作者｜卓玛 编辑｜刘钦文 走进一家广东菜馆，你或许能在店门口的香案上看到老板供奉的铜质关公像，而正在店里巡视的老板手 中或许也正在"盘"着一个铜质的小葫芦，这两种产品或许都出自一家名为杭州铜师傅文创（集团）股份 有限公司（下称"铜师傅"，H2150.HK）的企业。 近日，主营铜质文创产品的铜师傅在资料失效后，二次向港交所递交了《招股书》，该公司被市场称 为"中年男人的泡泡玛特"。而在此次赴港上市前，铜师傅曾试图赴深交所创业板上市，并于2022年6月 开启上市辅导，但2024年9月，公司终止了辅导，并向证监会浙江监管局提交了终止申请。 《招股书》显示，此次赴港上市，铜师傅拟将所募资金用于投资产品开发及设计能力、提高产能及履约 灵活性、加强销售渠道及营销能力、升级数字化和信息基础设施，以及营运资金及一般公司用途。 01 拥有《权游》《哪吒2》等授权IP， 产品售价从几十元到数万元不等。 图源：《招股书》 此外，铜师傅还通过与文化机构、博物馆和娱乐公司进行合作，持有少量授权IP，包括《权力的游戏》 《复仇者联盟》《哪吒之魔童闹海》《浪浪山小妖怪》等，各期授权IP产品分别实现收入2966.5万元、 5914万元、35 ...

投资者关系活动记录表 | 编号：2025-010 | | --- | | 投资者关系活动类别 | 特定对象调研 分析师会议 ☐ | | --- | --- | | | 媒体采访 业绩说明会 ☐ ☐ | | | 新闻发布会 路演活动 ☐ ☐ | | | ☐ 现场参观 | | | ☐ 其他 | | | 浙商证券 史凡可 浙商证券 褚远熙 | | 参与单位名称及人员姓名 | 新华基金 夏旭 鑫元基金 张咏 路博迈基金 吴瑾 | | 时间 | 2025年12月4日 16:00-17:30 | | 地点 | 浙江省宁波市北仑区人民北路688号 | | 上市公司接待人员姓名 | 董事会秘书 赵雅 | | | 证券事务代表 吴熙 | | | 1.公司今年战略调整较多，未来的规划如何？ | | | 答:公司分为文化创意和运动健康两大板块，其中运动健康 | | 投资者关系活动主要内容 | 今年前三季度趋势仍是高速增长。文化创意板块又分为内销与外 | | | 销，传统外销从历史数据看，保持稳定增长；内销目前重点布局 | | 介绍 | IP 潮玩文创、祈福文创和 AI 玩具三大业务。IP 潮玩文创业务已 | | | 与天络行、酷 ...

Core Viewpoint - Qimeng Island is rapidly expanding its presence in the trendy toy market, aiming to achieve significant revenue growth through its IP-driven business model [2][6]. Financial Performance - For the period of July to September, Qimeng Island reported revenue of 127 million yuan, a quarter-on-quarter increase of 93.3%, with an operational loss of approximately 29 million yuan [2]. - The company anticipates revenue of 150 to 160 million yuan for the fourth quarter of 2023, projecting its main business to generate 750 to 800 million yuan in the next full fiscal year (July 2025 - June 2026) [6]. Product Development and IP Strategy - Qimeng Island has developed a portfolio of 11 proprietary IPs, including WAKUKU and ZIYULI, and operates over 40 blind box product lines and 30 plush card products [2]. - The newly launched IP SIINONO achieved sales of 12.89 million yuan within two months of its release, while ZIYULI generated 20.76 million yuan in the same timeframe, establishing them as key contributors alongside WAKUKU [3]. Market Expansion and Sales Channels - The company's online sales reached a GMV of 44.6 million yuan from July to September, with a 97.2% increase in GMV from its Douyin flagship store [5]. - Qimeng Island has expanded its offline presence to over 10,000 retail locations, including partnerships with MINISO and KKV, and plans to open four direct stores by early January [5]. Operational Challenges - Despite rapid growth, the core business has not yet achieved profitability, with significant sales and management expenses totaling 27.58 million yuan and 38.15 million yuan, respectively, leading to a net loss exceeding 25 million yuan for the period [7]. - As of September 30, the company held cash and cash equivalents of 789 million yuan, which can support short-term business expansion [7]. Investor Sentiment - Investor confidence remains low, as evidenced by a significant decline in Qimeng Island's market value, which dropped to approximately 250 million USD (about 1.8 billion yuan), losing two-thirds of its value from a three-month high [10].

