继SU7奠定轿车市场地位后，小米YU7的价格正式揭开神秘面纱。 在6月26日晚"小米人车家全生态"发布会上，雷军表示，"小米YU7定位是豪华高性能SUV，配置超高、产品力超强。"夜间21：30左右，雷军宣布起步 价：25.35万元起，比Model Y起步价便宜1万元。此外，小米YU7Max版32.99万元。 雷军自己也曾明确表示，"这次YU7上市，相比去年SU7，我们的信心确实更足了。YU7的用户留资量是SU7同期的3倍，预计YU7和SU7会一样火爆。"此 前，小米首款汽车SU7发布时，北汽、蔚来、小鹏等掌舵者悉数坐在观众席，被媒体称为"半个车圈捧场"。 雷军短视频平台同步直播，观众持续维持在10万+。在插件中，还专门添加了小米YU7预约咨询链接。由于发布会开始时，小米手机、空调等13款新品发 布占据较多时间，"车子几点，我只关心这个""别总是把汽车放压轴""上雷军"等评论区呼声极高。 从小米决定造车以来，全民竞猜价格成为小米汽车营销的常规动作。 有市场人士将此形容为"发布会前预热抬高价格预期-发布会中强调配置高成本高-突然爆出一个比预期低的价格"三级跳。在这个营销链路下，往往能够实 现"全网欢呼"，但回归理 ...

产业趋势研究，从中国劲酒如何实现逆势增长看年轻人消 费趋势和酒业破局 20250625 摘要 劲酒通过线上（如抖音、直播）和线下（餐饮渠道、终端店主培育）相 结合的营销策略，成功吸引年轻消费者，尤其注重饮酒的仪式感和时尚 氛围，并根据市场反馈调整产品口感。 劲酒通过终端门店反馈（每月拜访 300 家以上门店）和市场走访数据评 估营销效果，发现年轻消费者显著增加，尤其在商场和酒吧等场所，月 销量从百件增至 200 件以上，表明策略初见成效。 劲酒的宣传策略包括线上新媒体推广（朋友圈、抖音等）和线下知识营 销（培训营销代表、餐饮店活动），以及终端店主和服务员的培育，提 升产品认知度，并尝试"劲酒加冰"、"中国人的威士忌"等创新广告 语。 劲牌公司渠道结构以 B 端（零售和餐饮）为主，占比约 80%，C 端占比 约 20%。餐饮渠道是培育阵地，最终销售依赖零售终端。消费者触达方 式包括线上宣传和餐饮店推荐，以及针对年轻人配制混合饮料和概念式 营销。 Q&A 劲酒在疫情期间和之后采取了哪些措施来应对市场变化，并实现逆势增长？ 疫情期间，劲酒通过团购、社区家庭店的打造以及挖掘小区内部的买菜购物平 台等渠道，实现产品销售 ...

Core Viewpoint - *ST返利 plans to acquire 60% equity of Guangzhou Fengteng for a consideration of no more than 28.8 million yuan, aiming to enhance its competitive edge in the internet effect marketing sector [1][3]. Group 1: Acquisition Details - The acquisition will be funded by the company's own funds without any fundraising or financing arrangements [1]. - Guangzhou Fengteng, established in 2017, has received various government qualifications and has a strong presence in digital marketing and user growth across multiple industries [1]. Group 2: Business Operations of Guangzhou Fengteng - Guangzhou Fengteng's operations include performance marketing, information flow advertising agency, and game publishing and operation [2]. - The company acts as a primary agent for major platforms like ByteDance and UC, providing media account opening, recharge, and advertising design services [2]. Group 3: Strategic Intent of the Acquisition - The transaction aims to integrate Guangzhou Fengteng's capabilities in intelligent advertising systems, data algorithms, and refined operations to enhance *ST返利's marketing capabilities across multiple traffic platforms [3]. - This acquisition is expected to deepen *ST返利's collaboration with upstream e-commerce platforms, thereby enhancing its e-commerce ecosystem service capabilities [3].

Core Viewpoint - *ST Fanli (600228) announced that its wholly-owned subsidiary, Shanghai Zhongyan Information Technology Co., Ltd., plans to acquire 60% equity of Guangzhou Fengteng Network Technology Co., Ltd. from Song Ruijin and Song Ruijin for a consideration not exceeding 28.8 million yuan. The transaction aims to enhance the company's advantages in internet effect marketing and expand its marketing capabilities across multiple traffic platforms [1]. Summary by Relevant Sections - **Transaction Details** - The acquisition price is set at a maximum of 28.8 million yuan [1] - After the transaction, Shanghai Zhongyan will hold 60% equity in Guangzhou Fengteng [1] - **Valuation and Performance** - The total equity of Guangzhou Fengteng was valued at 65.3 million yuan as of the assessment benchmark date, reflecting an appreciation rate of 137.07% [1] - **Strategic Intent** - The transaction is intended to strengthen the company's position in the internet effect marketing sector and to increase the scale of its effect marketing business [1] - The payment for the transaction will be made in installments and will include performance assessment clauses [1]

