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七鲜小厨,一场关乎亿万人吃上好饭的供应链创新
东京烘焙职业人· 2025-07-28 05:56
Core Viewpoint - The article discusses the ongoing "subsidy war" in the food delivery industry, highlighting the detrimental effects on small and chain businesses, and introduces JD's new model "Qixian Xiaochu" as a potential solution to the industry's challenges [4][10][30]. Group 1: Industry Challenges - The recent "0 Yuan Purchase" subsidy campaigns by Meituan and Taobao have led to a significant increase in orders but have severely impacted the profits of merchants, with some reporting minimal earnings despite high order volumes [4][10]. - The prevalence of "ghost restaurants" has intensified competition, driving down prices and squeezing the profit margins of legitimate businesses. For instance, in Beijing, the total profit of the restaurant industry dropped by 88.8% year-on-year in the first half of 2024, with profit margins plummeting to 0.37% [8][10]. - Many legitimate restaurants are forced to either compromise on quality or exit the market entirely due to the aggressive pricing strategies of "ghost restaurants" [9][10]. Group 2: JD's New Model - JD's "Qixian Xiaochu" aims to address the issues of food safety and merchant profitability by establishing a new business model that emphasizes quality over price competition [5][11][30]. - The model includes a "dish partner" mechanism, allowing restaurant owners to contribute recipes while JD manages the operational aspects, thus reducing the financial burden on partners [15][17]. - JD plans to invest 10 billion over three years to establish 10,000 locations, focusing on high-quality, verified food offerings [6][30]. Group 3: Value Chain Reconstruction - JD's approach seeks to eliminate "ghost restaurants" by implementing strict entry standards for partners, ensuring that only quality establishments are included in the delivery network [13][14]. - The model emphasizes transparency and food safety through measures such as centralized production and live-streaming of kitchen operations, which helps build consumer trust [23][26][29]. - By offering guaranteed returns and reducing operational risks for partners, JD's model aims to create a win-win situation for consumers, merchants, and the platform itself [18][30]. Group 4: Industry Evolution - The introduction of "Qixian Xiaochu" represents a significant shift in the food delivery landscape, moving from a focus on price competition to one centered on value and quality [30][32]. - This initiative not only addresses the immediate challenges faced by the industry but also sets a precedent for future developments in the food delivery and broader restaurant sectors [32].
京东向“幽灵外卖”开战,鲶鱼效应如何推动行业变革
Nan Fang Du Shi Bao· 2025-07-25 07:13
Core Viewpoint - The article discusses the shift in the food delivery industry towards quality and service differentiation, with companies like JD.com and Meituan leading the charge through innovative supply chain models and partnerships with local chefs and restaurants [1][7]. Group 1: JD.com's Strategy - JD.com has initiated a "Dish Partner" recruitment program, investing 1 billion yuan to collaborate with restaurants and individual chefs to create quality dishes, emphasizing supply chain innovation over extreme price subsidies [1][3]. - The "Seven Fresh Kitchen" model allows partners to provide recipes while JD.com handles cooking and quality control, aiming to eliminate ghost kitchens and enhance consumer trust in food quality [1][5]. - By implementing a zero-commission policy for merchants until May 2025, JD.com reduces operational costs by 15%-20%, attracting over 150,000 quality restaurants and achieving a daily order volume of over 25 million by June 2025 [3][6]. Group 2: Industry Trends - The food delivery market is transitioning from price competition to a focus on service quality and product differentiation, as evidenced by initiatives from JD.com and Meituan [7]. - Meituan's "Raccoon Kitchen" aims to enhance food quality and safety through transparent operations and real-time monitoring, planning to open 1200 locations nationwide [4][6]. - The rise of quality-focused delivery services is expected to drive improvements in standards among small and medium-sized restaurants, attract more investment, and foster innovation in the industry [7].
