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这个秋天,四川“好买、好耍、好安逸”!第四届中国(四川)国际熊猫消费节即将启动
Sou Hu Cai Jing· 2025-09-22 13:10
Core Viewpoint - The "Buy in China · Sichuan Station" and the Fourth China (Sichuan) International Panda Consumption Festival will take place from September 25 to November 30, aiming to stimulate new consumption and meet consumer demand in Sichuan [1][3]. Event Framework - The event is structured around a "1+12+N" framework, featuring one main launch ceremony, twelve benchmark IP activities, and numerous series of local events [3][4]. - The main launch ceremony will occur on the evening of September 25 in Chengdu, showcasing new consumption vitality and releasing the "Shu Li An Yi" consumption scenarios for 2025 [3][6]. Benchmark Activities - Twelve benchmark IP activities will focus on various economic themes, including night economy and international consumption, with events like the Chengdu-Chongqing Consumption Festival and the Eighth World Sichuan Cuisine Conference [3][4]. Regional Focus - Different economic regions will host tailored activities: - Chengdu Plain Economic Zone will emphasize international consumption and host events like the Import Carnival [4]. - Southern Sichuan will focus on night economy with food and wine festivals [5]. - Northeastern Sichuan will promote red tourism and local products [5]. - Western Sichuan will integrate cultural and commercial tourism [5]. Financial Incentives - A total of 400 million yuan will be allocated for issuing consumption vouchers, with an expected benefit exceeding 1 billion yuan for consumers through various promotional activities [6][7]. Diverse Consumption Scenarios - The festival will feature over 120 new consumption scenarios, promoting a variety of sectors including retail, dining, and technology [7]. - Initiatives like the "Hundred Products Thousand Stores" plan will enhance local small businesses, fostering a vibrant consumer atmosphere [7].
第四届中国(四川)国际熊猫消费节即将启幕,4亿元消费券等你来抢
Sou Hu Cai Jing· 2025-09-22 12:25
Core Viewpoint - The "Shopping in China: Sichuan Station" and the Fourth China (Sichuan) International Panda Consumption Festival will take place from September 25 to November 30, aiming to stimulate new consumption patterns and enhance consumer demand in Sichuan province [1][3]. Group 1: Event Overview - The festival will feature a main venue in Chengdu and sub-venues in Yibin and Dazhou, with a series of supporting activities across other cities [1][3]. - The event is structured around a framework of "1+12+N," including one launch ceremony, twelve benchmark IP activities, and numerous series of activities tailored to local characteristics [3][4]. Group 2: Key Activities - The launch ceremony on September 25 will showcase the consumption vitality of Chengdu, Yibin, and Dazhou, and will introduce new consumption scenarios for 2025 [3]. - Twelve benchmark IP activities will focus on various economic themes such as night economy and internationalization, including events like the Chengdu-Chongqing Consumption Festival and the Eighth World Sichuan Cuisine Conference [3][4]. Group 3: Regional Focus - Five economic zones will host unique consumption promotion activities, such as food and wine festivals in the South Sichuan Economic Zone and cultural tourism events in the Northeast Sichuan Economic Zone [4][5]. - The festival will also emphasize the integration of culture and commerce, particularly in areas rich in natural and cultural resources [4][5]. Group 4: Financial Incentives - A total of 400 million yuan will be allocated for "Shu Li An Yi" consumption vouchers, with an overall benefit exceeding 1 billion yuan for consumers through various promotional activities [5][6]. - The festival will coincide with major consumption periods, implementing policies to encourage the replacement of old consumer goods and promoting automotive consumption [5][6]. Group 5: Consumer Experience - The festival aims to create a diverse and vibrant consumer atmosphere by leveraging 120 new consumption scenarios across various sectors, including retail and technology [6]. - Initiatives like the "Hundred Products Thousand Stores" plan will enhance local small businesses, fostering a sense of community and cultural heritage [6].
