10月17日，名创优品在广州北京路MINISO LAND打造的创新型潮玩艺术家街区正式亮相。该街区 以"共创、共享、沉浸、互动"为核心理念，致力于构建一个开放式的艺术家共创平台，通过"观展—互 动—购买—分享"的一站式体验，成为连接艺术家与潮玩爱好者的聚集地，这也是名创优品在IP孵化、 内容共创与场景运营上一个突破性的新尝试。 潮玩IP"气宝AngryAimee"首驻艺术家街区，打造真实情绪释放基地 名创优品潮玩艺术家街区由原创艺术家IP"气宝AngryAimee"率先入驻。气宝以「Angry Love」为主题， 鼓励年轻人真实表达情绪，打造具有情感共鸣的沉浸式内容场景。 本次气宝快闪活动成为艺术家街区首个完整的IP运营样本，据悉，名创优品未来将在该街区引入更多不 同的艺术家IP举办主题活动，将街区打造成一个可复用、可持续的艺术家共创平台，推动原创内容与商 业场景的深度融合，加速自有IP生态布局。 （名创优品旗下原创潮玩艺术家IP萝卜街、右右酱、KUMARU在巴黎时装周秀场） 师Caroline Hú与名创优品旗下原创潮玩艺术家IP右右酱） 巴黎时装周展现了中国原创潮玩IP的艺术高度，名创优品通过将搪胶毛绒潮 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - Short-term fluctuations in second-hand prices are due to supply adjustments and do not hinder long-term performance growth [5] - The company's strong IP incubation and operation capabilities remain a core competitive advantage, with future performance growth likely to be catalyzed by these strengths [8] - The company is positioned as a leading player in the Chinese trendy toy industry, with robust IP toy full industry chain operation capabilities, and is expected to achieve significant profit growth in the coming years [8] Financial Performance Summary - Revenue projections for 2023 to 2027 show substantial growth, with expected revenues of RMB 6,301 million in 2023, increasing to RMB 60,001 million by 2027, reflecting a compound annual growth rate (CAGR) of 106.92% from 2023 to 2024 and 17.69% from 2026 to 2027 [7][9] - Net profit attributable to the parent company is forecasted to grow from RMB 1,082.34 million in 2023 to RMB 22,009.50 million in 2027, with a remarkable growth rate of 279.10% in 2025 [7][9] - Earnings per share (EPS) are projected to rise from RMB 0.81 in 2023 to RMB 16.39 in 2027, indicating strong profitability growth [7][9] Recent Events - Recent fluctuations in the second-hand market prices for the company's IP products, particularly the Labubu series, are attributed to supply adjustments, which are seen as a normal market response [8] - The company has expanded its global presence, with a total of 571 stores and 2,597 robot stores worldwide as of mid-2025, indicating a strong channel expansion strategy [8]

Core Viewpoint - The core direction for Pop Mart remains centered around IP-driven group development, emphasizing the importance of a healthy growth model alongside revenue expansion [20][24]. Financial Performance - In the first half of 2025, Pop Mart reported revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion RMB, up 362.8% [4]. - The revenue and net profit for the first half of 2025 have already surpassed the total figures for the entire year of 2024 [4]. - The company achieved significant growth across four major regions: China (8.28 billion RMB, +135.2%), Asia-Pacific (2.85 billion RMB, +257.8%), Americas (2.26 billion RMB, +1142.3%), and Europe & others (480 million RMB, +729.2%) [6]. IP Development and Strategy - IP incubation and operation are identified as the core drivers of Pop Mart's growth, with LABUBU's revenue reaching 4.81 billion RMB, accounting for 34.7% of total revenue [6]. - The company has a diverse IP matrix, with multiple IPs like MOLLY, SKULLPANDA, CRYBABY, and DIMOO each generating over 1 billion RMB in revenue [6]. - The company aims to maintain a healthy revenue distribution, with LABUBU's sales not exceeding 35% of total revenue, indicating a balanced approach to IP development [8][10]. Future Outlook - The company is confident in achieving over 30 billion RMB in revenue for the year, with a focus on maintaining healthy growth rather than aggressive expansion [8][10]. - Pop Mart is exploring new markets in the Middle East, Central Europe, and Central South America, while continuing to enhance its presence in major global cities [17][19]. - The company plans to optimize its organizational structure to support global expansion and improve decision-making efficiency [21][22]. Retail Strategy - Pop Mart is upgrading its retail strategy by opening larger stores in prime locations, enhancing store design, and integrating IP themes into the shopping experience [16]. - The company is cautious about rapid store expansion, with a projected net increase of no more than 10 stores in China for the year [8]. Product Development - The company is focused on product innovation, with plans to launch a mini version of LABUBU, aiming to create more versatile consumer products [15]. - Pop Mart is also exploring new business lines, including desserts, accessories, and trendy apparel, to diversify its offerings and meet evolving consumer demands [19].

