立冬后的郑州，寒意渐浓，电商战场却热潮涌动。"双十一"购物节启幕前夕，我省电商直播头部企业 ——河南海一云商实业集团有限公司的1100余间直播间已全线"热启动"：玻璃房内，主播声线激昂，"3 ——2——1，上链接"的吆喝声此起彼伏；选品区、控评台、数据屏前，运营团队脚步匆匆，一场围 绕"双十一"消费的热潮正悄然铺开。 11月10日，海一云商直播基地内，家电主播于晓晓正对着镜头激情带货。"这款洗衣机价格直降到底， 记得先领国补券……"镜头前的她妙语连珠，将产品性能、优惠力度娓娓道来，各种信息细节脱口而 出。 镜头之外，小微运营团队默契协作：选品专员细致核对参数，运营人员实时调整优惠弹窗，客服人员快 速响应咨询……在这个24小时轮班运转的"数字工厂"里，忙碌的场景在"双十一"期间会尤其明显。 "全程保持高节奏，语速必须快，还得保证信息准确无误，保持注意力集中，不能开小差。"于晓晓坦 言，通常直播两小时后，就需要轮换休息。 像她这样的全职主播，海一云商共有2000多名，他们当中既有退役军人、重返职场的宝妈，又有大中专 毕业生，"不问学历""不唯学历"的人才引进模式，为很多人开辟了直播新赛道的就业路径。在这里，企 业 ...

0:00 中的骄傲！后放弃国内稳定的生活移民加拿大，又被 Google 裁员，现在想要靠中国的互联网直播带 货，实现逆风翻盘……#一分钟视频创作季##我的幽默灵感片场# 曾经是市状元北航女学霸，父母心 ...

Core Viewpoint - The event week in Shenyang aims to promote quality e-commerce and create a collaborative platform for the live-streaming economy, focusing on resource integration and consumer engagement [1] Group 1: Event Overview - The "Quality E-commerce Cooperation and Exchange Activity Week" started on October 31 and will last until November 5, themed "Sharing New Opportunities in the Digital Age, Creating a New Future for Quality E-commerce" [1] - The event gathers e-commerce live-streaming institutions, supply chain companies, and hosts, showcasing over a thousand products including agricultural products, textiles, and cultural items [1] Group 2: Goals and Activities - The event focuses on three main goals: resource connection, quality upgrade, and consumption stimulation [1] - Activities include global e-commerce supply chain product selection exhibitions, special live-streaming events for Liaoning quality e-commerce, cultural online promotions, and industry visits [1] Group 3: Economic Performance - The Liaoning Provincial Commerce Department highlighted the province's industrial development advantages and positive e-commerce trends [1] - In the first three quarters of the year, the online retail sales in Liaoning reached 224.11 billion yuan, a year-on-year increase of 13.9%, surpassing the national growth rate by 4.1 percentage points [1] - The physical goods online retail sales amounted to 171.28 billion yuan, with a year-on-year growth of 10.4%, also exceeding the national average by 3.9 percentage points [1]

Core Points - The sixth "11 Live Month" and the Changning District Live Economy Cluster Theme Event were launched on October 31, co-hosted by the Shanghai Municipal Commission of Commerce and the Changning District People's Government [1] - The event aims to implement the "Shanghai Three-Year Action Plan for Promoting High-Quality Development of the Live Economy (2024-2026)" and leverage Shanghai's advantages in live e-commerce to stimulate consumer potential [1] Group 1 - The event will feature over 60 diverse online and offline themed live streaming activities across seven major sectors, including domestic products, fashion trends, local life, and cultural tourism [3] - The "Local Life" sector will enhance consumer experience through digital empowerment of business districts, offering group purchase subsidies and traffic support to boost local consumption [3] - The "CIIE Good Goods" sector will utilize the spillover effect of the China International Import Expo to facilitate rapid marketing of imported goods through live streaming [3] Group 2 - The "Changning District Live Economy Cluster Development Coordination Mechanism" was officially established, involving 11 departments to collaboratively support the live economy [4] - Various activities will be held in Changning District, including the launch of a training base for online hosts and the establishment of local standards for the live economy [4] - The International Consumption Friendly Environment Experience Officers will be appointed to promote Changning's unique business environment through live streaming [4] Group 3 - The Hongqiao International Central Business District will host complementary activities during the "11 Live Month," including live streaming events that showcase global products and interactive activities [5] - The Shanghai Network Anchor Training Base was officially launched in Changning, and a local standard initiative for quality e-commerce live streaming was proposed [5] - Influential online personalities were appointed as "International Consumption Friendly Environment Experience Officers" to enhance the promotion of Changning's live economy [6]

