消费并购依旧热闹。 近日，贝恩资本宣布收购Andar母公司、韩国上市公司EcoMarketing，交易总对价为5000亿韩元（约合人民币24亿 元）。 有着"韩版Lululemon"之称，Andar是韩国知名运动服饰品牌之一。旗下消费项目星光熠熠，贝恩资本此番出手，堪称 最近消费并购火爆的一缕缩影。 韩版Lululemon卖了20亿 本次收购将分两步进行—— 首先，贝恩资本与最大股东及关联方签署了股权收购协议，拟以2166亿韩元（约合人民币10亿元）的价格，收购其所 持43.66%股权； 再以每股16000韩元（较前收盘价溢价49.5%）的价格，要约收购剩余56.4%流通股，后续推进公司自愿退市。 始于2015年，瑜伽老师申爱怜在首尔创立Andar，主打瑜伽、高尔夫等运动服饰。初期聚焦女性市场，2020年后逐步 扩展到男装品类，成长为涵盖日常服饰的综合品牌。 比起Lululemon动辄上千的价格，Andar多集中在数百元价位。除了普通运动爱好者，不少韩剧女星也纷纷成为拥趸。 2025上半年，品牌累计销售额达到1358亿韩元，创下历史新高。 来自Andar官网 Andar的母公司Echo Marketing，业 ...

Core Viewpoint - The article highlights the ongoing trend of mergers and acquisitions (M&A) in the consumer sector, emphasizing significant deals and the strategic movements of investment firms like Bain Capital in the Asian market [4][9]. Group 1: Recent M&A Activities - Bain Capital announced the acquisition of Andar's parent company, Echo Marketing, for a total consideration of 5000 billion KRW (approximately 2.4 billion RMB) [4]. - The acquisition will occur in two phases: first, Bain Capital will purchase 43.66% of shares for 2166 billion KRW (approximately 1 billion RMB), followed by a tender offer for the remaining 56.4% at a premium of 49.5% over the last closing price [5]. - Andar, known as the "Korean version of Lululemon," has seen its sales reach a historical high of 1358 billion KRW in the first half of 2025 [5]. Group 2: Market Trends and Insights - The consumer M&A landscape has been active, with notable transactions such as Sequoia China acquiring a controlling stake in the fashion brand Golden Goose, and Starbucks selling 60% of its China business for a total of $4 billion [9]. - The article notes that many high-quality companies are currently available at significant discounts due to market adjustments since 2022, making the current M&A environment attractive for investors [11]. - There is a growing sentiment among investors that the time for M&A in the Chinese market has arrived, driven by industry upgrades and increasing consolidation [10][11]. Group 3: Bain Capital's Strategy - Bain Capital has a history of successful investments in the consumer sector, including the acquisition of Canada Goose in 2013 for $250 million, which later saw a peak market value exceeding $7.8 billion [7]. - The firm also acquired a majority stake in the Japanese fashion and lifestyle group Mash for approximately 10 billion RMB, marking one of the largest PE acquisitions in Japan's fashion sector [7]. - Bain Capital's strategy appears to focus on identifying and capitalizing on undervalued assets in the consumer market, particularly in Asia [6][10].