Group 1 - The article highlights the increasing trend of leveraging cultural artifacts and local attractions to drive tourism, exemplified by the discovery of a bronze artifact resembling a popular IP character, Labubu, in the Luoyang Museum [2][5][6] - Luoyang has successfully capitalized on this trend, experiencing a surge in visitor interest, making it a top destination for family travel in China this summer [7][11] - The article notes that Henan province has become a frequent topic on social media, with over 300 mentions related to tourism in 2024, indicating a strong online presence and engagement [9][10] Group 2 - The article discusses the importance of converting online traffic into physical visitors, emphasizing that destinations must adapt their marketing strategies to attract and retain tourists [4][18] - It mentions that successful marketing requires a deep understanding of social media dynamics and the ability to create engaging content that resonates with potential visitors [31][44] - The case of Shanxi province illustrates how effective collaboration with popular media, such as the game "Black Myth: Wukong," can enhance tourism visibility and attract visitors [22][26][28] Group 3 - The article emphasizes the need for destinations to innovate in their marketing approaches, moving beyond traditional methods to engage with audiences through humor and relatable content [41][42] - It highlights the effectiveness of using influencers and content creators to promote local attractions, as their authentic experiences can resonate more with potential tourists [43][40] - The article concludes that understanding platform rules and effectively utilizing trends is crucial for destinations to maintain relevance and attract visitors in a rapidly changing digital landscape [44][36]

Core Insights - The core message from Lei Jun indicates that the price of the Xiaomi YU7 will not be significantly lower than that of the SU7, suggesting a high standard configuration for the YU7 [1][3][4] - Lei Jun emphasizes that the pricing of the YU7 will be reasonable, and he does not foresee it affecting the sales of the SU7, as there remains a strong preference for sedans among many consumers [3][4] Pricing Strategy - Lei Jun's comments imply that consumers should prepare for a higher price point for the YU7, despite its rich features, which are intended to justify the cost [4][9] - The expected price range for the YU7 is projected to be between 23.99 million and 31.99 million yuan, aiming to capture market share from the Tesla Model Y [12][24] Product Configuration - The YU7 will have three versions: YU7 Standard, YU7 Pro, and YU7 Max, each with distinct configurations [15] - The YU7 Standard version features a single motor rear-wheel drive with a maximum power of 235 kW, 0-100 km/h acceleration in 5.88 seconds, and a CLTC electric range of 835 km [16] - The YU7 Pro version upgrades to a dual motor all-wheel drive with a maximum power of 365 kW and a CLTC range of 770 km [17] - The YU7 Max version boasts a dual motor high-performance all-wheel drive with a maximum power of 508 kW and a CLTC range of 760 km [19] Market Impact - The launch of the YU7 is expected to reignite interest in the already competitive electric vehicle market, with the final pricing to be revealed soon [24] - The marketing strategy appears to follow a similar approach to the SU7, aiming to create anticipation and manage consumer expectations prior to the official price announcement [8][21]

随着欧美市场增速放缓、全球消费版图重构，东南亚成为更多出海企业的下一增长支点。但平台玩法变 化、用人成本上升、本地合规复杂，如何在这片文化多元、增长分化的市场中真正站稳脚跟？ 6月19日19点，《CEO锦囊》出海季邀请到赛文思创始人陈勇、Glints 中国区负责人Adam ，一起聊聊品 牌出海东南亚最关键的问题。 本次直播主要聚焦以下问题： 以下为两位嘉宾和36氪的对谈，部分内容经过整理编辑： 36氪：如何理解东南亚市场，有哪些值得关注的国家？ 陈勇：首先，东南亚成为中国出海首站的核心原因，是东南亚与中国地理相邻，文化习俗和用户消费习 惯相近。但不同国家的经济发展情况不同。例如新加坡，作为东南亚唯一的发达国家，规模虽小但区域 影响力显著；印度尼西亚作为人口大国，消费潜力巨大，年轻程度高；泰国、越南等国受佛教文化影响 深远；菲律宾因英语普及率高，常被用作 BPO 基地。因此，东南亚市场的开拓优先布局新加坡、泰 国、马来西亚、印度尼西亚、越南五大核心市场，对菲律宾可聚焦劳务外包场景，实现资源的精准投 放。 其次，中国品牌进入东南亚市场，不仅是产品的输出，更是生活方式的渗透。当高性价比的中国商品涌 入，当地年轻人通 ...