Investment Rating - The report maintains an "OUTPERFORM" rating for Pop Mart International with a target price of HKD 354.00, reflecting a potential upside from the current price of HKD 280.80 [2][9][18]. Core Insights - Pop Mart's revenue reached RMB 13.9 billion in 1H25, representing a year-on-year growth of 204%. The gross profit margin was 70.3%, an increase of 6.3 percentage points, while the net profit was RMB 4.7 billion, up 363% year-on-year [3][17]. - The company plans to add approximately 10 new stores domestically and aims to reach 200 overseas stores by the end of 2025, with an expected net profit margin of around 35% for the year [3][4]. Financial Performance - Revenue projections for 2025-2027 are RMB 35.2 billion, RMB 51.5 billion, and RMB 62.1 billion, respectively, with adjusted net profits of RMB 12.4 billion, RMB 18.3 billion, and RMB 22.3 billion [9][18]. - The adjusted net profit margin is expected to be 35.3% in 2025, 35.5% in 2026, and 35.9% in 2027, indicating a stable profitability outlook [9][15]. Domestic Business Performance - Domestic revenue was RMB 8.3 billion, a 135% increase year-on-year, with 44 new retail stores added, bringing the total to 443 stores [4][17]. - Online sales contributed RMB 29.4 billion, growing by 212%, with significant contributions from various e-commerce platforms [4][5]. International Expansion - Overseas revenue reached RMB 5.6 billion, a 440% increase year-on-year, with 70 new retail stores added globally [5][17]. - The company is focusing on high-quality store openings and has plans to expand into South America and the Middle East in 2025 [5][9]. IP Development and Product Diversification - The revenue from IP products accounted for 88.1% of total revenue, with significant contributions from key IPs such as LABUBU and THE MONSTERS [7][8]. - Plush product sales surpassed figurines for the first time, indicating successful product category expansion [7][8]. Cost Management and Profitability - The gross profit margin improved to 70.3%, driven by increased overseas sales and better cost control [8][9]. - Selling and administrative expense ratios decreased, contributing to enhanced profitability [8][9].

Core Viewpoint - Pop Mart International Group reported a record high performance in the first half of 2025, with revenue reaching 13.88 billion RMB, a year-on-year increase of 204.4%, and adjusted net profit of 4.71 billion RMB, up 362.8% [1] Financial Performance - Revenue for the first half of 2025 was 138.8 billion RMB, with a net profit exceeding the entire year of 2024 [1] - The company achieved significant growth across all regions: - China: 8.28 billion RMB, up 135.2% - Asia-Pacific: 2.85 billion RMB, up 257.8% - Americas: 2.26 billion RMB, up 1142.3% - Europe and others: 480 million RMB, up 729.2% [1] IP and Product Performance - The core driver of growth remains IP incubation and operation, with LABUBU's THE MONSTERS generating 4.81 billion RMB, accounting for 34.7% of total revenue [2] - Five major IPs surpassed 1 billion RMB in revenue, with the plush category revenue reaching 6.14 billion RMB, surpassing figures for figurines for the first time [12][9] Global Expansion - Pop Mart opened its first stores in landmark locations such as Cambridge, UK, and Bali, Indonesia, with a total of 571 stores across 18 countries by June 30, 2025 [4] - The Americas saw a significant increase in offline stores, with 19 new openings, totaling 41, and revenue of 840 million RMB, up 744.3% [5] Online and Membership Growth - The company's online channels saw substantial growth, with total online revenue reaching 1.33 billion RMB in the Americas, up 1977.4% [7] - Membership numbers increased significantly, with total registered members in mainland China rising from 46.08 million to 59.12 million, contributing to 91.2% of sales [7] Operational Efficiency - The company reported a gross margin of 70.3%, an increase of 6.3 percentage points year-on-year, indicating improved operational and profitability metrics [7]

