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山东老字号乘消博东风演绎新国潮
Sou Hu Cai Jing· 2025-05-05 13:37
Group 1 - The article highlights the emergence of traditional Chinese brands, showcasing their innovative products that blend ancient wisdom with modern health needs, such as Dong'e Ejiao's new offerings like "Deer Gel Cake" and "Gui Lu Er Xian Oral Liquid" [2] - The fifth China International Consumer Products Expo featured a dedicated area for Shandong brands, emphasizing the integration of traditional craftsmanship with contemporary design, attracting significant attention from officials and visitors [2] - The "Treasures of Time-Honored Brands" exhibition showcased valuable cultural artifacts from century-old brands, emphasizing their historical significance and cultural heritage, including items like the gold medal from the 1915 Panama International Exposition [5] Group 2 - The expo included a "Hainan Food Culture Week" that utilized immersive performances to promote traditional culinary arts, enhancing the visibility and reputation of Shandong cuisine through innovative marketing strategies [7] - The live streaming initiative during the expo successfully combined offline food displays with online cultural storytelling, significantly boosting sales for traditional brands and setting new records for live commerce [7] - Shandong's time-honored brands are leveraging the international platform of the expo to demonstrate their transformation from "Made in China" to "Intelligent Manufacturing in China," providing a replicable model for traditional industries [9]
2025年五一旅游市场:消费热潮涌动,多元趋势凸显
Nan Fang Du Shi Bao· 2025-05-05 06:16
Core Insights - The domestic tourism market in China is experiencing a strong recovery during the 2025 May Day holiday, with diverse travel consumption trends emerging, indicating a shift from "scale expansion" to "quality upgrade" in tourism [1][14]. Group 1: Market Performance - The number of air passengers reached 10.75 million, with a daily average of 2.15 million, marking an 8% year-on-year increase [2]. - The total inter-regional movement of people was approximately 1.42 billion, reflecting a 4.5% year-on-year growth [2]. - Popular travel routes are dominated by high-speed rail, with significant demand for train tickets, particularly for routes that are within one hour of major cities [2]. Group 2: Travel Trends - Popular tourist cities include Beijing, Shanghai, and Chengdu, with a notable increase in hotel bookings in rural areas, where bookings rose by 30% year-on-year [4]. - The self-driving travel market is thriving, with a nearly 40% increase in self-driving tour participants, and a 24% rise in average rental car spending [8]. - "Reverse tourism" is gaining traction, with rural tourism bookings increasing by nearly 20% [9]. Group 3: Consumer Demographics - The demographic of travelers is diversifying, with significant growth in first-time flight bookings, particularly among university students and seniors [11]. - The "new silver-haired" demographic (ages 55-60) is emerging as a significant force in the tourism market, with a 43% increase in hotel bookings among this group [11]. - Young travelers are leading trends, favoring social media-friendly destinations and cultural experiences [13]. Group 4: Policy and Future Outlook - Policies encouraging staggered vacations have led to a more than 30% increase in travel during holidays [14]. - The recent upgrades to the tax refund policy for outbound travelers are expected to boost inbound tourism, enhancing the spending power of international visitors [14]. - Overall, the 2025 May Day holiday tourism market reflects significant potential for growth and diversification, supported by favorable policies and innovative travel products [14].
想不到啊!卡游年入百亿“二战”港交所,小卡片背后财富密码到底是什么!