“四季姑苏 桂香满城”主题活动启动
Su Zhou Ri Bao· 2025-09-21 01:58
Core Points - The "Four Seasons Suzhou, Fragrant City" theme event was officially launched on September 20, featuring 12 sub-activities that will run until mid-November, integrating culture, tourism, entertainment, and consumption [1] - The event includes a "Fragrant Market" showcasing seasonal agricultural and cultural tourism products, with participation from local enterprises and traditional brands, offering a variety of Suzhou delicacies [1] - A "Suzhou Fragrance Index" map was released to guide visitors to the best spots for enjoying the autumn scenery, highlighting the cultural heritage and contemporary charm of Suzhou [2] Group 1 - The event aims to create immersive cultural experiences through various performances, including opera, magic, and street music, enhancing community engagement [2][3] - The event features themed activities across different locations, such as the Qingdao Beer Festival and the "Seven Li Fragrance Quest" ancient street drama, promoting local tourism [2] - The initiative seeks to transform the popularity of floral economy into urban tourism flow, broadening consumption pathways and injecting vitality into the ancient city [3]
报告:广东头部商圈需要从规模扩张转向质量跃升
Zhong Guo Xin Wen Wang· 2025-09-19 13:50
Core Insights - The report emphasizes that Guangdong's commercial districts need to shift from scale expansion to quality improvement, guided by an index system to leverage strengths and address weaknesses [1][2]. Group 1: Commercial District Development Strategies - Optimize commercial district layout to break the dominance of single-core areas, promoting balanced multi-core development and equitable resource distribution [1][2]. - Enhance brand aggregation effects by attracting high-end brands and promoting first-store economies to increase the attractiveness and competitiveness of commercial districts [1][2]. Group 2: Innovation and Cultural Integration - Drive business model innovation and strengthen smart commercial district construction to create unique consumer experiences that meet diverse and personalized consumer demands [2]. - Deepen the integration of culture, commerce, and tourism by exploring Lingnan cultural connotations to enhance the cultural appeal of commercial districts [2]. Group 3: Quality Improvement Initiatives - Improve service levels, optimize traffic organization, and enhance supporting facilities to elevate consumer experiences [2]. - The report suggests that leading commercial districts should transition to quality enhancement, while mid-tier districts focus on distinctive breakthroughs, and lower-tier districts should address shortcomings through policy support [2]. Group 4: Case Study - Beijing Road Commercial District - Beijing Road is highlighted as a national model for pedestrian streets, showcasing strong comprehensive competitiveness, cultural influence, and service capabilities [2]. - The district combines traditional culture with modern commerce, hosting various cultural events that attract both tourists and locals, thus enhancing its vibrancy [4][5].
第36届关公文化旅游节开幕在即
Xin Lang Cai Jing· 2025-09-19 09:36
Core Perspective - The 36th Guan Gong Cultural Tourism Festival in Yuncheng, Shanxi Province, aims to promote Guan Gong culture and deepen the integration of culture, commerce, sports, and tourism, enhancing cultural exchanges across the Taiwan Strait [1][2]. Cultural and Commercial Activities - The festival will feature a four-dimensional integration model of "Culture + Commerce + Sports + Tourism" to showcase the city brand of "Guan Gong's Hometown, Yuncheng" [1]. - The opening ceremony on September 23 will include speeches, a documentary premiere, and cultural performances, followed by a traditional worship ceremony and an art exhibition [1][2]. Academic and Cultural Exchange - A seminar on "Guan Gong Culture and Folk Beliefs" will take place on September 24, alongside the release of the book "A Brief History of Yuncheng" [2]. - A roundtable discussion for newly designated cultural exchange bases will occur on September 23, allowing representatives to share insights [2]. Sports Events - The 12th Wrestling Tournament of Shanxi Province and the "Martial Saint Cup" will kick off on September 20, featuring various wrestling competitions [2]. - The 2025 China Self-Driving Tour Rally will start on September 22, including multiple events and a prize ceremony [2]. Artistic Performances - The 4th "Puppet Art Week" will run from September 19 to 25, showcasing classic performances [2]. - The 8th "I Have a Specialty" community art performance will take place from September 23 to 25, featuring various artistic presentations [2]. Culinary Experience - The "Hedong Food Festival" from September 20 to 25 will offer a variety of traditional snacks and cultural displays, enhancing the overall festival experience [3]. - The event will include over a hundred specialty booths and performances, creating a vibrant marketplace atmosphere [3].
