connection between the owners and the Red Flag brand, setting it apart from competitors who also attempted to capitalize on the event [5][6]. Group 2: Deep Blue's Brand Positioning - Deep Blue launched a promotional video titled "Running Chinese Cars," which honored 27 automotive brands while subtly positioning itself, emphasizing the collective growth of the Chinese automotive industry [6][9]. - The marketing strategy reflects a shift from aggressive competition to a more collaborative approach, aligning with the brand's new identity as a state-owned enterprise [9][10]. Group 3: Zeekr's Global Outreach - Zeekr hosted a "Global First Luxury Electric Car Diplomat Experience" event, inviting diplomats from 40 countries to experience its vehicles, aiming to establish a strong association with luxury and enhance its global presence [11][12]. - The event generated significant online engagement, with related topics on social media reaching over 210 million views, indicating a successful branding effort [14]. Group 4: NIO Day 2025 - NIO Day 2025 focused on the theme of "Growth," involving extensive user participation in creating a song and documentary, which reflects the brand's commitment to community and user engagement [15][17]. - The event was strategically timed to address year-end sales pressures and improve brand perception amidst challenges faced earlier in the year [17][18]. Group 5: Lantu's Cultural Integration - Lantu's "Era Fashion Night" showcased its vehicles in a culturally rich setting, emphasizing the integration of Chinese aesthetics with modern technology, aiming to establish a unique brand identity [19][20]. - The event highlighted Lantu's commitment to creating a luxury brand that resonates with Chinese cultural values, which is crucial in a competitive high-end market [22]. Group 6: Li Auto's Brand Evolution - Li Auto announced a partnership with celebrity Yi Yangqianxi, marking a shift in its marketing strategy from product-driven to a dual approach that includes brand ambassadors to attract younger consumers [23][26]. - This change comes in response to declining sales and aims to reposition the brand in the eyes of a younger demographic, enhancing its appeal [26][27]. Group 7: Leap Motor's Innovative Collaboration - Leap Motor collaborated with IKEA for a pop-up event, focusing on the concept of "space" in automotive design, which aligns with contemporary consumer preferences for lifestyle-oriented products [28][31]. - The event successfully increased foot traffic and sales, demonstrating the effectiveness of experiential marketing in the automotive sector [31]. Group 8: Great Wall's Endurance Race - Great Wall Motors' founder participated in a challenging endurance race, showcasing the reliability of its vehicles and reinforcing the brand's commitment to quality and performance [32][36]. - This hands-on approach by the founder enhances brand credibility and connects with consumers on a personal level, promoting a culture of adventure and resilience [36][37]. Group 9: BYD's Youth Engagement - BYD's "I Di New Generation 2025" event aimed to reshape its image by highlighting the talents of its young employees, fostering a connection with the younger audience [38][41]. - The initiative reflects BYD's strategy to engage with younger consumers through innovative and entertaining formats, moving away from traditional marketing methods [41]. Group 10: Xiaomi's Strategic Shift - Xiaomi's founder delivered a speech outlining the company's strategic shift towards becoming a "hardcore technology company," aiming to redefine its market position amidst challenges in the automotive sector [42][45]. - The speech, however, faced criticism for lacking substance and failing to address product-related issues, which negatively impacted investor confidence [45][46].

魏建军还表示，在长城汽车的高管们要是在发布会上过度夸张，回来是要受处分的，要检讨一番。"我 们怎么去认真、踏下心来扎扎实实找到差距，首先建立一个正确的价值观，我们这个路才能走得更稳、 更扎实。" 近日，长城汽车董事长魏建军在接受央视财经《对话》栏目采访时表示，特别看不上车企"宣传自己"的 营销噱头。 他认为这都不是长期行为，而且是过度夸张。 他续称，"有很多车，现在做得都突破了使用环境和物理极限。而且它（车企）说的那个东西，它刹车 就刹不住。我们这个重量和轮胎的宽度，与地面的附着力，这个公式是'死'的。" 在上述节目中谈到供应商账期兑付时，魏建军表示："（车企）拖欠供应商账期太长，它就是资金成 本，我觉得意义不大。"他还指出，这里面有好多经营上以大欺小、投机取巧的事。 针对不同动力形式，魏建军认为，纯电车就应该小型化，大型车主张的是混动。"业内都知道做混动最 难，而且这两套系统要耦合的工作难度非常大。不是长城做不了电动车，而是我们认为这个方向还值得 商榷。从现在看，未来更先进的混动，事实上的使用成本不会比电动车高，但是保值率高。" 针对夸大和虚假宣传等网络乱象，近日六部门联合下发通知开展专项整治行动，重点打击 ...

