Core Points - The 27th Shanghai International Film Festival will commence on June 13, celebrating the 130th anniversary of world cinema and the 120th anniversary of Chinese cinema [1] - The festival will feature a total of 400 films from 71 countries and regions, with a record high of 49 films selected for competition [3][8] - The Golden Goblet Awards will emphasize global perspectives and cultural inclusivity, with a jury composed of 21 members from 13 countries [3][5] Group 1: Festival Overview - The festival will run for 10 days, showcasing a variety of films and events [1] - The opening ceremony will include over 200 international stars and filmmakers [5] - The festival aims to enhance the international influence of Chinese cinema and promote cultural exchange [6] Group 2: Film Selection and Awards - A record 3,900 films from 119 countries and regions were submitted for the Golden Goblet Awards, with 49 films selected for five competition categories [3] - Notable films include works from Latin America and several Chinese films competing for the main award [3][5] Group 3: Market and Industry Development - The festival will host the Shanghai International Film and Television Market from June 21 to 25, featuring 200 exhibitors from 15 countries [6] - The festival has established a "6+1" tiered system for nurturing new talent in the film industry [7] Group 4: Audience Engagement and Cultural Integration - The festival has achieved a ticket sales rate of 73%, indicating strong audience interest [8] - Various initiatives will link film screenings with local tourism and dining experiences, enhancing cultural consumption [12][15]

Core Points - Chengdu is launching a summer consumption season themed "World Games Welcome You" from June to August to attract both local citizens and international tourists [1][5] - The government plans to implement various promotional activities including shopping discounts, food experiences, and cultural events to enhance consumer engagement [1][6] Group 1: Shopping and Promotions - The summer consumption season will feature "World Games Shopping" as a key focus, with activities planned in major shopping districts like Chunxi Road, utilizing AR/VR interactions and sports markets to create engaging experiences [6] - Promotional events such as "Chengdu Shopping Plan" will connect iconic landmarks and shopping areas, offering diverse and affordable summer shopping options [6][9] Group 2: Food and Beverage Experiences - Chengdu will host the "Food Fashion Chengdu" beer and music carnival across multiple locations, creating immersive dining experiences centered around beer and music [6][7] - A total of 10 food experience routes and 100 recommended merchants will be introduced to showcase the culinary diversity of Chengdu [6] Group 3: Cultural and Sports Activities - The city will enhance nighttime consumption experiences with activities like "World Games Night Tour" along Jinjiang River, featuring unique night markets and street performances [7] - Collaborative tourism routes will be launched in eight surrounding counties, along with cultural exhibitions and leisure activities to promote local tourism [7] Group 4: Visitor Services and Special Offers - Chengdu is implementing four major initiatives to welcome visitors, including ticket-based discounts and direct transport services to shopping areas after events [8] - A list of 160 restaurants, accommodations, and attractions will offer discounts based on event tickets, enhancing the overall visitor experience [8] Group 5: Souvenirs and Local Products - The city will introduce a selection of 104 "must-buy" products categorized into "Chengdu Gifts" and "Chengdu Flavors," aimed at providing tourists with memorable souvenirs [9] - These products will be available at key cultural venues and shopping districts, allowing tourists to purchase items conveniently while exploring the city [9]

曾经的电影票根、演唱会入场券等票根现在可以用于享受景点、酒店、餐饮等优惠。 曾经的电影票根、高铁票、演唱会入场券，撕下副券后就失去了任何消费价值，而现在，凭借这些票根，消费者可享景点、酒店、餐饮等优惠。上海国际电 影节开幕在即，在本次电影节期间，"票根经济"成为一大看点。"票根经济"正在商旅文体展领域发展起来，一种很新的消费逻辑正在展开。 第一财经在上海乍浦路看到，这里保留了电影《酱园弄·悬案》拍摄时老街的场景，除了海报之外，还有裁缝铺和一些餐厅，也都依照电影中的场景与年代 感保留了下来，而这些店铺目前都在经营着。 其中有一家本帮风格的面馆"椿方圆"，第一财经记者走进这家面馆，看到玻璃桌面下放置着不少电影《酱园弄·悬案》的剧组人员与演员合影，而其中一位 剧组人员就是正在收银台工作的老板虞先生。 "一票多享"新模式 "我原本就在电影《酱园弄·悬案》的制片组工作，也见证了电影的拍摄过程，我自己也很期待电影的上映。电影拍完后，这条老街保留了下来，也进行了招 商，我就开始经营这家面馆。很多打卡的客人来到这里。我们也注意到了上海国际电影节，现在都讲究'票根经济'，我们也希望可以参与其中，在这条街上 还有不少餐饮以及附近 ...

