Core Viewpoint - Xibei has issued an official apology and announced adjustments to its food preparation processes to enhance customer experience and transparency, committing to implement these changes by October 1, 2025 [1][5][11]. Summary by Relevant Sections Adjustments to Food Preparation - All dishes using soybean oil will switch to non-GMO soybean oil [1][5]. - Children's meal beef rice will be prepared fresh in-store instead of using pre-made sauces [1][5]. - Children's beef patties will be made fresh on-site [1][5]. - Children's fish sticks will be made from fresh, whole fish, cooked on-site [1][5]. - Lamb skewers will be cut, skewered, and grilled fresh at the store [1][5]. - Pork chop dishes will use fresh pork ribs cooked on-site instead of semi-finished products [1][5]. - The meat in the flaky meat sandwich will be cooked fresh in-store [2][5]. - The shredded spicy chicken will be boiled fresh in-store [3][5]. - Oatmeal with pumpkin puree will be freshly cooked with real pumpkin slices added [4][5]. Customer Engagement and Transparency - The company is actively communicating with suppliers to shorten product shelf life while ensuring food safety and inventory turnover [5][11]. - Xibei encourages customers to provide feedback and suggestions for further improvements [5][11]. - The founder, Jia Guolong, emphasizes a commitment to transparency and customer satisfaction, stating that the company will learn from successful practices in the industry [5][11]. Impact of Public Discourse - The controversy began with a public statement by influencer Luo Yonghao, which led to a decline in customer traffic and revenue at Xibei locations [11]. - The incident has sparked broader discussions about the use of pre-prepared foods in the restaurant industry and the importance of consumer awareness regarding food preparation practices [12][15]. - Regulatory bodies are expected to enhance oversight of pre-prepared foods to ensure consumer rights and safety [17][18].

9月15日午间，西贝官微发布致歉信。西贝表示，为了满足广大顾客的需求，让顾客拥有更好的体验，西贝将尽可能把中央厨房前置加工工艺 调整到门店现场加工。 西贝表示2025年10月1日前，全国门店会陆续完成9条调整，包括儿童餐牛肉饼调整为门店现做牛肉饼；烤羊肉串调整为在门店现切、现串、 现烤；手撕椒麻鸡调整为生鸡在门店现煮。 全文如下： 随后罗永浩转发该微博并提出数个问题。 据媒体报道，9月12日晚，西贝连夜召开"1.8万名伙伴跟罗永浩之战"全员大会，贾国龙亲自出席了该会议。 据悉，此次"全员大会"目标主要是鼓舞员工，加油鼓气，扛住压力，服务好顾客。"把服务提升，把品质提升。"是前述会议关键词。 另外，在全员大会上，西贝宣布向一线员工发放500元补贴。据媒体报道，该项补贴已经到账，且西贝正在商讨进一步提升一线员工薪酬计 划。 背后是，门店受到"西贝预制菜"风波的舆论冲击，很多员工被网暴。一些门店甚至每天接到十几通辱骂电话。对贾国龙来说，稳定内部军 心，或许是当下最重要的事。 9月14日，西贝创始人、CEO贾国龙于当日凌晨在某微信群中发文提及了近期争议，并承认应对方式有误。"我应对方式有错，改。做饭的围 着吃饭的转， ...

Core Viewpoint - The company West B is making significant adjustments to its food preparation processes in response to customer feedback, aiming to enhance customer experience and ensure food safety by transitioning from centralized kitchen processing to on-site cooking by October 1, 2025 [1][11][15]. Summary by Sections Adjustments to Food Preparation - All dishes using soybean oil will switch to non-GMO soybean oil [1][11]. - Children's meal beef stew sauce will be prepared fresh at the store [2][11]. - Children's meal beef patties will be made fresh on-site [3][11]. - Children's meal cod fish sticks will be replaced with fresh-cut large yellow croaker, fried and grilled on-site [4][11]. - Grilled lamb skewers will be freshly cut, skewered, and grilled at the store [5][11]. - Pork chop with sauerkraut will use fresh pork ribs cooked on-site instead of semi-finished products [6][11]. - The braised meat in flaky meat sandwich will be prepared fresh at the store [7][11]. - Hand-shredded spicy chicken will be cooked fresh on-site [8][11]. - Oatmeal millet porridge will be freshly cooked at the store with added fresh pumpkin slices [9][11]. Customer Engagement and Transparency - The company expresses deep apologies for any confusion and emphasizes its commitment to food safety and compliance with national regulations [11][15]. - West B encourages ongoing customer feedback and aims to continuously improve its services [16][21]. - The founder, Jia Guolong, has committed to transparency and learning from industry best practices [16][21]. Public Reaction and Industry Context - The controversy began with a public statement by influencer Luo Yonghao, which led to a decline in customer traffic and revenue at West B locations [21][22]. - Discussions around "pre-prepared dishes" have raised consumer awareness regarding their right to know about food preparation practices [22][25]. - Regulatory bodies are emphasizing the need for transparency in the use of pre-prepared dishes in the restaurant industry to build consumer trust [26].

