[Table_Title] IP 衍生品产业研究（八）：布鲁可新 IP 新玩法 上线，持续拓客群助力成长 联合研究丨行业点评 %% %% %% %% research.95579.com 1 丨证券研究报告丨 报告要点 [Table_Summary] 近期 IP 衍生品龙头布鲁可官方发布 2 个新 IP，酷洛米（三丽鸥旗下 IP）和叶罗丽（精英动漫 旗下 IP），且为全新嗒豆系列，特点是拼搭可动、磁吸功能；此前官方已有发布 2025 年夏季将 会推出这 2 个 IP 并将推出新系列和新玩法。 分析师及联系人 [Table_Author] 蔡方羿 高超 仲敏丽 SAC：S0490516060001 SAC：S0490516080001 SAC：S0490522050001 SFC：BUV463 SFC：BUX177 杨云祺 章颖佳 SAC：S0490524090002 请阅读最后评级说明和重要声明 2 / 7 %% %% %% %% research.95579.com 2 轻工&传媒 cjzqdt11111 [Table_Title2] IP 衍生品产业研究（八）：布鲁可新 IP 新玩法 上线，持续拓客群助力 ...

Core Viewpoint - 52TOYS is positioned as a leading IP toy company in China, leveraging its "IP Central" strategy to drive business expansion and enhance its market presence through a diverse range of IP toys and a comprehensive industry chain layout [1][6]. Group 1: Company Overview - 52TOYS, established in 2012 and launching its brand in 2015, has developed over 100 proprietary and licensed IPs by 2024, making it the second-largest multi-category toy company and the third-largest IP toy company in China by GMV [1][13]. - The company's revenue is projected to grow from 463 million RMB in 2022 to 630 million RMB in 2024, reflecting a CAGR of 16.7%, with adjusted net profit reaching 32.01 million RMB in 2024 [1][21]. - The company operates a dual-driven model with proprietary and licensed IPs, covering various categories such as trendy, sci-fi, and cultural toys, and collaborates with renowned brands like Disney and Warner [2][3]. Group 2: Market Dynamics - The global IP derivative market is substantial, expected to reach 1.4056 trillion RMB by 2024, with China's market growing at a CAGR of 15.1% during the same period [1][46]. - The IP toy segment is the largest within the IP derivative market, projected to reach 525.1 billion RMB globally by 2024, accounting for 37.4% of the total market [1][51]. - China's per capita spending on IP toys is significantly lower than in mature markets, indicating substantial growth potential, with 2024 figures at 53.6 RMB compared to 387.0 RMB in the US and 244.7 RMB in Japan [3][56]. Group 3: Competitive Landscape - The Chinese IP toy market is fragmented, with the top three companies holding only 33.1% of the market share, allowing 52TOYS to leverage its multi-category capabilities to gain a competitive edge [3][56]. - The company ranks third in the overall IP toy market and second among multi-category IP toy companies in China by GMV in 2024 [56][58]. - The increasing influence of adult consumers and the expansion of product categories into various fields are expected to enhance market dynamics and competition [3][56]. Group 4: Business Model and Operations - 52TOYS employs a comprehensive business model that integrates IP operation, product design, production logistics, and channel sales, ensuring a seamless connection across the entire value chain [2][3]. - The company introduces over 500 new SKUs annually, with a product range that includes static and movable toys, catering to both mass and premium markets [2][3]. - The distribution strategy primarily relies on a network of over 400 dealers, covering 20,000 retail points, with significant growth in overseas markets, contributing 1.47 billion RMB in revenue by 2024 [2][3].