Core Insights - The core viewpoint of the article highlights the impressive financial performance of Pop Mart International Group in the first half of 2025, showcasing significant revenue and profit growth driven by its strong IP portfolio [1][2]. Financial Performance - In the first half of 2025, Pop Mart reported revenue of 13.88 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion RMB, up 362.8% [1]. - The company's IP-driven strategy has led to substantial revenue contributions from its key IPs, with LABUBU's THE MONSTERS generating 4.81 billion RMB, accounting for 34.7% of total revenue and showing a remarkable growth of 668.0% [2]. IP Portfolio and Revenue Breakdown - The five major IPs, including THE MONSTERS, MOLLY, SKULLPANDA, CRYBABY, and DIMOO, each surpassed 1 billion RMB in revenue, with CRYBABY achieving a growth rate of 248.7% [1][2]. - The revenue breakdown by product category shows plush toys generating 6.14 billion RMB (up 1276.2%), figures for figurines at 5.18 billion RMB (up 94.8%), and MEGA products at 1.01 billion RMB (up 71.8%) [2]. Global Expansion - Pop Mart has continued its global expansion by opening flagship stores in key locations such as Cambridge, UK, and Bali, Indonesia, bringing the total number of stores worldwide to 571 across 18 countries [3]. - The online channel in the Chinese market has also seen significant growth, achieving revenue of 2.94 billion RMB, a year-on-year increase of 212.2% [3].

Core Insights - Pop Mart reported a significant increase in revenue and profit for the first half of 2025, with revenue reaching 13.88 billion RMB, a year-on-year growth of 204.4%, and adjusted net profit of 4.71 billion RMB, up 362.8% [1][2] Financial Performance - Revenue for the first half of 2025 was 13,876.3 million RMB, compared to 4,557.8 million RMB in the same period of 2024, marking a 204.4% increase [2] - Gross profit reached 9,761.1 million RMB, a 234.4% increase from 2,919.1 million RMB [2] - Operating profit surged to 6,043.7 million RMB, up 436.5% from 1,126.4 million RMB [2] - The net profit attributable to the company's owners was 4,574.4 million RMB, a 396.5% increase from 921.3 million RMB [2] Revenue Breakdown by Product Category - Plush toys generated 61.4 billion RMB in revenue, accounting for 44.2% of total revenue, with a year-on-year growth of 1276.2% [13][14] - Figures for other categories include: - Figures for figurines reached 51.8 billion RMB, a 94.8% increase [14] - MEGA products generated 10.1 billion RMB, up 71.8% [14] - Derivative products and others brought in 15.5 billion RMB, a growth of 78.9% [14] Revenue Breakdown by IP - The top revenue-generating IP was THE MONSTERS, contributing 48.1 billion RMB, a staggering 668% increase from 6 billion RMB [5] - Other notable IP revenues included: - MOLLY: 13.6 billion RMB, up 73.5% [5] - SKULLPANDA: 12.2 billion RMB, up 248.7% [5] - CRYBABY: 12.2 billion RMB, up 192.5% [5] - DIMOO: 11.1 billion RMB, up 192.5% [5] Geographic Revenue Distribution - Revenue from China reached 82.8 billion RMB, accounting for 59.7% of total revenue, with a year-on-year growth of 135.2% [16][17] - The Americas saw the highest growth rate at 1142.3%, generating 22.6 billion RMB [16][17] - Revenue from the Asia-Pacific region was 28.5 billion RMB, up 257.8% [16][17] - Europe and other regions contributed 4.8 billion RMB, a 729.2% increase [16][17] Store Expansion and Channels - As of June 30, 2025, Pop Mart operated 571 stores globally, with a net increase of 40 stores in the first half of the year [20] - The company also expanded its robot store count to 2,597, with a net increase of 105 [20] - Offline channels contributed 61.4% of revenue in China, while online channels accounted for 35.5%, showing significant growth in both areas [18][19]

Core Viewpoint - Pop Mart International Group reported record-high performance in its 2025 interim results, with significant revenue and profit growth driven by its IP incubation and operation strategy [1][4]. Financial Performance - For the first half of 2025, Pop Mart achieved revenue of 138.76 billion RMB, a year-on-year increase of 204.4% [3] - Adjusted net profit reached 47.1 billion RMB, reflecting a year-on-year growth of 362.8% [1][3]. - Key financial metrics include: - Gross profit: 97.61 billion RMB, up 234.4% [3] - Operating profit: 60.44 billion RMB, an increase of 436.5% [3] - Basic earnings per share: 344.17 RMB, a rise of 395.3% [3]. IP Performance - Revenue from artist IP surged to 122.29 billion RMB, a 231.6% increase from the previous year, accounting for 88.1% of total revenue [4][5]. - Major IPs like THE MONSTERS, MOLLY, and SKULLPANDA each generated over 10 billion RMB in revenue [4]. - The LABUBU series saw revenue of 48.1 billion RMB, a staggering growth of 668.0% [5]. Global Expansion - Pop Mart's global strategy has shown significant results, with all four regions (China, Asia-Pacific, Americas, Europe) reporting over 100% growth [7]. - Revenue breakdown by region includes: - China: 82.8 billion RMB, up 135.2% [7][8]. - Asia-Pacific: 28.5 billion RMB, a 257.8% increase [7][8]. - Americas: 22.6 billion RMB, a remarkable growth of 1142.3% [7][8]. - Europe and others: 4.8 billion RMB, up 729.2% [7][8]. Store and Membership Growth - As of June 30, Pop Mart operated 571 stores globally, with a net increase of 40 physical stores and 105 robot stores [9]. - The number of registered members in mainland China grew from 46.08 million to 59.12 million, with a sales contribution of 91.2% from members [9]. Cross-Industry Expansion - Pop Mart is diversifying its IP ecosystem by entering new product categories, including jewelry and potentially home appliances [10][12]. - The launch of the popop jewelry brand and the opening of new stores in Shanghai and Beijing highlight this strategy [10][12].

