夜经济

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夜经济起势:商家订单多起来,汤包店都能开到凌晨三点
Di Yi Cai Jing· 2025-08-16 13:30
Core Insights - The rise of "night economy" is becoming a significant consumer trend in China, with 60% of consumption occurring at night according to the Ministry of Commerce [1] - The night economy is particularly thriving in cities like Nanjing and Shanghai, with Shanghai's night consumption market reaching 880.09 billion yuan in June, a 3.3% year-on-year increase [1][2] - The demand for night tourism is also on the rise, with a projected total expenditure of 1.91 trillion yuan in 2024, reflecting a 21.7% increase from the previous year [2] Group 1: Business Operations - The owner of a soup dumpling shop in Nanjing has extended operating hours to 6 AM to 3-4 AM, indicating a shift in consumer behavior towards late-night dining [1][2] - The shop has seen a significant increase in online orders, with daily orders rising from around 2,000 last summer to approximately 300 on weekends this year, marking a 70%-80% overall increase [2][4] - The average order value at night is higher, with customers often ordering more expensive items, reflecting a shift in dining habits [5] Group 2: Market Dynamics - The growth of night economy is driven by various factors, including the summer vacation period and increased tourism in cities like Nanjing [2][4] - Online food delivery platforms have contributed to the growth of night economy, with night-time online orders outpacing dine-in orders due to subsidies and high temperatures [2][4] - Data from Ele.me shows that night orders from residential areas remain the highest, with significant growth in orders from camping sites and parks [4] Group 3: Challenges and Opportunities - Operating in the night economy presents challenges, including increased competition and the need for refined management practices [7][8] - Businesses are investing in operational efficiency, with some establishing dedicated teams to manage online orders and improve service quality [8] - The night economy is expected to continue growing, with over 1.3 million related businesses currently operating in China, and new registrations increasing [9]
夜经济起势,商家订单多起来,汤包店都能开到凌晨三点
Di Yi Cai Jing· 2025-08-16 10:19
Core Insights - The rise of "night economy" is becoming a significant consumer trend in China, with 60% of consumption occurring at night according to the Ministry of Commerce [2] - The night economy is particularly benefiting the food and beverage industry, as restaurants adapt their operating hours to cater to late-night consumers [3][5] Group 1: Night Economy Growth - The night economy is defined as consumption occurring between 6 PM and 6 AM, with large shopping malls seeing over 50% of their daily sales during the hours of 6 PM to 10 PM [2] - In Shanghai, the total consumption in the night economy reached 880.09 billion yuan in June, marking a 3.3% year-on-year increase [2] - The demand for night tourism is also on the rise, with the China Tourism Research Institute projecting a total expenditure of 1.91 trillion yuan for night tourism in 2024, a 21.7% increase from the previous year [3] Group 2: Restaurant Adaptation - Restaurants are increasingly extending their hours to capture late-night business, with some establishments operating until 3 or 4 AM [3][5] - A specific restaurant in Nanjing reported a 70%-80% increase in overall orders compared to the previous year, with online orders significantly outpacing dine-in orders [3][5] - The average order value during nighttime is higher, with customers often ordering more expensive items, indicating a shift in consumer behavior towards "emotional consumption" during late hours [6] Group 3: Challenges and Opportunities - Operating in the night economy presents challenges for businesses, including increased operational complexity and the need for more refined management practices [8][9] - The market for night economy-related businesses is expanding, with over 1.3 million existing companies in this sector and approximately 90,000 new registrations this year [10] - Young consumers are the primary drivers of night economy growth, with their spending habits characterized by a preference for quality, personalization, and cultural experiences [10]
2025厦门啤酒消费季思明主会场启幕
Sou Hu Cai Jing· 2025-08-16 06:08
Core Viewpoint - The 2025 Xiamen Beer Consumption Season has launched with a vibrant event at Wuyi Square, aiming to enhance the night economy through immersive beer experiences and diverse consumption scenarios [1][5][7]. Group 1: Event Overview - The opening event featured performances by renowned female singers, European DJs, and Chinese bands, creating a lively atmosphere with music and dance [1]. - The event will run from August 15 to August 17, showcasing a variety of international beer brands and local food stalls [1][3]. Group 2: Economic Impact - The initiative aims to integrate resources across various sectors, promoting a model of "1 (main venue) + 3 (sub-venues) + N (food streets)" to enhance the night economy [5]. - The event is designed to activate multiple consumption formats, including dining, shopping, and nightlife, thereby injecting new momentum into the regional economy [5][7]. Group 3: Future Plans - The Xiamen Business Bureau plans to continue developing the "2025 Siming Shopping Festival" IP alongside the beer season, focusing on creating diverse beer experience scenarios [7]. - The goal is to establish Siming District as a nationally influential night economy benchmark, with beer serving as a connection between innovation and market [7].
