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全省各地国庆假期文旅活动掠影
Xin Hua Ri Bao· 2025-10-02 23:41
Group 1: Suzhou Waterway Development - The launch of the Taihu Scenic No. 17 waterway connects two lakeside towns, enhancing cultural tourism collaboration [1] - The round-trip ticket priced at 98 yuan includes boat fare, scenic area access, and shuttle bus services, providing value for tourists [1] - Local authorities have created a comprehensive travel guide with various themed itineraries to cater to different tourist needs [1][2] Group 2: Nantong Cultural and Tourism Events - The Nantong Yangtze River Sports Park has become a popular destination, hosting the 2025 Nantong Cultural Tourism Carnival, which runs until October 7 [3] - The carnival features over 100 local brands and activities across all aspects of tourism, including dining, accommodation, and entertainment [3][4] - Youth engagement in traditional crafts is promoted through local markets, enhancing cultural appreciation among younger generations [3] Group 3: Lianyungang Light and Shadow Show - The "Light and Shadow of a Thousand Years" show at Lianyungang's ancient city utilizes 3D mapping technology to create an immersive experience [5][6] - The performance blends historical and modern elements, showcasing the city's cultural heritage and attracting significant public interest [6] Group 4: Jiangning Sports and Tourism Integration - Jiangning District's "District Super" football league has attracted nearly 4,000 spectators, boosting local tourism and commerce [7] - The integration of sports events with local attractions has led to increased visitor numbers and heightened consumer activity in nearby areas [7] Group 5: Jingjiang Cultural Celebrations - The "Encounter Jingjiang" concert attracted over 30,000 visitors, combining music and local cuisine to enhance the festive atmosphere [8][9] - Various cultural activities, including poetry contests and exhibitions, are organized to celebrate the holiday and promote local culture [9] Group 6: Lishui Music Festival Impact - The 14th Mido Music Festival in Lishui drew over 60,000 attendees, with a significant portion coming from outside the region [10] - The festival's success has led to high occupancy rates in local accommodations and substantial revenue generation for the tourism sector [10]
“跟着赛事去旅行”,体育赛事激发假期消费新活力
Core Insights - The article highlights the emergence of sports events as a catalyst for boosting consumer spending during the National Day holiday, with various regions leveraging high-profile sports competitions to create new consumption scenarios [1] Group 1: Sports Events and Economic Impact - Various regions are organizing high-level sports events as a core strategy to activate holiday consumption, transforming sports traffic into economic momentum [1] - The model of "traveling to a city for a match" and "one-day competition with multiple days of stay" is gaining traction, encouraging consumers to engage in travel and spending around these events [1] Group 2: Innovative Consumption Models - The "event + business district" model is being adopted, where ticket holders can enjoy discounts at partner merchants, effectively converting spectators into consumers [3] - In Beijing, the China Open and WTT China Grand Slam are creating significant foot traffic, with fans traveling to support their favorite athletes during the holiday [3] Group 3: Integration of Sports and Tourism - Inner Mongolia has announced a directory of 80 sports events and 13 key events for the upcoming holidays, promoting the integration of sports, tourism, and commerce [4] - Chengdu is utilizing various sports events to link tourism, offering discounts at local attractions and restaurants for ticket holders [4] Group 4: Policy Support and Industry Development - The State Council has issued guidelines to enhance sports consumption and promote high-quality development in the sports industry, emphasizing the need for integrated planning across sports, exhibitions, festivals, and tourism [6] - Experts suggest that event organizers should focus on the needs of attendees, ensuring that services cater to their travel and leisure preferences [6]
黄金周看点 | “票根经济”在多地升温,小票根撬动大消费
Xin Hua Cai Jing· 2025-10-01 13:44
Core Viewpoint - The emergence of "ticket root economy" during the National Day and Mid-Autumn Festival is transforming sports event tickets into versatile discount vouchers, linking sports enthusiasm with urban consumption [1][2]. Group 1: Ticket Root Economy - The ticket root economy is changing traditional consumption patterns by turning tickets from a "final proof of purchase" into a "starting proof of purchase," promoting a shift from single consumption to a chain experience [2][4]. - Events like the 2025 China Open and WTT China Grand Slam are leveraging this economy, allowing ticket holders to access discounts at various merchants and attractions [3][4]. Group 2: Multi-Industry Connection - The core of the ticket root economy lies in its ability to connect different industries, forming a complete consumption chain that extends beyond just watching a game to include dining, transportation, and tourism [4]. - This model effectively breaks down barriers between various consumption scenarios, transforming spectators into active participants in the city's experience [4]. Group 3: Benefits to Stakeholders - For consumers, the ticket root economy enhances the viewing experience by providing tangible benefits and maximizing the value of a single ticket [4]. - For businesses and event organizers, it serves as a strategy to convert "traffic" into "retention," guiding post-event crowds to partner businesses and stimulating secondary consumption [4]. - For cities, it acts as a promotional tool, showcasing local resources and creating a vibrant image that extends the economic impact of short-term events [4].
