Core Viewpoint - The article discusses the evolving consumer preferences in agricultural products, emphasizing quality, personalization, and functionality, as well as the government's initiatives to promote agricultural consumption through a comprehensive implementation plan [1]. Group 1: Agricultural Production and Quality - The agricultural production sector is crucial for agricultural consumption, with a high agricultural product quality safety monitoring pass rate of 97.9% in the first half of the year [2]. - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [2]. - The total annual supply of green quality agricultural products exceeds 200 million tons, with projected sales of green food reaching 609.78 billion yuan in 2024 [2]. Group 2: Agricultural Distribution and Logistics - A modern agricultural distribution system is essential for reducing losses and enhancing product quality, with a focus on building a robust supply chain and promoting rural e-commerce [3]. - The national online retail sales of agricultural products are expected to grow by 15.8% in 2024 [3]. - The cold chain logistics network is being developed to support the fresh agricultural product supply, with over 98 million cubic meters of new cold storage capacity added, doubling the capacity since the end of the 13th Five-Year Plan [3]. Group 3: Market Activation and Consumer Engagement - The government is focusing on enhancing consumer experiences through new consumption scenarios, including rural leisure tourism, which is projected to generate nearly 900 billion yuan in revenue in 2024 [4]. - The implementation plan includes initiatives like the "Chinese Farmers' Harvest Festival" to stimulate agricultural consumption, with over 3,000 events planned to drive more than 30 billion yuan in agricultural product sales [4][5]. - The "100 hosts + 1,000 villages + 10,000 products" initiative aims to create diverse consumption scenarios to support farmers [5].

Core Viewpoint - The implementation plan for promoting agricultural product consumption, released by ten government departments, aims to enhance agricultural product consumption through various measures, signaling a positive move towards expanding domestic demand and stabilizing the economy [1][2]. Group 1: Cold Chain Logistics Development - The government is developing a national agricultural product market system focusing on cold storage and preservation facilities, which is expected to benefit cold chain logistics across multiple segments [2]. - In Q1, the total value of cold chain logistics reached 2.21 trillion yuan, a 4% year-on-year increase, with investments in cold storage projects amounting to 8.746 billion yuan, up 9.42% [2]. - The construction of high-standard cold storage facilities is accelerating, with sales of new energy refrigerated vehicles increasing by over 70% year-on-year in Q1 [2]. Group 2: Market and Supply Chain Enhancements - The plan emphasizes improving the agricultural product market and cold chain distribution centers to address the "first mile" logistics challenges [4]. - It also supports the standardization of wet markets and fresh supermarkets to enhance consumer services [4]. - The government aims to foster inter-provincial cooperation in production and sales, creating an efficient and collaborative agricultural product ecosystem [4]. Group 3: E-commerce and Digital Integration - The plan highlights the importance of e-commerce in agricultural product sales, encouraging the use of online platforms to enhance sales channels and support rural economic development [6]. - Initiatives include improving live-streaming e-commerce and providing systematic support for agricultural products sold online [6]. Group 4: Consumer Engagement and Marketing - The government plans to leverage festive markets to promote high-quality agricultural products through various themed activities, enhancing consumer experience [9]. - The "China Farmers' Harvest Festival" will feature over 3,000 events, driving agricultural product consumption by over 30 billion yuan [8]. Group 5: Infrastructure and Supply Chain Improvements - The plan aims to enhance urban and rural consumption facilities, improving logistics for fresh agricultural products [12]. - The government is set to support the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024 [12]. - Efforts will be made to develop rural e-commerce platforms and promote high-quality agricultural product sales, targeting a 15.8% year-on-year increase in online retail sales by 2024 [12].

Core Viewpoint - The implementation plan released by the Ministry of Agriculture and Rural Affairs and ten other departments aims to enhance agricultural product consumption through 23 measures across nine areas, signaling a positive move towards expanding domestic demand and stabilizing the economy [2][15]. Group 1: Supply Optimization - The plan emphasizes optimizing the supply of green and high-quality products to meet diverse consumer needs, including enhancing the production of organic and geographical indication products [6][10]. - It proposes a series of measures to innovate and optimize product supply, thereby expanding the market for local specialties [6][4]. Group 2: Promoting Circulation - The plan aims to improve the connection between production, supply, and sales, addressing the challenge of local specialties being less accessible [8][9]. - It includes initiatives to create consumption platforms and enhance cooperation between production and sales regions, such as promoting local agricultural festivals and supporting businesses in niche markets [9][10]. Group 3: Market Activation - The plan encourages healthy consumption through public awareness campaigns and initiatives to promote nutritious diets, targeting various demographics [12][13]. - It highlights the importance of integrating agricultural tourism with local products to create new consumption channels and experiences [14].