曾经日落而息 如今彻夜狂欢!我国夜经济正在崛起
Yang Shi Xin Wen Ke Hu Duan· 2025-08-16 02:35
Group 1: Night Economy Overview - The traditional urban lifestyle is being transformed, with nighttime becoming a key period for leisure consumption, driving urban development and economic growth [1] - Nighttime consumption spans various sectors including dining, shopping, cultural tourism, and sports, contributing significantly to the economy [1] - In the recent summer cultural and tourism consumption season, approximately 39,000 cultural tourism events were held nationwide, with last year's nighttime tourism expenditure nearing 2 trillion yuan [1] Group 2: Regional Highlights - Xishuangbanna's night market attracts nearly 40,000 visitors daily during the summer, showcasing its unique cultural and tourism offerings [2] - Nanning's night market has seen a 12.65% year-on-year increase in revenue, with over 180 businesses operating under professional management [3] - Quanzhou, a city with over 660 historical buildings, hosted more than 1.41 million visitors in July, marking a 14.8% increase from the previous year [4] Group 3: Cultural and Entertainment Activities - Suzhou's outdoor music events attracted over 400,000 attendees in the first half of the year, enhancing the city's cultural vibrancy [5] - Chongqing's nighttime economy accounts for over 60% of its total consumption, with over 8.05 million visitors recorded in July [6] - Shanghai's night economy has seen a remarkable performance, with nighttime consumption exceeding 88 billion yuan [8][9] Group 4: Innovations in Nightlife - Shanghai has introduced various initiatives to enhance nighttime experiences, including extended operating hours and diverse entertainment options [15] - The city has launched a customized night bus service connecting major landmarks, enhancing accessibility for nighttime activities [15] - New immersive experiences, such as light shows and interactive exhibitions, are being developed to attract both local and international visitors [16][17]
曾经日落而息,如今彻夜狂欢!我国夜经济正在崛起
Yang Shi Xin Wen Ke Hu Duan· 2025-08-16 01:43
Group 1 - The traditional urban lifestyle is being transformed, with nighttime becoming a key period for leisure consumption, driving urban development, economic growth, and cultural prosperity [1] - Nighttime consumption spans various sectors including dining, shopping, cultural tourism, and sports, providing new momentum for urban economies [1] - During the summer cultural and tourism consumption season, approximately 39,000 cultural tourism activities will be held nationwide, with last year's nighttime tourism expenditure nearing 2 trillion yuan [1] Group 2 - Xishuangbanna's night market attracts nearly 40,000 visitors daily during the summer, showcasing its unique cultural and tourism offerings [3] - Nanning's night market has seen a 12.65% year-on-year increase in revenue, reflecting the revitalization of urban nighttime activities [6] - Quanzhou, a city with over 660 historical buildings, has hosted over 1.41 million visitors since July, marking a 14.8% increase in tourism [9] Group 3 - Suzhou's various performances attracted over 400,000 attendees in the first half of the year, highlighting the city's vibrant cultural scene [11] - Haikou's diverse nighttime activities generated over 1 million yuan in revenue in the first week, indicating strong consumer interest [13] - Chongqing's nighttime consumption has exceeded 60%, showcasing the city's appeal as a vibrant nighttime destination [15] Group 4 - Shanghai's nighttime economy has reached a total consumption of over 88 billion yuan, with a focus on creating engaging nighttime experiences [20][28] - The city has introduced various initiatives to enhance nighttime consumption, including extended operating hours and optimized transportation options [46] - Shanghai's night tourism has seen a significant increase in visitors, with over 403 million nighttime trips recorded in 2024 [29] Group 5 - The introduction of immersive experiences, such as the night tours at Yuyuan Garden, has attracted significant interest from both domestic and international tourists [31][35] - Cultural exhibitions, like the Egyptian civilization exhibition at the Shanghai Museum, have adopted a 24-hour open model, drawing a large audience [39][41] - The rise of new professions related to nighttime activities, such as drone light shows in Chongqing, reflects the evolving landscape of the nighttime economy [55][56]
悠闲夜生活 十足烟火气
Jing Ji Ri Bao· 2025-08-15 22:31