乐自天成（52TOYS）招股书梳理：多品 类 IP 玩具标杆，全产业链布局构筑优势 [Table_Industry] 轻工制造 [Table_ReportDate] 2025 年 06 月 30 日 证券研究报告 行业研究 [Table_ReportType] 行业专题研究（普通） | [Table_StockAndRank] 轻工制造 | | | --- | --- | | 投资评级 | 看好 | | 上次评级 | 看好 | | [Table_Author] 姜文镪 | 新消费行业首席分析师 | 执业编号：S1500524120004 邮箱：jiangwenqiang@cindasc.com 陆亚宁 新消费行业分析师 执业编号：S1500525030003 邮箱：luyaning@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦 B座 邮编：100031 [Table_Title] 乐自天成（52TOYS）招股书梳理：多品类 IP 玩具标杆，全产业链布局构筑优势 [Table_ReportDate] 2025 年 06 ...

Core Viewpoint - The article discusses the rising trend of IP-derived products in China, particularly focusing on the toy company 52TOYS, which is preparing for an IPO in Hong Kong and has received significant investment from Wanda Film, indicating strong market potential and strategic partnerships [2][3]. Industry Overview - The IP-derived products market in China is projected to grow from 1,742 billion yuan in 2024 to 3,357 billion yuan by 2029, with the IP toy market expected to expand from 756 billion yuan in 2024 to 1,675 billion yuan by 2029 [3]. - The global trend shows a compound annual growth rate of 19.8% in the collectible toy market, with a forecasted market size of 520 billion USD by 2025 [6]. Company Insights - 52TOYS, founded in 2015, has established itself as the second-largest multi-category IP toy company in China, with plans to use IPO proceeds for IP development, channel expansion, and technology upgrades [2][3]. - The company has a diverse portfolio, owning 35 proprietary IPs and 80 licensed IPs, including popular franchises like Crayon Shin-chan and Doraemon [5]. - 52TOYS has seen significant growth in overseas revenue, increasing from 35 million yuan in 2022 to 147 million yuan in 2024, with a compound annual growth rate exceeding 100% [7]. Strategic Partnerships - Wanda Film's investment of approximately 144 million yuan in 52TOYS is seen as a strategic move to leverage IP resources and reduce reliance on box office revenues [3]. - The collaboration aims to enhance product development and marketing efforts in the collectible toy sector [3]. Financial Performance - Despite the growth, 52TOYS faces challenges with profitability, reporting a gross margin of less than 40% in 2024, significantly lower than competitors like Pop Mart, which has a gross margin of 66.8% [11]. - The company has been operating at a loss, with net profits of -170.4 million yuan, -719.34 million yuan, and -1.22 billion yuan from 2022 to 2024 [14][15]. Market Position - 52TOYS is positioned as the third-largest IP toy company in China, but its market share of 1.2% lags behind leaders like Pop Mart and Blucol, which hold 11.5% and 7.5% respectively [14]. - The company’s reliance on licensed IPs poses risks, as many key licenses are set to expire soon, necessitating renewal or replacement [13]. Future Outlook - The company plans to enhance its proprietary IP portfolio and expand its retail presence, aiming to open over 100 self-operated stores in China in the coming years [19]. - 52TOYS is focusing on developing its own IPs to create a more sustainable business model and reduce dependency on licensed products [19].

Core Insights - The card game sector is identified as a highly promising direction within the Chinese toy market, encompassing various stages of the industry chain including IP licensing, manufacturing, distribution, promotion, and secondary markets [1] - The financialization of the card market in the U.S. and the anime culture-centric approach in Japan provide valuable insights for the development of the Chinese card market [1] - The cultural exploration of the card market in China is accelerating, with the sector being the fastest-growing within the broader entertainment toy category, and the market size is projected to reach 44.6 billion yuan by 2029 [1] - The evolving demographic structure is leading to an increased willingness to pay for IP among the new generation of users, with card games possessing social, collectible, and investment attributes, making them a significant form of IP derivative products [1]