Market Overview - The A-share market saw a positive trend with the Shanghai Composite Index rising by 0.34%, the Shenzhen Component increasing by 0.85%, and the ChiNext Index up by 0.70% at the close of trading [2] - Over 4,100 stocks in the market experienced gains, with a total trading volume exceeding 1.59 trillion yuan [2] Regional Developments - The Chongqing Municipal Government released a comprehensive reform pilot action plan for market-oriented allocation of factors, leading to a surge in local stocks, particularly Chongqing Construction, which hit the daily limit [4][6] - The plan aims to accelerate capital market development, enhance enterprise listings, and promote mergers and acquisitions [8] Sector Performance - In November, the Shanghai Composite Index fell by 1.67%, ending a six-month streak of gains, while the Shenzhen Component and ChiNext Index dropped by 2.95% and 4.23%, respectively [4] - Key market hotspots included the battery supply chain, Hainan, Fujian, and computing hardware sectors [4] Company Highlights - Chongqing Construction announced multiple winning bids, including a project worth 7.81 billion yuan and two segments of the Huangjueping Yangtze River Bridge project totaling approximately 18.39 billion yuan [8] - The film sector saw a rebound, with China Film reaching a daily limit increase, supported by the release of "Zootopia 2," which grossed 2.28 billion yuan on its opening day [9][11] Industry Insights - The film industry's box office for 2025 has surpassed 47 billion yuan, indicating a strong recovery trend [10] - The demand for IP-related merchandise is growing, with projections estimating the retail market for trendy toys in mainland China to reach 110.1 billion yuan by 2026, reflecting a compound annual growth rate of 24% [11]

Market Overview - The A-share market experienced a low opening but rallied to close higher, with the Shanghai Composite Index rising by 0.34%, the Shenzhen Component increasing by 0.85%, and the ChiNext Index up by 0.70%. Over 4,100 stocks rose, with a total trading volume exceeding 1.59 trillion yuan [1][3]. Local Stocks Performance - Local stocks in Chongqing surged after the Chongqing Municipal Government released a comprehensive reform pilot action plan for market-oriented allocation of factors. Chongqing Construction (600939) hit the daily limit, while other local stocks like Meili Xin (301307) and Zaiseng Technology (603601) also saw significant gains [3][4][7]. Sector Highlights - The film and television sector showed strong performance in the afternoon, with China Film (600977) hitting the daily limit and other companies like Happiness Blue Sea (300528) and Golden Eagle Film (002905) following suit [8][10]. Policy and Market Initiatives - The Chongqing government’s action plan aims to accelerate capital market development, enhance the listing of companies, and promote mergers and acquisitions. It also focuses on optimizing REITs project services and facilitating asset securitization [7]. Company Announcements - Chongqing Construction announced several winning bids, including a project worth 7.81 billion yuan and two projects totaling approximately 18.39 billion yuan [7]. Film Industry Insights - As of November 28, the 2025 film box office exceeded 47 billion yuan, with "Zootopia 2" grossing 5.59 billion yuan. The film's release has seen significant brand collaborations, indicating a growing demand for IP-related merchandise [11]. Market Outlook - Analysts remain optimistic about the film industry, citing the recovery of the box office driven by imported films and the potential for commercial resonance with derivative products. The media sector is expected to improve operational performance in the medium to long term [11].

