Core Insights - The core viewpoint of the article highlights the opening of the Ziyang Fantawild Guose Chunqiu project, which integrates traditional Chinese culture with local cultural elements, and its strategic location near Chengdu enhances its appeal to visitors [2][3]. Group 1: Project Overview - Ziyang Fantawild Guose Chunqiu is a flagship cultural tourism project that combines Confucianism, Buddhism, Taoism, and local Sichuan culture, featuring 10 indoor and 28 outdoor high-tech amusement attractions [2]. - The project officially opened on August 8, with a diverse range of offerings including a water world and themed hotels, aiming to provide a comprehensive entertainment experience [2]. - The project is strategically located in the Chengdu-Chongqing economic hub, only 30 minutes from Tianfu Airport, enhancing its accessibility [2]. Group 2: Market Strategy - The project operates on an open reservation system, eliminating traditional ticketing, allowing free entry with optional paid experiences, which has increased the average visitor stay to 6.8 hours [3]. - The Ziyang line, a new intercity rail line, connects the project to Chengdu, facilitating easier access for visitors and contributing to an average daily passenger flow of 30,400 [3]. Group 3: Economic Impact - The "ticket root economy" concept allows visitors to enjoy various discounts in Ziyang, promoting cross-sector consumption and enhancing the local tourism market [4][5]. - The integration of different consumption scenarios through the ticket root system is expected to stimulate local economic activity and increase visitor engagement with the city [5]. - In the first half of the year, Ziyang's catering revenue reached 3.458 billion, reflecting a 4.4% year-on-year growth, indicating a positive trend in the local tourism sector [6].

Summer Consumption - The summer economy is experiencing a surge in diverse consumer demands, including cold beverages, sun protection products, and vacation services, reflecting the vitality of the domestic market [1] Cultural and Tourism Consumption - Immersive tourism experiences are becoming a new highlight in the cultural tourism market, with attractions like the Red Ribbon Long March Cultural Digital Art Museum in Guizhou providing interactive historical experiences [2][3] - The Qingming Riverside Landscape Garden in Zhejiang has seen long queues, with over 300 actors engaging with visitors to recreate the bustling life of the Song Dynasty [3] - The Qingdao International Beer Festival has attracted significant tourist traffic, with daily visitor numbers at the Qingdao Beer Museum reaching 14,000 to 15,000 during peak season [3][4] - The China Tourism Research Institute predicts that domestic tourism numbers during the summer of 2025 may exceed 2.5 billion, indicating a shift from general sightseeing to personalized and immersive experiences [4] Night Economy - The night economy is thriving in cities like Pingxiang, Jiangxi, with diverse offerings such as night markets and cultural performances enhancing urban vitality [5][6] - The "spicy red Pingxiang" consumption vouchers and promotional activities have benefited over 50,000 people, generating more than 15 million yuan in consumer spending [6] - Nighttime consumption has increased, with spending from 6 PM to midnight accounting for 49.3% of total consumption in June, up 6 percentage points year-on-year [7] Film Consumption - The summer film season has seen a surge in audience numbers, with online ticket purchases becoming a popular trend, leading to over 5,000 viewers at a local cinema [8][9] - The "ticket root economy" is innovating with promotional activities that enhance audience engagement, resulting in significant box office revenue [9] - As of mid-July, the summer box office has reached 3.412 billion yuan, indicating a robust demand for diverse entertainment options [9] Sports Consumption - Outdoor sports are gaining popularity, with events like the Yinchuan Marathon attracting over 70,000 participants and generating nearly 100 million yuan in related spending [10][11] - The demand for outdoor sports gear, such as sun protection clothing and durable footwear, has significantly increased during the summer [11] - The retail sales of sports and entertainment products have grown by 22.2% year-on-year in the first half of the year, highlighting the ongoing trend of improving sports consumption [12]

编导：畅舒婷 新华社音视频部制作 【纠错】 【责任编辑:王萌萌】 ...

