Group 1 - The "Brand Story Conference 2025" in Changsha aims to enhance consumer confidence by promoting a quality-centric brand growth mechanism among enterprises [1] - Changsha integrates brand building into its "Quality Strong City" strategy, with five award-winning companies in the global engineering machinery top 50 and a total industrial output exceeding 220 billion in 2023 [2] - The city has cultivated 1,017 brands across various sectors, supported by quality diagnostic services that have resolved over 5,200 quality issues for enterprises [2] Group 2 - The cultural and tourism sectors in Changsha are also focused on quality, with 11 national cultural brands and 71 provincial brands contributing to the steady growth of the tourism industry [3] - The emphasis on quality in brand storytelling is significantly boosting consumer confidence and revitalizing the consumption market in Changsha [3]

Core Viewpoint - Beijing Daxing International Airport's "Xingxiang Shicheng" service brand has been recognized as an excellent case in China's brand building, showcasing its innovative practices and expanding brand influence [1][3]. Group 1: Service Experience - Daxing Airport has focused on meeting the public's travel aspirations, aiming to provide a fulfilling travel experience since its operation five years ago [3]. - The "Xing e行" service allows passengers to pass through 17 checkpoints without showing a paper boarding pass, enabling seamless travel [5]. - "Xing box tracking" offers real-time luggage tracking at 34 points, making it as convenient as tracking a package [5]. - The "Xing yitong" service provides comprehensive travel information through the airport's app and WeChat mini-program [5]. - "Jinxing Fei" simplifies the transfer process for connecting flights, allowing transfers in as little as 20 minutes [5]. - "Xing Kuaixian" offers 12 air express lines for flexible and high-frequency flight operations [5]. - "Xing Changda" enables early check-in and baggage handling at three city terminals, ensuring seamless air-land transport [5]. Group 2: Commercial Experience - "Xing Xiansong" integrates urban life services into air travel, delivering goods to the boarding gate within 30 minutes and offering various member benefits [8]. - "Xing Liyu" explores the value of Daxing Airport's IP by launching exclusive cultural products for travelers [8]. Group 3: Cultural Experience - "Xing Yinshi" merges airport space with cultural elements, featuring a Chinese garden and a library for a unique aesthetic experience [10]. - The airport hosts a patriotic education exhibition and cultural performances, enriching the waiting time for passengers [10]. Group 4: Humanistic Care - "Xing Xin Xiang Yin" provides personalized services for passengers with special needs, including wheelchair assistance and tailored support [12]. - The airport offers a range of thoughtful services for different traveler groups, ensuring a warm and caring experience [12]. Group 5: Future Outlook - Daxing Airport plans to continue enhancing service experiences, aiming to respond to the public's aspirations for quality travel and showcase the strength of Chinese service brands [14].

李宁说，"东齐鲁"这个金字招牌凝聚着百余年来一代代齐鲁人的奋斗与心血。鉴于此，医院长期以来高 度重视品牌建设，不断强化齐鲁"基因自信"和文化自信，赋予"东齐鲁"百年金字招牌以新时代的独特魅 力，围绕擦亮"东齐鲁"文化品牌持续发力，不断增强"东齐鲁"品牌的厚度、温度和广度。 深耕"厚度"，增强品牌传承贯通性。齐鲁医院不断加强品牌理论研究，挖掘"东齐鲁"蕴含的文化内涵， 追溯其百余年来的精神源泉，一年出一书，十年出一志。历经百年，东齐鲁集儒家文化的仁爱之心、现 代医学的博爱思想和革命传统的红色基因于一体，无论是1937年的华西齐鲁联合抗日成立后方医院，还 是2020年的武汉天河机场的山川相遇，"东齐鲁、西华西"的故事都一脉相连、有据可查。 孕育"温度"，增强品牌聚力实效性。"对于一所公立医院来讲，品牌打造的一项重要职能和目标就是团 结凝聚职工，增强大家对医院大家庭的认可度与忠诚度。"李宁介绍，我们以品牌建设为牵引，制定 《山东大学齐鲁医院品牌形象识别手册》，规范打造齐鲁品牌标准，统一规范院内标识标牌、楼宇命 名、价值理念、行为准则等，甚至一张纸、一支笔、一瓶水都处处体现齐鲁印记，让大家时时处处感受 到齐鲁、潜移默 ...