黄金周消费“观”|IP首展、票根经济,双节逛街“雷达”已启动
Sou Hu Cai Jing· 2025-09-30 22:37
Group 1 - The article highlights the vibrant consumer market in Jiangsu during the dual festival period of National Day and Mid-Autumn Festival, showcasing a strong upward trend in consumption [2] - Various promotional activities and themed events are being organized to attract consumers, with a focus on creating engaging atmospheres and experiences [2][6] - The introduction of limited-time pop-up stores featuring popular IPs and unique products is driving foot traffic and enhancing consumer engagement [4][6] Group 2 - The Nanjing Wanxiang Tiandi is leveraging the "first launch economy" and "first store first exhibition" strategies to attract young consumers, featuring high-profile brands and collectible toys [6] - Nanjing Pengxin Water City is offering discounts and services tied to ticket purchases from local attractions, enhancing the overall consumer experience during the holiday [6] - The Nanjing IFC mall is showcasing giant tank models and interactive exhibits to create a unique shopping experience, appealing to both shoppers and military enthusiasts [8] Group 3 - The Nanjing Municipal Bureau of Commerce is organizing over 300 promotional activities during the holiday season to stimulate consumer spending, integrating various resources from shopping districts, scenic spots, and rural areas [8]
安徽将办金秋国庆消费月活动 发展“票根经济”迎客来
Zhong Guo Xin Wen Wang· 2025-09-30 12:28
安徽省文化和旅游厅副厅长邵海卫说,安徽将组织各市推出游历山河、中秋团圆、乐享晒秋等系列优质 产品,打造演唱会、音乐节、非遗展销、国潮市集、游园会等特色活动。 在惠民利民方面,安徽文旅、商务等部门将发展"票根经济",全面启动第十二届文化惠民消费季活动, 政府、金融机构、文旅企业、平台公司叠加发放文旅消费补贴,提升游客出游体验。 据安徽省商务厅副厅长张弘强介绍,今年前8个月,安徽各地组织促消费活动3400余场,拉动消费240多 亿元人民币。 近日,安徽省商务厅已启动实施2025年"徽动消费·金秋购物季"系列活动,计划9月至10月举办系列促消 费活动超1500场,配套发放消费券逾2亿元人民币。(完) 安徽将办金秋国庆消费月活动 发展"票根经济"迎客来 中新网合肥9月30日电 (记者 张强)记者30日从安徽省政府新闻办举行的新闻发布会上获悉,安徽将举办 金秋国庆消费月活动。其间,安徽拟开展"超级皖"美食争霸赛等各类促消费活动3800余场。 9月30日,安徽省政府新闻办举行新闻发布会。中新社记者 张强 摄 来源:中国新闻网 编辑:王永乐 广告等商务合作,请点击这里 中新经纬版权所有,未经书面授权,任何单位及个人不得转载 ...