Group 1 - The core viewpoint of the report is that the IP toy industry in China is entering a multi-dimensional opportunity period, driven by emotional consumption upgrades, the maturity of domestic IP industries, AI technology empowerment, and global expansion opportunities [1][2]. - The overall scale of the Chinese toy market reached 104.9 billion yuan in 2023, with a year-on-year growth of over 9%, and IP toys accounted for over 60% of the market share [2][16]. - The report highlights that the main consumer groups, particularly those born in the 90s and 00s, are willing to spend on emotional recognition and cultural symbols, indicating a shift in consumption motives from basic needs to emotional experiences [2][31]. Group 2 - The report analyzes the successful strategies of international IP toy giants such as LEGO, Sanrio, and Bandai Namco, emphasizing innovation, diversification, and globalization as core driving forces [3][4]. - LEGO's success is attributed to continuous product innovation and a systematic approach, including collaborations with top global IPs, which has allowed it to expand into media, games, and education [3][5]. - Sanrio has successfully diversified its IP portfolio beyond Hello Kitty, creating new characters to reach a broader audience, resulting in a V-shaped recovery in performance and a market value exceeding 1 trillion yen [3][4]. - Bandai Namco's success is linked to its "IP axis" strategy, which facilitates cross-business collaboration across toys, games, and entertainment, maximizing IP value [4][5]. Group 3 - The report summarizes that successful IP development requires a keen understanding of social and cultural changes, unique cultural cores, and strong user engagement through co-creation [5]. - The commercial value of IP can be enhanced through cross-media storytelling, which helps to extend the IP lifecycle and mitigate risks associated with short-term trends [5]. - Global expansion must be accompanied by localized narratives and partnerships with local industry players to overcome cultural barriers and achieve effective market penetration [5][31]. Group 4 - The report indicates that the Chinese IP toy industry is at a pivotal moment, with significant growth potential as domestic companies enhance their IP operations and innovation capabilities [1][2][5]. - The competitive landscape remains fragmented, with local leaders like Pop Mart and Blokus emerging in specific segments, yet there is still considerable room for market share improvement compared to mature overseas markets [2][25][26]. - The report suggests that companies capable of accurately identifying consumer needs and possessing strong IP management and global perspectives are likely to thrive in the competitive market [5][31].

Core Insights - The company is actively developing new products in the toy sector, focusing on AI toys and IP-based trendy products [1] Group 1: AI Toy Development - The company collaborates with major technology solution providers to redefine AI toys, planning to release various innovative products such as AI+IP toys, desktop AI companions, and desktop AI robots [1] - The aim is to enhance user experience by integrating technological advancements into AI toys, providing companionship with emotional warmth [1] Group 2: IP Trendy Products - The company's IP matrix includes a wide range of international and domestic popular IPs, such as Pokémon, Disney (Frozen, Toy Story, Zootopia, Monsters University), SpongeBob SquarePants, and various domestic animations like Super Wings and Pleasant Goat and Big Big Wolf [1] - Future product development will be guided by market trends and the core narratives of these IPs, focusing on creating AI toys and trendy products that carry emotional value [1]

Investment Rating - The report maintains an "Outperform" rating for the media industry [1] Core Insights - The media sector outperformed the market in September 2025, with the Shenwan Media Index rising by 4.96%, surpassing the CSI 300 Index by 1.76 percentage points, ranking 5th among 31 industries [2][19] - The gaming market showed a slight month-on-month revenue increase of 0.6% in August, driven by favorable policies, market sentiment, and AI applications [2][27] - The report highlights the importance of new product cycles and regulatory shifts in the gaming sector, as well as the potential for growth in advertising and film content due to improving economic conditions [4][107] Summary by Sections Market and Industry Review - In September 2025, the media sector ranked 5th among 31 industries, with a TTM-PE of 46.5x, placing it in the 95.9th percentile over the past five years [19][25] - The gaming sector saw 145 domestic and 11 imported games approved in September, with a total of 1,275 game licenses issued from January to September, marking a 23.2% year-on-year increase [27][29] Gaming Sector - The gaming market's revenue in August was 29.3 billion yuan, down 13.0% year-on-year but up 0.6% month-on-month, with mobile gaming revenue at 21.5 billion yuan, down 4.2% year-on-year but up 0.8% month-on-month [35][36] - The report emphasizes the ongoing release of game licenses and the potential for growth driven by new product cycles and AI applications [27][28] Film and Television Sector - The total box office for September reached 2.661 billion yuan, a year-on-year increase of 82.8%, while the National Day box office fell by 12.8% to 1.835 billion yuan due to a lack of blockbuster films [45][58] - The report notes that the drama market maintained high viewership levels, with the top series achieving significant viewership numbers [67] AI Applications - The report discusses breakthroughs in AI technology, including Meta's advancements in RAG technology and OpenAI's release of Sora2, which supports high-quality video and audio generation [78][90] - The rapid development of AI applications is seen as a key driver for growth across various sectors, including gaming and advertising [4][107] Investment Recommendations - The report recommends focusing on the gaming sector's new product cycles and the potential for recovery in advertising and film sectors, suggesting specific companies such as Kayi Network and Mango Super Media for investment [4][107] - The October investment portfolio includes Bilibili, Mango Super Media, Perfect World, and Focus Media, reflecting a positive outlook for these companies [4][112]