Core Viewpoint - The night economy in Liaoning is emerging as a new engine for cultural and tourism consumption, driven by the creative transformation of industrial heritage and vibrant urban activities [1][2][3][4] Group 1: Night Economy Development - The night economy in Tiexi District is characterized by the creative transformation of industrial sites, such as the 1905 Cultural Creative Park and Hongmei Cultural Park, which have turned from "rusty fields" into cultural tourism showcases [2] - The West Tower Street and Old North Market are significant contributors to Shenyang's night economy, attracting visitors with diverse cultural activities and rich historical backgrounds [2][3] - The overall night economy in Shenyang includes over 60 businesses operating 24 hours, with more than 70% of the commercial area dedicated to night economy activities, making it a popular destination for young tourists [3] Group 2: Cultural and Tourism Integration - The integration of cultural resources in Chaoyang, such as the North Tower Museum and the Paleontological Museum, enhances the night tourism experience, allowing cultural artifacts to be showcased in a unique nighttime setting [3] - Various cultural events and performances have been organized in the Old North Market, attracting over 20 million visitors since 2023, with an increase in visit duration by over 49% [3] Group 3: Financial Support for Night Economy - Financial institutions like China Construction Bank and Industrial and Commercial Bank of China are providing loans and support to enhance the night economy, facilitating the development of night markets and cultural streets [4] - Liaoning Province is actively promoting the night economy through policies and initiatives, including the "2023-2025 Enjoyable Liaoning" program, which aims to enrich night consumption scenarios and support the development of night economy districts [4]
场景上新“加速跑”!“夜”态万千“不打烊” 揭开炫彩“面纱”感受夜经济蓬勃活力
Yang Shi Wang· 2025-08-15 06:55
Group 1 - The core viewpoint of the article highlights the rapid growth of nighttime economic activities across various cities, transforming urban nightlife into a vibrant consumer landscape [1][3][4] - Nighttime consumption is becoming a strong new engine for economic growth, encompassing diverse sectors such as dining, shopping, cultural tourism, and sports, with an expected total expenditure of nearly 2 trillion yuan on domestic nighttime tourism in 2024 [3][4][28] - Major cities are hosting numerous cultural and tourism events, with approximately 39,000 events planned for the summer of 2025, indicating a significant boost in nighttime activities [3][4] Group 2 - In Yunnan's Xishuangbanna, the starry night market is expected to attract nearly 40,000 visitors daily during the summer of 2025, showcasing the area's unique cultural and tourism appeal [8][11] - In Guangxi's Nanning, the revitalization of the night market has led to a 12.65% year-on-year increase in revenue for key monitored street areas in the first half of 2025 [11][12] - In Fujian's Quanzhou, over 1.41 million visitors were received from July to August, marking a 14.8% increase year-on-year, driven by various nighttime cultural activities [15][14] Group 3 - Jiangsu's Suzhou attracted over 400,000 attendees to various performances in the first half of 2025, highlighting the city's cultural vibrancy [19] - In Hainan's Haikou, diverse nighttime activities generated over 1 million yuan in revenue during the first week of operations [23] - Chongqing's nighttime consumption accounted for over 60% of total consumption during the summer, emphasizing the city's appeal as a nighttime destination [24][28] Group 4 - Shanghai's nighttime economy is characterized by innovative experiences, with total nighttime consumption exceeding 88 billion yuan since June 2025 [30][48] - The city has launched five "night economy landmarks" and five "nightlife hotspots," focusing on diverse experiences and public space utilization [50] - Shanghai's nighttime activities include a 24-hour open model for museums, with over 70% of visitors coming from outside the city, primarily young people [61][66] Group 5 - The article discusses the integration of technology in nighttime experiences, such as themed bus routes and art exhibitions on boats, enhancing the overall consumer experience [73][80] - The rise of drone light shows in Chongqing has become a popular nighttime entertainment form, contributing significantly to local economic activity [82][86] - The article emphasizes the importance of creating a comfortable and secure nighttime environment through various supportive measures and policies [66][67]
消费新观察:游娱购激活夜经济
Yang Shi Wang· 2025-08-14 23:46