金秋国庆消费月活动来啦→
Sou Hu Cai Jing· 2025-09-30 10:04
Core Viewpoint - The "Golden Autumn National Day Consumption Month" aims to stimulate consumer spending during the extended holiday period, enhancing the cultural and tourism experience in the province [2][6][11]. Group 1: Event Overview - The event is a collaborative effort by the Provincial Culture and Tourism Department and the Provincial Commerce Department, featuring over 3,800 promotional activities across the province [6][11]. - Key activities include the "Super Anhui" food competition, various cultural performances, and themed events in multiple cities [6][11]. Group 2: Consumer Incentives - The government and financial institutions will provide consumer subsidies, including a national version of the "Tourism Card" that connects 22 key scenic spots [7][11]. - Cities like Huangshan and Ma'anshan are implementing various discount programs and promotional activities to encourage tourism and spending [7][11]. Group 3: Focus on Demand and Experience - Cities will create unique cultural and tourism consumption scenarios, such as interactive experiences and themed festivals, to attract visitors [8][12]. - The event will also emphasize safety and service quality, with initiatives to enhance the overall visitor experience [8][12]. Group 4: Specific City Initiatives - Hefei will host a series of cultural performances and food festivals, including the "Super Anhui" food competition, with significant participation and revenue generation [17][18]. - Huangshan will offer diverse travel routes and experiences, focusing on local culture and nature, while promoting a "ticket root economy" to enhance consumer engagement [23][24]. - Fuyang plans to host over 500 events, including music festivals and food competitions, to attract tourists and stimulate local consumption [29][30]. - Wuhu will implement over 400 promotional activities, including food competitions and cultural events, to create a festive atmosphere [34][35].
“花灯+非遗”“邮轮+京剧”……节日消费掀热潮 传统文化以年轻化姿态 “圈粉”
Yang Shi Wang· 2025-09-30 09:40
Group 1: Tourism and Cultural Activities - Huangshan city is gearing up for the upcoming National Day and Mid-Autumn Festival, with activities focusing on food culture and ticket-based economy to boost the tourism market [1] - A vibrant cultural event is taking place along the Tunxi River, featuring food and music, with popular non-heritage food experiences attracting families [3] - Tourists can enjoy discounts on dining, shopping, and entertainment by presenting their travel tickets on the "Huangshan Xiaozhu" platform, promoting a comprehensive tourism consumption experience [5] Group 2: Festival Products and Consumer Trends - In Yiwu, the sales of festive products are surging as the Mid-Autumn Festival approaches, with traditional items like lanterns and mooncake gift boxes gaining popularity [6][11] - Unique products such as hand-held lotus lanterns and bamboo-crafted rabbit lanterns are particularly in demand, reflecting a trend towards integrating non-heritage elements into festive goods [8][14] - The shift in purchasing behavior shows that buyers are now ordering national trend products months in advance, indicating a longer consumption cycle and increased resilience in the supply chain [14] Group 3: Cruise Tourism - The cruise tourism market is experiencing a boom, with three cruise ships operating out of Shanghai during the National Day holiday, indicating a growing preference for sea travel among tourists [15][19] - The "Aida Magic City" cruise ship is set to host nearly 5,000 guests, showcasing the popularity of cruise vacations during the holiday period [15] - A special themed cruise featuring Peking opera performances and cultural lectures is being launched to enhance the onboard experience for travelers [17]
“小票根”撬动文旅“大消费”,多地激发赛事经济新动能
Core Insights - The upcoming Mid-Autumn Festival and National Day holidays are expected to boost consumer spending through sports events, with the 2025 China Open Tennis Tournament leveraging a "ticket root economy" to drive consumption in various commercial districts [1][2] - The integration of sports events with local businesses is creating a multi-dimensional consumption experience, transforming event tickets into keys for discounts and promotions across numerous sectors [2][4] Group 1: Ticket Root Economy - The "ticket root economy" is facilitating the conversion of sports event attendance into broader consumer spending, as seen in various regions across China [4] - In Beijing, the 2025 China Open is expected to attract approximately 300,000 attendees, generating over 80 million yuan in ticket sales and driving an additional 25 million yuan in overall consumption [2][4] - The model is being replicated in other cities, such as Hubei and Inner Mongolia, where local events are also offering discounts and promotions linked to event tickets [4][5] Group 2: Consumer Behavior Trends - Consumer preferences are shifting from functional to personalized and experiential spending, with the ticket root economy catering to both emotional and rational consumer needs [5] - The emotional aspect of ticket ownership enhances social sharing and community engagement, while the rational aspect provides tangible discounts and benefits [5] - The integration of sports events into urban life is fostering a more diverse and layered consumption structure, moving beyond traditional travel and accommodation to include entertainment and leisure [4][5]