Group 1 - Sequoia China has announced the acquisition of a controlling stake in Golden Goose Group, with Temasek and its wholly-owned asset management company participating as minority shareholders [1][2] - The acquisition aims to help Golden Goose preserve its Italian craftsmanship while accelerating its global expansion [1][3] - The current CEO, Silvio Campara, will continue in his role, supported by the existing leadership team, while Marco Bizzarri will serve as the non-executive chairman [2][3] Group 2 - Sequoia China and Temasek's investment reflects a strong strategic and cultural alignment with Golden Goose [2][3] - The partnership is expected to leverage their extensive investment experience in lifestyle and consumer technology brands to enhance Golden Goose's international presence [3][4] - The acquisition is seen as a significant move in a year marked by active consumer mergers and acquisitions, indicating a trend among top investment firms [1][11] Group 3 - Golden Goose has experienced substantial growth, with revenue increasing from €266 million in 2020 to an expected €655 million in the fiscal year 2024, maintaining a strong growth trajectory [9][10] - The brand has expanded its direct-to-consumer (DTC) channels significantly, with the number of global direct stores rising from 97 to 227 since 2019 [9][10] - The company has established a strong emotional connection with consumers through innovative projects and a diverse product matrix [9][10] Group 4 - The acquisition of Golden Goose marks the conclusion of a busy year for consumer mergers, with notable transactions including Starbucks' sale of a majority stake in its China business [11][12] - The current market conditions are viewed as favorable for acquisitions, with many companies seeking to adjust their strategic positions amid economic fluctuations [11][12] - There is a growing expectation for the emergence of numerous mid-sized and large merger funds in China, contributing to a healthier and more diverse industry ecosystem [12]

Core Viewpoint - Sequoia China has announced the acquisition of a controlling stake in the global fashion brand Golden Goose Group, with Temasek and its wholly-owned asset management company participating as minority shareholders, marking a significant consumer merger in 2023 [2][3]. Group 1: Acquisition Details - Following the acquisition, original shareholder Permira will retain a minority stake and continue to support the group's future development [3]. - The current CEO Silvio Campara will remain in his position and work with the existing leadership team to guide Golden Goose's future [3]. - Marco Bizzarri, a non-executive director with extensive experience in luxury brands, will serve as the non-executive chairman, playing a crucial role in the brand's global expansion [3]. Group 2: Strategic Alignment - The partnership between Sequoia China and Temasek reflects a strong strategic and cultural alignment with Golden Goose, leveraging their extensive investment experience in lifestyle and consumer technology brands [4]. - Sequoia China partner Zou Jiajia emphasized the brand's representation of love, empathy, and community belonging, expressing excitement about the collaboration to accelerate Golden Goose's globalization while preserving its Italian heritage [4]. Group 3: Company Background and Growth - Golden Goose was founded in 2000 by a young designer couple in Italy, initially focusing on unisex footwear and later gaining fame with the "Super-Star" sneaker in 2007, which became a fashion phenomenon [6][7]. - The brand entered the Chinese market in 2016, quickly selling out a limited edition of sneakers, and has since evolved into a global fashion brand combining luxury, lifestyle aesthetics, and sports style [9]. - Since 2020, Golden Goose's revenue has grown from €266 million to €655 million in the fiscal year 2024, demonstrating a strong and steady growth trajectory [9]. Group 4: Market Context - The acquisition of Golden Goose by Sequoia China caps off a year of significant consumer mergers, with notable transactions including Starbucks' sale of a 60% stake in its China business for $4 billion [13]. - The consumer sector is viewed as resilient and attractive to capital during economic fluctuations, indicating a potential bottoming opportunity for acquisitions in the industry [13][14]. - The current environment presents numerous merger opportunities, with predictions of a rise in mid-sized and large regional merger funds in China, contributing to a healthier and more diverse industry ecosystem [14].

以下文章来源于东四十条资本 ，作者韦香惠 东四十条资本 . 聚焦股权投资行业人物、事件、数据、研究、政策解读，提供专业视角和深度洞见 | 创投圈有趣的灵魂 将投中网设为"星标⭐"，第一时间收获最新推送 究竟谁会接下这位"德国小镇传奇鞋王"？ 作者丨 韦香惠 来源丨 东四十条资本 消费并购潮还在持续发生，最新卷入漩涡的是全球知名的德国运动品牌彪马。 据外媒消息，安踏体育目前正被列入对彪马发起收购要约的潜在竞购方之一。若推进竞购，安踏可能联合一家私募基金共同操 作，模式类似此前收购亚玛芬体育（Amer Sports）的做法。 其他潜在竞购方还包括李宁、日本亚瑟士（Asics）、品牌管理巨头Authentic Brands Group以及私募基金CVC。有知情人 士透露，李宁已开始与银行商讨融资方案，并对彪马进行了初步评估，但目前仍处于非常早期的阶段，尚不确定哪些竞购方会 正式推进。 事实上，这不是彪马第一次被传出售。近年来，这个曾经传奇的运动品牌长期处在内外交困的情况之中。一方面，全球运动品 牌竞争加剧，另一方面，内部渠道整顿、库存高企、管理层动荡等问题接连暴露，上半年财报预警显示，公司全年净利润将出 现上市以来 ...