9月15日下午，西贝官方微博发布致歉信，宣布将尽可能把中央厨房前置加工工艺调整到门店现场加 工，并承诺在2025年10月1日前于全国门店完成九项整改，包括将相关菜品调整为使用非转基因大豆 油、儿童餐改为门店现场制作等。 据窄门餐眼数据，西贝目前在全国共有351家门店，其中超过42%位于一线城市。 9月14日晚，西贝创始人贾国龙在群内道歉称："我应对方式有错，改。做饭的围着吃饭的转，你说咋好 就咋办。"他表示西贝今后将"打明牌"，做一个透明的企业，彻底向胖东来学习。 此次风波起源于9月10日，罗永浩发微博批评西贝："好久没吃西贝了，今天下飞机跟同事吃了一顿，发 现几乎全都是预制菜，还那么贵，实在是太恶心了。" 贾国龙一度强硬回应称一定会起诉罗永浩。风波期间，西贝曾宣布全国门店上线"罗永浩菜单"并开放后 厨参观，承诺"不好吃，不要钱"，但随后被罗永浩指涉嫌侵犯姓名权。9月14日，西贝确认暂停后厨参 观并下架该套餐。 此次风波带动市场对预制菜的关注，今日早盘预制菜概念表现活跃，盖世食品最高涨超10%，千味央 厨、味知香、国联水产等跟涨。 议的顾客,致以最诚挚的感谢。 同时,请每一位顾客放心,西贝始终坚守严 格的食品 ...

Core Viewpoint - Xibei has issued an apology acknowledging the significant gap between its production processes and customer expectations, committing to improvements in response to customer feedback [2][4][6] Group 1: Apology and Commitment to Change - Xibei expressed deep regret for the inconvenience and concerns caused to customers and thanked those who provided feedback [2][4] - The company emphasized its adherence to strict food safety standards and relevant laws [2] - Xibei plans to implement several adjustments in its operations by October 1, 2025, to enhance customer experience [6][4] Group 2: Specific Changes to Menu and Operations - All dishes using soybean oil will switch to non-GMO soybean oil [6] - Children's meals will be prepared fresh at the store, including beef rice and beef patties [6] - Other menu items, such as fish sticks and lamb skewers, will also be made fresh on-site [6][4] - The company is working with suppliers to address concerns regarding food shelf life while ensuring safety [4][6] Group 3: Industry Reactions and Support - Yu Donglai, founder of Pang Donglai, expressed hope that the public would support Xibei in its efforts to improve rather than destroy the brand [9] - Yu acknowledged the challenges of running a business and encouraged rational understanding from the public [9] - Luo Yonghao responded to Yu, urging him to clarify the situation before being misled by others [10]

Core Viewpoint - The company, Xibei, issued an official apology and announced plans to improve customer experience by shifting food preparation from a central kitchen to in-store processing by October 1, 2025 [1][3][6]. Summary by Relevant Sections Customer Experience Improvements - Xibei aims to enhance customer satisfaction by adjusting its food preparation processes to be conducted on-site at stores [1][3]. - Specific changes include: 1. Switching to non-GMO soybean oil for all dishes cooked with soybean oil. 2. Preparing children's beef rice and sauce on-site. 3. Making children's beef patties fresh at the store. 4. Using fresh, whole fish for children's fish sticks, cooked on-site. 5. Preparing lamb skewers fresh at the store [3][4]. Food Safety and Quality Assurance - The company emphasizes its commitment to food safety and compliance with national regulations, stating that it is actively communicating with suppliers to shorten product shelf life while ensuring safety and inventory turnover [4][6]. Financial Impact and Customer Response - Following recent controversies, Xibei experienced a significant drop in customer traffic, with daily revenues falling by approximately 1 million yuan on September 10 and 11, and an estimated drop of 200,000 to 300,000 yuan on September 12 [6]. - The founder, Jia Guolong, acknowledged the impact of public criticism and expressed a commitment to transparency and improvement, stating that the situation has prompted the company to learn from competitors [6].

