体育消费

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“苏超”跑出区域经济新赛道,长三角催生体育消费新场景
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-20 13:26
Group 1: Core Insights - The "Su Chao" league has gained significant popularity, with discussions about it occurring across various demographics, including young adults and middle-aged individuals [1][2] - The league's success is attributed to the competitive spirit among the 13 cities in Jiangsu, which has led to a nationwide interest in the event [1][4] - The rise of "Su Chao" reflects a broader trend of increasing public engagement in sports events across the Yangtze River Delta region, indicating a critical period for sports consumption [1][4] Group 2: Economic Impact - The "Su Chao" league has stimulated local tourism, with Jiangsu's travel orders on Meituan increasing by 50% week-on-week, making it the top province for travel orders [4][5] - Food consumption has also surged, with dining orders from non-local consumers increasing by over 49% during the league's matches [5] - The league's affordable ticket prices and engaging atmosphere have unlocked previously suppressed consumer spending in sports [5][6] Group 3: Future Development - Experts suggest that the integration of sports events with urban commercial activities can create new business opportunities and enhance local economies [6][7] - The Yangtze River Delta region is exploring new models for mass sports events, with cities like Hangzhou initiating their own "Super League" to promote community engagement [8][10] - The development of sports health centers and community fitness initiatives indicates a growing recognition of the importance of health and wellness in conjunction with sports [14][16]
迸发流量促消费,“苏超”发展的必然逻辑与实践启示
Xin Hua Ri Bao· 2025-06-16 21:04
Core Viewpoint - The "Su Super" (Jiangsu Provincial Urban Football League) phenomenon exemplifies the integration of sports, culture, and commerce, showcasing its potential to drive regional development and boost consumption [2][3][4]. Economic Development - Jiangsu's strong economic foundation, with cities like Nanjing, Suzhou, and Changzhou leading in sports consumption, supports the "Su Super" initiative, creating a positive cycle of government investment, corporate sponsorship, and consumer spending [3][4]. - The sports industry in China has grown significantly, with its scale increasing from 1.35 trillion yuan to 3.67 trillion yuan over the past decade, highlighting the importance of sports events in driving economic growth [4]. Cultural Significance - The humorous promotional content of "Su Super" reflects the cultural confidence and strong sense of belonging among residents, showcasing the successful promotion of local culture [3][4]. Integration of Sports and Tourism - "Su Super" serves as a model for promoting tourism through sports events, with local governments and businesses offering various incentives to attract visitors, thereby enhancing local economies [5][6]. Media and Digital Integration - The event has effectively utilized digital media to enhance its visibility, with various platforms broadcasting the matches and engaging audiences through innovative content [6][7]. Urban Development and Resource Integration - Cities in Jiangsu are leveraging "Su Super" to reorganize urban resources and create new consumption models, integrating sports events into urban development strategies [7][8]. Sustainable Development and National Promotion - The focus is on establishing a sustainable development model for "Su Super" while promoting its successful practices nationwide, encouraging local adaptations to enhance regional sports events [8][9].
浙江体育经济版图的一抹“绿色”
Xin Hua Wang· 2025-06-16 01:42
据浙江职业足球俱乐部市场部总监钟宇军介绍,俱乐部还为入驻足球嘉年华的市集商家免除摊位 费。"俱乐部希望以足球嘉年华为载体,吸引更多种类的商家入驻,丰富球迷观赛体验的同时为球迷提 供更多的消费选择,围绕主场比赛日培育新的消费场景与模式。" 球衣是职业足球俱乐部人气最高的周边商品之一。在黄龙体育中心周边的几间咖啡馆、餐吧里,浙 江队的球衣都被悬挂在最显眼的位置,吸引球迷拍照打卡并消费。2025赛季,浙江职业足球俱乐部订购 了3000件主场球迷版球衣以供销售,赛程尚未过半就已售空。 原标题:浙江体育经济版图的一抹"绿色" 2025赛季中超联赛开赛以来,浙江职业足球俱乐部的前6个主场比赛场均能吸引两万余名球迷到场 观赛。赛前,在浙江队主场黄龙体育中心外,足球嘉年华游艺活动吸引了众多球迷,体育场一侧的俱乐 部官方商店外排起长龙,身着浙江队绿色主场球衣的人们在画有俱乐部队徽的餐饮店铺内小憩,等待开 赛。 这是记者14日在浙江队主场对阵上海海港赛前看到的画面,这股聚拢的人气化为消费潜力,为浙江 体育经济版图增添了一抹亮眼的"绿色"。 6月14日,球迷前往位于黄龙体育中心内的浙江俱乐部官方商店购物。新华社记者 江汉 摄 主场 ...
