文商旅融合

Search documents
消费券来袭,市内免税店将亮相!端午在广州玩转“龙舟+”
Nan Fang Du Shi Bao· 2025-05-24 14:43
Core Insights - Guangzhou is leveraging the upcoming Dragon Boat Festival to stimulate consumption through a series of events and activities, emphasizing a blend of culture, commerce, and tourism [1][2][10] Group 1: Event Initiatives - The "Purchase in China · 2025 Greater Bay Area Consumption Season" was launched on May 24, featuring four main themes: shopping, food, tourism, and cultural performances [1] - Various activities will be held, including the "Dragon Boat Market" and themed events across major shopping districts, enhancing the consumer experience [4][10] - The city will introduce the first duty-free store in the Guangzhou International Financial Center, aiming to attract more tourists [1][9] Group 2: Cultural and Culinary Experiences - The Dragon Boat Festival will see the introduction of "Dragon Boat Feast" cultural experiences, with multiple locations offering themed dining options [5][6] - Events such as the "Thousand-Person Dragon Boat Feast" and "Digital Dragon Boat Racing" will engage the community and promote local cuisine [6][9] Group 3: Tourism and Cross-Cultural Engagement - The city is promoting a series of measures to facilitate the entry and experience of international tourists, including special events and brand collaborations [7][9] - International brands like Audi and McDonald's are participating in the festivities, enhancing the cultural exchange and visibility of local traditions [7][10] Group 4: Economic and Commercial Strategies - Guangzhou aims to establish itself as an international consumption center, integrating traditional culture with modern commercial practices [11] - The city is implementing various financial incentives for cross-border consumption, including discounts and cashback offers [9][11]
太原文商旅融合促消费:政策搭台 商圈景区“抱团”拓市场
Zhong Guo Xin Wen Wang· 2025-05-20 15:47
Group 1 - The core event is the launch of a consumption promotion activity in Taiyuan, Shanxi Province, aimed at integrating culture, commerce, and tourism to stimulate market vitality [1][3] - The Taiyuan Municipal Bureau of Commerce announced ten measures to boost consumption, including support for dining activities and enhancing the influence of local specialty dining brands [1][3] - The event is organized by various local government departments and companies, including the Taiyuan State Investment Group and Ant Group, indicating a collaborative effort to enhance consumer engagement [3][4] Group 2 - During the event, the State Investment Group introduced six operational projects, including boat tours and water-based educational activities, along with exclusive discount policies [4] - The Taiyuan Botanical Garden is hosting a bark painting exhibition and a picking festival to extend visitor stay, while other venues are offering special membership benefits and transportation services [4] - The integration of scenic spots, commercial areas, and performance resources aims to expand domestic demand and boost consumption, providing tangible benefits to citizens and tourists [4]
广州岭南集团控股股份有限公司 董事会十一届十六次会议决议公告
Zhong Guo Zheng Quan Bao - Zhong Zheng Wang· 2025-05-17 05:03
Core Viewpoint - The company has approved a resolution to jointly invest in the establishment of a duty-free company in Guangzhou, aiming to expand its presence in the duty-free retail market and enhance its business growth through collaboration with other major stakeholders in the industry [1][6][28]. Group 1: Investment Details - The company will invest CNY 8.775 million, accounting for 19.5% of the registered capital of CNY 45 million for the new company [2][19]. - The joint investment partners include China Duty Free Group, Guangzhou Baiyun International Airport Co., Ltd., and Guangzhou Guangbai Co., Ltd. [2][19]. - The establishment of the new company aligns with the government's initiative to promote duty-free shopping in major cities, enhancing consumer spending and tourism [28][30]. Group 2: Approval Process - The board meeting held on May 16, 2025, saw unanimous approval from the attending directors, with three directors abstaining due to conflicts of interest [4][8]. - Independent directors also supported the investment, emphasizing its alignment with the company's core business and potential for synergistic growth [3][31]. Group 3: Strategic Implications - The investment is expected to create new business growth points by integrating tourism and retail, thereby enhancing the company's overall market position [28][29]. - The new duty-free business model is anticipated to attract more tourists and increase consumer spending, contributing to the company's long-term strategic goals [28][30].
岭南控股: 董事会十一届十六次会议决议公告
Zheng Quan Zhi Xing· 2025-05-16 11:10
Core Viewpoint - The company has approved a resolution to jointly invest in the establishment of a duty-free company in Guangzhou, which aligns with its strategy to explore new business opportunities in the tourism and commerce sectors [1][2]. Group 1: Investment Details - The company will collaborate with China Duty Free Group, Guangzhou Guangbai Co., Ltd., and Guangzhou Baiyun International Airport Co., Ltd. to set up the Guangzhou Duty-Free Company with a registered capital of RMB 45 million [2]. - The company's investment amounts to RMB 8.775 million, representing 19.5% of the registered capital [2]. Group 2: Strategic Implications - This investment is aimed at accelerating the company's entry into new business models and enhancing its economic growth points, in line with the strategy of integrating culture, commerce, and tourism [2]. - The independent directors believe that this investment will strengthen the synergy within the industry chain and promote the integration of the cultural and commercial tourism sectors, creating new business growth opportunities [2].