第九届老舍戏剧节在京启幕 首演剧目近三成
Zhong Guo Xin Wen Wang· 2025-09-19 01:00
原标题:第九届老舍戏剧节在京启幕 首演剧目近三成 为推动戏剧业内外的交流与公共广泛关注参与,本届戏剧节继续以"民众情感、人文关怀、民族语 言、国际视野"为主题词,推出多场主题对话和互动活动。从戏剧创作与创新、新语境下戏剧运营新模 式、地域文化视角出发,探讨文本与舞台的当代转化,剖析新市场环境下戏剧的业态创新。 同时,本届戏剧节构建"高校+社区"双向路径,联合鼓楼西剧场推出高校剧团公益展演,为不同院 校的学生搭建交流平台,助力戏剧新生力量成长,为戏剧行业储备人才;组织主创与演员走进社区,让 市民从"观众"变为"参与者",切实感受戏剧的魅力。 9月16日,"大戏看北京·2025第九届老舍戏剧节"开幕式在北京举行,本届戏剧节以"戏韵京秋·文心 化城"为主题,延续"呼唤戏剧文学精神"的办节宗旨,紧扣"民族情感、人文关怀、民族语言、国际视 野"四大主题,精心策划30余部、50余场中外精品剧目展演与10余场特色戏剧文化活动。 秉持"让戏剧流淌在城市每个角落"的理念,本届戏剧节将联动王府井、隆福寺、前门、北京坊、大 吉巷等商圈,推出戏剧巡游、快闪表演、文创市集、亲子工作坊及剧目主创分享等活动,并特别推出多 条融入戏剧元素与 ...
沪市公司积极培育消费新“增长极”
Zhong Guo Xin Wen Wang· 2025-09-18 12:16
Group 1 - The core viewpoint is that Shanghai-listed companies are actively cultivating new consumption growth drivers by innovating in scenarios and experiences to transform "interesting and substantial" into "traffic and revenue" as they prepare for the upcoming consumption peak season [1] - Consumption promotion policies, including trade-in programs, consumption vouchers, and tourism subsidies, have effectively stimulated residents' consumption potential, with retail sales of consumer goods expected to reach 24.55 trillion yuan in the first half of 2025, a year-on-year increase of 5% [1] - In the automotive sector, companies like SAIC Motor are leveraging the dual drive of new energy vehicles and intelligent connectivity to achieve continuous sales growth, with sales of SAIC's new energy models increasing by over 40% year-on-year in the first half of 2025 [1] Group 2 - The food and beverage companies in Shanghai are focusing on exploring new and detailed consumer demands to cultivate new growth drivers, with companies like Haitian Flavoring and Dongpeng Beverage achieving year-on-year growth in revenue and net profit [1] - Cultural tourism companies are shifting from "sightseeing" to "experiential" upgrades, with Xiangyuan Cultural Tourism launching a series of unique cultural tourism activities to create immersive experiences for visitors [2] - The integration of "cultural commerce and tourism" is highlighted by Bailian Group's exploration of a comprehensive consumption model combining shopping districts, cultural tourism, and night economy, launching immersive night performances in cities like Shanghai and Hangzhou [2]
西安新型消费模式“多点开花” 加速向更高能级商业城市迈进
Sou Hu Cai Jing· 2025-09-18 02:26
《大明宫宴》现场。 演唱会"流量经济"活力迸发、独特文化商圈创造消费新场景、"首发经济"吸睛又吸金……今年以来,西安 市多区县经济蓬勃发展,新型消费模式亮点纷呈,为经济高质量发展增添了蓬勃生机。蓄势待发的西安, 正加速向更高能级的商业城市迈进。 演唱会经济 激发消费新动能 在龙湖西安未央天街,一系列活动正如火如荼地开展,"体验-消费-传播"的融合消费业态吸引着市民游 客。 "孩子特别喜欢商场的落日花园,我也会和朋友们来这里打卡,很有氛围感。"家住徐家湾街道的市民冯女 士说。据介绍,依托这一空间,龙湖西安未央天街已成功联动区文旅局举办瓦当博物馆、汉文化主题展, 吸引更多文商旅活动落位。 据悉,未央天街通过"资源吸附-流量转化-长效运营"为基础,开业至今已落地"全国首展""明星见面会""新 品发布"等多场重磅活动。 在促进消费方面,未央区有序发放"2025乐购未央"消费券,以效果为导向统筹调剂资金,动员企业配套资 金和让利优惠,采取差异化举措,扩大汽车、家电、建材等大宗商品消费规模,有效释放政策红利。 龙湖西安未央天街人头攒动。 同时,紧盯消费热点,办好"未央车展""夜间消费季"等促销活动,推动消费氛围"火起来" ...
