预制菜

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西贝争议刷屏,但比起硬刚罗永浩,我们更关心的是……
凤凰网财经· 2025-09-12 12:50
Core Viewpoint - The ongoing public dispute between Luo Yonghao and Xibei highlights significant consumer concerns regarding the use of pre-prepared dishes in restaurants, particularly focusing on transparency and consumer rights [3][4][30]. Group 1: Controversies Surrounding Xibei - Xibei is facing backlash over allegations of using pre-prepared dishes, with consumers sharing negative experiences related to food quality and preparation methods [5][6]. - The pricing and taste of Xibei's dishes have also come under scrutiny, with some consumers expressing dissatisfaction despite the founder's claims of reasonable pricing and low profit margins [8][29]. - The discovery of genetically modified oils in Xibei's dishes has further fueled brand controversies [9]. Group 2: Xibei's Pre-prepared Dish Strategy - Xibei's venture into pre-prepared dishes began in September 2019, with the launch of its first product, and the company later focused on this segment during the pandemic [14][15]. - Significant investments were made to support this business, including a planned 1 billion yuan investment in a central kitchen to serve the Beijing-Tianjin-Hebei region [18]. - Despite initial enthusiasm, consumer feedback has been poor, leading to the gradual removal of pre-prepared dishes from Xibei's offerings [26]. Group 3: Trust Issues and Growth Challenges - The criticism of Xibei's food quality, likened to that of pre-prepared dishes, raises concerns about consumer trust and the perceived value of dining at a higher-priced establishment [29][30]. - Xibei's founder has attempted to diversify the brand's offerings but has faced repeated failures, leading to a reluctance to associate with pre-prepared dishes [30]. - The ongoing debate about the definition and regulation of pre-prepared dishes poses broader questions for the restaurant industry, particularly regarding consumer expectations and industry standards [34].
罗永浩谈直播延迟:直播团队不专业,和西贝公关团队不专业有一拼
Xin Lang Ke Ji· 2025-09-12 12:45
专题:罗永浩悬赏10万元,再怼西贝"天下苦预制菜不透明久矣",西贝反手上线罗永浩菜单 9月12日晚间消息,罗永浩今晚在多个平台直播,再谈预制菜。之前预告的直播开始时间是晚上8点半, 但时间有所延迟。罗永浩表示,要关掉打赏。 罗永浩表示,自己是出差途中发生的意外,技术人员都不在,所以临时出现了小瑕疵。 他表示,西贝的公关团队不专业和自己直播团队的不专业有一拼。 新浪声明:所有会议实录均为现场速记整理,未经演讲者审阅,新浪网登载此文出于传递更多信息之目 的,并不意味着赞同其观点或证实其描述。 责任编辑:梁斌 SF055 ...
专家:国家界定与公众认知存在差距,预制菜产业成熟仍需时间
Di Yi Cai Jing· 2025-09-12 12:32
"国家已经划定了预制菜的范围。预处理的食品原料并不等同于预制菜。" 罗永浩与餐饮集团西贝的"预制菜纷争",让"预制菜"蒙上了一层阴影。 那么,到底什么是预制菜? 2024年3月18日,市场监管总局、教育部、工业和信息化部、农业农村部、商务部、国家卫生健康委等 六部门联合发布了《关于加强预制菜食品安全监管 促进产业高质量发展的通知》(下称《通知》), 首次明确界定了预制菜的范围: 预制菜,也称预制菜肴,是以一种或多种食用农产品及其制品为原料,使用或不使用调味料等辅料,不 添加防腐剂,经工业化预加工(如搅拌、腌制、滚揉、成型、炒、炸、烤、煮、蒸等)制成,配以或不 配以调味料包,符合产品标签标明的贮存、运输及销售条件,加热或熟制后方可食用的预包装菜肴。 不包括主食类食品,如速冻面米食品、方便食品、盒饭、盖浇饭、馒头、糕点、肉夹馍、面包、汉堡、 三明治、披萨等。 事实上,公众对"预制菜"的概念一直较为模糊。然而,《通知》已作出明确定义:预制菜应当兼具"预 制化"和"菜肴"的双重特征,突出工业化预加工的特点和菜肴属性,具备规模化、标准化、洁净化、规 范化的食品生产加工要求。同时,预制菜必须是加热或熟制后方可食用的预包装 ...
