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燃油车又杀回来了
36氪· 2025-11-12 09:10
Core Insights - The article discusses the unexpected resurgence of traditional fuel vehicles in China, highlighting that fuel vehicle sales have increased despite the dominance of electric vehicles in the market [4][11]. Sales Performance - In September, traditional fuel vehicle sales reached 1 million units, marking a year-on-year increase of 6,000 units and a month-on-month growth of 10.9% [4]. - From January to September, cumulative sales of traditional fuel vehicles totaled 8.141 million units, reflecting a year-on-year growth of 1.7% [5]. - Fuel vehicles accounted for 47.76% of total passenger vehicle sales in the same period, indicating their continued significant market presence [6]. Market Dynamics - The rebound in fuel vehicle sales is attributed to a rational market correction following a period of intense competition and price wars [8]. - Discounts on fuel vehicles have been substantial, with average discount rates around 30%, and some luxury models offering discounts exceeding 40% [12]. - The top nine fuel vehicle models accounted for approximately 20% of the entire fuel vehicle market in September [14]. Strategic Responses from Automakers - Traditional automakers are adjusting their product positioning and pricing strategies to compete with electric vehicles, with many reducing prices to below 80,000 yuan and enhancing vehicle configurations [14]. - Major brands like Honda and FAW-Volkswagen reported significant sales increases, with Honda's CR-V being a key contributor to its growth in China [19][20]. New Strategies for Fuel Vehicles - Companies like Chery and Geely are launching new fuel vehicle strategies, emphasizing the integration of smart technologies into their offerings [22][24]. - Geely's CEO stated that the company will continue to invest in fuel vehicles, recognizing their importance in the market despite the rise of electric vehicles [25]. Technological Advancements - Fuel vehicles are increasingly incorporating advanced technologies such as intelligent driving assistance and smart cockpit features, narrowing the gap with electric vehicles [27][30]. - Recent models from various manufacturers are equipped with high-performance chips and advanced driver-assistance systems, enhancing their competitiveness [30][34]. Future Outlook - The market is expected to evolve into a coexistence model where both fuel and electric vehicles thrive, with automakers adopting diversified strategies to cater to different consumer needs [39][40].
东风日产X华为,将燃油车智能化进行到底
汽车商业评论· 2025-11-09 23:06
Core Viewpoint - Nissan is making significant investments in China, focusing on smart and diversified vehicle offerings, particularly in the context of the China International Import Expo [5][6][9]. Group 1: Nissan's Strategic Moves - Nissan established a joint venture, Nissan Import and Export (Guangzhou) Co., Ltd., with Dongfeng Motor Group, investing 1 billion RMB, with a 60% and 40% shareholding respectively [6][8]. - The launch of the Dongfeng Nissan N7, a pure electric sedan, has seen sales reach 6,410 units in September, totaling 32,901 units delivered, indicating a successful market reception [11]. - The unveiling of the Tianlai Hongmeng cockpit marks a significant step in Nissan's strategy to integrate smart technology into traditional fuel vehicles, aiming to redefine the market [12][13]. Group 2: Collaboration with Huawei - The partnership with Huawei aims to enhance the smart capabilities of fuel vehicles, addressing the growing demand for intelligent features among traditional car users [23][25]. - The Tianlai Hongmeng cockpit represents a shift from traditional fuel vehicle perceptions, integrating smart technology to meet user needs [24][48]. - This collaboration signifies a new paradigm in the automotive industry, moving from a supplier-driven model to a co-creation approach between manufacturers and technology providers [36][37]. Group 3: Market Positioning and Future Outlook - The Tianlai Hongmeng cockpit is positioned to compete in the B-segment market, challenging established models like Accord and Camry, and aims to redefine the standards for fuel vehicles [40][46]. - By 2025, Nissan plans to leverage new products like the N7 and Tianlai to solidify its position in the competitive landscape of joint venture electric vehicles [47]. - The upcoming launch of the Tianlai Hongmeng cockpit in Q4 2023 is expected to invigorate the market and set a new standard for smart fuel vehicles [50].
