Core Viewpoint - The domestic consumption market in China has shown strong resilience and vitality in May, with a year-on-year growth of 6.4% in retail sales of consumer goods, marking the highest monthly level since 2024 [1][2]. Group 1: Factors Supporting Consumption Growth - Government policies aimed at boosting consumption, such as "trade-in" and "consumption vouchers," have directly reduced consumer costs and released consumption potential [2]. - The stabilization of the macro economy has improved income levels, leading to increased demand for high-end and smart products, thus driving market recovery [2]. - Strong credit support has been observed, with RMB loans increasing by 10.68 trillion yuan in the first five months, which has directly enhanced consumer capacity and willingness [2]. Group 2: Specific Consumption Trends - The "trade-in" policy has significantly stimulated durable goods consumption, with retail sales of home appliances and communication equipment growing by 53.0% and 33.0% respectively in May [3]. - The holiday economy and promotional activities, such as the "May Day" and "618" sales, have effectively boosted consumption, with restaurant income growing by 5.9% [4]. - There is a clear trend towards high-quality and smart consumption, with retail sales of gold and silver jewelry and sports entertainment products increasing by 21.8% and 28.3% respectively [5]. Group 3: Emerging Opportunities in Consumption - Service consumption is expanding, becoming a significant growth point, with cultural performances and tourism services seeing notable increases [5]. - The relaxation of inbound consumption policies has attracted more foreign tourists, with a 72.7% year-on-year increase in the number of visitors eligible for visa-free entry during the "May Day" holiday [5]. - Overall, the consumption market's prosperity is a result of multiple factors, and it is expected to continue providing solid support for economic growth and development opportunities for various consumer sectors [6].

Group 1 - The core viewpoint emphasizes the importance of financial empowerment in upgrading consumption, with licensed institutions like Xingye Consumer Finance innovating consumer credit products and optimizing service models to stimulate new consumption momentum [1] - The young demographic is becoming the main force in the consumer market, with data indicating that by 2024, the proportion of per capita service consumption expenditure among residents has risen to 46.1%, particularly in sectors like pet economy, maternal and infant consumption, and health management [1] - Xingye Consumer Finance's "Vibrant Loan" product targets high-growth scenarios such as pets, maternal and infant care, and sports health, providing flexible financial support to the 22 to 35 age group [1] Group 2 - Prior to launching the "Vibrant Loan" for young consumers, Xingye Consumer Finance had already explored scene-based consumption, designing the "Flexible Enjoy" installment product based on high-demand sectors like dental care, education, and home improvement [2] - As of April 2025, the "Flexible Enjoy" product has served nearly 30,000 customers and issued loans totaling nearly 600 million [2] - The deep integration of finance and consumption scenarios by financial institutions is expected to effectively boost market vitality [2]

Core Insights - The article highlights a shift in consumer behavior in Wuhan, where tourists are increasingly favoring experiential and social activities over traditional sightseeing, indicating a trend towards "scene consumption" rather than "special forces tourism" [1][4]. Group 1: Coffee Culture - East Lake coffee shops have become popular social spaces, with customers prioritizing the ambiance over traditional attractions, as evidenced by long wait times for lakeside seating [2][4]. - Young people are willing to travel from other cities specifically for the experience of enjoying coffee by the lake, showcasing the emotional value attached to such settings [2][4]. Group 2: Collectibles and Nostalgia - The Gundam model store in Wuhan has seen overwhelming demand, with products priced between 200 to 500 yuan selling out quickly, reflecting a nostalgic consumer trend among different age groups [4][5]. - The popularity of collectible toys, such as the LABUBU figures, indicates a shift towards unique, character-driven products that resonate with the younger generation's desire for individuality [7]. Group 3: Rental Economy - The camera rental market is booming, with rental orders doubling during the holiday period, highlighting a growing preference for renting over purchasing [9]. - The demand for photography services, particularly for themed shoots like Hanfu, suggests a trend towards creating personalized experiences rather than merely observing [9]. Group 4: Changing Consumer Values - Consumers are increasingly focused on the experiences they can create rather than just the places they visit, with businesses adapting to this shift by emphasizing photogenic and memorable moments [9]. - The new tourism economy reflects a broader societal change where emotional and experiential value takes precedence over material goods [9].