最近，深蓝汽车引入了荣耀前中国区首席营销官姜海荣接任总裁一职，邓承浩则升任董事长。迎接他们的不是欢呼，而是老车主的吐槽。 今年5月，深蓝汽车战略旗舰车型深蓝S09发布，邓承浩在发布会上承诺"一年保价" 。仅仅4个月，深蓝S09就推出了超长续航超充版，价格虽不 变，但电池配置却有显著提升。在老车主们看来，这是典型的变相降价。在深蓝汽车App中，怨声已经刷屏。 深蓝汽车客服向《次世代车研所》栏目表示，目前暂未收到补偿解决方案的相关通知。对于老车主们提出的免费换电池的诉求，客服直言有难 度。 值得注意的是，这并不是深蓝S09第一次翻车。今年4月和5月，深蓝S09先后陷入了电梯广告风波以及车机推送广告争议。原深蓝汽车CEO邓承 浩的言论也频频引发争议，他喊出的销量目标，已经连续两年未达标。今年的目标是36万辆，但今年1—8月的销量完成率仅为55.17%，余下的4 个月挑战巨大。 变相降价？老车主怒了 今年5月22日，深蓝汽车的战略旗舰车型深蓝S09正式上市，定位家庭大六座智慧SUV，官方指导价23.99万元起。 作为深蓝汽车冲击高端市场的车型，时任深蓝汽车CEO邓承浩对其寄予厚望。在发布会上，他提到现在行业降价现象比 ...

最近，深蓝汽车引入了荣耀前中国区首席营销官姜海荣接任总裁一职，邓承浩则升任董事长。迎接他们 的不是欢呼，而是老车主的吐槽。 今年5月，深蓝汽车战略旗舰车型深蓝S09发布，邓承浩在发布会上承诺"一年保价"。 仅仅4个月，深蓝S09就推出了超长续航超充版，价格虽不变，但电池配置却有显著提升。 在老车主们看来，这是典型的变相降价。在深蓝汽车App中，怨声已经刷屏。 深蓝汽车客服向《次世代车研所》栏目表示，目前暂未收到补偿解决方案的相关通知。对于老车主们提 出的免费换电池的诉求，客服直言有难度。 值得注意的是，这并不是深蓝S09第一次翻车。 今年4月和5月，深蓝S09先后陷入了电梯广告风波以及车机推送广告争议。原深蓝汽车CEO邓承浩的言 论也频频引发争议，他喊出的销量目标，已经连续两年未达标。 今年的目标是36万辆，但今年1—8月的销量完成率仅为55.17%，余下的4个月挑战巨大。 变相降价？老车主怒了 今年5月22日，深蓝汽车的战略旗舰车型深蓝S09正式上市，定位家庭大六座智慧SUV，官方指导价 23.99万元起。 值得注意的是，新版本不仅升级了更大的电池，充电速度也进行了提升，可以说是加量不加价，这让老 车主们十 ...

