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酱香型白酒新势力——“复兴1959”如何破局?
Sou Hu Cai Jing· 2025-10-12 12:52
"复兴1959" 诞生:初心与背景 在这样的市场背景下,"复兴1959" 酱香型白酒应运而生,其诞生背后有着深厚的行业背景和创始人的坚定初心 。创始人刘建辉先 生,一位在白酒经营领域深耕长达 30 余年的资深从业者,对白酒行业有着深刻的理解和洞察。在多年的从业经历中,他见证了白酒 市场的兴衰起伏,也积累了丰富的市场经验和行业资源。 然而,面对当前白酒市场的种种问题,尤其是酱酒市场的竞争激烈和消费者对高性价比产品的渴望,刘建辉先生决心做出改变。他 深知,在这个消费者愈发理性、市场愈发透明的时代,只有真正为消费者着想,提供品质卓越且价格亲民的产品,才能在市场中立 足。于是,"复兴1959" 酱香型白酒项目正式启动,其目标十分明确:打破市场常规,以高品质、高性价比更亲民的酱酒产品,为消 费者带来全新的选择,同时也为陷入困境的酱酒市场注入一股新的活力。 当前的白酒市场,正处于一个复杂且关键的时期。整体市场呈现出下行趋势,竞争愈发激烈,各类问题层出不穷。从数据来看, 2024 年,白酒行业全国 989 家规模以上企业销售收入共计 7963.84 亿元 ,虽然营收有所增长,但背后却是产能过剩、库存高企、价 格倒挂等难题。 ...
最近想上市的公司里,“私域”几乎都是重点项
3 6 Ke· 2025-10-10 08:47
过去几年,"私域"两个字频频出现在运营人的讨论中;但现在,它被频繁写进了品牌的招股书。 这意味着——私域不再只是单纯的运营模式,而是成为了企业战略层面的"增长引擎"。 见实注意到,在今年密集递交上市申请的公司中,"私域""会员""DTC""全域运营"等关键词频频出现: 零食品牌好想来在招股书中披露,其会员贡献了2025年前8个月约78%的GMV,显示私域用户资产对营收增长的巨大作用;母婴品牌不同集团 (BeBeBus母公司)明确定义"私域",并展示了私域销售额近年来的高速增长; 林清轩用"数字化会员体系"贯穿线上线下运营;自然堂则以DTC与一盘货系统打通人、货、场;潮宏基、TOP TOY等品牌也都在文件中亮出"会员 数"、"私域活跃度"——用数据直接告诉投资者:私域已经是营收增长的发动机,而非辅助项。 品牌也不再只谈投放ROI,而开始用"会员规模""复购率""GMV贡献度"这些指标来讲述增长故事。 当越来越多企业在招股书里写下"私域"二字,也就意味着——用户资产已成为品牌估值的重要组成部分。 未来,谁能真正经营好自己的用户,谁就能在资本市场赢得更高的增长想象力。 潮玩集合店品牌TOP TOY也高度重视私域流量 ...
2025年酒水代理加盟新趋势:共享酒庄为何成为热门?
Sou Hu Cai Jing· 2025-10-10 07:48
2025 年,酒水市场大变天,再已不再是传统"厂家‑多级经销‑零售"的老旧链条可以撑起的舞台。在风起云涌的变革前线,广东万酒城就像一位热衷探索的 旅人,背着数字化的背包,扛起"共享酒庄"这面新的店幡毅然前行,闯出一片新天地。 过去,想要在酒水行业站稳脚跟,往往需要一次性投入巨额的加盟费、仓储成本和营销预算。很多创业者因为资金链紧绷、渠道不畅而止步不前。与此同 时,消费者的口味变得更碎片化、体验化,传统的线下门店已经难以满足他们随时随地、沉浸式的需求。 有人把传统模式下酒水流通渠道比作是旧时光又长又臭的烂尾巴,确实有一定的道理。传统模式,酒水从酒庄生产出来,往往经过总代、大区代、省代、 市代、区县代,再到乡镇落地店,总共六七层加码环节,哪一层都要利润,每一层都在加价,结果最早的"豆腐"到了消费者手里硬是成了肉价,有的酒甚 至被炒到上千元、几千元,硬是把普普通通的"猪肉"活生生盘成了龙肉价,实在令人望而生畏。 万酒城深谐供应链必须压缩的大义,以消费者为中心,以保障消费者利益为责任。通过全球直采,他们把产品成本压缩掉传统流通渠道的70%,直对终 端,让消费者变成消费商,参与价值分享,大大激发了市场活力。 2023年 ...