对于消费者来说，票根赋予了消费额外价值，让消费者感受到消费的实惠，从而提升了消费意愿。对于 商家来说，"票根经济"有助于拓展客源。作为融合消费的一个典型场景，其成功的核心在于通过门票可 以把潜在的消费人群精准地识别出来，联动出一系列餐饮、娱乐、购物等组合消费场景，再配套相应的 优质供给，进而形成撬动消费的效应。 作为一种新兴的经济模式，"票根经济"为消费市场的发展带来了新的机遇。要持续放大"票根经济"功 效，激活消费市场一池春水。一方面，要建立跨部门协调机制，明确文旅、商务、交通运输等部门权 责，出台税收优惠、财政补贴政策，鼓励企业参与票根经济，为消费市场注入新的活力；另一方面，要 搭建合作平台，构建合作机制，让参与票根经济的商家加强沟通与协作，鼓励经营者开发更多与票根相 关的消费产品和服务，并根据自身经营特点和目标客户群体，制定合理的合作方案，实现互利共赢。 不言而喻，在消费升级大背景下，消费者已不再满足于单一产品或服务，而是追求更加个性化、多样化 的消费体验。"票根经济"正是通过"跨界"合作，将原本孤立的产品或服务串联起来，进而产 生"1+1>2"的效应，让不同领域的消费资源得以流动与共享，从而创造出新的 ...

最近一些地方文旅市场推出票根新玩法："凭票根享受奶茶第二杯半价""一张票根可以换多家博物馆门 票"，票根不再只是消费凭证，还是串联起不同场景的通行证，让单一消费产生乘数效应。以消费促消 费，一张单一消费的票根可以"串"成一条消费链。票根的新玩法，为更好地促进消费、提振经济打开了 一个全新的思路。 票根经济以其独特的模式，通过精准引流和串联消费场景，将一次消费转化为持续的消费动力，为消费 市场的繁荣打开了新思路、注入了新动力。 作者：肖睿平 来源：消费日报官方平台 其次，同类票根的消费者有更多的共性，以票根为消费者精准画像，就能引流更多的同类消费者。因 此，票根引流的优势，是其他促销活动所不具备的。例如，游客购买了一张景区的门票，凭借这张票 根，不仅能在景区周边的特色餐厅享受折扣，还能在附近的纪念品商店获得专属优惠，甚至可以免费乘 坐专线巴士去往另外的景区，再次参观消费。这种跨场景的消费联动，极大地激发了消费者的消费欲 望，让消费者在享受一次消费带来的体验后，自然而然地延伸出更多消费行为。 事实上，上海博物馆"金字塔之巅"特展和北京国际电影节就是典型的案例。2024年上海博物馆"金字塔 之巅"特展期间，新世界集 ...

Core Insights - The "ticket root economy" is gaining momentum, driven by policy support and technological innovation, enhancing cultural and tourism consumption [1][2] - A ticket can stimulate secondary consumption averaging 1.5 to 2 times its price, with total consumption growth exceeding 100% in related sectors [1] - Cities like Shanghai, Beijing, and Luoyang are implementing tax incentives and breaking down data barriers to invigorate the "ticket root economy" [1][2] Group 1 - The "ticket root economy" is becoming a new trend in cultural tourism consumption, with initiatives like special discounts for ticket holders in various cities [1] - The model is seen as a low-cost way for businesses to attract consumers, creating a synergistic effect that reduces customer acquisition costs [1] - The growth of the "ticket root economy" reflects a broader trend of consumption upgrading, supported by urban governance and public services [2] Group 2 - There are concerns regarding the reliance on government subsidies and merchant discounts, indicating a need for a sustainable revenue distribution mechanism [2] - Effective cross-platform collaboration and data sharing are essential for optimizing the consumer experience and preventing homogenization of offerings [2] - The future potential of the "ticket root economy" lies in its ability to transform tickets from mere consumption endpoints into urban access passes, enhancing the overall consumer experience [2]

