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消费行业联合行业深度:十五五系列报告解读(51页附下载)
Sou Hu Cai Jing· 2025-09-10 11:41
Core Insights - The importance of the "14th Five-Year Plan": The upcoming "14th Five-Year Plan" is expected to significantly impact China's economic and social development over the next five years, shifting focus from production to a balance between production and consumption due to the current issue of insufficient effective demand [1] - Strengthening consumption policies: Starting in 2024, consumption policies will be significantly enhanced, including the allocation of special government bond funds to support consumption upgrades. Continued funding is expected in 2025 and 2026 [1] - Potential of service consumption: China's service consumption still lags behind developed economies, indicating a substantial opportunity for growth in this sector to stimulate consumer interest and optimize the consumption environment [1] - Rise of technology consumption: With a rapid technological development and an engineering talent surplus, products like robotic vacuum cleaners and drones are gaining market attention, likely creating new consumer demand [1] - Optimization of the overall consumption mechanism: Measures such as consumption tax reform will encourage local governments to transition from production-oriented to service-oriented, promoting the internationalization of quality consumption companies and enhancing residents' consumption capacity [1] Investment Recommendations - Food and Beverage: Recommended companies include Dongpeng Beverage and Lihigh Food, with a focus on Youran Dairy and Bairun Co [2] - Service Sector: Recommended companies include Guming, Mixue Group, and Bubugao, with a focus on Zhongsheng Holdings [2] - Light Industry: Companies to watch include Hengfeng Paper and Xilinmen [3] - Trendy Toys: Recommended companies include Pop Mart and Blokus [4] - Home Appliances: Recommended companies include Midea Group, Haier Smart Home, TCL Electronics H, Roborock, and Ecovacs, with a focus on Yingshi Innovation [5] - Agriculture: Recommended companies include Zhongchong Co, Petty Co, Muyuan Foods, and Haida Group [11] - Textile and Apparel: Recommended companies include Anta Sports, Xtep International, 361 Degrees, and Hailan Home, with a focus on Li Ning and Sanfu Outdoor [11] Report Content Analysis - Expanding consumption share: The report emphasizes that expanding consumption share is essential for achieving Chinese-style modernization, as China's consumption rate is significantly lower than that of developed countries [9] - Shift in fiscal spending: During the "14th Five-Year Plan" period, fiscal spending will shift from material investments to human capital investments, increasing support for education, healthcare, and housing [9] - Promotion of common prosperity: The report highlights the need for income distribution reform and the promotion of the Zhejiang common prosperity model to achieve balanced development [9] - Consumption tax reform: The report suggests that consumption tax reform will help local governments transition from production-oriented to service-oriented, enhancing the consumption environment [9] - Transition from traditional to new consumption: The report analyzes the maturation of traditional consumption markets and the rise of new consumption, which is characterized by a focus on quality and personal satisfaction [9] - Stimulating interest in service consumption: The report indicates that the shift from physical to service consumption is crucial for expanding domestic demand, with growing demand for events and performances benefiting local consumption [9]
沥青:旺季不旺,成本与需求左右市场走向
Sou Hu Cai Jing· 2025-09-06 06:42
Core Viewpoint - The asphalt market is experiencing a seasonal peak that has not exceeded expectations, with short-term fluctuations following cost changes [1] Supply and Demand - Overall asphalt supply remains stable, but demand is hindered by rainfall and funding shortages, leading to ineffective release [1] - Factory inventory pressure is low, while social inventory depletion is slow, with some speculative demand driving inventory transfers [1] Price Dynamics - The basis in Shandong has weakened, while the crack spread remains high [1] - In the coming week, increased rainfall in the southern regions is expected to weaken the fundamentals on a month-on-month basis, highlighting the lack of robust seasonal demand [1] Cost Factors - OPEC's continued production increase has alleviated tight supply expectations for asphalt costs [1] - In the medium to long term, improved construction conditions are anticipated as autumn approaches, although intermittent rainfall is still expected [1] Regional Insights - Recent trials for consumption tax reform in Shandong have not expanded, and due to crude oil quotas and consumption tax restrictions, South China remains a price lowland [1] Market Sentiment - Currently, the asphalt peak season is not performing beyond expectations, with short-term movements closely tied to cost fluctuations [1] - Positive factors include low factory inventory pressure, seasonal demand, low construction activity with expectations for catch-up work in the south, and strong expectations for capacity reduction [1] - Negative factors include increased arrivals of Marwan crude oil, short-term demand drag from the southern rainy season, slow social inventory depletion, and a weakening basis [1]
统一大市场系列研究之一:补贴与竞争:哪些地区和行业内卷更严重?