Core Insights - Chinese private equity (PE) firms are increasingly active in acquiring international consumer brands, indicating a new cycle of consumption industry consolidation [2][3] Group 1: Acquisition Activities - Luckin Coffee's largest shareholder, Dazhong Capital, is evaluating a bid for the UK coffee chain Costa Coffee, which could create synergies with Luckin's international expansion efforts [2][5] - Sequoia China is reportedly in deep negotiations to acquire the Italian luxury sneaker brand Golden Goose [2] - CPE Yuanfeng announced a strategic partnership with Burger King to establish a joint venture, holding approximately 83% of the new entity [2] - Starbucks has formed a joint venture with Boyu Capital to operate its retail business in China, with Boyu holding up to 60% [2] Group 2: Market Dynamics - Dazhong Capital's potential acquisition of Costa Coffee is seen as a strategic move to leverage both companies' strengths, with Costa's international resources complementing Luckin's digital advantages [6][9] - Costa Coffee's estimated valuation is around £1 billion (approximately 93.48 billion RMB), which is considered a good deal compared to its previous acquisition price by Coca-Cola of £3.9 billion [6] - The trend of international brands selling their Chinese operations is gaining traction, with notable examples including Starbucks and Burger King, as well as potential sales from brands like Decathlon and Häagen-Dazs [8][9] Group 3: Investment Rationale - The consumer sector is viewed as a stable and high-certainty investment area, attracting PE firms due to its long-term growth potential and strong cash flow [8] - The increasing competition from local brands, which leverage digitalization and efficient management, is prompting international brands to reconsider their strategies in China [9] - Local management teams are becoming more capable of handling global enterprises, making it advantageous for international brands to divest or reduce their stakes in China [9]

Core Viewpoint - Chinese private equity (PE) firms are increasingly active in acquiring international consumer brands, indicating a new cycle of consumption industry consolidation [2][3]. Group 1: Recent Acquisitions - Luckin Coffee's largest shareholder, Dazhong Capital, is evaluating a bid for the UK coffee chain Costa Coffee, which could create synergies with Luckin's international expansion efforts [2][6]. - CPE Yuanfeng announced a strategic partnership with Burger King to establish a joint venture in China, holding approximately 83% of the new entity [2]. - Starbucks has formed a joint venture with Boyu Capital to operate its retail business in China, with Boyu holding up to 60% of the venture [2]. Group 2: Market Dynamics - The trend of Chinese PE firms acquiring international consumer brands is gaining momentum, with notable deals already completed and more in negotiation [3][8]. - The acquisition of Costa Coffee, with a potential valuation of £1 billion (approximately 93.48 billion RMB), is seen as a strategic move given its current low valuation compared to its past acquisition price by Coca-Cola [6]. Group 3: Investment Rationale - Consumer assets are attractive to PE firms due to their stability, strong cash flow, and long-term profitability, making them a preferred investment choice [8]. - The sale of international brands' Chinese operations is driven by increased competition from local brands and the need for more efficient management structures [9][10]. - The ability of local managers to effectively run global brands is prompting international companies to divest or reduce their stakes in China [9].