根据官方日程， 本届电影节活动依旧丰富。 其中，产业活动板块业界精英齐聚，在金爵电影 论坛、电影学堂、国际影视市场传递行业新风潮。此外，"一带一路"电影周、科幻电影周、未 来影院、传媒关注单元等活动，将聚焦行业具体领域，以期助力业界拓宽视野、扩展交流空 间。 此次科幻电影周进入了第三届，将聚焦"科技创制"，以科技赋能内容创制，以沉浸体验推动产 业升级。依托上海科技影都在全球影视创制以及AI最新技术方面的成果和产业落地，融合影 视、科技、文旅、教育等多维力量，展现中国科幻电影与高新技术交汇的产业图景。 已举办六届的"一带一路"电影周，今年将继续通过电影促进跨文化交流。包括举办圆桌论坛、 产业论坛、生活市集、魅力浦东电影之夜等活动；展映继续走进长三角，南京、苏州、杭州、 宁波、合肥连同上海一起展映来自"一带一路"电影节联盟成员机构推荐的精选影片。 据悉，本届电影节金爵奖5个单元共收到来自119个国家和地区的3900余部影片报名，创历史 新高。其中，报名参赛作品超过2800部，美洲与非洲地区的报名影片数量显著增长，短片单 元报名数量相较去年增长18%。此外，本届报名参赛作品中1820余部为世界首映，520余部 为国 ...

最近，小小的票根成了各地文旅引流的新手段，叠加的各种优惠和福利不断升级。在刚刚过去的端午 节，这些以往只作为"消费凭证"的小小票根，变身为各具特色的"优惠凭证"，串联起更多文旅消费场 景，激发出了游客的二次消费。 电影票、演出票、火车票、飞机票……各种票根，可千万别随便扔，留好可以帮大家"薅羊毛"。 先说说电影票。 它首先是省钱"神器"。上海虹口最新将影院和周边的48家餐饮、零售店铺联合起来，推出一票回本 的"套餐"，主打视听味觉多重享受。 为什么"票根经济"能迅速成为引流法宝？最关键的是真实惠，不少地方的优惠力度直接是打对折，"真 金白银"让利，消费者自然愿意尝试更多项目。 当然，这也离不开各地文旅的持续创新。越来越多的地方在探索一张票玩转一座城，将交通、商圈、景 区、展览等都串联其中，主打体验感拉满，消费者不仅玩得省，更能玩得好。 从用完随手丢掉的入场券到撬动二次消费的流量支点，小票根"含金量"不断提升的背后，是"文旅+"业 态的不断焕新升级。在未来，因为一张票，来到一座城，将越来越成为新的文化消费增长点。 江西机场，让机票联动景点、商圈的优惠，不仅让航班客座率提升3%，还带动了合作商家客流量和营 收增长 ...

Group 1 - The 2025 Women's Volleyball League (Beijing Station) achieved a ticket sales revenue of 10.8 million yuan, with a maximum single-day attendance of over 16,000 people [1][3] - The event attracted numerous fans, marking Beijing's first hosting of a top international volleyball event since the 2008 Olympics [3] - The event committee launched 20 licensed products, emphasizing the need for creative and targeted design due to the shorter promotional cycle compared to multi-sport events [3][5] Group 2 - The event's mascot "V Bao," designed to be lively and cute, saw a significant increase in sales, with an online to offline sales ratio of 2:1 [5] - The event committee collaborated with over 100 merchants to offer exclusive benefits to attendees, promoting the "ticket root economy" [5] - The National Sports Stadium aims to leverage events to drive local economic development and plans to focus on brand building and intangible asset development [5]

以票根为媒介激活消费潜力，不仅得益于区域演出市场的繁荣，更折射出全国消费升级需求在特定场景 下的集中迸发。未来的消费竞争不再是景点与景点的单点比拼，而是生态与生态的系统较量。随着技术 与生态完善，票根有望成为连接供需的数字纽带，推动消费市场从规模扩张向质量提升转型。 这些挑战也是传统消费模式向数字化、生态化转型的共性难题，票根经济要实现持续健康发展需在三个 维度迭代升级。 机制上，建立动态激励体系，依据酒店景区的票根核销率、消费转化率给予额外奖励，引导企业从被动 参与转向主动运营。比如，杭州"文旅消费积分"模式可资借鉴——将票根消费与城市积分体系挂钩，赋 予积分兑换公共服务等附加价值，增强用户黏性。 技术上，构建统一的文旅消费数据中台，整合演出票务、酒店预订、景区票务等平台，建立标准化接口 与认证体系，实现票根信息跨区域流通，使区域特惠升级为全国通兑。 生态上，票根经济本质是对体验经济的具象实践。当一张票根能串联城市文化地标、商业设施与生活场 景，它便不再是消费终点，而成为探索城市的起点。 未来的消费竞争不再是景点与景点的单点比拼，而是生态与生态的系统较量。随着技术与生态完善，票 根有望成为连接供需的数字纽带 ...