Soochow Securities· 2025-09-01 14:05
Group 1: Subsidy Analysis - Land subsidies for the industrial sector in 70 cities averaged 1.45 trillion annually from 2017 to 2024, accounting for approximately 1.3% of national GDP[1] - In 2023, tax incentives for the manufacturing sector's corporate income tax were about 730 billion, representing 0.56% of GDP[1] - The average industrial land price in 2024 was 497 yuan per square meter, significantly lower than residential land prices, creating a price gap that benefits industrial sectors[1] Group 2: Tax Burden Disparities - In 2023, the lowest tax burdens were in Guangxi (8.5%), Fujian (8.6%), and Hunan (8.7%), while the highest were in Beijing (34.5%) and Shanghai (33.4%)[1] - The tax burden in the eastern region was 16.4%, higher than the central (10.7%), western (12.4%), and northeastern (12.7%) regions[1] - The manufacturing sector's tax burden was 16.8%, with high burdens in finance, real estate, and heavy industries[1] Group 3: Industry and Regional Insights - In 2023, the automotive manufacturing sector in Hebei had a profit margin of 1.9% and a tax burden of 2.7%, indicating potential internal competition issues[1] - The electrical machinery sector in Shaanxi had a profit margin of 2.3% and a tax burden of 1.8%, suggesting similar competitive pressures[1] - The electronic equipment sector in Anhui reported a profit margin of -0.6% and a tax burden of 1.1%, highlighting challenges in profitability[1] Group 4: Transition in Government Behavior - Local governments are shifting from "race to the bottom" competition, characterized by lowering costs, to "race to the top," focusing on improving the business environment and innovation[1] - This transition is driven by pressures from the real estate market, changes in industrial policy, and tax reforms aimed at optimizing consumption environments[1]
盛松成等:通过税制改革提高地方政府促消费的积极性 | 宏观经济
清华金融评论· 2025-08-19 09:06
Core Viewpoint - The article emphasizes the importance of boosting consumption as a primary task for expanding domestic demand, highlighting the need for reform in the current tax system to incentivize local governments to promote consumption effectively [2][3][4]. Group 1: Current Challenges - Local governments face significant financial constraints due to accumulated debt and a downturn in the real estate market, which hampers their enthusiasm for promoting consumption [3][4]. - The existing value-added tax (VAT) and consumption tax systems primarily based on the production location create a misalignment between tax revenue and consumption potential, limiting the release of consumption capacity [2][7]. Group 2: Tax Revenue Structure - In 2024, China's total tax revenue is projected to be 17.5 trillion yuan, with VAT contributing 6.67 trillion yuan (38%) and consumption tax contributing 1.65 trillion yuan (9%) [4]. - VAT is the largest contributor to local tax revenue, shared equally between central and local governments, while the consumption tax is expected to become a new source of incremental revenue for local governments as reforms progress [4][5]. Group 3: Recommendations for Reform - The article suggests reforming the VAT distribution mechanism to focus more on the consumption location, enhancing the precision of transfer payments to local governments [5][12]. - It advocates for accelerating the shift of consumption tax collection to the retail stage, promoting the development of emerging consumption sectors such as green, smart, and health-related industries [5][12]. Group 4: International Experience - The article draws lessons from international practices, particularly the EU's shift from a production-based to a consumption-based VAT system, which was driven by the need for a unified market and the evolution of cross-border trade [10][11]. - The U.S. sales tax system, which relies on state-level taxation and does not have a unified VAT, provides insights into how differentiated tax rates can guide consumer behavior and link tax revenues to public services [13][14]. Group 5: Enhancing Local Government Incentives - To improve local government incentives for promoting consumption, the article recommends optimizing the VAT distribution mechanism to ensure more accurate compensation for consumption areas [16][17]. - It also suggests adjusting consumption tax rates to encourage healthy and environmentally friendly consumption, while considering transitional measures to balance local interests during the reform process [17][18].