在白酒行业，品牌建设与文化传承是企业发展的核心竞争力之一。为了进一步提升品牌白酒在市场中的影响力和美誉度，我们诚挚邀请祝合良教授为品牌白 酒背书。在竞争激烈的白酒市场中，消费者对品牌的信任和认可是选择产品的重要因素。祝合良教授作为行业内的权威专家，他的背书将为品牌白酒增添权 威性和可信度，帮助品牌在消费者心中树立更高的形象。 祝合良教授简介 祝合良教授是商务部特聘流通经济专家、商务部中华老字号评审委专家、著名品牌专家。他现任北京工业大学品牌研究院院长、应用经济学学科负责人、 MBA 学位点责任教授，长期担任商务部流通经济专家、中华老字号专家。祝教授在品牌管理、流通经济等领域有着深厚的学术造诣和丰富的实践经验，其 研究成果广泛应用于品牌建设和市场推广。 专业成就与行业影响 祝合良教授曾主持和参与多项国家级、省部级科研项目，在品牌创建与管理方面有诸多独到见解。他的著作《品牌创建与管理》获北京市精品教材奖，为品 牌建设提供了理论支持和实践指导。此外，祝教授还多次获得"中国十大品牌专家""北京市属高校拔尖创新人才"等荣誉称号，在品牌领域具有广泛的影响力 和权威性。他的专业背景和行业声誉将为品牌白酒的背书增添重要价值。 ...

Group 1: Company Growth and Performance - The company anticipates new performance growth points from the gradual release of laboratory capacity established in previous periods [2] - The main business of the company, material analysis testing and instrumentation, is experiencing steady growth in 2024 and the first quarter of 2025 [3] Group 2: Talent Development and Innovation - The company has developed a comprehensive internal talent training system, including expert guidance and job rotation, and collaborates with major universities to attract top talent [2] - Continuous investment in research and development is being made to enhance the capabilities of the subsidiary, Nack Microbeam, particularly in high-end scientific instruments [6] Group 3: Market Position and Competition - The company emphasizes brand building and technological accumulation to maintain its competitive edge and profitability despite aggressive pricing strategies from competitors [4] - The company aims to provide integrated solutions and expand its testing service areas while accelerating the development and upgrade of high-end scientific instruments to increase market share [6] Group 4: Laboratory Expansion and Operations - The company has established testing laboratories in various locations across China, including Jiangsu, Shandong, Liaoning, Sichuan, Shaanxi, Hunan, and Hebei, with several now in stable operation [5] - The utilization rate of the newly operational laboratories in Jiangsu and Shenyang is steadily improving as the company focuses on releasing capacity and enhancing service offerings [5]

5月13日，"新质山东品筑未来"2025年山东最具影响力品牌暨《山东企业ESG行动指南》发布活动在济南举行，齐鲁晚报.齐鲁壹点首席 专家、壹点智库秘书长吕冰发布《2024-2025山东品牌影响力报告》(以下简称《报告》)。 《报告》基于大数据分析，系统评估了山东品牌发展现状，涵盖案例解析、全景扫描、区域综合INC指数、行业洞察、模型应用及提升 建议六大板块，为区域品牌建设提供了科学依据和实践指导。 报告通过对山东省22个行业进行全景监测，分析了各行业的品牌传播态势。结果显示，教育、文化类品牌凭借其公共属性和故事性优 势，在传播效果上遥遥领先；本科院校、家居装饰机构、专科院校因信息披露刚需，官网呈现度均达到"提升级"水平；民宿酒店行业的 破圈能力虽然受限于传播广度，但优质口碑助其实现了从美誉度到传播力的有效转化。 在典型案例解析部分，报告重点解读了"《黑神话：悟空》推动灵岩寺传播"和"2024淄博烧烤从网红到长红"两大年度现象级案例。数据 显示，游戏场景植入带动灵岩寺INC指数显著提升，社交平台传播则实现了淄博烧烤从短期爆红到持续热度的转变。这两个案例的成功 经验，为后续行业分析提供了生动的实践参照。 在区域品 ...

转自：新华财经 5月9日，第九个中国品牌日前夕，由中国广告协会指导、国家广告研究院主办的"智拓无界·品见未来——人工智能时代的品牌建设与高质量发展研讨会"在 京成功举办。会议发布了中国人寿集团2024年度品牌发展报告，并授予中国人寿集团品牌发展力评价最高等级——AAA级认证。该荣誉由国家广告研究院 品牌实验室授予，标志着中国人寿集团在品牌战略规划、创新实践及综合实力等方面处于行业领先地位。 中国人寿集团2024年度企业品牌发展报告以国家标准GB/T 39654-2020《品牌评价原则与基础》为纲领，依托国家广告研究院品牌实验室构建的中国企业品 牌发展评价指标体系（GBMC），结合集团年度内部数据、财务报表、战略规划文件及市场分析报告，从品牌引领力、建设力、传播力及认知力四大维度， 系统梳理了中国人寿集团2024年品牌工作的成果与经验。报告同时整合了第三方研究机构公开数据、媒体报道、消费者反馈及社会责任实践成果，通过实地 调研、数据分析及行业专家论证，呈现了中国人寿集团在品牌价值提升、客户服务优化及社会责任履行等方面的突出表现，确保内容的真实性与客观性。 图为中国人寿集团品牌发展力评价证书 品牌发展力AAA级认 ...