2025东南亚美妆市场机遇白皮书
Sou Hu Cai Jing· 2025-10-03 14:46
Core Insights - The Southeast Asian beauty market is emerging as a "blue ocean" for Chinese brands, driven by a population of 670 million and over 40% e-commerce penetration, as domestic markets face saturation [1][24] - The market is expected to grow from $22 billion in 2024 to between $31 billion and $36 billion by 2030, with Indonesia, Vietnam, and Thailand contributing nearly 70% of the market share [1][2] Market Size and Growth - The Southeast Asian beauty industry is in a rapid expansion phase, with Indonesia holding the largest market share at 35.7%, followed by Vietnam and Thailand [1][2] - Indonesia is recognized as the largest halal beauty center globally, while Vietnam is becoming a hub for live commerce, and Thailand dominates the efficacy skincare segment [1][2] Online and Offline Channels - The online beauty market in Southeast Asia reached approximately 141.79 billion yuan in the past 11 months, with Shopee capturing 63.9% of the market share [2][3] - TikTok is emerging as a unique platform where content drives sales, with brands achieving significant conversion rates through creative marketing strategies [2][3] Localization Strategies - Successful market entry requires a deep understanding of local cultures, preferences, and needs, moving beyond a one-size-fits-all approach [4][5] - Brands like Fan Beauty Diary and Veenona have successfully established themselves in local markets by leveraging trusted retail channels and adapting products to meet local demands [3][4] Future Outlook - The integration of online and offline strategies is essential for sustained growth, with brands encouraged to test markets through platforms like TikTok and Shopee before scaling [4][5] - Long-term success will depend on creating culturally resonant content and building emotional connections with consumers, rather than relying solely on traffic acquisition [4][5]
提振消费进行时 | 广西县域“好物大集”揭幕为假日消费造势
Guang Xi Ri Bao· 2025-10-02 02:42
主题市集上,各地特色产品"硬核"圈粉。"这款陆川铁锅导热快、不粘底,传承400年的古法工艺, 获得国家地理标志产品认证!"中福五金展位前,工作人员现场演示煎蛋"零粘锅"绝技,引来阵阵喝 彩。不远处,玉林牛腩粉摊位蒸汽氤氲,复杂工序炖煮的汤底与爽滑米粉组合,让游客体验"舌尖上的 非遗";来自兴业县的食用木薯,在工人的巧手熬制下变成软糯香甜的木薯羹,变身健康网红甜品。 在"AI+家装"体验区,观众通过VR设备实时预览家居设计方案,AI系统还能根据户型自动生成施工 图。"以前装修要跑十几趟县城,现在动动手指就能搞定。"来自北流市民乐镇的张女士感慨。 据悉,本次活动为期5天,以多彩市集、乡村风物、智能家电等为核心,为消费者提供国庆中秋"超 级黄金周"消费打卡好去处。超百家企业现场参展,通过焕新赠礼包、补贴加折扣、购满赢现金、餐饮 抽大奖等多形式、多业态联袂促消费。后续将在全区各市县启动县域商业消费季系列活动,以汽车家 电、特色好物、美食餐饮、便民服务、智能体验等主题市集,打造多元消费场景;联动头部电商平台设 立"县域好物大集"专区,推动线上线下深度融合,以促消费活动释放县域消费潜力。(蒙进煌 李洪 健) 9月30日, ...
2025广州国际购物节启幕
人民财讯9月29日电,9月29日晚,购在中国2025广州国际购物节正式启幕。该活动将持续至12月31日, 覆盖全市11区、联动超万家商户,推出超3000场活动,以线上线下(300959)融合模式,打造多元消费 新体验。 ...
合百集团:公司高度重视酒水采销工作
Zheng Quan Ri Bao· 2025-09-29 08:09
Core Insights - The company has established a dedicated liquor division to enhance its supply chain and retail model, integrating online, offline, and group purchasing strategies [2] - For the period from January to August 2025, the company achieved liquor sales of 326 million yuan, reflecting a year-on-year growth of 16.7% [2] - The company is focusing on key sales periods such as the Spring Festival and Dragon Boat Festival, with notable brand performance including a 25.5% increase for Jian Nan Chun and a 13.9% increase for Ying Jia [2] - The company is expanding its consumer base and product offerings by introducing regional representative brands and traditional Chinese liquor, resulting in a 37.4% increase in sales of simplified packaging liquor [2] - The launch of the company's first private label beer, "He Jia Chun," has been positioned as a high-cost performance option for family gatherings, achieving sales of over 1 million yuan since its introduction in May [2]
坚持产品不隔夜上市,钱大妈生鲜经营秘诀究竟是什么?