盛松成:地方发展模式何以重投资轻消费?如何改变?|宏观经济
清华金融评论· 2025-08-07 11:41
Core Viewpoint - The article emphasizes the importance of boosting consumption as a key strategy for expanding domestic demand, highlighting its priority in the government's work report for the year [2]. Group 1: Challenges in Boosting Consumption - Increasing investment is more controllable for local economies, while boosting consumption requires market cooperation, especially when consumer spending is weak [3]. - Local governments face significant financial constraints due to accumulated debt and a downturn in the real estate market, which affects the implementation of consumption-boosting policies [3]. - The current fiscal and tax system may hinder the potential for consumption growth, necessitating reforms to create a positive incentive mechanism for local governments [5][6]. Group 2: Tax Structure and Consumption Potential - The main tax sources in China include value-added tax (VAT), corporate income tax, consumption tax, and personal income tax, with VAT contributing the most to local revenue [3]. - In 2024, China's total tax revenue is projected to be 17.5 trillion yuan, with VAT at 6.67 trillion yuan (38% of total revenue) and consumption tax at 1.65 trillion yuan (9% of total revenue) [3]. - The current VAT distribution mechanism, based on the production location, is becoming increasingly inadequate as consumption becomes the main growth driver [6][7]. Group 3: International Experience and Recommendations - The article suggests learning from international experiences, such as the EU's shift from production-based to consumption-based VAT distribution, to optimize China's VAT system [10][12]. - Recommendations include improving the precision of transfer payments to consumption areas and accelerating the shift of consumption tax collection to promote new consumption sectors [4][12]. - The U.S. sales tax system offers insights into using differentiated tax rates to guide consumer behavior and linking consumption taxes to public services [13][15]. Group 4: Proposed Reforms - Optimizing the VAT distribution mechanism should focus on more precise compensation for consumption areas, potentially trialing a combined production and consumption-based distribution rule [16]. - The consumption tax structure should be optimized to encourage healthy and green consumption, with differentiated rates for various products [17]. - Enhancing the linkage and integration of tax types can help streamline tax collection and reduce the burden on consumers, promoting overall consumption growth [18].
【保值率】2025年7月中国汽车保值率报告
乘联分会· 2025-08-06 08:44
Core Viewpoint - The article discusses the findings of the "July 2025 China Car Retention Rate Research Report," highlighting the importance of retention rates in assessing brand strength and guiding various automotive business strategies [2][4]. Policy Direction - The recent consumption tax reform targets ultra-luxury vehicles, expanding the tax range to include cars priced over 900,000 yuan, which is a significant reduction from previous thresholds. This reform aims to improve fiscal revenue and stimulate domestic demand [5][6]. Market Trends - The automotive market has seen a price war in the first half of the year, prompting government and industry responses to curb chaotic competition. Although price wars have lessened, a stable market norm has yet to be established [9]. Supply and Demand - There has been a slight decrease in car supply, indicating reduced new car replacements. The second-hand car market benefits from car loans, with a reported loan balance of 78.381 billion yuan, reflecting a year-on-year increase of 26.06% [12]. Valuation Insights - In the second-hand market dominated by fuel vehicles, new car prices significantly influence second-hand prices. Notably, small sedans and mid-to-large SUVs have shown strong performance in retention rates due to limited new car supply [16]. New Energy Vehicle Developments - The construction of high-power charging facilities is gaining support, addressing previous compatibility issues with the power grid. This shift towards organized development is expected to enhance the promotion of new energy vehicles and charging infrastructure [19]. Market Activity - New car replacement transactions are crucial for stimulating the second-hand market. However, with a slight increase in new car prices and the suspension of subsidies, replacement transactions have not seen sustained growth. The second-hand market remains stable, with plug-in hybrid models facing consumer hesitation [22][23].
