内外贸一体化

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电商赋能 按下内外贸一体化“加速键”
Guang Zhou Ri Bao· 2025-05-12 19:12
广州日报评论员付迎红 闯关夺隘,需练好"内功"。于广大企业而言,要主动加快业务转型实现自我"造血"。具体来说,要通过 调研摸清不同市场的"性格"和"水温",因地制宜地调整经营策略;通过提升产品附加值、优化市场布 局、加强技术创新、提高外贸优品认知度等方式,推出更多好产品、积极开拓新的发展空间。在这方 面,不少企业已尝到内外贸一体化的甜头,实现了内外贸"双促进、双增长"的局面。今年一季度,广州 市外贸增长17.3%,增速走在全国前列,培育了127家内外贸一体化试点企业,400多家外贸企业成功开 辟国内市场。 内外贸一体化之路,并非一蹴而就。国内国际两个市场有时"内外有别",国内国际市场的产品、技术、 质量标准不一致,国内外消费者需求也不尽相同,企业仅靠自身不易跨过这一鸿沟。因此,和拥有丰富 消费数据的电商平台合作就变得至关重要。加之电商平台有着巨大的流量与模式优势,通过直接采购、 流量倾斜、数据分析、营销支持、密集培训等方式,能够快速帮助商家拓展国内市场、跨越"水土不 服"这一关。因此,借力电商平台积极"搭梯子""架桥梁",无疑会让内外贸一体化更加顺畅和高效,这 也是本次座谈会召开的意义所在。 市场形势往往瞬息 ...
政府搭台 平台赋能 企业唱戏 外贸大省“内外兼修”打出护企“组合拳”
Shang Hai Zheng Quan Bao· 2025-05-12 18:53
Core Viewpoint - The article highlights the proactive measures taken by major foreign trade provinces in China to stabilize foreign trade amidst external uncertainties, emphasizing a collaborative approach involving government support, platform empowerment, and enterprise initiative [2][4]. Group 1: Government and Platform Initiatives - Major foreign trade provinces have implemented a series of measures to support enterprises, including connecting domestic sales channels, expanding international markets, and strengthening financing guarantees [2]. - The "Foreign Trade Quality Products China Tour" events organized by the Ministry of Commerce aim to facilitate production and sales connections among key industries such as light industry, textiles, and food [4]. - Shandong province is promoting the "Same Line, Same Standard, Same Quality" initiative to facilitate the transition between domestic and international markets [5]. Group 2: Market Diversification - China is accelerating the diversification of foreign trade markets, with emerging markets in Latin America, Africa, Central Asia, and Central and Eastern Europe contributing nearly 60% to foreign trade growth last year [6]. - Various provinces are targeting these emerging markets through platforms and digital channels to assist foreign trade enterprises in entering new markets [6]. - The Ministry of Commerce plans to provide more public information services to foreign trade enterprises, including trade guides and information on the business environment in relevant countries [6]. Group 3: Financial Support for Enterprises - A comprehensive financial policy package has been introduced to support foreign trade enterprises, including measures from the People's Bank of China and financial regulatory bodies [7]. - Shandong province is enhancing the "Business + Finance" mechanism to increase financial product offerings for foreign trade enterprises transitioning to domestic sales [7]. - Guangdong has launched a special financial plan to strengthen credit support in the foreign trade sector, with a focus on small and micro enterprises [7]. Group 4: Trade Performance - In the first quarter, China's foreign trade exports increased by 6.9%, with a stable growth trend continuing into April [8]. - The Ministry of Commerce plans to enrich the toolbox of policies to stabilize foreign trade and introduce new measures as needed [8].