西贝承认部分菜品是隔夜菜
21世纪经济报道· 2025-09-12 11:01
以下文章来源于21Style ,作者贺泓源 21Style . 编辑丨朱益民 刘雪莹 9月12日下午,"西贝承认部分菜品是隔夜菜"登上微博热搜第一。 据@中国蓝新闻 报道,西贝承认部分菜品存在隔夜情况,煮好的羊排赏味期是三餐,今天上 午一餐、下午一餐、明天上午还能卖,厨师长称隔夜使用不会影响出餐品质。 9月12日中午,胖东来集团创始人于东来就此次舆论风波发声称,"任何事没有完美,感谢西 贝、海底捞等品牌企业可以让我找到相对放心可口吃饭的地方。" 某种程度上,在创始人、CEO贾国龙的参与下,西贝跟预制菜越绑越紧。 虽然,这公司不想掺和任何预制菜概念。2025年9月12日,在微博热搜上,西贝、罗永浩、预 制菜成为高频词。比如罗永浩奖励10万征集西贝预制菜线索、罗永浩晒报告称西贝预制菜超 80%等热搜词汇。 权威、独家、深度,先一步看到消费未来! 记者丨贺泓源 罗永浩晒报告称西贝预制菜超80%的观点来自,人民网研究院在2023年发布的《预制菜行业发 展报告》,其中援引《2022年中国连锁餐饮行业报告》数据显示,真功夫、吉野家、西贝等连 锁餐饮企业预制菜占比达80%以上。 9月10日,罗永浩发微博公开吐槽西贝。"好久 ...
实探西贝门店:店长称个别菜品需在中央厨房预加工,仅为半成品,不算预制菜
Sou Hu Cai Jing· 2025-09-12 10:53
Core Viewpoint - The ongoing controversy between Luo Yonghao and Xibei regarding the classification of pre-prepared dishes has sparked significant public discourse, with Xibei's founder firmly denying the allegations and taking legal action against Luo [4][16]. Group 1: Controversy Details - Luo Yonghao criticized Xibei for allegedly serving mostly pre-prepared dishes at high prices, which brought the brand into the spotlight [4]. - Xibei's founder, Jia Guolong, responded by stating that according to national standards, Xibei's offerings are not classified as pre-prepared dishes and announced plans to sue Luo for damaging the brand's reputation [4][16]. - A visit to a Xibei location revealed that only beef strips are processed in a central kitchen, while other dishes are prepared on-site [8][10]. Group 2: Consumer Feedback and Perception - The store manager explained that the dishes may not be served hot due to various factors, including delays in serving and air conditioning affecting food temperature [9]. - The chef clarified that the lamb chops are not pre-prepared but undergo multiple cooking processes before being served [10]. - Despite the controversy, the store manager noted that customer traffic remained stable and no inquiries about pre-prepared dishes had been made [12]. Group 3: Industry Standards and Definitions - According to a 2024 notification from the State Administration for Market Regulation, pre-prepared dishes are defined as those that are industrially pre-processed and require heating or cooking before consumption [13][16]. - Experts suggest that Xibei's offerings do not fall under this definition, as central kitchen-produced dishes are excluded from the pre-prepared category [16]. - There is a discrepancy between official definitions and public perception regarding what constitutes pre-prepared dishes, with consumers often judging based on taste and preparation methods [16]. Group 4: Financial Performance and Strategy - Xibei reported a record revenue exceeding 6.2 billion yuan in 2023, with a strategic focus on children's meals contributing to its competitive edge [20]. - The average profit margin for Xibei in the first half of the year was below 5%, with raw material and labor costs being the largest expenses [20]. - The brand operates approximately 351 locations, with an average consumer spending of 85.03 yuan per visit [17].