Group 1 - The "night economy" is experiencing significant growth during the summer, with the hours from 6 PM to 10 PM identified as the "golden 4 hours" for nighttime consumption [1] - In Changsha, the introduction of new nighttime consumption experiences, such as the interactive performance of the new-style Xiang opera "Nie Xiaoqian," is attracting a younger audience, with theater occupancy rates exceeding 60% to 70% during holidays [3] - The integration of small theaters in Changsha has led to a 20% increase in revenue and a 15% increase in foot traffic for surrounding commercial areas [5] Group 2 - Nighttime consumption in Changsha accounts for 60% of total daily consumption, with over 1 million people employed in the sector [7] - The Shanghai Pudong Art Museum has extended its hours for night exhibitions, contributing to a total nighttime consumption exceeding 880 billion yuan, a 3.3% increase year-on-year since June [9] - Chengdu's nighttime economy is robust, with nighttime consumption making up 54.6% of total consumption, the highest in the country, and plans to create 20 "nocturnal landmarks" and 100 "night economy gathering areas" [12] Group 3 - Qingdao has launched a new bus line that transforms into a mobile live house at night, combining beer culture with nighttime tourism, attracting over 500,000 participants during the beer festival [14]
各地创新多元“夜”态 激发城市消费活力
Jing Ji Wang· 2025-08-14 03:10
Core Viewpoint - The night economy is a vital component of urban commerce, linking residents' lives with economic development, and has recently seen significant growth, becoming a new engine for urban consumption vitality [1] Group 1: Innovation in Consumption Scenarios - Various regions are innovating consumption scenarios tailored to local characteristics, driving consumption growth with engaging and unique experiences [2] - In Chongqing, a drone light show featuring 5,000 drones has enhanced the city's charm, leading to over 70% average occupancy rates in key restaurants and over 80% in hotels during holidays, with a year-on-year increase of over 10 percentage points [2] - Xuzhou has leveraged sports events to boost cultural tourism consumption, with a reported 64 billion yuan in consumption from May 10 to July 31, marking a 30% year-on-year increase [2] - Xining has developed night markets that attracted approximately 1.1 million visitors in July, generating 55 million yuan in revenue, showcasing the potential of night-time cultural tourism [3] Group 2: Night Consumption Trends - The night economy is thriving, with a 100% increase in searches and comments related to "night tours" since July, indicating a growing interest in cultural experiences during nighttime [4] - Major cities have seen a doubling of weekend night snack orders, with cities like Jinan and Xi'an experiencing over 150% growth in night orders [4] - From July 1 to July 21, 127 cities reported over 100% growth in night orders, with cities like Luoyang and Baotou leading with over 200% increases [5] Group 3: Corporate Engagement in Night Economy - The night economy market in China is expanding, with over 1.3 million related enterprises currently in operation, and approximately 90,000 new registrations this year [6] - Companies are innovating their business models to attract night-time consumers, such as the "street + MALL" concept in Shenzhen, which combines business and leisure [7] - The integration of AI technology and diverse business formats is being utilized to create immersive night consumption experiences, as seen in initiatives by companies like Bailian Group and Haidilao [7] Group 4: Consumer Preferences and Market Segmentation - There is a noticeable segmentation in night consumption preferences based on gender and age, with men favoring theme park night tours and women preferring music and social activities [8] - Experts suggest that businesses should innovate night economy scenarios based on consumer preferences, utilizing new technologies to enhance the experience and meet diverse consumer needs [8]
严州古城“新夜态” 激活消费“新动能”
Hang Zhou Ri Bao· 2025-08-14 03:05
Group 1 - The "Yanzhou Ancient City Micro-Drunk Summer Night Market" has been launched in Meicheng Town, focusing on night tourism, dining, and entertainment, featuring events like electronic music parties, national trend performances, micro-drunk markets, and beer competitions [2] - The night market has achieved an average daily foot traffic of over 3,000 visitors, becoming a significant driver of local nighttime consumption [2] - Young entrepreneurs are increasingly participating in the night market, with low operating costs and flexible work hours attracting over 10 young individuals to start their businesses [2] Group 2 - To address the challenges of balancing the "smoky atmosphere" with urban livability, Meicheng Town has established the "Red Collar Business Circle - Fun in Yanzhou" Business Community Committee, involving 12 units for collaborative governance [3] - The town has implemented refined management practices across the ancient city business circle, including planning a "smoky food map," enhancing food safety inspections, and increasing garbage collection efforts [3] - Future plans include deepening the integration of culture, commerce, tourism, and sports, while continuously innovating consumption scenarios to create a more diverse and attractive night economy ecosystem in Yanzhou Ancient City [3]