为中泰合作串起更多“共赢链”(侨界关注)
Core Points - The article highlights the robust cooperation between Thailand and China in supply chain management, particularly in the context of the third China International Supply Chain Promotion Expo, where Thailand was the guest country to celebrate the 50th anniversary of diplomatic relations [2][7]. Group 1: Supply Chain Innovations - Thai durians undergo a meticulous process involving growth monitoring, digital quality control, and cold chain logistics to ensure freshness when reaching Chinese consumers [2][3]. - The Charoen Pokphand Group, a leading agricultural and food enterprise, showcases its comprehensive supply chain capabilities and commitment to food safety through initiatives like the "Antibiotic-Free Table" plan [3][7]. Group 2: Investment Opportunities - The Thai Golden Pool Industrial Park offers attractive incentives for foreign investment, including tax exemptions and permanent land ownership for foreign enterprises, aiming to facilitate Chinese companies' entry into the Thai market [6]. - Thai companies, including the Tsingtao Group, have significantly increased their investments in China, with Tsingtao's investment reaching 4.36 billion yuan over the past five years [7]. Group 3: Collaborative Efforts - The expo facilitated discussions among over 600 representatives from 18 countries, leading to preliminary cooperation agreements in key industries such as agriculture, technology, and logistics [8][9]. - The Thai Chinese Chamber of Commerce plays a crucial role in connecting Thai and Chinese businesses, focusing on sectors like agricultural technology and renewable energy [8][9]. Group 4: Future Prospects - Companies are optimistic about the next 50 years of Sino-Thai relations, with a focus on sustainable development and innovation in agriculture [9]. - The successful hosting of the expo reflects China's commitment to building a sustainable and interconnected global economy, enhancing trade relations with ASEAN countries [9].
用机器人炒菜!七鲜小厨来了!京东大消息!
Sou Hu Cai Jing· 2025-07-23 07:20
Core Insights - JD.com has launched a "Dish Partner" recruitment program with a cash investment of 1 billion yuan to find partners for 1,000 signature dishes, offering a guaranteed minimum share of 1 million yuan per dish and unlimited sales sharing [1][3] - The company plans to invest 10 billion yuan to build a new supply chain, aiming to establish 10,000 "Seven Fresh Kitchens" across the country within three years, helping quality restaurants achieve scale and incremental growth [1][3] Group 1 - The first "Seven Fresh Kitchen" has opened in Beijing, operating on a takeout and self-pickup model without dine-in services, offering dishes priced between 20 to 40 yuan, with subsidized prices around 15 to 20 yuan [3][5] - Partners in the program only need to provide dish recipes and participate in development, while the "Seven Fresh Kitchen" platform handles cooking and quality control [3][6] - The kitchen utilizes cooking robots for food preparation, with each robot having four cooking zones, and is supported by JD.com's investment in the technology company behind these robots [5][6] Group 2 - The business model of "Seven Fresh Kitchen" is designed to collaborate with quality restaurants rather than compete with them, aiming to reclaim market share from lower-quality delivery services [6][7] - JD.com has also launched "Seven Fresh Food MALL" in Harbin, which operates as a third-party merchant food court, differing from the self-operated model of "Seven Fresh Kitchen" [7]
正式开业第一天就爆火,京东七鲜小厨“火”在哪
Qi Lu Wan Bao Wang· 2025-07-23 07:17
Core Viewpoint - JD.com has launched the "Dish Partner" recruitment plan, investing 1 billion yuan to create a quality dining production platform called "Qixian Xiaochu," aiming to provide affordable and high-quality meals through an innovative supply chain model [3][4][5]. Group 1: Business Model and Strategy - Qixian Xiaochu's business model allows partners to provide recipes and participate in development, while JD.com handles cooking and quality control, ensuring a streamlined process for food delivery and pickup [3][5]. - The platform aims to address pain points in the restaurant and delivery industries, such as the difficulty of nationwide chain operations and the prevalence of "ghost kitchens" [3][4]. - The recruitment plan has received over 20,000 applications from various brands and individual chefs since its announcement [4]. Group 2: Supply Chain and Quality Assurance - Qixian Xiaochu emphasizes a rigorous supply chain, sourcing ingredients from reputable suppliers and ensuring food safety through strict quality checks and cold chain logistics [5][6]. - The platform has implemented 40 high-standard inspection protocols covering various aspects of food safety, collaborating with a well-known health management organization for regular checks [6][7]. - The innovative supply chain model allows Qixian Xiaochu to offer meals at competitive prices while maintaining quality, with some dishes priced around 10-20 yuan [4][5]. Group 3: Market Position and Future Plans - Qixian Xiaochu positions itself not as a "sub-landlord" but as a collaborative platform, where operational costs are covered by JD.com, allowing restaurant partners to focus solely on recipe development [6][7]. - The platform currently operates exclusively on JD.com’s delivery service but is open to partnerships with other platforms in the future to expand its reach [7].