吉林长春:文旅结合激发商圈新活力
Xin Hua Wang· 2025-05-16 09:10
Core Viewpoint - The integration of culture and tourism in Changchun, Jilin Province, has revitalized commercial areas, transforming them into vibrant destinations that attract both local and external visitors [1][2][4]. Group 1: Commercial Transformation - The Guilin Road commercial area has undergone significant upgrades, shifting from traditional retail to a model that emphasizes cultural and tourism elements, resulting in increased foot traffic and popularity [1][2]. - Government investments in infrastructure improvements, such as pedestrian pathways and cultural installations, have played a crucial role in enhancing the shopping environment [1][6]. - The "small shop economy" has emerged as a key driver of vitality in the Guilin Road area, with hundreds of unique shops attracting diverse consumer groups [2][4]. Group 2: Cultural and Tourism Integration - The "This Has Mountain" shopping mall exemplifies the successful fusion of culture and commerce, featuring over 200 unique merchants and cultural activities that draw significant visitor numbers [2][4]. - The mall hosts various cultural events, including book fairs and interactive markets, creating a dynamic public space that enhances community engagement [4][6]. - The integration of cultural projects into commercial spaces has proven effective in attracting tourists, with the mall receiving approximately 10 million visitors annually, particularly during holidays [4][6]. Group 3: Economic Impact - The revitalization of commercial areas has contributed to the overall economic development of Changchun, with daily foot traffic exceeding 200,000 in key shopping districts during peak periods [6]. - The city is actively leveraging its resources to build a modern urban area, promoting collaborative development with surrounding regions to enhance economic vitality [6].
“旅游+”激发消费新活力(文旅新象)
Ren Min Ri Bao Hai Wai Ban· 2025-05-15 22:47
Core Insights - The tourism industry in China is undergoing rapid transformation driven by innovation and integration, as highlighted in the recent 2025 China Tourism Industry High-Quality Development event held in Nanchang [6] Group 1: Tourism Performance and Innovations - The tourism performance is significantly enhanced by immersive experiences, with examples like the large-scale historical dance drama "Long Hate Song" in Shaanxi, which has performed over 6,000 shows and attracted more than 13 million visitors, generating ticket revenue of 3.3 billion yuan [7] - The "Long March First Crossing" performance in Jiangxi has also gained traction, with 460 shows since its premiere in March 2023, attracting over 240,000 viewers and boosting local red tourism [7][10] - The integration of traditional culture and modern entertainment is evident in places like Kaifeng's Wansui Mountain Martial Arts City, which offers nearly 1,000 performances daily, enhancing visitor engagement through interactive shows [9] Group 2: Educational Tourism - Huangshan has emerged as a top destination for educational tourism, developing a comprehensive network that includes natural science, cultural experiences, and red education, catering to a diverse audience beyond just students [10] - The Nanchang August 1st Uprising Memorial Museum has innovated its educational offerings, attracting over 2.6 million visitors in 2024, with a focus on youth engagement through immersive learning experiences [10] - Jingdezhen, known for its ceramic culture, has established a significant educational tourism base, hosting international exchange activities and offering over 100 courses related to ceramics and culture [11] Group 3: Cultural and Commercial Integration - Guangzhou's Zhengjia Plaza exemplifies the integration of culture and commerce, attracting 50 million visitors annually and generating over 6 billion yuan in sales, featuring various themed attractions and events [12] - The Nanchang Wanshou Palace cultural district has welcomed over 74 million visitors since its opening in 2021, blending historical culture with modern tourism and commercial activities [12] - Tangshan Banquet has evolved into a cultural and tourism complex, receiving over 5 million visitors annually and becoming a key destination in the Beijing-Tianjin-Hebei region [13] Group 4: Sports and Tourism Integration - The Altay region in Xinjiang is leveraging its natural snow resources to develop a robust winter sports tourism sector, with 13 ski resorts and plans for various snow-related events and attractions [14] - Wanning in Hainan is focusing on surfing as a unique tourism offering, hosting national surfing competitions and establishing itself as a top sports tourism destination [14] - Wugong Mountain in Jiangxi is promoting outdoor sports tourism, hosting events like tent festivals and attracting over 500,000 outdoor enthusiasts annually [14]
夜经济里看活力丨一条小街吃遍洛阳——看西工小街如何打造夜经济集聚区
He Nan Ri Bao· 2025-05-13 23:28
Core Viewpoint - The revitalization of Xigong Street in Luoyang has transformed it into a vibrant night-time destination, attracting both local residents and tourists, significantly boosting the local economy and enhancing consumer experiences [2][4]. Group 1: Economic Impact - Over 70% of customers at "Fangfei Coffee" are from outside Luoyang, indicating that tourism and street renovations have created new business opportunities [2]. - The total commercial area of Xigong Street has expanded to 400,000 square meters, with a walking street length of 1,200 meters following four phases of renovation since 2019 [2]. - The diverse offerings in Xigong Street, including over 800 shops, have contributed to a lively night-time economy, showcasing local culinary delights and attracting a wide range of consumers [3][4]. Group 2: Consumer Experience - The street features a mix of traditional and modern elements, with attractions such as local delicacies and creative spaces enhancing the overall visitor experience [3][4]. - Initiatives like discounted stays for job-seeking students at local hostels have made the area appealing to young consumers, fostering a sense of community and engagement [4]. - The integration of historical culture with contemporary trends has positioned Xigong Street as a unique cultural and commercial hub, appealing to both traditional and modern consumer expectations [4].