轻工制造 上 市 公 司 2025 年 06 月 22 日 广博股份 (002103) ——加速 IP 文创转型，IP 多元化+载体丰富化+长期出海 驱动增长 报告原因：首次覆盖 买入（首次评级） | 市场数据： | 2025 年 06 月 20 日 | | --- | --- | | 收盘价（元） | 10.09 | | 一年内最高/最低（元） | 18.78/4.55 | | 市净率 | 5.0 | | 股息率%（分红/股价） | - | | 流通 A 股市值（百万元） | 3,805 | | 上证指数/深证成指 | 3,359.90/10,005.03 | | 注："股息率"以最近一年已公布分红计算 | | | 基础数据: | 2025 年 03 月 31 日 | | --- | --- | | 每股净资产（元） | 2.02 | | 资产负债率% | 44.38 | | 总股本/流通 A 股（百万） | 534/377 | | 流通 B 股/H 股（百万） | -/- | 一年内股价与大盘对比走势： 06-20 07-20 08-20 09-20 10-20 11-20 12-20 01-20 02- ...

Core Viewpoint - The Chinese film industry is facing a significant decline in audience numbers and profitability, prompting industry leaders to call for cost reduction and efficiency improvements to avoid a potential crisis [2][4][5]. Industry Challenges - The number of movie tickets sold in China has decreased from 17.28 billion in 2019 to an estimated 10.10 billion in 2024, representing a 40% decline [5]. - High production costs persist despite the shrinking market, with industry leaders emphasizing the need for a systemic change in production mechanisms and cost structures [2][4][5]. Cost Management - Industry leaders, including Damai Entertainment's president, advocate for lowering production costs in response to declining audience numbers [4]. - The current profit-sharing model is unfavorable for production companies, with only 38-39% of box office revenue going to them after taxes and distribution costs [5]. Industry Response - There is a push towards producing lower-budget films that focus on strong storytelling rather than relying on high production values [6][7]. - Companies are exploring new technologies, such as virtual filming and AI effects, to enhance efficiency and reduce costs [7]. Revenue Diversification - Companies like Wanda Film are shifting focus to diversify income sources beyond box office revenue, aiming to increase the share of non-box office income [7][8]. - Wanda Film's game business saw a revenue increase of over 50% year-on-year, indicating a successful strategy in expanding revenue streams [7]. Collaborative Efforts - Shanghai Film Group is partnering with various companies to explore cutting-edge technologies and interactive experiences, aiming to enhance the film industry's appeal and profitability [8].

Market Overview - A-shares experienced fluctuations with the Shanghai Composite Index closing at 3388.73 points, up 0.35%, and the Shenzhen Component Index at 10163.55 points, up 0.41% [1] - The trading volume reached 481.59 billion yuan for Shanghai and 733.49 billion yuan for Shenzhen [1] - Wind power, gaming, and mining sectors led the gains, while precious metals and jewelry sectors lagged [1] Geopolitical Impact - Israel launched an attack on Iran's largest gas field, marking the first direct strike on Iranian energy infrastructure, raising concerns about escalating conflict and its impact on the Strait of Hormuz [1] - Several oil tankers have delayed their arrival at Iran's Kharg Island, which is crucial for Iran's daily export of 1.5 million barrels of oil [1] - Despite the limited intensity of the attack, traditional safe-haven assets like oil and gold saw fluctuations, indicating the need to monitor the military confrontation's effects on global energy markets and financial stability [1] Economic Data - The National Bureau of Statistics reported that China's retail sales of consumer goods reached 4.1326 trillion yuan in May, a year-on-year increase of 6.4%, the highest growth rate since December 2023 [2] - Policies such as "trade friction" support and "trade-in" initiatives have positively influenced consumption, particularly in basic living and some upgraded goods [2] - Retail sales for food, gold and silver jewelry, and sports and entertainment products saw significant growth, with increases of 14.6%, 21.8%, and 28.3% respectively [2] Real Estate Sector - From January to May, national real estate development investment saw a year-on-year decline of 10.7%, with new housing sales area down by 2.9% [4] - In May 2025, second-hand housing prices in 70 major cities continued to decline, with first-tier cities seeing a 0.7% drop [4] - The spokesperson from the National Bureau of Statistics indicated that while policies to stabilize the real estate market are being implemented, market confidence still needs to be restored [4] Credit and Industrial Prices - Credit data shows significant room for improvement in the real estate sector, while industrial product prices have decreased by 7.2% since the end of March [5] - The People's Bank of China announced a 400 billion yuan reverse repurchase operation, indicating relatively ample liquidity [5] - The 10-year government bond yield fluctuated around 1.65%, with expectations of a downward trend as deposit rates adjust [5] Entertainment and IP Market - The gaming ETF and film sector saw notable increases, driven by the performance of major stocks like Light Media [6] - At the Shanghai International Film Festival, it was revealed that the animated film "Ne Zha" is expected to surpass $100 million in overseas box office, setting a record for Chinese films [7] - The IP derivative market in China is rapidly developing, with a retail market size of 71.5 billion yuan in 2022, but still significantly lower than developed countries [8][14] IP Derivative Market Insights - The IP derivative market meets consumer emotional needs, social interaction, and offers collectible value [11] - The market faces challenges such as the scarcity of quality IP and high piracy rates, which hinder long-term growth [16][14] - Companies that can consistently create quality IP are prioritized for investment, while monitoring the progress of market supervision against piracy is essential [16]