用机器人炒菜!七鲜小厨来了!京东大消息!
中国基金报· 2025-07-23 07:09
Core Viewpoint - JD.com has launched a "Dish Partner" recruitment plan with a cash investment of 1 billion yuan to find partners for 1,000 signature dishes, offering a guaranteed minimum share of 1 million yuan per dish and unlimited sales sharing potential [2][4]. Group 1: Business Model and Strategy - JD.com plans to invest 10 billion yuan to build a new supply chain, aiming to establish 10,000 "Qixian Xiaochu" locations across the country within three years, helping quality restaurants achieve scale and incremental growth [2][4]. - The "Qixian Xiaochu" model allows partners to provide dish recipes and participate in development, while the platform handles cooking and quality control, selling through takeout and self-pickup [4][5]. - The first "Qixian Xiaochu" opened in Beijing on July 22, 2023, offering dishes priced between 20-40 yuan, with subsidized prices around 15-20 yuan [4][5]. Group 2: Technology and Innovation - The "Qixian Xiaochu" features cooking robots from Meishanshi, with each robot having four cooking zones, operated by chefs during peak hours for dish preparation and plating [4][5]. - JD.com has invested in Oulu Technology, the parent company of Meishanshi, in both 2023 and 2024, indicating a commitment to integrating technology into its food service operations [4]. Group 3: Market Positioning - The business leader of "Qixian Xiaochu" emphasized that the model is not about renting out brands but rather collaborating with quality restaurants to reclaim market share from "ghost kitchens" and "black delivery" services [5]. - JD.com aims to provide high-quality and affordable food through supply chain innovation, enhancing sales for quality restaurants [5]. - The company maintains a strict standard for partnering restaurants, requiring them to meet specific criteria to ensure quality in its delivery service [5].
京东回应外卖新模式:七鲜小厨不是抢餐厅生意,三年建设10000家
36氪未来消费· 2025-07-22 14:58
Core Viewpoint - JD's new model "Seven Fresh Kitchen" aims to create a unique business model distinct from Meituan, focusing on a partnership approach with restaurants and chefs to innovate the supply chain in the food delivery industry [2][3][4]. Summary by Sections Business Model - JD positions "Seven Fresh Kitchen" as a "cooperative quality dining production platform," where it recruits dish recipes from restaurant partners, while JD manages all operational aspects including raw materials, rent, and labor [4][6]. - The initial store is located in Beijing, offering a variety of dishes priced between 10 to 20 yuan after subsidies [3][4]. Partnership and Recruitment - As of now, nearly 7,000 chefs and restaurant brands have signed up as "dish partners" for the program, indicating strong interest in the cooperative model [5][12]. - JD guarantees a minimum revenue share of 1 million yuan for each dish partner, ensuring they can collaborate with confidence [10]. Market Positioning - JD's goal is to establish 10,000 "Seven Fresh Kitchens" nationwide within three years, contrasting with Meituan's plan to open 1,200 "Raccoon Kitchens" in the same timeframe [7]. - The model aims to tackle issues in the food delivery sector, such as "ghost kitchens" and food safety, by ensuring quality and affordability [8][17]. Supply Chain Innovation - JD emphasizes its supply chain advantages, using well-known suppliers for ingredients and implementing strict quality controls to ensure food safety [16][18]. - The operational model eliminates the need for on-site food preparation, reducing hygiene risks associated with traditional restaurants [16]. Consumer Experience - The "Seven Fresh Kitchen" aims to provide a trustworthy and affordable dining option, addressing consumer concerns about food safety and quality [17][18]. - The first day of operations saw overwhelming demand and positive customer feedback, highlighting the effectiveness of the model [18]. Future Outlook - JD is open to partnerships with other platforms and does not intend to compete with existing restaurants, focusing instead on enhancing the overall dining experience [21].
狂砸10亿现金!京东招募“菜品合伙人”!