【地评线】荔枝网评:夯实“苏企”外贸压舱石,让“出海”动力更强劲
Yang Zi Wan Bao Wang· 2025-05-12 12:12
Group 1 - The core viewpoint emphasizes the adaptability and innovation of Jiangsu enterprises in navigating the uncertain international trade environment, showcasing their products at platforms like the Canton Fair to attract global customers [1][2] - Over 1,400 Jiangsu enterprises participated in the Canton Fair, demonstrating their innovative strengths across various sectors such as home textiles, stationery, and health products, leading to significant overseas market orders [2] - The latest data indicates that China's total import and export value reached 14.14 trillion yuan in the first four months of this year, with a year-on-year growth rate of 2.4%, highlighting the role of innovation in driving trade [2] Group 2 - The government plays a crucial role in facilitating international trade by providing support and services to enterprises, as seen in Jiangsu's proactive measures to assist foreign trade companies [3] - Jiangsu's foreign trade has shown a stable start this year, with rapid growth in trade with ASEAN countries and high-level operations in Belt and Road Initiative countries, supported by government initiatives [3] - The central government's recent meeting emphasized the importance of supporting technological innovation, expanding consumption, and stabilizing foreign trade to address the complex challenges facing the sector [4] Group 3 - The article highlights the importance of enhancing product quality and technological innovation to increase the value of exports, particularly for private enterprises, which are seen as the backbone of foreign trade [4] - There is a call for increased support for private enterprises to explore key areas and innovative fields, which can lead to new economic growth points [4]
建渠道、拓内销行动“加速跑” 多方合力托举外贸企业信心底气倍增
Yang Shi Wang· 2025-05-12 07:52
央视网消息:中国外贸企业正采取多元化市场布局、转战内需市场等策略,政府、采购商、外贸企业多举措建渠道、拓内销 行动"加速跑",对外贸企业拓内销的支持力度提质升级,促进内外贸渠道对接、品牌对接、产销对接、标准对接等,取得积极成 效。 细致入微举措 为外贸企业"撑腰杆" 优化内销事务部整合研发能力,加快推出新品,马不停蹄对接平台,拓展销售渠道。"外贸优品振兴计划"帮助近300家本地企 业实现了国内渠道的链接与推广。 契合消费需求 快速调整策略收效明显 "外贸优品南京行"活动,近160家优质外贸企业携自家好物纷纷亮出新动作。一家企业每年有30万台汽车充气泵销往海外,在 创新拓内销的过程中,积极挖掘契合国内消费者的需求点,快速调整的产品策略收效明显。 广东:紧盯需求 做国内消费者青睐的产品 广东东莞一家耳机企业实现"多条腿走路"的转型升级。在"出口转内销"的专场直播中,新产品从研发设计到技术创新到生产制 造都紧紧围绕国内消费者的需求。 广泛对接平台 外贸优品"链接"成势 近期,各地出台的相关一揽子政策从开拓多元市场、提升金融服务、优化营商环境等方面提出细致入微的举措,为外贸企 业"撑腰杆"。 多方合力托举外贸企业信心 ...
荔枝迎丰收季 即时零售平台多举措助力岭南荔枝抢“鲜”上市
Guang Zhou Ri Bao· 2025-05-11 22:43
Core Viewpoint - The Guangdong lychee industry is focusing on enhancing domestic sales channels while maintaining export capabilities, driven by changing consumer demands and market conditions [1][2]. Group 1: Market Trends - In early May, search volume for "lychee" on Meituan increased by 270% compared to early April, with cities like Shenzhen, Guangzhou, and Nanning showing the highest interest [1]. - The Guangdong lychee production base is significant, and the region is looking to integrate internal and external trade to adapt to global market fluctuations [2]. Group 2: Industry Initiatives - The 2025 Gaozhou Lychee Production and Sales Matchmaking Conference was held to promote local lychee products and establish connections between producers and retailers [1]. - Meituan launched the "Linking a Hundred Cities · Beautiful Lychee Promotes Agriculture" initiative to facilitate a series of matchmaking events aimed at expanding domestic sales channels for Guangdong lychee [1][2]. Group 3: Challenges and Solutions - Lychee producers are facing challenges in balancing export and domestic sales, necessitating the development of diverse sales channels and a focus on digital retail and brand building [2]. - The demand for high-quality lychee and the need for efficient cold chain logistics and digital capabilities are critical for companies looking to expand into the domestic market [2].