氤氲烟火气 繁华许都景——看曹魏古城如何延长夜经济链条
He Nan Ri Bao· 2025-05-12 00:02
Core Insights - The article highlights the transformation of the Cao Wei Ancient City into a vibrant night economy hub, attracting over 6 million visitors last year, showcasing its significance in promoting cultural tourism in Xuchang [1][2]. Group 1: Night Economy Development - The local government promotes the night economy through innovative ideas, immersive experiences, and targeting younger consumers, utilizing methods such as issuing consumption vouchers and creating night market maps [2]. - Events like the Lotus Art Festival and Night Food Festival have been organized to attract tourists, enhancing the cultural and commercial integration of the night economy [2]. Group 2: Cultural and Economic Impact - The Cao Wei Ancient City has evolved from scattered stalls to a more organized and branded night economy, emphasizing its role as a cultural and commercial complex [2]. - The integration of cultural elements with commercial activities has significantly boosted the night economy in Xuchang, making it a more appealing destination for visitors [2].
东城区“科创金三角”亮相北京科博会 展示文商旅融合创新成果
Zhong Guo Xin Wen Wang· 2025-05-10 11:17
Group 1 - The 27th China Beijing International Science and Technology Industry Expo is held from May 8 to May 11, showcasing innovative achievements in the integration of culture, commerce, and tourism under technological development [1] - Poly Culture's multi-functional cultural preservation holographic display cabinet attracted attention, having obtained patents for its design and a 3D holographic interactive system [1] - The interactive experience area featured VR glasses from Chongdong Chuangxiang, allowing visitors to explore famous landmarks, and an intelligent rowing machine system from Ledong Tianxia, appealing to younger audiences [1] Group 2 - Dongcheng District emphasizes the concept of "technology returning to the city, innovation activating the old city," with four functional sections at the expo [2] - The district aims to create a new benchmark for "innovation + livability and workability," focusing on three sectors: chip design, healthcare, and digital transformation of state-owned enterprises [2] - The district plans to enhance resource aggregation in the "Innovation Triangle" over the next two years, including the establishment of a new hard technology incubator and a national-level technology enterprise incubator [2]
“五一”假期深圳龙岗区接待游客239.89万人次
Zhong Guo Jing Ji Wang· 2025-05-08 08:00
龙城CC创意街区的《意识花园》科技艺术展上,20余件跨媒体作品构建出虚实交融的数字奇境,观众 在此体验数字分身与社交蝴蝶的奇妙互动,感受科技与艺术碰撞出的独特火花。 龙岗星河COCO Park将环保理念融入消费,举办"可持续、好集了"新能源车尾箱环保市集,30个环保品 牌参与其中,消费者可用旧衣物兑换绿植,践行低碳生活。许嵩演唱会应援站点免费发放应援物,叠加 五折餐饮优惠,吸引大量粉丝,让购物与音乐狂欢完美结合。 园山街道的汽车消费季成为消费新增长点,中联展新能源汽车城、信义汽车城等六大园区联合20余家车 企推出最高9.6万元的综合优惠;园区内设置网红露营基地、美食市集,将汽车消费与生活方式相融 合,活动前三天预约试驾量同比激增180%。 "五一"期间,身披"趣龙岗、潮好玩"电子海报的"红胖子"旅游观光巴士穿梭于城区之间,在方便游客通 行的同时还为乘客提供着游玩指南。据介绍,"五一"假期,"红胖子"旅游观光巴士累计发车321班,接 待游客6059人次,同比增长8.4%。 为进一步释放消费潜力,龙岗区还推出"票务+商务"联动福利,构建覆盖景区、交通、酒店、商圈的消 费闭环。此外,大运天地、龙岗万科广场等7大商圈 ...