Group 1 - The summer season has seen a surge in night tourism activities across various regions in China, enhancing consumer engagement and experience [1][5] - In Beijing, over 1,000 night events have been organized in parks, including entertainment and cultural performances [5][3] - The immersive water night show "Huaoyin Chuan Shuo" in Hubei has attracted many visitors, showcasing local history and culture through light shows and performances [10][11] Group 2 - In Shanxi's Xinzhou Ancient City, the night economy is thriving, with an average of 31,700 visitors per day during the summer, marking a 44.75% increase compared to the same period in 2024 [16] - The city has seen night-time consumption account for 52.83% of total daily revenue, indicating a strong shift towards night-time economic activities [16] - In Langfang, a five-a-side football league has been integrated with commercial activities, enhancing visitor retention and driving economic growth [19][21] Group 3 - The 14th "Grassland Journey" Nadam Fair in Inner Mongolia has attracted numerous tourists, showcasing the region's cultural heritage [22][27] - The event features diverse artistic performances and competitions, including the Mongolian Horse Super League, drawing participants from various regions [27][29] - In the first half of 2025, Ulanqab City received over 13 million visitors, reflecting the successful development of local tourism brands [29]

国研新经济研究院创始院长朱克力在接受记者采访时表示，各地通过高频小额消费券维持市场温度，借 助大额专项补贴攻坚高价值消费领域，形成梯度刺激效应，持续激发消费潜力。此外，多地将体育消费 纳入补贴范围，标志着全民健身与消费升级的深度耦合，体育培训、赛事观演的补贴政策正在重塑健康 消费生态。 与此同时，多地通过"票根经济"串联起不同场景，让单一消费行为不断产生乘数效应。比如，在浙江省 凭电影票根可享受景点、商圈优惠；四川省成都市、雅安市等地整合资源，面向世运会嘉宾及市民游客 推出"票根优惠"等多项福利，打造多元消费场景。 商务部研究院副研究员洪勇对记者表示，各地利用电影票、赛事门票票根串联多场景消费，推动不同业 态融合，释放政策叠加效应，成为近期促消费政策的一大亮点。 "推动暑期经济持续升温，关键在于政企联动、产业融合与场景创新。"洪勇认为，地方政府通过财政补 贴、消费券精准投放，调动消费积极性；企业则借助政策东风，加大促销力度，积极拓展跨界合作场 景。特别是体育赛事、文化活动的举办，为区域消费创造持续热点；"票根经济"等创新模式进一步打通 消费链条，提升消费体验并延伸消费路径，持续释放乘数效应。此外，通过向外地游 ...

Core Insights - The 2025 Chengdu World Games is not only a sports event but also a significant opportunity for Chengdu to activate its cultural and tourism market, igniting consumer enthusiasm [1] - The event has led to a substantial increase in tourism and consumer spending, with notable growth in inbound tourism and local consumption [3][6] Group 1: Economic Impact - As of August 1, 2023, Chengdu's inbound tourism has seen a 56.3% year-on-year increase, with over 884,000 international visitors [3] - During the World Games, Chengdu's group buying transaction volume increased by 50.8%, and restaurant payment transactions rose by nearly 60% [1][6] - The city has launched a series of promotional activities, including a summer tourism consumption season, to convert event traffic into lasting economic benefits [6][12] Group 2: Tourism and Cultural Integration - Chengdu has hosted over 1,200 events related to the World Games from January to July 2023, attracting more than 500,000 spectators [4] - The city has introduced the "ticket root economy" model, integrating various consumption resources across six categories, enhancing the overall visitor experience [1][8] - Various cultural and tourism activities have been organized, including the "most Chengdu lifestyle aesthetic boutique new scenes," which offer diverse consumer choices [7] Group 3: Infrastructure and Services - Chengdu has improved its international service capabilities, including multi-language translation devices in metro stations and English training for taxi drivers [3] - The city has implemented a "ticket root discount check-in map 3.0," covering multiple consumption scenarios to enhance visitor engagement [8] - Local districts have coordinated to create a consumption matrix, with various promotional activities linked to the World Games [10][11]

Core Viewpoint - The article highlights the transformation of ticket stubs into multifunctional consumption keys in Yinchuan, enabling a comprehensive consumption network that enhances the city's cultural and commercial vitality [3][6][17]. Group 1: Ticket Stub Transformation - Ticket stubs have evolved from mere entry vouchers to keys unlocking various consumer benefits, including discounts on dining, free public transport, and access to attractions [6][9]. - The "2025·Yueyun Bay Lanshan Music Festival" has sparked a consumption wave, with ticket stubs facilitating a network that covers dining, accommodation, transportation, tourism, shopping, and entertainment [6][9][14]. Group 2: Business Collaboration - Commercial complexes have actively participated by offering discounts and promotions, creating a multi-layered consumption matrix that caters to diverse consumer preferences [6][9]. - The collaboration extends to various entertainment venues, transforming post-event downtime into lucrative consumption periods through special offers [7][9]. Group 3: Consumer Experience - The ticket stub serves as a medium for emotional connection, providing a sense of belonging for young consumers and practical solutions for families [11][13]. - For tourists, ticket stubs act as local experience guides, enhancing their understanding of regional culture and cuisine [13][14]. Group 4: Future Potential - The ticket economy is poised for expansion, with potential integration of transportation tickets and other event tickets into a unified consumption ecosystem [14][19]. - Innovations such as the "Ningxia Aviation Tourism Passport 2.0" demonstrate the potential for cross-industry collaboration, enhancing the consumer experience through seamless access to various services [15][19].