上海市积极为外贸企业与商超百货、电商平台等渠道牵线 一场对接会 助外贸优品入万家(经济聚焦·加快推动内外贸一体化)
Ren Min Ri Bao· 2025-05-11 22:12
Core Viewpoint - The Central Political Bureau of the Communist Party of China emphasizes the need to accelerate the integration of domestic and foreign trade, with local governments enhancing support for foreign trade enterprises to expand into domestic sales channels [1] Group 1: Economic Integration and Trade Support - The meeting highlighted the importance of promoting the integration of domestic and foreign trade, leading to positive outcomes in connecting trade channels, brands, production, and sales [1] - Various regions and departments are increasing efforts to assist foreign trade enterprises in tapping into domestic markets, showcasing the advantages of China's large-scale market [1] Group 2: Case Studies of Foreign Trade Enterprises - A shoe company in Zhejiang is selling products originally priced at hundreds of dollars in the U.S. for only one to two hundred yuan in China [2] - A denim company from Dongguan quickly launched its products in Shanghai, benefiting from multi-channel connections with supermarkets and e-commerce platforms [3] - A beverage company expressed interest in entering the domestic market, highlighting the challenges of lacking sales channels and experience [3] - A pet bag company is preparing to launch domestically, recognizing the growing pet economy as a significant opportunity [4] Group 3: Trade Facilitation Initiatives - Supermarkets are establishing dedicated teams to assist foreign trade enterprises in transitioning to domestic sales, offering guidance on compliance and product standards [5] - A stainless steel kitchenware company successfully completed the entire process of contract signing and product listing in just four days [6] - Various supermarkets are implementing measures such as "7-day rapid listing" services and dedicated exhibition areas for foreign trade products to facilitate market entry [6] Group 4: Government Support and Regulatory Measures - The Shanghai Municipal Commerce Commission is promoting the entry of high-quality foreign products into the domestic market as part of consumer promotion activities [6] - Regulatory authorities are developing measures to support foreign trade enterprises in expanding into domestic markets, including simplifying labeling and certification processes [6]
突围向“新” “外贸第一大省”如何在风浪中破题
Yang Shi Xin Wen· 2025-05-11 13:31
这场会议也颇有"功夫在诗外"的意味:遭受冲击的虽是外贸企业,但"解题者"却从不仅限于外贸企业。通过电商平台的流量、数据和技术优势,精准对接国 内的消费需求,能让广东的外贸优品也能顺利转场,同样是值得思考和借鉴的"破题之道"。 既问"短计",也问"长策":面临的是全新的市场和挑战,外贸大省广东如何着眼当下,以变应变?国际贸易环境疾风骤雨,广东又将如何在挑战中开好"顶 风船"? 5月9日,距离美国挑起所谓的"对等关税"正好一个月,"外贸第一大省"广东高规格召开了一场"特别"的座谈会。 "特别"之处在于会议主题和参会人员:15家企业中,有12家来自全国各大电商平台。会议主题则聚焦"电商平台助力内外贸一体化"。 "内循环"里看韧性:风浪中如何"转场"? "从长远来看,外贸企业需要注重产能转化。"与会的平台企业负责人黄晓敏认为,外贸企业需要将目光转向国内,就要求外贸企业找准定位和相应产品。 适应新环境,作出新变化。对一路从风浪中走来的广东外贸企业而言,产能转化不仅意味着市场环境的转变,更意味着市场策略的深度转变。在众多转型行 业中,就有一条来自广东本土成长起来的"鱼","游"出了新的天地。 如果不是"关税战",可能连很 ...