燃油车又杀回来了
首席商业评论· 2025-11-09 04:01
Core Viewpoint - Despite the dominance of electric vehicles in the market, traditional fuel vehicles are experiencing a resurgence in sales, indicating their continued relevance in the automotive industry [5][12]. Sales Performance - In September, domestic sales of traditional fuel vehicles reached 1 million units, an increase of 60,000 units year-on-year, marking a 10.9% month-on-month growth and a 6.4% year-on-year growth, with four consecutive months of year-on-year increases [5]. - From January to September, cumulative sales of traditional fuel vehicles totaled 8.141 million units, reflecting a year-on-year growth of 1.7%, while the sales of traditional fuel passenger vehicles are projected to decline by 17.7% in 2024 [5][12]. - Fuel vehicles accounted for 47.76% of total passenger vehicle sales in the first nine months of the year, maintaining a significant market share [5]. Market Dynamics - The resurgence of fuel vehicles is attributed to a rational market correction following a period of intense competition, as well as ongoing consumer demand for fuel vehicles [7][9]. - Price reductions have played a crucial role in this recovery, with discounts averaging around 30%, and some luxury models offering cash discounts exceeding 40% [9][11]. - The Nissan Sylphy emerged as the best-selling fuel vehicle in September, with sales of 33,000 units, while the Toyota Camry also saw significant sales growth [11]. Strategic Shifts - Traditional automakers are adjusting their strategies to enhance the competitiveness of fuel vehicles, with many lowering prices and improving configurations to attract consumers [11][15]. - Major brands like Honda and Volkswagen reported increased sales and market share for fuel vehicles, indicating a positive trend in this segment [13][15]. - Domestic brands such as Geely and Chery are also launching new fuel vehicle strategies, emphasizing the importance of fuel vehicles alongside electric models [12][19]. Technological Advancements - Fuel vehicles are increasingly incorporating advanced technologies, such as intelligent driving systems and smart cabins, narrowing the gap with electric vehicles in terms of technological offerings [20][24]. - Recent models from various manufacturers are equipped with features like high-performance chips, voice interaction systems, and OTA capabilities, enhancing their appeal [22][24]. - Despite challenges in achieving high-level autonomous driving capabilities, the perception that fuel vehicles cannot be intelligent is changing as technology evolves [26]. Future Outlook - The automotive market is expected to enter a phase of coexistence between fuel and electric vehicles, with companies adopting diversified strategies to cater to different consumer needs [26]. - The focus will shift from an "ALL IN electric" approach to a more balanced strategy that includes both fuel and electric vehicles [26].
东风日产天籁·鸿蒙座舱新车首发亮相
Huan Qiu Wang Zi Xun· 2025-10-31 10:26
Core Insights - The launch event for the Dongfeng Nissan Teana Hongmeng cockpit took place at Huawei's campus, focusing on the theme of "new answers for the intelligence of fuel vehicles" [1] - The Teana Hongmeng cockpit is set to officially launch in the fourth quarter of this year [1] Design and Features - The exterior design of the Teana Hongmeng cockpit incorporates Huawei's three design principles: "extreme, minimalist, and premium" [3] - The vehicle is available in "Phantom Purple" and "Matte Gray" colors, with the interior featuring a low-saturation color scheme and 90% of the car's surface covered in high-quality soft materials [3] - The cockpit includes a "full-featured sofa 4.0" with both driver and passenger seats equipped with ventilation, heating, massage, and memory functions, as well as a welcome mode and multi-directional electric adjustment [3] - It features a 15.6-inch HUAWEI in-car smart screen with the latest HarmonySpace 5 and MoLA architecture, offering 48 native applications and seamless cross-device interaction [3] - The vehicle is equipped with the HUAWEI SOUND audio system, featuring 17 high-fidelity speakers and a liftable star ring scattering device for enhanced auditory experience [3] Strategic Collaboration - Dongfeng Nissan and Huawei Qiankun have formed a partnership to accelerate the "oil-electric intelligence" strategy, addressing the urgent demand for intelligent fuel vehicles in China [5] - The Teana Hongmeng cockpit represents the first product of this collaboration, showcasing new achievements in the intelligent development of fuel vehicles [5] - The partnership aims to continuously advance the "oil-electric intelligence" strategy, providing a smarter driving experience for Chinese fuel vehicle users [5]
一汽奥迪A5L领航版作为一汽-大众第3000万辆车型在长春基地下线
Ren Min Wang· 2025-10-31 04:11
