六月末的深圳已浸在燥热的暑气里，但比气温更灼人的是南山区康莱德三楼会议厅内的热烈气氛。 错落悬挂的水晶灯下，深蓝色座椅早已被与会者填满，连两侧过道都站满了听众。每隔一会儿，便有手 机接连举起，记录着台上嘉宾的精彩发言。即便是到下午 6 点，会场内依旧满是屏息聆听的专注神情。 这场由凤凰网主办的" 2025 年中国企业出海高峰论坛"，热度堪比顶流明星见面会。 而它的火爆，恰恰折射出中国企业在全球化新阶段的集体焦虑与机遇。 当全球经济格局进入重塑期，不合理的关税壁垒如暗礁般横亘前路，这些贸易政策的不确定性将驶向何 方？企业如何从"走出去" 的初级阶段迈向 "深度融入" 的新维度？怎样实现从 "产品输出"到 "品牌深耕" 的质变跨越？ 这些命题正成为中国企业突破全球化瓶颈的关键密钥。 01 十五年后，龙永图回应经典三问 "中国品牌在全球的影响力已经有了极大的成功……"原外经贸部副部长、中国入世首席谈判代表龙永图 的话音未落，台下有人迫不及待地举起了手机。 2010 年，中国经济总量超越日本，成为世界第二大经济体。这一里程碑式的成就引发国际社会对中国 崛起的广泛关注。 然而，有外媒的一篇评论文章却提出警示："暂且不要 ...

Core Viewpoint - The "2025 China Enterprises Going Global Summit" aims to provide a high-end platform for Chinese companies to address challenges in international expansion and explore paths for ecological win-win transformation [1] Group 1: Key Strategies for Global Expansion - Chinese manufacturing must focus on three major battles for successful global expansion: product layout, market layout, and corporate self-layout [3] - For product layout, companies should prioritize innovation and differentiation, increase R&D investment, emphasize brand internationalization, and ensure compliance to avoid negative perceptions [3] - In terms of market layout, companies should adopt precise positioning and diversify markets, focusing on key regions such as Gulf countries, particularly Saudi Arabia and the UAE [3] Group 2: Event Highlights - The summit featured a closed-door exchange with government representatives and investment professionals from Malaysia, Thailand, Vietnam, UAE, and Saudi Arabia, aimed at providing practical insights for companies on international expansion [5][6] - The event included discussions on the risks faced by companies in the past year, promising investment areas, funding sources, and mechanisms for connecting with sovereign and national funds [6]

Group 1 - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on creating a high-end platform for Chinese companies to address challenges in globalization and explore paths for ecological win-win transformation [1] - The summit was co-hosted by Tikehau Capital and aimed to facilitate resource connections and dialogue on rules amidst the deep restructuring of global industrial chains [1] Group 2 - Peter Chen, Executive Director of Tikehau Capital, highlighted a significant shift in the globalization process of Chinese enterprises over the past decade, evolving from mere product export to deep transmission of brand value and culture [3] - The example of the brand "BaWang Tea Ji" was presented, which opened its first store in Singapore and attracted over 10,000 consumers on the opening day, with an average wait time of two hours, showcasing the local cultural resonance [3] - The brand's innovative strategy involved localizing its offerings by integrating elements of Singapore's landmarks with traditional Eastern tea culture, thus maintaining the cultural core of Chinese brands while gaining emotional recognition from local consumers [3]

Group 1 - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to address challenges in global expansion amidst deep restructuring of global industrial chains [1] - The summit aimed to facilitate thought exchange, resource connection, and regulatory dialogue among Chinese enterprises [1] Group 2 - Sun Yuanjiang, Chief Representative of the Asian Infrastructure Investment Bank's Abu Dhabi Business Center, highlighted the challenges faced by Chinese companies in the Middle East, including navigating complex political landscapes, regulatory compliance, cultural differences, and lack of localization [3] - He emphasized the need for Chinese enterprises to understand geopolitical dynamics, regulatory frameworks, and social cultural sensitivities in the region [3] - The Middle East is transitioning from a resource-driven model to one focused on innovation, sustainable development, and regional leadership, which requires Chinese companies to adapt [3][4] Group 3 - Sun Yuanjiang stated that Chinese companies must evolve from exporters to co-creators, from builders to partners, and from investors to community stakeholders in the Middle East [4]

凤凰网财经讯 6月28-29日，"2025中国企业出海高峰论坛"在深圳举行，本次论坛由凤凰网主办，雪花超高端系列品牌-醴首席赞助合作，中国企业出海全球 化理事会联合主办，以"为开放的世界"为主题，旨在全球产业链深度重构之际，为中国企业搭建思想碰撞、资源对接、规则对话的高端平台，系统性破解出 海难题，共探生态共赢转型路径。 于勇认为，"美国等西方工业国家在金融和市场手段上确实领先于中国。但是，在企业自身竞争力方面、投入方面、可持续发展等方面，是远远不如中国制 造业企业的，这也是中国制造业企业体现出极强竞争力的一个根本原因。" 于勇还分享了自己关于中国企业出海的五点思考。 第一、当前，全球供应链正在重构，很多国家基于安全考虑，更多追求供应链本土化、区域化。供应链重构确实带来了很大的挑战，同时也给中国企业出海 提供了全新的机遇和机会。 世界钢铁协会第41、42任主席、世界钢铁发展研究院院长于勇 世界钢铁协会第41、42任主席、世界钢铁发展研究院院长于勇出席论坛，并在"深度全球化：更开放、更包容、更共赢"环节发表演讲。他结合自己担任世界 钢铁协会主席的经历，讲述了"以美国为代表的西方工业制造国家和中国的最大区别。" ...