Core Insights - The article highlights the achievements of Liaocheng during the "14th Five-Year Plan" period, focusing on economic development, consumption growth, and external trade expansion, which are aligned with the city's goals of becoming a prosperous, innovative, open, beautiful, and happy city [1] Economic Development - Liaocheng's social retail sales reached 108.53 billion yuan in 2024, a 35.5% increase from the end of the "13th Five-Year Plan," with an average annual growth rate of 7.89% [2] - The city implemented over 20 consumption promotion policies, including measures to boost appliance consumption and a digital platform for recycling, which collectively stimulated consumption by 9.2 billion yuan [2] Consumption Upgrade - The city has enhanced its commercial areas, with successful upgrades to several key districts and recognition for green business practices [3] - The development of smart business districts and stores has progressed, with 22 new brands introduced to stimulate the local economy [3] Digital Economy - Liaocheng has established nine provincial-level e-commerce live streaming bases and ten supply chain bases, with significant growth in local e-commerce enterprises [4] - The city won championships in both industry and talent categories at the provincial e-commerce live streaming competition [4] Foreign Trade and Investment - In 2024, Liaocheng's total import and export value reached 62.92 billion yuan, a 55.6% increase from the end of the "13th Five-Year Plan," with an average annual growth rate of 11.7% [5] - The city has established trade relations with 205 countries and regions, with significant growth in trade with "Belt and Road" partners and RCEP member countries [6] Foreign Investment - Liaocheng has attracted 249 new foreign enterprises, with actual foreign investment in the manufacturing sector reaching 584 million USD [6][7] - The city has improved its foreign investment environment, enhancing service mechanisms for foreign enterprises [7] Development Zones - Liaocheng's development zones contribute over 50% of tax revenue and 70% of industrial investment, showcasing their importance in the local economy [8] - The city has cultivated nine industry clusters with over 10 billion yuan in output, highlighting the effectiveness of targeted development strategies [8]

Core Insights - The first live-streaming economic festival in Zibo attracted over 600 participants and 500,000 online viewers, showcasing local agricultural products and enhancing their market reach [1][2] - The event has evolved into a comprehensive ecosystem involving government guidance, enterprise leadership, and community participation, transforming live streaming into a cultural and promotional tool for Zibo [2][3] - The establishment of the Zibo Live Streaming Economic Alliance marks a new phase of collaborative development, addressing previous industry challenges and fostering a shared economic ecosystem [3] Group 1 - The live-streaming economic festival has led to a more than 30% year-on-year increase in online sales of agricultural products [1] - Participants included "new farmers" and artisans who utilized live streaming to tell local stories and showcase traditional crafts, thus revitalizing ancient techniques in the digital age [2] - The festival has created a vibrant atmosphere where local products like Lushan Qingfeng tea and traditional ceramics gained national exposure through live streaming [1][2] Group 2 - The initiative has contributed to rural revitalization by cultivating a new generation of "digital farmers" who are skilled in technology and business operations [3] - The Zibo Live Streaming Economic Alliance aims to integrate resources, share technology, and build talent, promoting a collaborative approach to the live streaming economy [3] - The event has successfully broken down barriers for traditional industries, allowing Zibo's products to access broader markets and engage younger consumers [2][3]

Core Insights - The first Live Economy Festival in Zibo attracted over 600 participants and 500,000 online viewers, showcasing the potential of digital platforms in expanding market reach for local products [2][3][4] - The event highlighted the role of live streaming in promoting local agricultural products and traditional crafts, transforming them into national brands [2][3] - The establishment of the Zibo Live Economy Alliance marks a new phase of collaborative development in the live streaming industry, addressing previous challenges of isolated efforts [4] Group 1: Event Overview - The Zibo Live Economy Festival ran for five months, resulting in over 30% year-on-year growth in online sales of agricultural products [2][3] - Participants included local farmers and artisans who utilized live streaming to share their stories and products, enhancing cultural exchange and market visibility [3][4] Group 2: Industry Impact - The festival facilitated the emergence of "digital new farmers," who are now capable of independently operating live streaming sessions and driving sales [4] - The event has created a vibrant ecosystem involving government guidance, enterprise leadership, and community participation, transforming live streaming into a cultural and economic tool [3][4] Group 3: Technological Empowerment - Training sessions were conducted to equip participants with necessary skills in live streaming, from script design to technical setup, enabling newcomers to quickly adapt [3] - The integration of traditional craftsmanship with modern technology was exemplified by artisans demonstrating their skills live, attracting consumer interest [3]