西贝的问题不是有没有预制菜
首席商业评论· 2025-09-12 10:51
Core Viewpoint - The controversy surrounding the use of "pre-prepared dishes" at Xibei was ignited by a comment from Luo Yonghao, leading to a strong response from Xibei's founder, who denied the allegations and emphasized their cooking practices [2][4][6]. Group 1: Company Response - Xibei's founder, Jia Guolong, firmly denied the use of "pre-prepared dishes," stating that all dishes are made from pre-processed ingredients with final cooking done in-store [4][6]. - To address the concerns, Xibei announced that all 370 locations would open their kitchens for public viewing starting September 12, allowing customers to observe the cooking process [8]. - Jia Guolong indicated intentions to sue Luo Yonghao for his comments, while Luo responded by offering a reward for evidence supporting the claim of Xibei using pre-prepared dishes [8][12]. Group 2: Definition and Standards - The definition of "pre-prepared dishes" was clarified by the State Administration for Market Regulation, which stated that dishes made in central kitchens and then frozen or packaged do not fall under this category [12]. - Xibei's practices involve pre-processing ingredients but require final cooking steps to be completed in-store, which aligns with the definition of "pre-processed ingredients" rather than "pre-prepared dishes" [12][13]. - The lack of a clear standard for what constitutes "pre-prepared dishes" has led to public confusion, as many consumers may equate central kitchen processing with pre-prepared dishes [12][13]. Group 3: Consumer Perception - Consumer sentiment towards Xibei has been affected by perceptions of high prices and dissatisfaction with food quality, with some customers recalling previous positive experiences that have since declined [14][20]. - Luo Yonghao's comments resonated with consumers who feel that Xibei's dishes are overpriced and lack flavor, leading to discussions about the restaurant's overall value proposition [14][20]. - The ongoing debate highlights the challenges faced by the restaurant industry in maintaining quality and transparency while navigating consumer expectations and regulatory definitions [12][20].
记者实探西贝后厨:师傅现场炒菜 厨师长谈罗永浩点过的烤鱼:需门店二次切配等,不是加热即食
Mei Ri Jing Ji Xin Wen· 2025-09-12 10:50
Core Viewpoint - The founder of Xibei, Jia Guolong, publicly refuted claims made by Luo Yonghao regarding the use of pre-prepared dishes in Xibei restaurants, emphasizing that all dishes are freshly made and not pre-packaged [1][2]. Group 1: Company Response - Jia Guolong ended his vacation early to address the allegations made by Luo Yonghao and visited the restaurant where Luo dined to clarify the situation [1]. - Starting from September 12, Xibei opened its kitchens to the public and introduced the "Luo Yonghao Menu" across its 370 locations, allowing customers to taste and supervise the cooking process [2]. - Xibei issued a letter to customers detailing the preparation processes of the 13 dishes questioned by Luo Yonghao, asserting that the accusations were unfounded [2][15]. Group 2: Kitchen Operations - The kitchens at Xibei are transparent, allowing customers to observe the cooking process, and visitors must register and follow hygiene protocols to enter [4][6]. - The chef at the Daxing location explained that while some ingredients are pre-processed, all dishes are prepared on-site and not simply reheated [7][8]. - Ingredients are delivered fresh daily, and the cooking process involves multiple steps, ensuring that dishes are not merely pre-packaged items [8][11]. Group 3: Industry Standards - The definition of "pre-prepared dishes" versus "pre-packaged dishes" is currently a topic of debate, with no clear distinction established in the industry [15][19]. - A recent notification from regulatory authorities outlines the criteria for what constitutes pre-prepared dishes, which Xibei claims do not apply to their menu items [15][19]. - The ongoing discussion about the classification of pre-prepared versus pre-packaged dishes highlights the need for clearer industry standards and regulations [19].