Sou Hu Cai Jing· 2025-05-05 01:39
Core Viewpoint - The company "卡游" is attempting to go public in Hong Kong, leveraging its strong performance and IP resources, while facing regulatory scrutiny and competition in the trading card game market [3][5][8]. Group 1: Company Performance - In 2024, 卡游 reported a revenue of 100.57 billion RMB, a 278% increase year-on-year, and an adjusted net profit of 44.66 billion RMB, up 378% from 2023 [8][18]. - The company has a cash flow of 51.13 billion RMB as of February 28, 2025, with current liabilities of 41.22 billion RMB, primarily due to investments from Sequoia Capital and Tencent [10]. - The trading card segment contributed significantly to revenue, with 39.3 billion RMB in 2022, accounting for 95.1% of total revenue [17]. Group 2: Market Position and Strategy - 卡游 holds 70 IPs, including popular franchises like 奥特曼 and 火影忍者, which have driven its growth in the trading card market [16][19]. - The trading card game market is experiencing rapid growth, with a compound annual growth rate of 56.6% from 2019 to 2024, and 卡游's trading cards accounted for 25.8% of the overall market in 2024 [14]. - The company has diversified its product offerings, introducing toys and stationery, with stationery revenue growing from 20.9 million RMB in 2022 to 512.5 million RMB in 2024 [30]. Group 3: Regulatory and Competitive Challenges - 卡游's IPO process has faced delays due to regulatory inquiries regarding user data protection and corporate structure [5][12]. - The company is under scrutiny for potentially targeting underage consumers, which has raised concerns about its marketing practices [23][25]. - To mitigate risks associated with reliance on external IPs, 卡游 launched its own original IP, 卡游三国, which has shown promising growth [33]. Group 4: Future Outlook - The company aims to complete its IPO by the end of 2025 to avoid a potential buyback obligation to investors, which could strain its finances [12][13]. - 卡游 is focusing on international expansion and cultural integration, collaborating with the National Sports Administration to promote Chinese cultural cards abroad [39][41]. - The evolving public perception of card games as a legitimate form of entertainment may provide a favorable environment for 卡游's growth and market acceptance [35][36].
一朵花开出无限可能——河南繁花经济系列观察③
He Nan Ri Bao· 2025-05-04 23:15
Group 1 - Li Ziqi's appearance at the 2025 CCTV Spring Festival Gala highlighted the popularity of peony porcelain accessories, which combine traditional craftsmanship with modern aesthetics [1] - The peony porcelain products, including rings, earrings, bracelets, and hair accessories, have become a popular representation of "Guochao" culture, appealing to younger consumers [1] - The production of peony porcelain reached nearly 70,000 pieces last year, showcasing the growth of this traditional craft [2] Group 2 - The peony porcelain gained international recognition as a "national gift" during the China-ASEAN Expo, featuring a stunning plate that symbolizes the beauty of Eastern aesthetics [2] - The development of peony pastries has evolved, with a new "pure peony" recipe achieved in 2023, enhancing the product's quality and appeal [3] - The extended product line of peony-related items, including paintings, pastries, and teas, has led to an annual output value exceeding 60 million yuan, demonstrating the economic potential of this industry [4]
广交会三期解码“美好生活”:“智”造它经济,潮玩链全球
Nan Fang Du Shi Bao· 2025-05-04 06:21
Core Insights - The 137th Canton Fair's third phase focuses on the theme of "Beautiful Life," with the "Play and Pets" section gaining significant attention [1] - The pet supplies sector is rapidly evolving towards smart and emotional products, showcasing resilience and vitality in the face of market challenges [1][2] Industry Trends - The Chinese pet market is expanding, driven by an increasing number of pet owners, with the pet supplies exhibition attracting international buyers [2] - There is a noticeable rise in interest for smart pet products, such as smart cat litter boxes and feeders, reflecting a shift in young consumers' demands towards interactivity and technology [4] Company Innovations - Companies like Tianyuan Pet Products are launching numerous new products monthly, focusing