证券时报· 2025-07-22 08:19
Core Viewpoint - The traditional restaurant industry faces operational challenges due to high rent and labor costs, high commissions from traditional delivery platforms, and supply chain limitations that hinder scalable development. In response, JD has launched a "Dish Partner" recruitment program with a cash investment of 1 billion yuan to recruit partners for 1,000 signature dishes [1]. Group 1 - JD's new supply chain model allows partners to provide dish recipes and participate in development, while the "Qixian Xiaochu" platform handles cooking and quality control, offering sales through delivery and self-pickup [1]. - Successful partners can earn a guaranteed cash share of 1 million yuan per dish, with no cap on subsequent sales revenue [1]. - Over the next three years, JD plans to invest over 10 billion yuan to establish more than 10,000 "Qixian Xiaochu" locations nationwide, enabling partners to achieve scalable sales without upfront investment or labor costs [1]. Group 2 - Notable restaurant brands such as Fei Dazhu, Jiahe Yipin, Ziyan Baiwei Chicken, and Puda Shupanfan have already signed up to participate as initial candidate partners [2].
焦点访谈|链博会一线见闻:“热流”涌动,“新意”不断
Yang Shi Wang· 2025-07-21 14:40
Core Insights - The third China International Supply Chain Promotion Expo aimed to promote win-win and sustainable development across the industry chain, featuring 651 enterprises and institutions from 75 countries and regions [1][20] - The expo showcased innovations in various supply chain sectors, including advanced manufacturing, smart automotive, green agriculture, clean energy, digital technology, and health [3][6] Group 1: Innovations and Highlights - A significant highlight of this year's expo was the concentrated launch of new products, including health smart devices and industrial operation robots, at the "Chain Expo Launch Station" [4][7] - AI and other intelligent technologies were prominently featured, demonstrating their role in empowering supply chains, with applications in production, logistics, and security [11][12] - The establishment of an innovation chain zone aimed to facilitate seamless integration between innovation and industry, showcasing how government support and innovation incubation can drive the transformation of research into industrial applications [14][16] Group 2: Participation and Trends - The expo attracted over 1,200 domestic and international enterprises, with more than 230 first-time exhibitors, and a 15% increase in U.S. exhibitors compared to the previous year [18][20] - The event highlighted a shift in China's economic policy towards innovation, emphasizing the importance of openness in economic policy formulation [20][22] - The global supply chain innovation index has grown by 13.7% from 2018 to 2024, indicating that innovation is a key driver of resilience and stability in global supply chains [22]
更智能、更韧性!全球携手加强产业链合作
Hua Xia Shi Bao· 2025-07-19 16:42
Core Viewpoint - The global supply chain is evolving towards greater efficiency, resilience, and international cooperation despite facing significant challenges from the pandemic, geopolitical changes, and rapid technological advancements [1][2]. Group 1: Global Supply Chain Trends - The "Global Supply Chain Promotion Report" indicates a focus on inclusive development of global supply chains, with developing countries accelerating their integration into these networks [1][2]. - Key indicators such as the promotion index, connection index, and innovation index are at historical highs for 2024, driven by innovation investments and activities across the supply chain [2][3]. - The resilience index has seen a decline over the past two years, although it has slightly increased in 2024, it remains below 2021 levels, indicating ongoing challenges in supply chain resilience [2][3]. Group 2: Supply Chain Resilience - The average annual compound growth rates from 2018 to 2024 for the promotion index, connection index, and innovation index are 18.1%, 7.7%, and 13.7% respectively, while the resilience index lags at 3.4% [3]. - The resilience index's fluctuations suggest that the quality of global supply chains is unstable and vulnerable to various adverse factors [3]. - Experts emphasize the need for collaborative efforts to enhance the development environment, connectivity, and innovation capabilities of global supply chains to improve resilience [3]. Group 3: Global Cooperation Efforts - Global discussions are ongoing to enhance supply chain resilience, with a focus on understanding and building resilience in response to disruptions caused by various crises [5]. - The importance of embedding resilience into upstream systems and policies rather than retrofitting it post-crisis is highlighted, suggesting a proactive approach to trade strategies and infrastructure [5]. - Asia is emerging as a vital supply chain ecosystem, with China and ASEAN playing complementary roles, reflecting a new regional framework that balances complexity and connectivity [6]. Group 4: Trade Relationships - In 2024, trade between China and the EU is projected to reach nearly €725 billion, with China becoming the EU's largest trading partner, indicating deep interdependence [6]. - The focus on advanced manufacturing, agricultural products, life sciences, and energy underscores the desire for deeper integration between Europe and China [6]. - The globalization of supply chains is seen as an opportunity to share experiences and plans, fostering collaboration in digital transformation, green logistics, and innovation [6].