林增伟还谈到，服贸会期间，将面向展客商等组织开展配套活动商务考察。重点围绕科技赋能、投资促 进、工业旅游、文博资源及夜游经济等内容，设计推出约10条考察线路，展示服务贸易数字化、智能化 在文旅、商务等方面涌现的新地标、新场景、新消费。 据中国经济网记者现场了解，本届服贸会期间，北京市文化和旅游局将以"旅游点亮美好生活"为主题举 办"露营&艺术生活荟"，打造集帐篷露营+艺术表演+好物市集于一体的户外艺术生活场景。石景山区将 推出"服贸会我来了"文旅嘉年华系列活动。西城区将举办"服贸茶韵"和"老城记忆 新韵传承——与世界 共赏西城老字号独特魅力"活动。首都会展集团设置线上线下近50个打卡点位，营造沉浸式互动氛围， 让服务贸易"看得见、摸得着"等。 （责任编辑：李冬阳） 站 在滑雪大跳台上，俯瞰首钢园 中国经济网记者魏金金/摄 中国经济网北京8月11日讯（记者 成琪 魏金金）2025年中国国际服务贸易交易会（以下简称"服贸会"） 迎来倒计时30天。在今天举办的服贸会媒体吹风会上，北京市文化和旅游局二级巡视员林增伟在会上表 示，本届服贸会期间，聚焦"数智领航，服贸焕新"年度主题，全市范围内预计将举办配套活动40余项。 ...

21世纪经济报道记者郑青亭 北京报道 2025年中国国际服务贸易交易会（以下简称服贸会）将在9月10日至14日在首钢园区举办。8月11日，在 倒计时30天服贸会媒体吹风会上，北京市文化和旅游局二级巡视员林增伟说，本届服贸会期间，全市范 围内预计举办配套活动40余项。其中，将以首钢园区为核心，充分利用其工业遗存与现代时尚交融的独 特场景，在滑雪大跳台、湖心岛等11个特色场地，策划一系列沉浸式、互动性强的特色活动。 丰富"夜间经济"，激活首钢会展小镇新活力 通过举办夜间消费促进、推介洽谈及文旅体验活动，服贸会将为展客商营造轻松开放的洽商环境，促进 项目成交。首钢园将通过"以展促产、以展促消、以展带城"的协同融合，打造集办展、游玩、购物、住 宿等功能于一体的"会展小镇"。 此外，服贸会期间将面向展客商等组织开展配套活动商务考察。重点围绕科技赋能、投资促进、工业旅 游、文博资源及夜游经济等内容，设计推出约10条考察线路，充分展示服务贸易数字化、智能化在文 旅、商务等方面涌现的新地标、新场景、新消费。 商务考察线路，展示服务贸易新地标 "文商旅体"深度融合，点亮服务贸易新场景 服贸会期间，北京市将充分展示文商旅体融合新 ...

Core Insights - The "Su Super" league has rapidly gained popularity since its inception in May, attracting over 1 million spectators by the eighth round, with an average attendance exceeding 30,000 per match and a peak of 60,396 attendees at one game [1][2] - The league has significantly boosted local economies, generating a total service revenue of 37.96 billion yuan in the first half of 2025, marking a year-on-year increase of 42.7% [1] - Various cities are leveraging the league's popularity to promote local tourism and businesses, with creative discount policies for ticket holders, leading to increased visitor numbers in tourist attractions [2][3] Economic Impact - The "Su Super" league has created a "ticket economy," with local businesses seeing increased foot traffic and sales during match days [1][3] - The league's influence has led to a 20% year-on-year increase in domestic sports turf orders and shipments, indicating a rise in brand value and market opportunities for related companies [2] - Local businesses are actively engaging with the league's audience, setting up viewing areas and selling merchandise, which enhances community involvement and economic activity [3] Community Engagement - The league fosters a strong sense of city pride and community participation, with many residents actively discussing and attending matches [3] - The presence of "second venues" for viewing matches has emerged, with significant crowds gathering outside stadiums, indicating a broader cultural impact [3] - Local health and wellness businesses are also capitalizing on the league's popularity by promoting their products at match-related events, further integrating sports and community health initiatives [3]