深圳作为国家名牌战略的发祥地，品牌建设的领跑者，品牌建设工作一直领先全国，培育成长了一批具有国际竞争力的企业品牌。为进一步营造全社会关 注深圳品牌的良好氛围，提高"深圳品牌"国际影响力。5月9日，第九届"深圳(湾区)国际品牌周"暨2025年中国品牌日·深圳地方特色活动开幕大会在深圳广 电大厦隆重举行。本届品牌周以"品牌引领未来，创新驱动湾区"为主题，"2025中国品牌价值500强"中英文榜单独家发布，"国际信誉品牌"、"深圳(湾区)知 名品牌"近400项品牌成果集中亮相展示，国际品牌专家、知名企业领袖发表主题演讲，探索科技革命和产业变革时代品牌发展新路径。 原航空航天工业部部长、深圳工业总会最高顾问林宗棠，中共第十七届中央委员、山西省政府原省长、深圳市政府原市长于幼军，原国务院参事、第十一 届全国政协委员、原国家质检总局副局长，中国品牌建设促进会专家委员会主任葛志荣，第十一届全国政协委员、中央人民政府驻香港联络办公室原副主 任、深圳工业总会荣誉主席周俊明，中国工业经济联合会党委书记、执行副会长兼秘书长，国家制造强国建设战略咨询委员会委员熊梦，中国出入境检验 检疫协会会长、原国家质检总局检验司司长王新，联合国工 ...

Core Insights - Dongpeng Beverage has achieved significant recognition by ranking 8th in the 2025 Vitality List, with a remarkable brand value growth of 69.4%, reaching 34.142 billion yuan [1] - The company reported a total revenue of 15.839 billion yuan in 2024, marking a year-on-year increase of 40.63%, and a net profit of 3.327 billion yuan, up 63.09% [2] - The core product, energy drinks, generated revenue of 13.304 billion yuan, reflecting a growth of 28.49%, while the electrolyte drink "Dongpeng Boshui La" saw explosive growth with a revenue of 1.495 billion yuan, up 280.37% [3] Brand Development - Dongpeng Beverage emphasizes brand positioning and communication, effectively linking its products to consumer needs through memorable slogans [3] - The company has successfully engaged in innovative marketing strategies, collaborating with popular IPs and sports events to enhance brand visibility and appeal to younger consumers [4] - Dongpeng Beverage is committed to corporate social responsibility, implementing sustainable practices and participating in various charitable activities, which enhances its brand image [4] Market Expansion - The company is actively pursuing international markets, particularly in Southeast Asia, by establishing local teams and optimizing supply chains to meet regional demands [5] - Dongpeng Beverage's efforts to go global are supported by its recent Hong Kong listing, which aims to broaden financing channels and increase its influence in international capital markets [5] Future Outlook - The recognition in the brand value vitality list reflects the market's acknowledgment of Dongpeng Beverage's brand strength and innovation [6] - The company plans to continue enhancing product quality and service levels while expanding its market presence, aiming to lead the transformation of domestic beverage brands from "Made in China" to "Chinese Brands" [6]

2025年是"十四五"规划的收官之年。从当前我国经济的新动能成长壮大，产业升级势头明显的角度看， 高质量的供给将推动产业价值链迈向中高端，品牌建设则推动产业向价值链高端攀升。 中国发展改革报社评论员 | 郭丁源 "九曲桥头月，心灯照远行"。一年来，中国经济在错综复杂的国际环境、世界经济增长动能偏弱等挑战 中依然保持稳健增长，体现出高质量发展中的韧性与潜能。随着我国各个领域核心技术持续突破与品牌 国际影响力的提升，品牌建设持续发挥引领作用，为中国式现代化注入品牌力量。 2025年5月10日，我们迎来第九个中国品牌日。"中国品牌、世界共享"的底蕴愈加丰富。 品牌是企业乃至国家竞争力的综合体现，无论是横跨世纪的百年"老字号"，还是收获万千Z世代拥趸 的"新势力"，都离不开拥有内涵、文化和价值的强大品牌。《质量强国建设纲要》明确提出，到2025年 实现中国品牌影响力的稳步提升，到2035年则进一步达到更高的质量和品牌综合实力水平。 党的十八大以来，党中央、国务院持续加强对品牌建设工作的顶层设计。2017年，国务院正式批复《关 于设立"中国品牌日"的请示》，将每年5月10日设定为"中国品牌日"。多年来，国家发展改革委联 ...