盛松成:地方发展模式何以重投资轻消费?如何改变?
Sou Hu Cai Jing· 2025-08-03 07:32
Group 1 - The core viewpoint emphasizes the importance of boosting consumption as a key strategy for expanding domestic demand, with the government prioritizing this in its work report [2] - Local governments face significant financial constraints due to accumulated debt and a downturn in the real estate market, which impacts their ability to implement consumption-boosting policies [2][6] - A recommendation is made to establish a positive incentive mechanism at the fiscal and tax system level to encourage local governments to promote consumption, aligning with the new stage of economic development in China [2][6] Group 2 - The structure of tax revenue in China shows that VAT, corporate income tax, consumption tax, and personal income tax are the top four tax types, with VAT contributing the most to local tax revenue [3] - In 2024, China's total tax revenue is projected to be 17.5 trillion yuan, with VAT accounting for 6.67 trillion yuan (38%) and consumption tax for 1.65 trillion yuan (9%) [3] Group 3 - International experiences suggest that reforms in VAT distribution should focus on transferring payments to consumption areas and improving the precision of these transfers [4] - The current VAT distribution mechanism in China is based on the production location principle, which has become less effective as consumption becomes the main growth driver [6][7] Group 4 - The EU's VAT reform experience highlights the transition from a production-based to a consumption-based tax system, which could inform China's VAT distribution reform [9][10] - The US sales tax system, which relies on state-level sales taxes rather than a unified VAT, provides insights into how differentiated tax rates can guide consumer behavior and promote healthy consumption [12][14] Group 5 - Recommendations for enhancing local government incentives to promote consumption include optimizing the VAT distribution mechanism and implementing a more precise compensation system for consumption areas [15] - Suggestions also include adjusting consumption tax rates to encourage green and healthy consumption, and linking consumption taxes to public services to create a positive cycle of tax revenue and consumer spending [16][14]
盛松成、龙玉、陈玺:通过税制改革提高地方政府促消费的积极性
Guan Cha Zhe Wang· 2025-07-31 05:17
Group 1 - The core viewpoint emphasizes the importance of boosting consumption as a key strategy for expanding domestic demand, with the government prioritizing this in its work report [1] - Local governments face significant financial constraints due to accumulated debt and a downturn in the real estate market, which complicates the implementation of consumption-boosting policies [1][4] - A recommendation is made to establish a positive incentive mechanism for local governments to promote consumption, aligning with the new stage of economic development in China [1][4] Group 2 - The structure of tax revenue in China shows that VAT, corporate income tax, consumption tax, and personal income tax are the top four tax types, with VAT contributing the most to local tax revenue [2] - The proposal suggests focusing on VAT and consumption tax reforms to stimulate consumption, with specific recommendations for improving the distribution of VAT to favor consumption areas [2][17] - International experiences, particularly from the EU, highlight the transition from production-based to consumption-based tax systems, which could inform China's VAT reform [8][10] Group 3 - The current VAT distribution mechanism in China is criticized for not compensating consumption areas directly, leading to inefficiencies and a lack of incentive for local governments to foster consumption [6][5] - The need for a more scientific and reasonable compensation mechanism is emphasized to align local government incentives with consumption contributions [6][17] - Recommendations include optimizing the VAT distribution mechanism and improving the consumption tax rate structure to enhance consumption [17][19] Group 4 - The U.S. sales tax system provides insights for China's consumption tax reform, particularly in using differentiated tax rates to guide consumer behavior and linking tax revenues to public services [11][15] - The suggestion is made to establish a consumption tax income adjustment system during the transition period to balance regional tax revenue distribution [18] - The importance of improving the consumption statistics system is highlighted to support tax reforms and enhance data infrastructure for a unified market [20]