专题：专题|罗永浩硬刚预制菜，西贝后厨曝光，创始人贾国龙道歉 近日，关于预制菜的话题受到关注，引发热议。13日、14日，人民日报、新华社、央视接连发文。 新华社：不怕你预制，怕你不告诉我 天津农学院食品科学与生物工程学院专家表示，预制菜是食品工业化的产物。"预制"这种处理方式本 身，在餐饮行业发展中也有着很长的历史，比如腌制、卤制等，都是对食材进行预加工，以备后续工艺 烹饪或食用的方法。伴随着现代包装工艺的发展，预制菜成为食品工业的重要组成部分。 相较于完全现场烹饪，预制菜有着显著优势。从事餐饮行业多年的卢星（化名）告诉记者，使用预制菜 能够提高餐饮企业的运行效率，尤其是在快餐等消费场景，预制菜能够很好地满足高性价比的消费需 求。通过将各类较为耗时的工艺前置，使得餐厅能够在几分钟内复现口味。 预制菜安不安全、营养如何？天津市第一中心医院营养科主任谭桂军表示，新鲜食材的营养物质保留更 为完整，也更符合人体所需。但这并不意味着预制菜就要"一棍打翻"，只要生产、运输、保存、烹饪过 程符合食品安全相关标准，预制菜就能够满足人体对于热量和营养的需求。 不怕你预制，怕你不告诉我 目前，大型连锁餐饮企业中使用预制菜十分常见 ...

责任编辑：王翔 专题：专题|罗永浩硬刚预制菜，西贝后厨曝光，创始人贾国龙道歉 罗永浩今日微博发文称：华与华的老板已经跟我道了歉，这件事可以过去了，毕竟它只是一个跑题的插 曲。严肃的主题还是餐饮企业使用预制菜时，为什么必须给消费者知情权。 ...

Core Viewpoint - The controversy surrounding Xibei restaurant, triggered by a negative comment from Luo Yonghao about the use of pre-prepared dishes, has significantly impacted its reputation and sales [1][3][13]. Group 1: Company Background - Xibei, founded by Jia Guolong, has over 400 locations and annual revenue exceeding 6 billion yuan [3][12]. - The company has a history of emphasizing high-quality ingredients, which has contributed to its higher pricing strategy [4][6]. - Jia Guolong's entrepreneurial journey began in 1988, focusing on quality sourcing and expanding into various restaurant formats [6][8]. Group 2: Controversy and Response - Luo Yonghao criticized Xibei for allegedly serving pre-prepared dishes, leading to a public backlash and a significant drop in sales [1][13]. - Xibei's management, including Jia Guolong, has publicly denied the use of pre-prepared dishes and plans to take legal action against Luo [1][3][14]. - The restaurant's sales reportedly dropped by 1 million yuan on September 11 and an estimated 2 to 3 million yuan on September 12 due to the controversy [13]. Group 3: Industry Context - The issue of pre-prepared dishes has been a contentious topic in the restaurant industry, with other companies like Laoxiangji facing similar accusations [16]. - Legal definitions of pre-prepared dishes differ from consumer perceptions, complicating the public relations challenge for Xibei [16][17]. - The industry is calling for clearer regulations to address the quality of pre-prepared dishes and protect consumer interests [17].

周末，罗永浩与西贝创始人贾国龙之间喧闹的预制菜之争似乎并未对预制菜板块带来较大影响。9月15 日，预制菜概念盘初走强，得利斯、惠发食品涨停，味知香、国联水产、千味央厨、盖世食品、益客食 品等跟涨。味知香被称为A股"预制菜第一股"，半年报显示：上半年，味知香归属净利润同比下滑了 24.46%。对于预制菜行业所面临的挑战，味知香董事长、总经理夏靖此前在业绩发布会上表示，预制 菜行业的繁荣与挑战并存，在市场规模快速增长的同时，消费者需求的多元化和行业竞争的加剧也为预 制菜企业提出更高的要求，同时，预制菜行业也面临了标准不一、食品安全、监管标准等问题，随着相 关标准的逐步出台，从长期来看，优质的品牌力将会是人们的消费选择，千味央厨在互动平台回答投资 者关于如何应对公众对预制菜行业的信任危机时表示，其深刻理解并高度重视当前市场对预制菜行业存 在的信任挑战，并采取了多项应对措施，包括源头严控与供应链升级，公司始终将保障原料的稳定供应 与卓越质量视为重中之重；构建严密的质量监控体系，针对不同业务环节制定了质量管理制度等。（一 财） ...