on interactive toys and upgraded pet supplies, including fashion items targeted at young female consumers [6] - The company emphasizes enhancing emotional connections between pets and owners, integrating eco-friendly designs, and incorporating AI technology into smart devices [6] Market Dynamics - Tianyuan Pet Products is expanding its overseas operations to mitigate risks from changing international trade environments, with a significant portion of its revenue coming from international markets [8] - The toy export market is experiencing a decline in 2024, but exports to Central Asian countries are on the rise, indicating a shift in market focus [8][10] Competitive Strategies - Companies are diversifying their markets beyond the U.S. to Europe, Southeast Asia, and the Middle East, leveraging China's cost advantages and robust supply chains [10] - Investment in R&D is crucial, with companies like Nanjing Kete Toys allocating 5%-10% of their annual output value to innovation, enhancing their competitive edge in global markets [12]
【千年经典向新行】宋锦:锦丝国色 岁月华章
Yang Shi Wang· 2025-05-02 22:50
Group 1: Overview of Silk Fabrics - China is the earliest country to invent silk weaving, with various classic techniques such as Ling, Luo, Chou, Dan, Jin, Xiu, and Sha still being passed down today [1][2] - Ling is characterized by its soft texture and diagonal weave, while Luo is lightweight and breathable, serving as a natural air conditioner [2] - Chou is made with a plain weave, thick and smooth, whereas Dan features a more complex weaving method with a very smooth touch [2] Group 2: Historical Significance and Craftsmanship - Jin is an ancient high-end fabric made from multiple colored silk threads, often used in royal garments, symbolizing status and luxury [4] - Xiu showcases exquisite techniques, with a single silk thread split into 128 parts, demonstrating the remarkable skills of Chinese artisans [4] - Sha is the lightest fabric, with the most precious being Xiangyun Sha, made from pure plant dyes and requiring extensive processing [4] Group 3: Revival and Modernization of Song Jin - Suzhou Song Jin, known for its beautiful colors and intricate patterns, has been revived through the efforts of intangible cultural heritage inheritors, becoming part of the "new national trend" [5] - The Suzhou Silk Museum attracts global visitors, showcasing the traditional Song Jin weaving techniques that date back to the Spring and Autumn period [7] - Qian Xiaoping, a national-level representative inheritor of Song Jin, actively researches and restores ancient silk artifacts, collaborating with various museums [9][11] Group 4: Technological Integration and Market Trends - The production of Song Jin has transitioned from traditional hand-weaving to mechanization and computerization, allowing for wider dissemination and innovation [13] - Companies are investing heavily in new equipment and smart factories to meet the rising demand for Song Jin products, reflecting the booming "new national trend" [15] - Innovations such as special treatments for Song Jin fabrics enhance their functionality, making them more appealing to modern consumers [17]
奢侈的古法工艺:老铺黄金新晋“排队王”
本报记者 刘旺 北京报道 过去一年,奢侈品行业正在经历寒冬时,国货消费品牌出现了新的"排队王",港股"黄金届爱马仕"老铺 黄金(06181.HK)凭借独特的品牌定位与业绩爆发力,成为资本市场与消费市场的双重焦点。 从业绩上看,2024年,老铺黄金实现85.06亿元的营业收入,同比增长167.5%;实现净利润14.73亿元, 同比增长253.9%。股价自上市以来飙升超20倍。 但实际上,老铺黄金仍然是一家年轻的公司,其创立于2009年,以"古法黄金"为核心卖点,对标爱马 仕、卡地亚等国际奢侈品牌。产品采用"一口价"定价模式,毛利率常年稳定在40%以上。然而《中国经 营报》记者注意到,高光之下,老铺黄金的代工争议、竞争加剧等问题,也浮出水面。记者就公司发展 相关问题向老铺黄金发送采访函,截至发稿未获回复。 快速扩店年入85亿元 4月28日,老铺黄金发布了2024年度报告。报告期内,老铺黄金实现营业收入85.06亿元,同比增长 167.5%;毛利35.01亿元,同比增长162.9%;实现净利润14.73亿元,同比增长253.9%。 据了解,老铺黄金在15个城市共开设了36家自营门店,全部位于包括SKP系(5家)和万 ...
新场景新体验!聊城首届国潮文化旅游消费周盛大启幕
Sou Hu Cai Jing· 2025-05-02 15:05
大众网记者 侯晓 聊城报道 活动现场设置"国潮美陈打卡点"、"NPC游戏挑战摊位",游客们不仅能打卡出片,还可领取集章明信 片,通过游戏互动集章兑换礼品。活动期间,着汉服或cosplay国潮服饰的游客可免首道门票游览光岳 楼、山陕会馆、县衙、七贤祠、绮园五大古城核心景区,在小红书、抖音、微博平台发布活动图文或视 频,带话题#聊城潮起来、#聊城国潮文化旅游消费周 并@文旅聊城,还能现场领取惊喜礼品。 采用 "视频 + 图片" 融合直播模式,依托 "好客山东" 与 "文旅聊城" 两大新媒体直播矩阵,联动行业自 媒体达人,以全平台、多维度的形式开展线上宣传。直播期间,累计吸引 368.92 万人次在线观看,评 论互动量持续攀升,收获了网友的广泛好评与热烈反馈。不少网友留言表示,通过沉浸式直播体验,对 聊城深厚的历史文化和独特的风土人情产生了浓厚兴趣,纷纷将聊城列入旅行计划清单。 124 国黄大世 11/2 厨え留学 19 Ad = 49 222 . 1 出版 2 2 4 inder 2 214 ul 2017 11:20 Jak 1 44 . 1 1.5 44 1 21 工北水線 VSA 都 W.DZWWW.COM ...