Group 1 - The core viewpoint of the articles highlights the increasing trend of Chinese private equity (PE) firms acquiring international consumer brands, with notable examples including Luckin Coffee's major shareholder, Dazhong Capital, considering a bid for Costa Coffee [1][3][4] - Dazhong Capital's potential acquisition of Costa Coffee is seen as a strategic move that could create synergies with Luckin Coffee, enhancing their competitive position in the global coffee market [1][5] - Other significant transactions include CPE Yuanfeng's partnership with Burger King to establish a joint venture in China, and Starbucks' collaboration with Boyu Capital for its retail operations in the Chinese market [3][4] Group 2 - Dazhong Capital, founded by former Warburg Pincus executive Li Hui, manages approximately $7 billion in assets and has a strong track record in the consumer sector, particularly with its investment in Luckin Coffee [4][5] - Costa Coffee has around 4,000 stores globally, with approximately 341 located in China, and its valuation is estimated at £1 billion, which is considered a bargain compared to its previous acquisition price by Coca-Cola [5][6] - The trend of international consumer brands divesting their Chinese operations is gaining momentum, with several brands, including Decathlon and Häagen-Dazs, reportedly planning to sell their Chinese businesses [7][8]

Core Insights - The acquisition of Starbucks China by local private equity firm Boyu Capital, which acquired a 60% stake for $2.4 billion, highlights the growing interest in high-quality consumer assets in China [1][5][11] - The deal is part of a broader trend where major players are seeking to capitalize on cyclical downturns in the market to acquire valuable assets at lower valuations [7][12] Group 1: Acquisition Details - Boyu Capital will form a joint venture with Starbucks China, valuing the company at approximately $4 billion [1] - The acquisition process was highly competitive, with over 10 institutions initially invited to submit non-binding bids, including prominent firms like Carlyle and KKR [5] - Starbucks China has a strong brand positioning and a loyal customer base, with 25.5 million members, making it a highly sought-after asset [5][11] Group 2: Market Context - The Chinese coffee market is projected to grow significantly, with the number of coffee drinkers expected to increase from 40 million in 2018 to 260 million by 2028, representing a 20% annual growth rate [5] - The luxury retail sector, exemplified by SKP, has also faced challenges, with sales declining by 17% in 2024, indicating a broader trend of market volatility affecting high-end consumer brands [11][12] Group 3: Strategic Implications - The acquisition reflects a strategic move to enhance operational efficiency and find new growth avenues through localized management and innovative product offerings [10][13] - Boyu Capital's experience in the local market is expected to accelerate Starbucks' expansion into lower-tier cities, where the brand's presence remains limited [15][17] - The focus on enhancing supply chain efficiency and product localization will be critical for maximizing the investment's value [13][14]

Core Insights - Starbucks has officially announced a strategic partnership with Boyu Capital to establish a joint venture for its retail operations in China, marking the conclusion of a year-long sale process [1] - The trend of foreign brands in China seeking local investors is evident, with Haagen-Dazs' parent company also reportedly planning to sell its Chinese operations [1] - The involvement of top-tier local private equity firms in acquiring foreign brands indicates a shift in the investment landscape, focusing on mature brands facing growth challenges [1][2] Investment Dynamics - The acquirers are primarily mature local private equity firms with strong fundraising capabilities and expertise in operational restructuring, resource integration, and cross-border regulatory compliance [1][2] - Boyu Capital has made significant investments in the new economy and consumer markets, including stakes in various well-known companies [1] Acquisition Rationale - The targets of these acquisitions are established foreign brands rather than emerging ones, driven by the scarcity and uniqueness of brands like McDonald's, KFC, and Starbucks, which have built substantial brand equity over decades [2][3] - These brands possess stable cash flows and robust financial management systems, making them attractive even in periods of slow growth [2][3] Market Conditions - The acquired brands are currently facing intense competition and growth challenges, with Starbucks reporting a revenue growth of only 5%, while competitors like Luckin Coffee are experiencing much higher growth rates [4] - The decline in performance of multinational brands is attributed to slow innovation and insufficient local team incentives, presenting an opportunity for local capital to enhance value through targeted improvements [4][5] Future Outlook - The increasing number of such acquisitions is expected to enhance market efficiency, as local teams will gain more autonomy and incentives, leading to faster innovation and improved supply chain efficiency [6][8] - The trend of foreign brands selling stakes to local investors is likely to continue, driven by the dual pressures of underperformance and competition from local brands [7][8]