无锡梁溪区加快推进生活性服务业发展 多措并举激发消费活力
Xin Hua Ri Bao· 2025-09-29 21:27
Core Insights - Liangxi District has effectively implemented national and provincial policies to promote consumption, focusing on key areas such as emerging economies and large-scale consumption, resulting in a steady growth in the consumption market with a retail sales total of 632.07 billion yuan from January to August, marking a 4.9% year-on-year increase and maintaining the top position in the city [1] Group 1: Quality Supply Meets New Consumer Demands - The district is enhancing the quality of consumption supply to meet the personalized, experiential, and quality-oriented demands of current consumer groups, with 25 new provincial-level flagship stores established this year, including high-profile brands [2] - New consumption formats are being developed, such as the introduction of over 20 brands in the "二次元" economy and the establishment of a nationwide first "pet-friendly" street, enhancing the interactive experience for consumers [2] - Luxury brands like Louis Vuitton, Hermes, Dior, and Gucci have opened double-decker flagship stores in the district, highlighting the increasing consumption capacity and influence [2] Group 2: Cultural and Tourism Integration - Liangxi District is leveraging cultural IP to stimulate consumer flow, with projects like the "今夜梁宵" immersive night tour attracting 4.965 million visitors since its opening in April, showcasing the successful integration of culture and tourism [3] - The district has created unique cultural experiences, such as the "阿炳映月里" project, which combines traditional music with modern art installations, appealing to younger demographics [3] Group 3: Sports Events Driving Consumption Growth - The district has successfully hosted the "奇妙夜梁溪" event, attracting over 3,500 participants and generating an average daily consumption of over 3 million yuan, with 43% of attendees being from outside the area [4] - Initiatives like the "苏超有礼" series of promotional activities are designed to enhance consumer engagement through immersive experiences in various commercial areas [4] Group 4: Space Renewal and New Consumption Scenarios - The district is expanding consumption spaces through the renovation of an 8.5-kilometer slow-moving system along the ancient canal, connecting 19 cultural landmarks and creating new consumption scenarios [5] - The "运河汇街区" has been developed as a new cultural and tourism landmark, attracting over 2.3 million visitors in its first year after transformation [6] Group 5: Policy Support for Consumption Potential - Liangxi District is implementing policies to stimulate large-scale consumption in sectors like automobiles and home appliances, resulting in a retail sales increase of 28.52 billion yuan across four major categories [7] - The district aims to enhance service quality and brand value while diversifying the development of the service industry to meet the evolving consumer demands [7]
影院变身城市文化客厅:“电影+”消费新业态激活经济新动能
Yang Shi Wang· 2025-09-29 03:45
Core Insights - The film industry is transitioning from a single box office economy to a diversified consumption ecosystem, with "traveling to a city for a movie" becoming a new trend in cultural tourism [1] - National policies are continuously being introduced to support the innovation of "film+" business models, integrating film with tourism and other sectors to stimulate consumption and economic growth [1] Group 1: Policy and Economic Impact - The State Council has issued opinions to promote high-quality service consumption, emphasizing the importance of film-related consumption [3] - A series of policy measures from multiple ministries aim to leverage online traffic from quality performances, animations, and films to drive offline scene innovation [3] Group 2: Local Initiatives and Consumer Engagement - In Jiangsu, cinemas are launching activities like "film + traditional music performances" and "film + intangible cultural heritage cuisine," creating a win-win situation for cinemas, cultural heritage, and audiences [3] - The "Film Ticket Exchange for Scenic Area Discounts" initiative in Zhejiang allows movie ticket stubs to provide discounts at various restaurants, enhancing consumer engagement and driving foot traffic [7] - The summer consumption season in Zhejiang has introduced a movie consumption voucher program worth 36.8 million yuan, covering tourism spots, shopping districts, hotels, and restaurants, exploring a multi-scenario consumption model [5]