Investment Rating - The report does not explicitly state an investment rating for the IP toy industry Core Insights - The IP toy market is defined as high-recognition independent intellectual property toys primarily targeting adults, differing from traditional toys aimed at children [6] - The market is expected to grow significantly, with projections indicating that the Chinese IP toy consumption market will exceed 100 billion yuan by 2027, achieving a CAGR of approximately 11.3% from 2024 to 2029 [20][21] - The report highlights the evolution of the IP toy industry, noting its transition from inception in the late 1990s to a mature phase characterized by diverse IP proliferation and commercialization [10][11] Summary by Sections 01 IP Toy Market Overview - The IP toy market is characterized by its focus on adult consumers, emphasizing artistic value and collectibility rather than playability [6] - The market has evolved through various phases, including the initial rise in the late 1990s, exploration from 2010 to 2015, and a mature phase from 2016 onwards [10][11] 02 IP Toy Popular Case Studies - Pop Mart has transformed from a trend retail business to a leading IP commercialization entity, achieving significant growth through strategic partnerships and innovative product offerings [26][27] - The company has successfully navigated challenges, including regulatory changes, by adapting its product lines and expanding its global presence [26] 03 Chinese IP Toy Social Media Research - The social media presence of IP toys has shown a significant resurgence, driven by key events and new product launches, indicating a recovery in consumer interest [74] - The report notes the differentiation in social media strategies between platforms like Xiaohongshu and Douyin, with each catering to different consumer interests and engagement styles [78] 04 IP Toy Consumer Insights - The consumer base for IP toys is primarily young adults aged 15-40, with a focus on unique designs and collectible value [6] - The report emphasizes the importance of understanding consumer preferences and trends to effectively market IP toys [6] 05 Future Opportunities and Challenges for IP Toys - The report identifies potential growth areas within the IP toy market, including the rise of new IPs and innovative marketing strategies [20][21] - Challenges include regulatory scrutiny and market saturation, which require companies to continuously innovate and adapt [26] 06 Voice of Experts - Expert opinions highlight the importance of leveraging social media and influencer marketing to enhance brand visibility and consumer engagement in the IP toy sector [74][78]

Group 1: Market Overview - The Shanghai Composite Index closed at 3853.64 points, with a gain of 0.83% on September 24, 2025 [2] - The Shenzhen Component Index rose by 1.80%, closing at 13356.14 points, while the ChiNext Index increased by 1.84% to 3921.15 points [2] - The total trading volume across major indices was approximately 10157.07 billion CNY for Shanghai and 13110.76 billion CNY for Shenzhen [2] Group 2: Media and Internet Industry - The media sector saw a weekly increase of 0.38%, outperforming the Shanghai and Shenzhen 300 Index, but underperforming the ChiNext Index [6] - Notable performers included Jishi Media and Guomai Culture, while companies like Happiness Blue Ocean and ST Huayang faced declines [6] - The film "731" achieved a box office of nearly 1 billion CNY within its first three days of release [7] Group 3: Investment Recommendations - The report suggests a positive outlook for the gaming sector and a potential bottom reversal in the film industry, emphasizing opportunities in AI applications [9] - Specific stock recommendations include Kaiying Network, G-bits, and Xindong Company in the gaming sector, and media companies like Focus Media and Bilibili [9] - The report highlights the importance of product cycles and performance in the gaming sector, alongside advertising growth driven by economic recovery [9] Group 4: LIZHU Group Financial Performance - LIZHU Group reported a revenue of 6.272 billion CNY for the first half of 2025, a slight decrease of 0.2%, while net profit increased by 9.4% to 1.281 billion CNY [10] - The chemical preparation segment generated 3.270 billion CNY in sales, with a gross margin of 81.17% [10] - The company is actively developing innovative products in various therapeutic areas, including digestive, reproductive, and neurological fields [12] Group 5: Clinical Trials and Product Development - LZM012, an IL-17A/F monoclonal antibody developed by LIZHU Group, showed superior efficacy in clinical trials for psoriasis compared to Secukinumab [11] - The company is advancing its pipeline with several products expected to reach the market, enhancing its competitive position [12] - Revenue projections for LIZHU Group are estimated at 12.337 billion CNY for 2025, with net profits expected to reach 2.199 billion CNY [12]