Core Insights - FAW Audi A5L Pilot Edition marks the 30 millionth vehicle produced by FAW-Volkswagen at the Changchun base, showcasing a significant milestone in the company's history [4] - The vehicle features advanced intelligent driving technology developed in collaboration with Huawei, enhancing the smart capabilities of fuel vehicles [4][5] - FAW Audi aims to continue focusing on user-centered principles, providing high-quality and intelligent luxury vehicles to meet diverse consumer needs in China [6] Group 1 - The A5L Pilot Edition is equipped with 33 high-performance perception hardware components, including an embedded laser radar with self-cleaning capabilities, improving perception in complex environments [5] - The vehicle is developed on the new PPC luxury fuel intelligent platform and E³ 1.2 electronic architecture, maintaining Audi's traditional driving quality while integrating intelligent driving assistance features [5] - The A5L Pilot Edition is set to officially launch during the 2025 Guangzhou International Auto Show, with a special "30 million vehicle reward" program currently available [6] Group 2 - FAW Audi has been producing vehicles in China for 37 years, creating nearly 500,000 jobs across the entire supply chain and establishing a network of nearly 600 dealerships [6] - The company has contributed over 700 billion yuan in taxes, highlighting its significant economic impact in the region [6] - FAW Audi's future strategy includes a commitment to enhancing the luxury travel experience by continuously innovating and adapting to consumer preferences [6]
燃油车销量回暖,专家称“退场论”为时尚早
Di Yi Cai Jing· 2025-10-29 03:17
Core Insights - The sales of traditional fuel vehicles are experiencing a recovery despite the rising prominence of the electric vehicle market [2][4] - In September, domestic sales of passenger cars reached 2.299 million units, with traditional fuel vehicles accounting for 1 million units, marking a year-on-year increase of 6.4% [2] - The sales growth of traditional fuel vehicles has turned positive for the year, with a total of 8.141 million units sold from January to September, reflecting a year-on-year increase of 1.7% [2] Group 1: Sales Data - In September, traditional fuel vehicle sales increased by 10.9% month-on-month and 6.4% year-on-year, marking four consecutive months of year-on-year growth [2] - For the first nine months of the year, the total domestic sales of passenger cars reached 17.044 million units, with traditional fuel vehicles showing a year-on-year increase of 13.6 thousand units [2] - Retail sales of traditional fuel vehicles saw a year-on-year decline of 4% in September, but a month-on-month increase of 5%, indicating a notable recovery compared to a 14% decline in 2024 [4] Group 2: Policy and Promotions - The recovery of fuel vehicle sales is closely linked to subsidy policies, including expanded support for scrapping older vehicles [5] - The promotion intensity for traditional fuel vehicles is significantly higher than that for electric vehicles, with promotional efforts for fuel vehicles remaining stable at around 23.9% [5] - Luxury and joint venture fuel vehicles are seeing particularly high promotional efforts, with luxury vehicle promotions reaching 27.7% in September [5] Group 3: Market Trends - Many automakers are maintaining a dual strategy of promoting both electric and fuel vehicles, with a significant number of new models being fuel vehicles [6] - The penetration rate of electric vehicles reached a historical high of 53.5% in wholesale and 57.8% in retail in September [7] - Despite the growth of electric vehicles, there remains a persistent consumer demand for fuel vehicles, and the notion of a complete phase-out of fuel vehicles is premature [7]
燃油车智能化反攻:L2+成标配,合资品牌的价量博弈
3 6 Ke· 2025-10-23 08:16
Core Viewpoint - The Chinese automotive market is witnessing a significant shift as the penetration rate of new energy vehicles approaches 60%, prompting traditional fuel vehicles to adopt a strategy of "configuration upgrades + price reductions" to maintain market share [1][6]. Group 1: Market Dynamics - Fuel vehicle sales have shown a month-on-month increase, challenging the perception of their decline [1]. - The strategy of "precise configuration + price concessions" is being employed by fuel vehicles to solidify their market position, with L2+ level assisted driving becoming a mainstream feature [2][4]. - The introduction of competitive pricing models, such as "full payment at a fixed price," has lowered the price threshold for consumers, enhancing market accessibility [2][4]. Group 2: Technological Advancements - Fuel vehicles are integrating advanced technologies, such as the L2+ intelligent driving system, to enhance user experience and meet consumer demands for smart features [2][6]. - The new generation of fuel platforms is undergoing a technological revolution, with centralized electronic architectures enabling high-level intelligent driving capabilities [7]. - Collaborations with local tech firms, such as Huawei and DJI, are crucial for the technological advancement of fuel vehicles, allowing them to compete effectively with new energy vehicles [7][6]. Group 3: Competitive Strategies - Major brands like FAW-Volkswagen and GAC Toyota are implementing strategies that include lowering prices and enhancing technology to attract consumers [4][6]. - The luxury segment is also participating in this trend, with models like the Audi A5L offering advanced features at competitive prices compared to electric counterparts [4][6]. - Fuel vehicle manufacturers are leveraging economies of scale to reduce R&D costs and optimize supply chain efficiency, allowing them to offer smart configurations at lower prices [4][6]. Group 4: Future Outlook - Despite the advancements, fuel vehicles face structural challenges, including limitations in computing power and slower OTA upgrade capabilities compared to new energy vehicles [9]. - The competition in the automotive market is shifting from a simple fuel vs. electric debate to a focus on balancing mechanical reliability with digital intelligence [9]. - Fuel vehicles are expected to maintain a significant presence in niche markets due to their advantages in value retention and adaptability to various scenarios [9].