Core Insights - The article discusses the importance of agricultural product consumption in improving people's livelihoods, stabilizing markets, and promoting farmers' income, highlighting the release of the "Implementation Plan for Promoting Agricultural Product Consumption" by the Ministry of Agriculture and Rural Affairs [1][2]. Group 1: Policy Framework - The "Implementation Plan" includes 23 specific measures across 9 areas, focusing on optimizing supply, innovating circulation, and activating the market to adapt to new consumption trends [1][2]. - The plan emphasizes enhancing the quality and branding of agricultural products, particularly in response to the growing demand for high-quality, personalized, and functional food products [1][2]. Group 2: Consumer Trends - There is a notable shift towards quality and convenience in agricultural product consumption, with a rising demand for ready-to-eat and easy-to-cook products, especially among younger consumers [1][2]. - The plan aims to develop new processing products and promote local specialty foods to meet these evolving consumer preferences [1][2]. Group 3: Market Activation - The plan proposes innovative consumption platforms, including seasonal festivals and themed promotional activities to stimulate urban and rural consumption [2]. - It also highlights the integration of various consumption scenarios, such as combining tourism with shopping, to enhance consumer experiences [2]. Group 4: Economic Impact - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue by 2024, indicating its potential as a vibrant area for tourism and consumption innovation [2]. - The Ministry of Agriculture and Rural Affairs plans to strengthen financial support and diversify leisure agricultural activities to further stimulate growth [2][3]. Group 5: Implementation Strategy - The Ministry will collaborate with relevant departments to ensure the effective implementation of the plan, encouraging local adaptations and mobilizing social participation to meet diverse consumer needs [3].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs is focusing on promoting agricultural product consumption through a collaborative implementation plan involving ten departments, aiming to enhance rural tourism and agricultural integration [1][2]. Group 1: Agricultural Product Consumption Promotion - The Ministry of Agriculture and Rural Affairs, in collaboration with other departments, has issued an implementation plan to boost agricultural product consumption [1]. - The plan emphasizes the development of rural tourism and agricultural integration, with a target of nearly 900 billion yuan in leisure agriculture revenue by 2024 [1][3]. Group 2: Diversification of Agricultural Activities - The initiative aims to enrich leisure agricultural activities by integrating agriculture with culture, tourism, sports, and education, promoting new business models such as experiential processing of agricultural products [2]. - Activities will be organized based on agricultural seasons to enhance rural tourism and cultural heritage [2]. Group 3: Modern Agricultural Product Distribution System - The demand for agricultural products is shifting from basic sustenance to quality consumption, necessitating a modern distribution system to reduce losses and improve product quality [2]. - The Ministry of Commerce and the Ministry of Agriculture will work together to implement the consumption promotion plan and enhance the digital, intelligent, and standardized transformation of agricultural supply chains [2]. Group 4: Cold Chain Logistics Optimization - The Ministry of Agriculture is focusing on optimizing cold chain logistics to support agricultural production and distribution, including planning for cold storage and logistics facilities [3]. - Financial policies will be innovated to support the renovation of outdated cold chain facilities and enhance technical upgrades [3]. - A comprehensive cold chain technology service system will be established to promote cold storage and preservation technologies [3].