广州借十五运会促体育消费,力推冰雪运动和赛马运动
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-13 08:22
Core Viewpoint - Guangzhou is actively promoting sports consumption through various initiatives, including the preparation for major sporting events and the development of sports-related activities to boost the local economy [1][2]. Group 1: Sports Consumption Initiatives - The Guangzhou Municipal Bureau of Commerce has released a draft plan to enhance sports consumption, focusing on events like the 15th Provincial Games and the Special Olympics [1]. - The plan includes organizing sports carnivals, consumption seasons, and promoting sports events in scenic areas and commercial districts [2]. - The city aims to support the upgrade of ice and snow venues and accelerate the construction and operation of the Hong Kong Jockey Club's Conghua Racecourse to foster the development of ice sports and horse racing consumption [2]. Group 2: Economic Impact and Participation - The sports consumption scale in Guangzhou is projected to exceed 63 billion yuan in 2024, indicating strong growth in the sports industry [1]. - During the May Day holiday, the "Hot Snow Miracle" venue reported a nearly 30% increase in visitor traffic, with skiing experiences accounting for about 60% of the activities [2]. - The ongoing sports carnival initiatives are expected to enhance the public fitness activity system and create a vibrant atmosphere for the upcoming sports events, converting event traffic into consumer spending [2].
广州:拟推动赛马运动消费发展 加快推进香港马会从化马场建设运营
news flash· 2025-06-13 03:14
Core Viewpoint - The Guangzhou government's draft plan aims to boost consumption by significantly developing sports-related activities and events [1] Group 1: Sports Consumption Development - The plan emphasizes the importance of hosting major sporting events such as the 15th National Games and the Special Olympics in Guangzhou [1] - It includes initiatives like sports carnivals, sports consumption seasons, and nationwide fitness activities to promote sports consumption [1] - The strategy involves integrating sports competitions into tourist attractions, urban areas, and commercial districts to enhance visibility and participation [1] Group 2: Infrastructure and Venue Upgrades - Support is provided for the quality enhancement of ice and snow venues, such as those in Huadu, to facilitate sports consumption [1] - The plan accelerates the construction and operation of the Hong Kong Jockey Club's racecourse in Conghua, promoting both ice sports and horse racing consumption [1]
“大礼包”惠民跟着比赛去打卡 “苏超”走红燃动文创体育用品消费“热”力
Yang Shi Wang· 2025-06-09 09:00
Group 1 - The popularity of the Jiangsu Province urban football league, known as "Su Super," has led to a significant increase in sales of related cultural and sports products [1][4] - A canvas bag called "Nan Ge" gained viral attention, with over 1,000 units sold within five days at a price of 19.9 yuan, showcasing the impact of creative designs on sales [3] - Sales of football-related merchandise, including jerseys and shoes, have surged, prompting retailers to increase inventory and launch promotional activities [4] Group 2 - The sports consumption market is experiencing a continuous rise, with an increase in venue bookings as summer approaches [6] - In Yangzhou, local tourism departments have introduced significant benefits for residents of 12 neighboring cities, including free daytime entry to state-owned scenic spots during "Su Super" match weekends [6][8] - Various cultural performance units in the area are offering discounts and free ticket promotions, enhancing the appeal of the "Follow 'Su Super' to Tour Yangzhou" initiative [10] Group 3 - Hotels in Yangzhou are providing discounts of up to 20% on online booking platforms for residents of visiting teams' cities, along with complimentary access to various entertainment experiences [11]
文商旅体多业态互补为赛事赋能 “赛事经济”激活多场景消费新动能
Yang Shi Wang· 2025-06-08 03:12
Group 1: Integration of Sports and Commercial Activities - Sports have become an integral part of daily life, with Olympic venues in Beijing being upgraded to combine sports, commerce, and culture [1] - The Beijing Shougang Park has introduced new sports experiences, including a 33-meter viewing platform and various activities like bungee jumping and rock climbing [4] - The integration of sports venues with commercial spaces is creating new consumer flows, as seen in the Beijing Wukesong Sports Center, which hosts both ice hockey and basketball [6] Group 2: Development of Sports Consumption Platforms - Shanghai has launched the first national sports consumption resource integration platform, aiming to connect sports intangible assets with market resources [9] - The