实探西贝门店:店长称仅牛肉条为半加工,客流不受影响;预制菜标准存争议
Sou Hu Cai Jing· 2025-09-12 10:27
Core Viewpoint - The ongoing controversy between Luo Yonghao and Xibei regarding the classification of pre-prepared dishes has sparked significant public interest and debate about food quality and pricing in the restaurant industry [4][17]. Group 1: Controversy Overview - Luo Yonghao criticized Xibei for allegedly serving mostly pre-prepared dishes at high prices, which led to a public outcry and media attention [4]. - Xibei's founder, Jia Guolong, firmly denied these claims, stating that according to national standards, Xibei's offerings do not qualify as pre-prepared dishes and announced plans to sue Luo for defamation [4][16]. - Xibei has introduced a "Luo Yonghao menu" that allows customers to monitor and return dishes, aiming to address consumer concerns [4]. Group 2: Consumer Feedback and Store Operations - A visit to Xibei's Wudaokou store revealed that only beef strips are processed in a central kitchen, while other dishes are prepared on-site [5][9]. - The store manager explained that various factors contribute to dishes being served warm rather than hot, including delays in service and air conditioning effects [10]. - Xibei's cooking process involves multiple steps, ensuring that even items delivered from the central kitchen undergo further preparation before serving [11]. Group 3: Market Position and Financial Performance - Xibei reported a revenue exceeding 6.2 billion yuan in 2023, marking a historical high for the company [20]. - The restaurant chain has successfully differentiated itself in a competitive market by implementing a "children's meal" strategy, selling over 20 million children's meals and attracting nearly 6.5 million child customers [20]. - Despite facing criticism for high prices, Xibei maintains a "quality at a reasonable price" strategy, with an average profit margin of no more than 5% in the first half of the year [20].
悬赏10万,罗永浩被网友力挺,餐厅为何成为预制菜“禁区”?
创业邦· 2025-09-12 10:14
Core Viewpoint - The article discusses the controversy surrounding the use of pre-prepared dishes in restaurants, particularly focusing on the incident involving the well-known restaurant chain Xibei and influencer Luo Yonghao's criticism of their food quality and pricing [5][6][10]. Group 1: Incident Overview - Luo Yonghao criticized Xibei for serving pre-prepared dishes, claiming they were overpriced and not freshly made [5][6]. - Xibei's staff responded by asserting that their dishes are made fresh daily, denying the use of pre-prepared ingredients [6]. - Xibei's founder expressed concern over the negative impact on their brand and announced plans to sue Luo Yonghao for defamation [6][8]. Group 2: Consumer Sentiment - The public reaction has largely sided with Luo Yonghao, with many expressing distrust towards pre-prepared dishes in restaurants [10][11]. - Consumers are sensitive to the use of pre-prepared ingredients, preferring transparency about food preparation methods [17][18]. - The article highlights a growing acceptance of pre-prepared dishes among younger consumers, especially during peak seasons like the Spring Festival [15]. Group 3: Regulatory Context - The article notes that there is currently no formal national standard for pre-prepared dishes in China, although various local and industry standards exist [22][23]. - Upcoming regulations are expected to clarify the definition and safety standards for pre-prepared dishes, which may impact the restaurant industry significantly [22][23]. - The need for restaurants to disclose the use of pre-prepared ingredients to consumers is emphasized as a critical issue for the industry [22][23].
西贝发布“罗永浩菜单”制作过程
Sou Hu Cai Jing· 2025-09-12 10:12
Core Viewpoint - The company West B is responding to accusations made by internet celebrity Luo Yonghao regarding the quality of its food, specifically claims that the dishes served are mostly pre-prepared and overpriced [1][3]. Group 1: Incident Overview - On September 10, 2025, Luo Yonghao and his group dined at West B's restaurant, ordering 16 dishes and 2 bowls of rice [2][6]. - After the meal, Luo Yonghao criticized West B on Weibo, claiming that the majority of the dishes were pre-prepared and too expensive [7]. Group 2: Company Response - West B's founder, Jia Guolong, stated that all dishes comply with national regulations and are not pre-prepared, expressing that Luo's comments were damaging to the brand [3][4]. - West B has announced intentions to pursue legal action against Luo Yonghao for his statements [3]. Group 3: Customer Communication - West B issued a letter to customers, emphasizing its commitment to quality and thanking its 40 million annual customers for their support over the past 37 years [6]. - The letter highlights the collective effort of West B's 18,000 employees in building the brand and protecting its reputation [6].