在新能源的时代洪流中,谁在为燃油车“续命”?
Tai Mei Ti A P P· 2025-10-20 08:46
Core Viewpoint - The persistence of fuel vehicles in the Chinese market, despite the rapid growth of electric vehicles, indicates a market shift rather than a decline in demand for traditional cars [3][4][10]. Market Dynamics - In the first half of 2025, fuel vehicles accounted for 49.9% of total passenger car sales in China, translating to approximately 600 million units, despite a nearly 20 percentage point decline over five years [4]. - The retreat of joint venture brands in the 10-20 million yuan price range has created opportunities for domestic brands like Geely to fill the gap with higher configurations and lower prices [4][5]. - Consumer preferences are diverging, with first-tier city users leaning towards electric vehicles while lower-tier cities continue to favor fuel vehicles due to infrastructure and maintenance considerations [5]. Technological Advancements - Geely's new China Star series incorporates advanced technologies such as the GEEA 3.0 electronic architecture and AI systems, which were previously exclusive to electric vehicles, enhancing the appeal of fuel vehicles [6][7]. - The integration of smart features into fuel vehicles allows them to compete effectively in terms of user experience without the high costs associated with electric vehicle batteries [7]. Strategic Importance - Fuel vehicles serve as a stable cash flow source for Geely, providing financial support during the high-risk transition to electric vehicles [8]. - The China Star series acts as a bridge to reach lower-tier markets while maintaining profitability and funding for electric vehicle development [8]. Global Trends - The resurgence of fuel vehicles is not unique to China; similar trends are observed in Europe and Japan, where traditional vehicles are being re-evaluated in light of changing market conditions [9]. - Fuel vehicles are evolving to meet consumer demands for comfort and technology, positioning themselves as a balanced choice amidst the uncertainties of early electric vehicle adoption [9]. Future Outlook - While fuel vehicles may experience a temporary revival, they face long-term challenges from regulatory pressures and shifting consumer preferences towards electric vehicles [10][11]. - The success of products like the China Star may represent a final flourish for fuel vehicles, emphasizing the need for innovation and adaptation in a rapidly changing automotive landscape [11].