《夜上黄鹤楼》“五一”国潮夜宴璀璨启幕,千年名楼展劳动者风姿
Chang Jiang Ri Bao· 2025-05-02 03:10
五月的江城,夜色如画。5月1日晚,伴随着璀璨的灯光秀点亮夜空,《夜上黄鹤楼》"五一"国潮夜宴在黄鹤楼公园开启。霓裳巡游、 赛博国乐、烟火集市、鹅池戏韵、川剧变脸等精彩活动轮番上演,为游客带来一场穿越古今的文化盛宴。据统计,当日入园游客中近九成 为慕名而来的外地游客,千年名楼正以崭新的姿态吸引着全国各地的目光。 衣袂飘飘的汉服巡游队伍成为当晚最亮丽的风景线。巡游者们身着精美汉服,在楼阁间款款而行,宛如从古画中走出。不少游客情不 自禁地加入巡游队伍,孩子们追逐着飘逸的裙摆,欢笑声回荡在古老的楼宇之间。"这种沉浸式体验太美妙了,仿佛穿越回了盛唐。"来自 杭州的周女士一边整理着刚买的汉服发饰,一边兴奋地说。 在西广场,一场别开生面的国乐演出正在上演。乐队成员们戴着炫酷的京剧脸谱,将摇滚、电子等现代元素融入传统民乐,熟悉的旋 律经过全新演绎,引发全场大合唱。龟鹤池畔的烟火市集人头攒动,汉服配饰、传统手作、特色小吃等摊位前围满了游客。非遗传承人现 场展示的剪纸、面塑等技艺吸引众多游客参与体验。"既能逛吃又能长见识,这样的市集太有意思了!"正在挑选文创产品的重庆游客张先 生说道。 据悉,本次活动将持续至5月5日,其间还将推 ...
上海复地活力城推出第二届“超级VIP DAY”会员盛典
Xin Lang Cai Jing· 2025-05-02 02:39
作为六年来消费补贴力度最大的一届"五五购物节",复地活力城紧抓机遇。承接第二十一届上海国际汽车工 业展览会的热度,复地活力城推出"第二届VIP新能源汽车节",搭建专业便捷的一站式购车平台。活动叠加 上海汽车"国补""地补"政策,新能源车最高补贴2万元,燃油车置换补贴1.5万元,现场成功下单还赠东盛自 助餐券1张。热门新能源车型齐聚,专业销售提供一对一试驾咨询,活动首日便收获近50单,足见消费者热 情。 在上海第六届"五五购物节"的火热浪潮中,上海复地活力城推出第二届"超级VIP DAY"会员盛典,以多元消 费场景、丰厚会员权益和精彩活动体验,点燃五一消费热潮。 5月1日-5月5日,复地活力城为会员准备八重专属好礼。会员到店即得心意礼品,享5倍积分且积分当大兑 换、积分当钱花;消费满额赠礼,白金卡、钻石卡会员更有涵春茶肆代金券等;当日任意消费还能免停2小 时,尽显尊崇体验。 活动现场还融入国潮元素,古筝、琵琶等演奏带来沉浸式国乐享受。同时,第二届活力美食节、黄金气球雨 空投1g金钞、上海市儿基会幸福艺+1爱心公益市集、宠物领养、晚间绘本剧、满额赠夏凉被等活动同步开 展,满足多元需求,传递社会温暖。 复地活力城第 ...