常州三百多场促消费活动推动内外贸一体化
Xin Hua Ri Bao· 2025-05-10 23:30
Group 1 - The core viewpoint of the articles highlights the increasing focus of companies in Changzhou on both domestic and international markets, with a significant shift towards online sales channels and the integration of foreign trade with domestic consumption [1][2][3] - Changzhou Himalaya Outdoor Products Co., Ltd. has seen a surge in orders, with production lines fully operational and orders extending into the second half of the year, indicating strong demand in the outdoor equipment sector [1] - The company has developed products tailored to domestic consumer preferences, such as automatic tents and multifunctional carts, reflecting a strategic approach to meet local market needs [1] Group 2 - Many foreign trade companies in Changzhou are actively engaging in online sales, with some reporting monthly sales of approximately 500,000 yuan through e-commerce platforms [2] - A commercial alliance has been formed among major retailers and e-commerce platforms to support quality foreign trade enterprises, providing logistical and marketing assistance [2] - The Changzhou Business Bureau is promoting the integration of domestic and foreign trade, establishing dedicated areas for foreign trade products in popular consumer locations and planning numerous promotional events [3]
对症下药深化内外贸一体化
Jing Ji Ri Bao· 2025-05-10 22:12
近段时间,美国政府滥施关税行为带来巨大不确实性,我国外贸企业承压前行。商务部日前提出稳步推 进内外贸一体化工作,促进内外贸渠道对接、品牌对接、产销对接、标准对接,增强了外贸企业的发展 信心。 我国持续推进内外贸一体化工作,从鼓励我国企业"走出去",到与外资企业在世界市场上广泛开展良性 竞争,再到提出构建新发展格局、畅通国内国际双循环,内外贸一体化的侧重点随着经济发展阶段的变 化而迭代。9个试点地区先行先试,形成了一批成功经验,也让不少企业尝到了"内外贸"两头甜。在当 前形势下,这项工作的重要性更加凸显。 深化内外贸一体化,让相关企业顺利渡过难关,眼下还有一些亟待解决的问题,不仅考验着各级管理部 门的智慧,也对企业自身的经营管理提出了更高要求。 一方面,外贸相关的管理职能集中度比较高,而内贸涉及的管理部门比较多。推行内外贸一体化,需要 加强不同地方、不同部门间的统筹协调,形成抓落实的合力,为企业经营国内国际两个市场营造良好的 政策环境和市场环境。 另一方面,许多外贸企业缺乏内销市场的经验和渠道,也缺少相关人才储备。对此,外贸企业应有针对 性地招募具有丰富内销市场渠道、品牌建设经验的专业人才,建设一支强有力的营销 ...
加大力度推动内外贸一体化全力稳外贸扩消费 保持经济平稳健康发展
Guang Zhou Ri Bao· 2025-05-09 21:53
广州日报讯 5月9日下午,我省在广州举行电商平台助力内外贸一体化座谈会暨战略合作框架协议签署 活动,广泛听取电商平台和代表性外贸企业意见建议,共同谋划做好内外贸一体化工作,进一步凝聚共 识、坚定信心,破解难题、推动发展。省委书记黄坤明主持会议并讲话,强调要深入贯彻落实习近平总 书记、党中央决策部署,坚决扛起经济大省挑大梁的责任,采取有效措施加快推动内外贸一体化,全力 支持外贸企业拓内销抓订单,更好助力稳外贸扩消费,有力支撑全省经济平稳健康发展。省委副书记、 省长王伟中出席活动并讲话,省委副书记、深圳市委书记孟凡利出席活动。 会上,省商务厅汇报了我省推动内外贸一体化、帮助外贸企业拓内销的有关情况。唯品会、永辉超市、 上海得物、阿里巴巴、腾讯、京东、美团、抖音、快手、小红书、深圳优合、广东新宝电器、影石创新 科技等电商平台或外贸企业代表先后发言,分析当前外部形势变化,着重介绍了企业的应对举措和阶段 性成效,并对广东做好相关工作提出意见建议。黄坤明认真听取发言,不时插话交流,详细询问企业面 临的主要困难和诉求,充分肯定大家积极应变、措施有力、成效明显,要求有关部门和地市紧密对接, 认真研究吸纳所提出的意见建议,把相 ...