中国互联网营销市场 | 研究报告 核心摘要： 《2025年中国互联网营销市场研究报告》显示，网络广告市场持续扩容、稳步发展。2023年，中国互联网 广告市场收入较2022年增长12.4%，达到11317亿元。电商和短视频平台成为广告主最青睐的两大媒体类 型，贡献大部分市场收入。在技术创新、需求迭代与媒介进化的共同作用下，产业链各方积极探索为市场注 入发展动能。2024年大模型技术持续推动AIGC全场景渗透，开启数字营销新篇章。从内容侧来看，微短剧 正成为新的流量入口，多主体入局推动市场扩容，为品牌营销带来新的内容载体。顺应内容和媒介的生态化 趋势，场景的重要性日益凸显，场景化种草使品牌从满足需求走向激发需求，成为流量红海时代寻求增量的 新解法。消费者作为广告营销传播的直接受众，始终处于品牌信息传递的终端位置。随着生活方式变迁、价 值观念重构、社会心理变化，消费者的行为模式正经历深刻变化，消费动机的转型直接重塑了品牌与受众的 沟通逻辑。品牌营销策略必须紧跟社会结构的动态变化，因时因地制宜地调整。 2024年国民经济呈现平稳运行态势，但外部环境的不确定性对消费需求形成阶段性制约。下半年增量政策 的密集出台有效提振 ...

Core Viewpoint - The "2025 Hong Kong Good Goods Festival" is set to enhance brand exposure for Hong Kong businesses and expand their presence in the mainland e-commerce market through a series of promotional activities, including a live-streaming sales event starting in August [1][4]. Group 1: Event Overview - The event, organized by the Hong Kong Trade Development Council, attracted over 40 popular live-streaming hosts and their professional teams for product selection [1][9]. - This year's festival will feature a month-long promotion on major mainland e-commerce and social media platforms, focusing on the theme "Hong Kong Good Goods, Shop Online" [4][16]. - The introduction of an offline product selection event aims to match suitable products with the audience of live-streamers based on the actual needs of mainland consumers [4][14]. Group 2: Product Selection and Quality - More than 160 unique products from Hong Kong businesses were showcased, covering various categories such as food and beverages, health care, clothing, personal care, household items, and digital products [4][6]. - Live-streaming teams emphasized the importance of product quality, with one team noting the rigorous standards maintained by Hong Kong companies in product sourcing and manufacturing [6][10]. - The selection process included evaluating product details and market potential, ensuring that only high-quality items were chosen for live-streaming [6][10]. Group 3: Marketing and Promotion Strategies - The event served as a communication bridge between Hong Kong businesses and live-streamers, facilitating a positive commercial cycle of selection, promotion, and consumption [12][14]. - Customized marketing strategies were employed, including inviting social media influencers to promote products through "planting grass" and "check-in" activities [12][14]. - The festival aims to provide a diverse shopping experience for mainland consumers by highlighting products with brand stories and local characteristics [10][14].

Core Insights - The core achievement of the company is reflected in its 2024 financial report, which shows a revenue of 484 million yuan and a net profit of 14.804 million yuan, marking a turnaround from losses to profitability [1] - The company has developed a compelling communication system that resonates with consumers by addressing their pain points, humor, emotional stories, and encouraging sharing, effectively transforming health tea into a solution for modern health concerns [6] Group 1: Pain Points - Health issues have become a significant concern for consumers due to modern lifestyle pressures, and health tea serves as a solution to alleviate these concerns [2] - The company positions its health tea as a "gentle health guardian," with specific products targeting urban consumers' sub-health issues, such as constipation and weight management [2] Group 2: Humor - The brand utilizes humor to make health maintenance more approachable, using engaging formats like comics and short videos to integrate health tea into everyday scenarios [3] - This strategy reduces psychological barriers and enhances product recall, particularly among younger consumers [3] Group 3: Emotional Connection - The essence of health tea extends beyond being a beverage; it serves as a medium for emotional connection, tapping into themes of filial piety and friendship [4] - By sharing relatable stories, the brand fosters a deeper trust and emotional resonance with consumers, positioning the product as a symbol of care for loved ones [4] Group 4: Sharing Ecosystem - The company encourages consumers to share their experiences, transforming individual testimonials into collective brand advocacy [5] - By leveraging social media and e-commerce platforms, the brand amplifies its reach and enhances consumer engagement through user-generated content [5] Group 5: Marketing Strategy - The marketing success of the company lies in its ability to address emotional needs through a four-step approach: identifying pain points, breaking barriers with humor, building connections through emotional stories, and promoting sharing [6] - This strategy has elevated health tea from a functional product to a symbol of a healthy lifestyle, contributing to sustained growth in health value [6]