订单火爆背后,上汽大众以“油电同智”破局
Core Insights - SAIC Volkswagen has reported impressive sales performance during the traditional peak sales season, with total sales of 787,000 units in the first three quarters of 2025 and a monthly sales figure of 91,300 units in September [2] - The company experienced a surge in orders during the National Day and Mid-Autumn Festival, with a 53% month-on-month increase in daily orders for the Volkswagen brand and a staggering 256% increase for SAIC Audi [2] Group 1: Sales Performance - SAIC Group maintained a leading position in the industry with sales of 3.193 million units in the first three quarters of the year, with SAIC Volkswagen being a key contributor to this growth [4] - The performance of SAIC Volkswagen's fuel vehicles demonstrated strong resilience, with the Lavida family achieving sales of 22,000 units in September, leading the A-class fuel sedan market [4] - The Passat family sold nearly 19,000 units in the same month, solidifying its position in the B-class fuel vehicle segment, while the Tiguan family also reported over 19,000 units sold, maintaining a strong presence in the mid-size SUV market [4] Group 2: New Growth Drivers - The launch of the new Lavida L, which saw a threefold increase in orders compared to August, indicates the effectiveness of the company's strategic initiatives, with the performance-oriented GTS version accounting for 40% of the orders [6] - SAIC Audi's sales reached 5,700 units in September, marking a 90% year-on-year increase, showcasing its ability to thrive in a challenging market environment for German luxury brands [6] Group 3: Strategic Promotions - Targeted promotional strategies during the "Double Festival" period contributed to increased sales, with Volkswagen offering a "Six Heavy Gifts" campaign that included cash vouchers and lifetime warranties, resulting in an average daily showroom traffic of over 12,000 visits [8] - SAIC Audi's "Welcome Home" campaign for car owners led to significant increases in leads, potential customers, and orders during the National Day holiday [8] Group 4: Product Strategy - The steady sales growth is attributed to the successful implementation of the product strategy, with six new models launched in August and September, including the SAIC Audi A5L Sportback and the new Lavida L, covering both fuel and new energy vehicles [10] - The company emphasizes the "oil-electric synergy" strategy, focusing on the intelligent upgrade of fuel vehicles to cater to a large existing customer base, as over half of new car sales are still fuel vehicles [12] Group 5: Long-term Plans - Looking ahead, SAIC Volkswagen plans to launch six new energy models by 2026, including three plug-in hybrids, two range extenders, and one pure electric vehicle, with over 20 new models expected by 2030 [13] - SAIC Audi aims to introduce multiple new fuel vehicles equipped with advanced driving assistance features over the next two years, while expanding its electric vehicle lineup to create a comprehensive luxury product system [13]
奇瑞的“中国新燃油”革命
Jing Ji Guan Cha Wang· 2025-10-13 07:21
Core Viewpoint - Chery Automobile is launching the "China New Fuel" strategy, emphasizing the importance of fuel vehicles alongside electric vehicles, aiming to enhance the user experience and value perception of fuel cars through technological upgrades [1][2][9]. Market Context - In 2024, global passenger car sales are projected to reach 80.25 million, with fuel vehicles accounting for 62.75 million, representing 78.2% of the market. In China, over half of consumers still prefer fuel vehicles despite the rise of new energy vehicles [1][9]. - Chery's strategy targets the significant market of fuel vehicles, which remains largely unmet, seeking to provide intelligent features comparable to electric vehicles [1][2]. Technological Advancements - Chery's "China New Fuel" strategy focuses on four new standards: new technology, new intelligence, new safety, and new patterns [2]. - The company has developed the Kunpeng engine series, with over 3.1 million units installed globally, and the second-generation Kunpeng 8AT transmission, showcasing its self-research capabilities in key automotive components [2][7]. - The Falcon Assisted Driving system will be standard across all fuel and new energy models starting in 2025, promoting technological equality between fuel and electric vehicles [3][6]. Safety and Manufacturing - Chery has invested over 100 billion yuan in creating a robust safety structure and a comprehensive safety protection system for its vehicles [3]. - The company has entered the Fortune Global 500 list, demonstrating its rapid growth and competitive advantage in the automotive market [3][4]. Global Expansion - Chery is a leading exporter of Chinese automobiles, with a strong presence in overseas markets, particularly in developing countries where electric vehicle infrastructure is lacking [4]. - The "China New Fuel" strategy is seen as a complementary approach to electric vehicles, recognizing the coexistence of different energy sources in the automotive market [4]. Sales Performance - According to a Frost & Sullivan report, Chery is among the top 20 global passenger car companies expected to achieve over 25% growth in both new energy and fuel vehicle sales in 2024 [5]. - In the first nine months of 2025, Chery sold 2.0077 million vehicles, a 14.5% increase year-on-year, with new energy vehicles accounting for approximately 587,500 units, reflecting a 77.1% growth [5]. Product Offerings - The new models, including the Tiggo 9X, Tiggo 9, and Tiggo 9 high-performance version, are priced competitively, aiming to provide high-value options for consumers who prefer fuel vehicles [10][11]. - The Tiggo 9 features advanced comfort and noise reduction technologies, while the Tiggo 9X offers high-level intelligent driving capabilities at a mid-range price [11].