Core Insights - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to tackle challenges in globalization and explore collaborative transformation paths [1] Group 1: Globalization Strategy - Singapore has emerged as the preferred location for multinational companies to establish their Asia-Pacific headquarters, particularly for Chinese technology, consumer, and renewable energy firms [4] - Chinese companies are encouraged to use Southeast Asia, especially Singapore, as a strategic launchpad for entering Western markets, due to cultural similarities and higher acceptance of Chinese brands [4] Group 2: Value and Trust in Globalization - Global companies are not just selling products but are also exporting value, design logic, governance models, and multicultural capital [4] - Trust in Chinese brands is built through sustained practice rather than mere promotion, emphasizing the importance of actual actions over labels [4] - The narrative of Chinese brand globalization is described as a long-term endeavor, requiring the integration of capital, culture, talent, and storytelling to achieve lasting success [4]

Group 1 - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to tackle challenges in global expansion amidst deep restructuring of global industrial chains [1] - The summit aimed to facilitate thought exchange, resource connection, and regulatory dialogue among participants [1] Group 2 - Long Yongtu, former Vice Minister of Foreign Trade and Economic Cooperation and Chief Negotiator for China's WTO Accession, highlighted three essential questions regarding China's soft power that remain relevant after 15 years [3] - These questions pertain to the global elite sending their children to study in China, global youth favoring Chinese films and culture, and global consumers choosing Chinese brands as their first option [3] - Long noted that while Chinese brands like Haier, Lenovo, TCL, and Huawei have gained significant global influence, further efforts are needed to enhance cultural products and education, as well as to address misconceptions about China's economic and political systems [3]

Group 1 - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to tackle challenges in globalization amidst global industrial chain restructuring [1] - The theme of the summit was "For an Open World," aiming to facilitate resource connection and dialogue on rules among Chinese enterprises [1] Group 2 - Teng Binsheng, Vice Dean of the Cheung Kong Graduate School of Business, described the current globalization process for Chinese enterprises as a "breakthrough battle," emphasizing the necessity for companies to "go out" due to intense internal competition [3] - He compared the global landscape to the late Zhou Dynasty or the Spring and Autumn period, indicating that the international frameworks represented by the WTO and the UN have been significantly weakened [3] - Teng highlighted the challenges faced by Chinese companies, using the example of the US-China tariff war, where tariffs on Chinese products increased by 30% during a 90-day equal tariff window, complicating the situation for Chinese enterprises [4]

魏建国认为，中国制造业想要打好全球突围战要做好三大战役： 第一是产品布局。在全球市场竞争中，产品是企业的核心竞争力，中国企业必须注重产品的创新和差异化，以满足全球不同市场的需求。有三个着力点必须 抓住：1.要加大研发投入，企业应该把提升产品技术含量放在首位；2.要把品牌出海放在一切工作的首位，而其中中国文化的因素是重要的支撑；3.要加大 企业合规，中国企业出海一定要把合规看作是生存之道，不能给人"山寨大王式"的形象。 第二是市场布局。中国企业要打好精准定位和市场多元化的拓展，出海一定不要广撒网，而要精心地布置、重点地突破。建议企业首选海湾大国，尤其是沙 特和阿联酋。 第三是企业自身的布局。中国企业在出海进程中要想使航船企稳、突围，甚至高速前进，自身布局的优势至关重要。要想把企业建成全球竞争力很好的跨国 企业，核心在"跨"字上。 凤凰网财经讯 6月28-29日，"2025中国企业出海高峰论坛"在深圳举行，本次论坛由凤凰网主办，雪花高端系列品牌-醴首席赞助合作，中国企业出海全球化 理事会联合主办，以"为开放的世界"为主题，旨在全球产业链深度重构之际，为中国企业搭建思想碰撞、资源对接、规则对话的高端平台，系统性破解 ...

Group 1 - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to address challenges in globalization and explore collaborative transformation paths [1] - The summit emphasized the importance of international cooperation in the context of profound global changes, including technological innovation, energy transition, and sustainable development [3] - Hungary's tourism sector is experiencing significant growth, with over 8.7 million international visitors expected in 2024, and a notable 76% increase in Chinese tourist accommodations [3] Group 2 - Hungary is portrayed as an attractive destination for investment, with a vibrant international community, including approximately 30,000 Chinese residents, highlighting its appeal in Central and Eastern Europe [3] - The tourism industry is recognized as a crucial driver of economic growth and a bridge for cultural exchange among nations [3]