2025中国・潘家园City拍购季启幕 打造沉浸式文化消费场景
Sou Hu Cai Jing· 2025-09-18 02:26
Core Insights - The "2025 China·Panjiayuan City Auction Season" event, organized by Panjiayuan Street, commenced on September 17 and will run until October 30, aiming to enhance cultural consumption and market vitality in the region [2][5] - The establishment of the "Beijing Auction Association Panjiayuan Auction Item Display Center" signifies a new step in cultural and artistic exchange [2] Group 1 - The event features a VR display area, trendy toy display area, and traditional culture area, allowing visitors to deeply experience the cultural charm of Panjiayuan [4] - The integration of "art + technology" creates a diverse and interactive event system, including art exhibitions and auctions, designed to provide an immersive cultural consumption experience [4] - The auction season collaborates with key markets such as Beijing Antique City and Tianya Antique City, and involves renowned auction houses like Beijing Poly International Auction Co., Ltd., enhancing the event's professional strength [4] Group 2 - The auction season will proceed with both online and offline activities, featuring 13 online auctions and 7 offline auctions, allowing collectors to enjoy the auction experience from home or in person [4] - Panjiayuan Street aims to leverage its rich cultural resources and the concentration of auction enterprises to create a unique auction model that integrates cultural heritage, art appreciation, and consumer experience [5] - The ongoing development of the "China·Panjiayuan" cultural IP reflects the street's commitment to cultural revival and urban renewal, promoting industry growth through various cultural initiatives [5]
百年品牌的“逆生长”密码 2025寻找老字号消费力沙龙探索老字号新活力
Bei Jing Shang Bao· 2025-09-15 12:49
Core Insights - The event "Finding the Consumption Power of Time-honored Brands" focuses on how these brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1][4]. Group 1: Event Overview - The salon is part of the annual forum series by Deep Blue Think Tank, guided by the Beijing Municipal Bureau of Commerce and co-hosted by Beijing Business Daily and the Beijing Time-honored Brand Association [3]. - The Deep Blue Think Tank's Time-honored Brand Innovation Consumption Research Institute was officially established during the event, signing a strategic cooperation with Ningbo Bank Beijing Branch [3][10]. Group 2: Industry Development Goals - By 2025, the overall revenue or output value of Beijing's time-honored brands is expected to reach around 200 billion, with approximately 130 "Chinese Time-honored Brands" and 300 "Beijing Time-honored Brands" created [4]. - The plan includes building a museum for time-honored brands and ensuring over 90% of these brands have an online presence, with 70% engaging in live sales [4]. Group 3: Consumer Trends and Challenges - The consumption landscape is shifting, with Gen Z and young middle-class consumers becoming the main force, emphasizing quality, cultural identity, and experiential value [9]. - Challenges include transitioning from being a "internet celebrity" brand to a sustainable one, showcasing Chinese brand charm in global competition, and maintaining core competitiveness in the digital economy [7]. Group 4: Innovation and Collaboration - The establishment of the Deep Blue Think Tank's research institute aims to explore innovative consumption scenarios and tap into the consumption potential of time-honored brands [12]. - Ningbo Bank's "Beautiful Life Platform" integrates financial services with lifestyle, creating a win-win ecosystem for consumers, businesses, and time-honored brands [22][25]. Group 5: Cultural and Experiential Integration - The integration of cultural and commercial elements through museums is seen as a way to enhance consumer engagement and brand storytelling [26][29]. - Time-honored brands are encouraged to balance tradition with innovation, creating products that resonate with modern consumer demands while preserving their cultural heritage [18][32].