platform facilitates the efficient matching of sports events with commercial real estate, tourism platforms, and financial institutions, enhancing market engagement [17] - During the Dragon Boat Festival, Shanghai hosted multiple sports events, attracting over 26,370 visitors and generating significant revenue [15] Group 3: Local Sports Events and Economic Impact - The Jiangsu Province's urban football league has gained popularity, integrating local culture and boosting public participation [18] - The league has seen over 180,000 attendees since its inception, with local cities leveraging cultural resources to enhance event organization and consumer activities [22] - The sports economy in Jiangsu is driving growth across various sectors, including sports manufacturing and tourism, with significant consumer spending reported [23]
塑强“体育+”优势,山东体商文旅深度融合激发消费新动能
Da Zhong Ri Bao· 2025-06-07 01:03
Core Viewpoint - Shandong province is promoting the integration of sports, commerce, and tourism to stimulate consumer spending and enhance market vitality through various events and initiatives [2][3][4]. Group 1: Event Planning and Economic Impact - Shandong plans to host 200 national-level events by 2025, including 50 marathons with over 5,000 participants and 500 large-scale events with over 1,000 participants [2]. - The "Four Rivers" themed events in 2024 are expected to attract over 190,000 participants and generate direct economic benefits of 423 million yuan, contributing 959 million yuan to GDP and driving 347 million yuan in service chain consumption [2]. - The province's sports consumption has exceeded 200 billion yuan in 2024, with over 80,000 events planned [4]. Group 2: Consumer Engagement and Subsidies - The "Good Luck Shandong Enjoy Life" initiative offers subsidies for sports events, training, and equipment, with a budget of 10 million yuan from Shandong UnionPay and over 400 signed merchants [3]. - A new program "Travel with Events" will provide various subsidies through platforms like Didi and Meituan, with a total of 90 million yuan allocated [3]. - The "Good Luck Shandong" card offers consumers 12,700 yuan worth of scenic area ticket rights for a 239 yuan expenditure while participating in events [3]. Group 3: Seasonal Promotions and New Sports - Shandong will continue to host seasonal promotional activities such as "Summer Food," "Autumn Health," and "Winter Ice and Snow" to combine sports and consumer activities [4]. - The province is planning a Pickleball Tourism Carnival in June 2025, integrating competitions, cultural promotion, and local cuisine to enhance event impact [4]. Group 4: Trade and Exhibition - The 6th Shandong Sports Expo will be held from August 22 to 24 in Linyi, aiming to establish an "International Sports Goods Procurement Center" and attract over 200 international buyers from more than 40 countries [5].
“苏超”出圈释放体育消费新动能 板块投资机遇凸显
Zhong Guo Zheng Quan Bao· 2025-06-06 21:00
Core Viewpoint - The "Su Super" (Jiangsu Province Urban Football League) has gained significant popularity, driving sports economy and consumer engagement, leading investors to focus on the sports concept sector [1][2] Industry Summary - The sports events industry is experiencing high demand, with various regions increasing the supply of quality sports projects and unique events, suggesting a focus on companies with strong sports event IP and hosting capabilities [1][4] - The sports tourism sector is emerging as a new growth point in the cultural tourism market, with the "Su Super" league attracting significant crowds and boosting local tourism consumption [2][4] - The sports economy is transitioning from traditional consumption models to new consumption patterns, indicating a golden development period for the sports events industry, which may become a new engine for local economic growth [3][4] Company Summary - Jinling Sports reported that the "Su Super" league has utilized some of its football competition equipment, but the impact on the company's performance is currently minimal [2][3] - Co-creation Turf has seen its stock price rise significantly, indicating market interest in the "Su Super" league, although the company cautions that the league's events will not have a major impact on its operations [3] - Sanfu Outdoor has not sponsored the "Su Super" league but offers discounts to consumers holding match tickets, reflecting the interconnectedness of sports events and retail [3]
经济日报时评:体育消费拓展新空间 多地提升赛事效益
news flash· 2025-06-06 01:08
据经济日报,体育消费成为培育消费新增长点的重要领域,北京、广东、浙江等地通过提升赛事效益和 营造体育文化氛围,拓展体育消费空间。体育消费涵盖运动装备、体育活动参与、赛事观赏等多种方 式,市场规模持续扩大,理念成熟。2024年全国路跑赛事规模达704.86万人次,杭州亚运会期间浙江省 体育消费环比增长210%。政策支持增加优质运动项目和特色赛事供给,加强设施建设。未来将通过设 施完善和模式创新释放体育消费潜力。 ...