“十四五”消费税扩围增收,征收环节后移待破冰|财税益侃
Di Yi Cai Jing· 2025-07-24 12:51
Group 1 - The core viewpoint of the article is the recent expansion of the consumption tax scope for super luxury cars, lowering the taxable price threshold from 1.3 million yuan to 900,000 yuan, which now includes both traditional fuel vehicles and new energy vehicles [1][10] - The purpose of this measure is to increase consumption tax revenue from super luxury cars, guiding reasonable consumption and enhancing the regulatory role of the consumption tax [1][10] - Historical data shows that the expansion of the consumption tax base has led to steady growth in consumption tax revenue, with significant contributions from specific categories such as tobacco, refined oil, and automobiles, which together account for over 90% of total consumption tax revenue [1][2][3] Group 2 - In recent years, the consumption tax has become a major driver of tax revenue growth, especially as other tax revenues have stagnated due to economic downturns [9] - The consumption tax revenue for the first five months of this year reached approximately 772.9 billion yuan, reflecting a year-on-year growth of 1.6%, which is higher than the overall tax revenue growth rate of -1.6% [9] - The "14th Five-Year Plan" emphasizes the need to optimize the consumption tax collection scope and rates, with a focus on shifting the collection process to local levels, although this reform has seen limited progress until now [10][11] Group 3 - The government aims to accelerate the reform of shifting the consumption tax collection process to local levels, which has been discussed for several years but is now gaining momentum [11][12] - This reform is expected to alleviate financial pressure on production enterprises without increasing the tax burden on consumers, while also encouraging local consumption [11] - Experts highlight the need for careful consideration of tax administration capabilities and equitable distribution of fiscal benefits between central and local governments when implementing these reforms [11][12]
应对全球公卫筹资危机,世卫组织建议各国向不健康产品征税
Nan Fang Du Shi Bao· 2025-07-11 16:13
Core Viewpoint - The World Health Organization (WHO) has launched the "3 by 35" initiative, urging countries to implement health taxes to increase the actual prices of tobacco, alcohol, and sugary drinks by at least 50% by 2035, aiming to curb chronic diseases and generate significant public revenue [1][3][4]. Group 1: Health Tax Initiative - The "3 by 35" initiative is designed to alleviate pressure on health systems caused by the rise of non-communicable diseases, reduced development aid, and increasing public debt [1][3]. - WHO emphasizes that raising the prices of tobacco, alcohol, and sugary drinks can significantly reduce consumption and prevent millions of premature deaths, with a potential to avoid 50 million premature deaths over the next 50 years if prices are raised by 50% [1][4]. Group 2: Global Context and Funding Crisis - The initiative comes at a time of global public health funding crisis, particularly as donations from countries like the United States have decreased, making it urgent for low- and middle-income countries to find domestic funding sources for health needs [3][4]. - WHO aims to revitalize health taxes as a tool to reduce harmful consumption, save lives, and create important public revenue, with projections indicating that a one-time tax increase could generate up to $3.7 trillion globally over five years [4][5]. Group 3: China's Health Tax Considerations - China has already implemented consumption taxes on tobacco and alcohol, while discussions on sugary drink taxes are still in the academic phase [5][7]. - The current period in China is seen as an opportunity for consumption tax reform, with expectations to enhance the health guidance effect of these taxes [7][8]. - Experts caution that simply increasing taxes without comprehensive policies may not effectively suppress unhealthy product consumption, as seen in past experiences with tobacco tax adjustments in China [5][9].