瑞银重申腾讯为行业首选，目标价由710港元上调至720港元，维持"买入"评级，并将2025至2027年每股 盈利预测上调3%至4%。 瑞银发表研究报告指，腾讯次季业绩全面超预期，收入按年增长15%，较市场预期高出3%，经调整经 营利润按年升18%，超出预期5%，主要受惠于毛利率扩张。期内线上游戏及广告业务表现强劲，瑞银 认为可为下半年收入提供一定可见性。 展望下半年，瑞银预期《三角洲行动》PC版、《Valorant》手游及《王者荣耀》十周年活动的推出将推 动增长，对AI变现及资本开支看法正面。次季资本开支按季减少30%，瑞银指，投资者应理解为GPU进 口限制的短期影响，而管理层亦表示会继续采用多元化芯片策略并提升效率。 ...

Core Viewpoint - UBS reports that Meta's Q2 performance was strong, with advertising revenue growth exceeding expectations, leading to an upward revision of revenue forecasts for 2026-2027 by 8% [1] Group 1: Revenue and Earnings Forecasts - UBS has raised its total expenditure forecasts for 2026-2027 by 5% and 7% respectively, considering an increase in operating expenses [1] - The adjusted earnings per share forecasts for 2026-2027 have been increased by 13% and 9% respectively [1] Group 2: Growth Potential - UBS expresses optimism regarding Meta's long-term growth potential through new monetization channels such as commercial AI and Meta AI search [1] - The target price for Meta has been raised from $812 to $897, maintaining a "buy" rating [1]

Core Viewpoint - Samsung is enhancing its trade-in strategy to narrow the "value perception gap" with Apple in the high-end smartphone market, focusing on improving the resale value of devices, accelerating the adoption of premium models, and increasing user loyalty [1][4]. Group 1: Trade-In Strategies - Samsung's "Overtrade" incentive has been a long-standing promotional tool, offering additional trade-in value for specific models to boost high-end device sales, effectively lowering the entry barrier for flagship models [2][7]. - The Galaxy Club, active in the US and UK, guarantees 50% buyback value within 12 to 15 months, along with 0% interest installment payments and service rewards, aiming to shorten the device upgrade cycle [5][6]. - The newly launched Galaxy Trade-In program in South Korea and France allows users to recycle old Galaxy devices at any time, enhancing user convenience and extending device lifecycles [6][7]. Group 2: Market Dynamics and Performance - The average resale value of the iPhone 15 after one year is 50%, while the Galaxy S24 series stands at only 40%, highlighting the importance of Samsung's trade-in strategies to improve resale value [4][8]. - Samsung's global average selling price (ASP) increased by 45% from $389 to $528 between 2022 and Q1 2025, with devices priced above $600 rising from 18% to 32% of total sales [2][8]. - The combination of Galaxy Club, Galaxy Trade-In, and Overtrade strategies aims to maximize trade-in values, making high-end models more affordable and enhancing brand loyalty [7][8]. Group 3: Balancing Sales and Sustainability - Smartphone manufacturers face the challenge of relying on new device sales for quarterly financial goals while also needing to expand the second-hand market to enhance software ecosystems and user bases [11][12]. - Samsung's Trade-In program addresses this conflict by subsidizing trade-ins, lowering the entry barrier for high-end models while injecting quality devices into the second-hand market [12]. - A comprehensive strategy that integrates hardware sales, service innovation, and ecosystem development is essential for achieving a balance between short-term performance and long-term sustainability [12].

Core Viewpoint - Kuaishou is expected to report a decline in net profit for Q1 2025, with potential challenges in its e-commerce and advertising business due to competition and market uncertainties [1] Group 1: Financial Performance Expectations - Kuaishou's net profit for Q1 2025 is projected to decrease by 6.1% to 3.87 billion RMB [1] - Adjusted net profit is anticipated to grow by 3.2% to 4.53 billion RMB [1] - Revenue is expected to increase by 9.6% to 32.24 billion RMB [1] Group 2: Business Segment Insights - E-commerce growth is a key focus, with potential pressure from competitors like Douyin reducing merchant commission rates [1] - The outlook for e-commerce and advertising businesses is uncertain due to tariff uncertainties and increased competition [1] Group 3: AI Monetization Updates - Kuaishou's self-developed video generation tool, Kling, has generated over 100 million RMB in revenue since its commercialization as of February 2025 [1] - The launch of Kling AI 2.0 in April has improved video generation capabilities [1]