直播已成为汽车品牌常规营销手段，但许多车企依然面临投放与直播运营脱节的困境。投流团队追求规模触达，直播团队侧重内容互动，节奏 不协同导致资源难以高效利用，直播及投流数据的互通存在延迟，最终影响整体营销效率。同时，流量成本持续攀升，汽车品牌愈发关注如何在控 制成本的前提下，实现有效线索数量的提升。 针对这一行业共性痛点，巨量引擎逐步推出"投播一体"营销新模式。该模式通过融合投放策略与直播运营，同步决策"预算+内容"，实现"协同效率提升 + 直播场景创新"双重维度的价值跃迁。这有效解决了因投播分离导致的资源内耗与协同问题，该模式也正成为推动汽车营销提质增效的重要引擎。 效率与内容双重提升：投播一体驱动汽车直播全面增长 在大场直播场景下，另一家知名汽车品牌通过"运营×投放×主播"多方实时协同，以"常态化小场+节点大场"的组合，打造脉冲式运营节奏；同时得益于 高投广率，以及人群包的定向精准投放，最终收获总线索量超20万，获取单个客户的线索成本下降48%，汽车品牌获取意向用户的效率提升9%，客户私信 留资率提升7%的亮眼成绩。 这些成功案例的背后，是投播一体模式带来的根本性变革：通过投放与直播的实时协同，汽车品牌能够更 ...

Core Viewpoint - The article discusses the marketing and sales operations of Li Auto, particularly focusing on the upcoming launch of the Li i8 model and the challenges faced in its marketing strategy [1]. Group 1: Marketing Strategy - The marketing strategy for the Li i8 is perceived as less organized compared to previous launches, which may impact sales positively if improved [1]. - The sales operations are currently divided into five major regions, with inconsistencies in branding and communication across these regions [1]. - The eastern region is noted to have the highest operational efficiency among the five regions [1]. Group 2: Sales Operations - The sales forecast for the Li i8 is estimated to be between 6,000 to 10,000 units, with actual sales potentially falling outside this range [1]. - A new sales operations leader is expected to improve the marketing organization within one to three months after officially taking over [1]. - As of July 18, 2025, the Li i8 will be available for viewing in 96 locations across 56 cities in 25 provinces, including major retail centers [2][3][4][8]. Group 3: Retail Locations - A comprehensive list of retail centers where the Li i8 will be showcased includes major cities such as Beijing, Shanghai, and Guangzhou, among others [2][4][8]. - Specific locations for the i8's launch events and exhibitions are detailed, indicating a strategic approach to maximize visibility and customer engagement [8][10][11].

Group 1 - The core point of the article is the unprecedented success of the Xiaomi YU7, which achieved over 200,000 pre-orders in just 3 minutes and 248,000 in 18 hours, setting a new record in the domestic automotive market [1] - Despite a generally weak demand in the automotive industry, the Xiaomi YU7's strong sales indicate that consumers are not simply being misled or lacking knowledge about cars [1] - The success of the Xiaomi YU7 is attributed to the genuine attitude and quality of the product from Xiaomi and Lei Jun, countering claims from competitors that it is merely strong marketing [3] Group 2 - Influencer Zhang Quandan expressed strong support for the Xiaomi YU7, criticizing competitors and the notion that its success is solely due to marketing [7][12] - Competitors have struggled to provide compelling reasons for customers to choose their vehicles over the Xiaomi YU7, with the only remaining argument being the availability of stock [9] - The overwhelming order volume for the Xiaomi YU7 reflects consumer confidence in the brand, stemming from the positive reputation established by the previous model, the Xiaomi SU7 [13]

Core Insights - Xiaomi is revolutionizing the Chinese automotive industry with impressive pre-order numbers for its new car model YU7, achieving 200,000 pre-orders in just 3 minutes and 289,000 in one hour, surpassing previous records set by its SU7 model [1][7] - The marketing strategy employed by Xiaomi for YU7 resembles that of its early smartphone launches, creating a sense of urgency among consumers due to limited availability and long waiting times for delivery [2][4] - Xiaomi's CEO Lei Jun emphasized the significance of these sales figures, suggesting they represent a milestone for the Chinese automotive industry [1][6] Marketing and Sales Strategy - Xiaomi's marketing efforts for YU7 have been more restrained compared to SU7, focusing on building anticipation through social media and live events, while maintaining a cautious approach to avoid potential backlash [5][6] - The company has implemented measures to prevent scalping, allowing only one pre-order and one locked order per user, and prohibiting changes to buyer information after locking an order [7][8] - The pricing strategy for YU7 positions it competitively against Tesla's Model Y, with an initial price of 253,500 yuan, just 10,000 yuan lower than Model Y's starting price, indicating Xiaomi's shift away from a purely cost-effective branding strategy [8][9] Industry Response - Traditional automotive industry executives have expressed skepticism regarding Xiaomi's pre-order numbers, citing the challenges of scaling production in the automotive sector compared to consumer electronics [2][4] - Despite initial doubts, industry confidence in Xiaomi's automotive capabilities appears to be growing, as evidenced by the significant pre-order figures and positive consumer sentiment towards the YU7 model [8][9] - The success of YU7 is seen as a continuation of the momentum built by the earlier SU7 model, with improved product features and safety measures contributing to consumer trust [7][8]