Core Insights - The core viewpoint of the article highlights the exceptional financial performance of Pop Mart International Group in the first half of 2025, with significant revenue and profit growth across various regions and product categories [1][4][5]. Financial Performance - In the first half of 2025, Pop Mart reported revenue of 138.8 billion RMB, a year-on-year increase of 204.4%, and an adjusted net profit of 47.1 billion RMB, up 362.8% [1]. - The company achieved a record high in revenue and profit, with all operational metrics showing strong performance [1]. Regional Performance - Revenue from China reached 82.8 billion RMB, growing by 135.2%; Asia-Pacific revenue was 28.5 billion RMB, up 257.8%; the Americas saw revenue of 22.6 billion RMB, a staggering increase of 1142.3%; and Europe and other regions generated 4.8 billion RMB, growing by 729.2% [1]. - The Americas market focused on the U.S., with offline revenue increasing by 744.3% to 8.4 billion RMB, while Europe saw a 569.6% increase in offline revenue to 2.8 billion RMB [5]. Product Categories - The plush category generated revenue of 61.4 billion RMB, surpassing the figure for figurines for the first time, driven by product innovation [2][12]. - The top five IPs, including LABUBU and THE MONSTERS, each generated over 10 billion RMB in revenue, with THE MONSTERS alone achieving 48.1 billion RMB, a growth of 668.0% [9][10]. Online and Offline Channels - The online channel in the Americas generated 13.3 billion RMB, a remarkable increase of 1977.4%, while Europe and other regions saw online revenue of 1.6 billion RMB, up 1358.7% [7]. - The company opened new stores in iconic locations globally, with a total of 571 stores across 18 countries by June 30, 2025, including 40 new offline stores and 105 new robot stores [4]. Membership and Customer Engagement - The total number of registered members in mainland China grew from 46.08 million at the end of 2024 to 59.12 million by June 30, 2025, with member sales contributing 91.2% of total sales [7]. - The company’s gross margin reached 70.3%, an increase of 6.3 percentage points year-on-year, indicating strong operational efficiency [7]. Strategic Initiatives - Pop Mart is enhancing its international strategy with a global organizational restructuring, establishing regional headquarters to deepen its international presence [4]. - The company is committed to cultural exchange through its IPs, with initiatives like the "Star Children Meet Star People" event aimed at supporting children with autism [17].

Core Insights - In the first half of 2025, Pop Mart International Group reported a revenue of 13.88 billion RMB, representing a year-on-year growth of 204.4%, and an adjusted net profit of 4.71 billion RMB, up 362.8% compared to the previous year [1] - The company achieved record-high performance with revenue exceeding 10 billion RMB and net profit surpassing the total for the entire year of 2024 [1] - Pop Mart's core growth driver remains the incubation and operation of intellectual properties (IPs), with significant popularity among various IPs contributing to its success [1] Revenue Breakdown - Plush toys generated a revenue of 6.14 billion RMB, accounting for 44.2% of total revenue, with a staggering year-on-year growth of 1276.2% [2] - Figurines achieved a revenue of 5.18 billion RMB, representing 37.3% of total revenue, with a year-on-year increase of 94.8% [2] - MEGA products brought in 1.01 billion RMB, making up 7.3% of total revenue, with a growth of 71.8% year-on-year [2] - Derivative products and others generated 1.55 billion RMB, contributing 11.2% to total revenue, with a year-on-year growth of 78.9% [2] Strategic Developments - Pop Mart opened POP MART COLLECTION stores in Chengdu SKP and Beijing SKP-S, targeting high-end consumer markets to enhance cultural experiences [4] - The company launched its jewelry brand popop in Shanghai and Beijing, aiming to redefine the emotional value of jewelry through IP [4] - With over a decade of development, Pop Mart has established a differentiated approach to IP value extraction, expanding the boundaries of IP development [4] - The company celebrates the 10th anniversary of LABUBU and anticipates the 20th anniversary of MOLLY, indicating a strong foundation for future IP value exploration [4]