证券代码：002103 证券简称：广博股份 广博集团股份有限公司 投资者活动记录表 编号：2025006 投资者关系活动 类别 √特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 √现场参观 □电话会议 □其他： （请文字说明其他活动内容） 参与单位名称 及人员姓名 国泰财险 黄鑫 同巨投资 张立烽 中泰证券 邹文婕 时间 2025 年 6 月 16 日 地点 公司会议室 公司接待人员 姓名 董事会秘书、副总经理：江淑莹 证券事务代表：王秀娜 投资者关系活动 主要内容介绍 一、 公司展厅参观，介绍公司产品。 二、 互动问答环节 1、今年一季度经营情况介绍？ 答： 2025 年第一季度，公司实现营业总收入 4.84 亿元，同比上升 10.12%，实现归属于上市公司股东的净利润 2,991.03 万元，同比上升 31.24%。 2、公司第二季度的订货会情况如何，有哪些 IP 上新？ 答：公司第二季度订货会已顺利结束， "咒术回战"、"银魂"、"面 包超人"、"Brunch Brother"、"诡秘之主"、"鲨鱼猫"、"初音 未来"、"名侦探柯南"等 IP 均有新品推出。 3、公司创意 ...

Group 1: Film and IP Derivatives - Wang Changtian, chairman of Light Media, emphasized the need to reposition the role of films in the industry chain, reducing reliance on box office revenue and focusing on increasing derivative income [1] - The sales of derivatives from the "Nezha" series are projected to potentially exceed 100 billion yuan, with current sales estimated at several hundred billion yuan [1] - This trend is expected to enhance the long-term investment appeal of companies holding valuable IP, such as Light Media, and stimulate interest in related sectors like animation and merchandise [1] Group 2: Pop Mart's Expansion into Jewelry - Pop Mart opened its first independent jewelry store in Shanghai, marking a significant expansion from its core business of trendy toys into the jewelry sector [2] - The store features products from popular IPs, with prices ranging from 319 yuan to 2699 yuan, indicating a strategic move to combine IP value with jewelry design [2] - This diversification is likely to boost investor confidence in Pop Mart's multi-category strategy and positively impact its valuation [2] Group 3: LABUBU Rental Service - The emergence of LABUBU rental services on second-hand trading platforms indicates a growing consumer interest in IP-related products for various social occasions [3] - This trend reflects the further monetization of IP and may enhance market recognition of Pop Mart's capabilities in developing IP derivatives [3] - The rental model introduces a new avenue for IP monetization, potentially attracting more attention to the IP derivatives sector [3] Group 4: Burger King's Strategic Store Adjustments - Burger King China plans to close underperforming stores while simultaneously opening 40 to 60 new locations, focusing on core urban markets [4] - This strategy indicates a shift towards optimizing store layouts and improving operational efficiency in response to market conditions [4] - The adjustments may lead to increased investor interest in the fast-food sector, highlighting the importance of refined operational strategies among chain brands [4]