Core Insights - The article discusses a new implementation plan jointly issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market [1] Group 1: Optimizing Supply - The plan emphasizes the need to enhance the supply of high-quality agricultural products, responding to the growing consumer demand for quality and personalized products [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [2] - The annual supply of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [2] Group 2: Enhancing Food Industry - The food industry is encouraged to accelerate the application of biotechnology, create specialty food industry clusters, and expand food consumption to improve the alignment of supply and demand [3] - There is a shift in consumer demand from merely filling basic needs to seeking quality and health in dietary choices, prompting initiatives to promote healthy eating habits [3] Group 3: Expanding Consumption Scenarios - The plan aims to enrich agricultural product consumption scenarios, encouraging activities that enhance consumer experience, such as live-streaming and food tasting events [4] - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue in 2024, highlighting its role in tourism and consumer experience innovation [4] Group 4: Improving Infrastructure - The cold chain logistics system for agricultural products is being enhanced, with nearly 20 million cubic meters of cold chain facilities expected to be built by the end of 2024 [6] - The focus is on improving the first-mile logistics, with over 98 million cubic meters of cold storage capacity added to support family farms and cooperatives [6] Group 5: Financial and Policy Support - Future efforts will include strengthening financial policy support and promoting the integration of agriculture with culture, tourism, and education to develop new business models [5]

Group 1 - Xi Jinping emphasized the importance of political responsibility and detailed flood prevention measures to ensure the safety of people's lives and property [2][8] - The total social logistics in China exceeded 170 trillion yuan in the first half of the year, indicating stable growth [11] Group 2 - The Central Organization Department allocated 140 million yuan from party funds to support flood relief efforts in Beijing, Hebei, Jilin, and Shandong [10] - The sixth National Conference to honor outstanding non-public economic figures was held, highlighting the contributions of private sector leaders to socialism [5]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued the "Implementation Plan for Promoting Agricultural Product Consumption," which aims to enhance agricultural product consumption as a means to stabilize the economy and improve the livelihoods of citizens [1]. Group 1: Implementation Plan Overview - The plan includes 23 specific measures across 9 areas, focusing on optimizing supply, innovating circulation, and activating market demand to adapt to new consumption trends [1]. - From 2021 to 2024, over 420 billion yuan worth of agricultural products have been purchased and sold from western regions through east-west cooperation, while 160 billion yuan has been facilitated by central designated assistance units for impoverished areas [1]. Group 2: Future Actions - The Ministry will enhance regional cooperation in production and sales, focusing on selecting high-quality agricultural products and promoting market connections through various methods such as negotiations and exhibitions [2]. - The plan encourages the use of various platforms to promote local specialty products and organize online and offline sales activities, aiming to establish stable production and sales relationships [2]. - The initiative will mobilize social forces, including private enterprises and organizations, to increase agricultural product procurement and sales, particularly through tourism and cultural activities in rural areas [2]. Group 3: Rural Tourism Development - Developing rural leisure tourism is seen as a way to activate resources, broaden income channels for farmers, and enhance cultural life, thus creating new consumption scenarios [3]. - The plan will support financial policies, diversify leisure agricultural activities, and promote the integration of agriculture with culture, tourism, and education [3]. - Emphasis is placed on the need for horizontal and vertical collaboration among departments and social entities to effectively implement the plan [3].

Core Viewpoint - The Ministry of Agriculture and Rural Affairs emphasizes that agricultural product consumption is crucial for improving people's well-being, stabilizing the agricultural market, increasing farmers' income, and promoting high-quality agricultural development through a newly released implementation plan [1] Group 1: Consumption Trends - Agricultural product consumption is increasingly focused on quality and personalization, with a rapid growth in demand for branded products and functional foods [3] - The implementation plan aims to enhance the supply of green and high-quality agricultural products, improve quality evaluation, and develop new processed products to meet consumer demands [3] - There is significant growth potential in dairy and soybean consumption, with current per capita dairy consumption at 40.5 kg, well below the recommended 110-183 kg [3] Group 2: Consumption Scenarios - Consumers are placing more emphasis on experiential and interactive consumption, leading to the creation of various promotional activities and events to stimulate urban and rural markets [4] - The Ministry has promoted 240 key leisure agricultural counties and over 2,195 beautiful leisure villages, aiming to enhance rural tourism and create new consumption growth points [4] - By 2024, leisure agriculture is projected to generate nearly 900 billion yuan in revenue, becoming a vibrant area for tourism innovation and integration [4] Group 3: Consumption Assurance - The implementation plan focuses on improving the efficiency of agricultural product circulation and enhancing collaboration between production and sales [5] - It proposes the establishment of a comprehensive circulation network, including cold chain logistics, to address the "last mile" issue in agricultural product distribution [5] - The Ministry of Commerce supports the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024, aiming to enhance rural e-commerce and promote digital transformation in the agricultural supply chain [6]

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