Core Insights - The "Hangzhou 3.15 Autumn Shopping Festival" successfully integrated consumer rights protection with consumption promotion, establishing "Safe Consumption in Hangzhou" as a prominent city brand [1][5][6] Group 1: Event Overview - The event spanned the National Day and Mid-Autumn Festival, creating a comprehensive consumption environment characterized by "safe, assured, and comfortable" shopping experiences [1] - The festival featured a series of unique public welfare activities that highlighted the local culture of Hangzhou [1] Group 2: Consumption Landscape - The event broke traditional promotional barriers, achieving full coverage from urban centers to rural areas, creating a "one core, multiple points, all-region shopping" model [2] - It effectively connected various commercial zones, including West Lake and Qianjiang New City, with community commercial networks [2] Group 3: Consumption Dynamics - The festival embraced modern consumption trends by promoting "night economy" and "live-streaming economy," allowing for 24-hour consumer engagement [3] - Two immersive online tours showcased Hangzhou's night economy and local specialty products, enhancing consumer interest [3] Group 4: Business Integration - The event implemented a "three-chain linkage" strategy, integrating over 4,000 stores from major retailers to community shops, creating a diverse consumption matrix [4] - It promoted a new retail model that combines online traffic with offline experiences, enhancing customer engagement and satisfaction [4] Group 5: Consumer Assurance - The festival served as a platform for promoting "Safe Consumption in Hangzhou," addressing potential consumer pitfalls during the extended holiday period [5] - The "Hangzhou Consumer Volunteer Team" played a crucial role in consumer rights protection, ensuring a smooth shopping experience [5] Group 6: Economic Impact - The festival significantly boosted consumer spending and diversified consumption scenarios, leading to an optimized consumption structure [6] - Participating businesses experienced notable sales growth and increased brand exposure, enhancing their market competitiveness [6]

Core Insights - The article discusses the costs associated with third-party agencies that assist in the application process for Douyin live streaming guilds, highlighting the increasing interest from individuals and organizations in the live streaming economy [2][3]. Pricing Structure - The fees for agency services vary widely, typically ranging from several thousand to tens of thousands of yuan, influenced by factors such as the agency's industry experience, service quality, and regional resource differences [2]. - Basic service packages may cost between 3,000 to 6,000 yuan, while premium services that include comprehensive guidance and support can exceed 15,000 yuan [2]. Service Quality Considerations - Higher fees do not necessarily equate to better service quality; some low-cost agencies may lack rigorous qualification checks, leading to application rejections [3]. - Companies should evaluate agencies based on past case studies, client reviews, and contract terms to avoid hidden fees or reduced service quality [3]. Application Requirements - Douyin has specific requirements for guild registration, including a minimum registered capital of 500,000 yuan, a fixed office location, and a certain number of contracted streamers [3]. - Companies must ensure they meet these basic qualifications before engaging an agency to avoid unnecessary expenditures [3]. Importance of Compliance - The authenticity and completeness of application materials are crucial; some agencies may suggest falsifying information, which can lead to legal risks and permanent rejection from the platform [3]. - Choosing a legitimate agency is essential to mitigate risks associated with non-compliance [3]. Policy Changes - Douyin's review policies are subject to change, affecting approval rates over time; professional agencies are better equipped to adapt to these changes compared to companies submitting applications independently [4].

Core Insights - Wuhan is accelerating its development as a crucial hub for the dual circulation economy, enhancing its business dynamics and open hub advantages to contribute to the national development framework [7][9]. Economic Performance - In 2024, Wuhan's total retail sales of consumer goods reached 862.93 billion, ranking among the top ten in the country, with a growth rate that placed it first among 19 sub-provincial cities [10][13]. - The city's foreign trade import and export volume exceeded 400 billion for the first time, averaging a growth of 10.5% since the 14th Five-Year Plan, ranking fourth nationally and first in Central China [10][14]. - Wuhan's new signed contracts for foreign engineering projects reached 13.493 billion USD, maintaining the top position in the country for four consecutive years [10][14]. Trade and Investment - The city has seen a significant increase in cross-border e-commerce, averaging a growth of 48.3% annually, and service outsourcing contract execution has grown by 22% annually, with knowledge-intensive services accounting for 45% [12][17]. - Wuhan has successfully established six national pilot projects in service industry expansion and has implemented nearly 30 innovative measures in various sectors, promoting them nationwide [18] . Infrastructure and Logistics - Wuhan has developed a comprehensive logistics network, becoming the second-largest logistics hub in the country, supported by a robust road, water, and air transport system [19][20]. - The city has completed the layout of a "five-type" national logistics hub, enhancing its port and regulatory systems [19]. Future Development Goals - Looking ahead to the 15th Five-Year Plan, Wuhan aims to solidify its position as a core hub in the national framework, enhancing its role in both domestic and international markets [20][21]. - The city plans to establish a modern retail system, diversify service consumption, and promote new consumption models, including digital and green consumption [21][22]. Collaborative Networks - Wuhan is focused on building a global trade network, enhancing cooperation with regional cities, and developing a comprehensive transportation network to facilitate trade and logistics [23][24].