Core Viewpoint - Xiaomi's second electric vehicle, YU7, was launched on June 26, 2025, and achieved over 200,000 pre-orders within three minutes, indicating strong market interest and demand for the product [1][2]. Group 1: Product Launch and Market Position - YU7 dimensions are 4999mm in length, 1996mm in width, and 1600mm in height, with a wheelbase of 3 meters. The standard version is priced at 253,500 yuan, the PRO version at 279,900 yuan, and the Max version at 329,900 yuan, targeting the mid-to-large SUV market [2]. - The competitive landscape for YU7 includes Tesla's Model Y, XPeng's G9, NIO's ES6, and other range-extended electric vehicles, making the price segment highly competitive [2][3]. - Xiaomi's first vehicle, SU7, has a monthly sales volume of nearly 30,000 units, showcasing a positive market response despite facing challenges related to safety and trust [2][6]. Group 2: Safety and Marketing Challenges - Following a fatal accident involving SU7, Xiaomi faced significant scrutiny and criticism, prompting a reassessment of its marketing strategies and safety standards [3][4]. - CEO Lei Jun acknowledged the need for higher standards and goals for Xiaomi, emphasizing that the company is no longer a newcomer in the industry and must adapt to the competitive environment [3]. Group 3: Financial Performance and Future Outlook - Xiaomi's automotive business is expected to achieve further sales growth, with projections for quarterly profitability in the latter half of 2025. The first quarter of 2025 saw revenue from smart electric vehicles reach 18.6 billion yuan, accounting for 16.71% of total revenue, with a 10.7% quarter-over-quarter increase [6]. - Despite the potential for YU7 to divert some customers from SU7, industry analysts remain optimistic about Xiaomi's overall sales trajectory and profitability prospects [6].

Core Insights - Xiaomi has officially launched the YU7 SUV, positioning it as a luxury high-performance vehicle with a starting price of 253,500 RMB, which is 10,000 RMB cheaper than the Tesla Model Y [2][8][9] - The YU7 is expected to have a strong market reception, with user interest reportedly three times that of the previous model, SU7, during the same period [4][12] - The SUV market is becoming increasingly competitive, with the YU7 set to challenge established players like Tesla, NIO, and XPeng [6][9] Pricing and Market Position - The YU7's pricing strategy involved creating anticipation through public speculation, ultimately revealing a price that is perceived as reasonable compared to competitors [7][8] - The YU7's starting price is positioned favorably against other models, with the SU7 priced at 215,900 RMB and the Tesla Model 3 at 235,500 RMB [8][9] - Market analysts predict that the YU7 could achieve monthly sales exceeding 30,000 units, significantly impacting Tesla's market share in China [9][12] Product Features and Development - The YU7 boasts several advanced features, including a range of 835 kilometers, luxurious design elements, and a focus on driver experience [8][11] - Xiaomi emphasizes that the YU7 is not merely an upgraded version of the SU7, but a distinct model with 90% redesigned components [9][11] - The company plans to invest 200 billion RMB in R&D over the next five years, indicating a commitment to high-end product development [11] Production and Delivery - Xiaomi is preparing for large-scale production of the YU7, with a goal to enhance delivery speed post-launch [11][12] - The company aims to increase its annual delivery target to 350,000 units by 2025, reflecting confidence in production capabilities [12] Market Dynamics and Consumer Behavior - The rental market for the YU7 is already seeing high demand, with rental prices significantly above average, indicating strong consumer interest [13][15] - Speculation and secondary market activities, such as order reselling, are emerging ahead of the YU7's official release [15]