Sou Hu Cai Jing· 2025-09-28 17:44
在日常生活中,生鲜采购是每个家庭必不可少的环节。当人们走进社区周边的生鲜店铺时,总是会被琳 琅满目的商品所吸引,同时对食材的新鲜度、价格以及购物体验的要求也日益严苛。这便要求生鲜门店 必须在多个方面下足功夫,以满足消费者不断升级的需求。在众多生鲜品牌中,钱大妈凭借对"不卖隔 夜肉"的执着坚守赢得了众多消费者的信赖,在生鲜领域站稳了脚跟。 自2012年成立以来,钱大妈便积极倡导"日清"模式,践行"不卖隔夜肉"理念,从源头上解决了消费者对 生鲜产品新鲜度的担忧。这一经营理念让消费者在购买生鲜时无需再为是否新鲜而反复甄别,极大地提 升了消费者对品牌的信任度。每晚7点开始,钱大妈门店都会"定时打折"进行清货,七点九折,每隔半 小时降价一折,直到晚上11点半免费派送。而这一颠覆性阶梯式打折机制的背后,是一套精准的智能订 配系统在支撑。钱大妈会为加盟伙伴提供智能订货系统、门店助手等数字化工具,帮助其精准掌握社区 居民的消费习惯和偏好,制定科学的订货策略来满足顾客多样化的需求。同时,钱大妈加盟店采 用"T+2"订货模式,当天订后天的货,让加盟伙伴既有丰富的SKU选择,又有充足的时间调整进货量, 既避免了过度备货造成的浪费, ...
盐城亭湖政务服务双驱动:“线上+线下”齐发力,绘就政务新图景
Yang Zi Wan Bao Wang· 2025-09-28 06:43
Core Viewpoint - The government services in Tinghu District, Yancheng City, are enhancing efficiency and user experience through a "dual-drive" model that integrates online and offline services, aiming for "zero distance, zero running, and zero cost" in administrative processes [1]. Group 1: One-Stop Service for Business Establishment - The "Ting Hao Ban" initiative allows businesses to complete all registration procedures at a single window in under one hour, including free provision of company seals and tax UKeys [2]. - The administrative approval bureau has streamlined processes by integrating multiple departments, enabling a "one-window acceptance, parallel processing, and one-time completion" service model [2]. - In the first half of 2025, the initiative saved over one million yuan in startup costs for local businesses through free services [2]. Group 2: Digital Empowerment for "Zero Running" - The "Ting Hao Ban" online service platform allows users to handle high-frequency tasks like social security and business registration without needing to visit physical locations [3]. - Users can submit applications and upload materials online, with results delivered via free mail, achieving a "business without leaving home" experience [3]. - For complex matters requiring in-person assistance, a "helping agent" area is available, providing full-process support and reducing wait times [3]. Group 3: Zero-Distance Service - The administrative approval bureau has implemented a "zero distance" service model, offering tailored assistance for vulnerable groups, including elderly and disabled individuals [4]. - Regular outreach activities are conducted to gather community needs and provide solutions, extending services beyond traditional government offices [4]. Group 4: 24-Hour Self-Service Area - The "24-hour self-service area" in the Tinghu District provides around-the-clock access to various administrative services, allowing users to complete tasks at their convenience [5]. - Self-service machines for printing business licenses and handling medical insurance inquiries significantly reduce waiting times for users [5]. - The initiative aims to enhance service flexibility and user-friendliness, contributing to the overall efficiency of government services [6].
美团:入驻美团闪购的小米门店已超1万家
Xin Lang Cai Jing· 2025-09-25 08:26
Group 1 - Meituan Flash Purchase reported that the number of Xiaomi stores joining the platform has exceeded 10,000 [1] - Xiaomi has collaborated with Meituan Flash Purchase to explore new business models such as 24-hour stores and lightning warehouses this year [1] - During the 618 shopping festival, sales of Xiaomi Home on Meituan Flash Purchase doubled year-on-year [1] Group 2 - Xiaomi started launching new products through Meituan Flash Purchase since last year [1] - The Xiaomi 17 series will also be available for sale on Meituan Flash Purchase simultaneously [1]