Core Viewpoint - The takeaway from the article is that the instant noodle industry is facing significant challenges due to the rise of food delivery services and the expansion of pre-packaged meals, leading to a decline in instant noodle sales [1] Industry Summary - The emergence of the food delivery battle in 2015 has negatively impacted the sales of instant noodles, which were once a staple food in the country [1] - The current second wave of the food delivery battle, along with the rapid growth of pre-packaged meals, has further exacerbated the already struggling instant noodle industry [1] - Despite the decline in popularity, instant noodles still hold sentimental value for many individuals, particularly as a source of comfort during late-night cravings [1]

每经评论员 付克友 9月10日，阿里巴巴推出"高德扫街榜"，保密3个月的神秘项目，一出手就成了"王炸"。那句"出发，到 烟火里去"的口号，温情脉脉，充满号召力和吸引力。 守护烟火，需要重构平台与商家的共生环境。曾几何时，平台依赖高额补贴与流量倾斜争夺市场，许多 中小商家陷入"抽成高、流量贵、利润薄"的生存困境。新的竞争逻辑下，平台应该是公平经营环境的构 建者，而不能继续成为流量的垄断分配者。 守护烟火，需要重建商家与消费者的信任关系。在一些生活服务平台上，刷单炒信、虚假点评、营销注 水等乱象普遍，严重破坏了商家与消费者之间的信任基础。这样的评价机制必须改变。当商家只需专注 提升产品与服务品质，便能通过真实消费行为积累声誉，消费者才能获得可信赖的决策参考，平台则重 新扮演起信任桥梁的角色。 值得注意的是，就在"高德扫街榜"发布前夕，市场监管总局今年第三次约谈主要外卖平台，相关平台承 诺"严守法律法规，杜绝不正当竞争，抵制恶性补贴，推动行业规范有序发展"。 "高德扫街榜"的推出正当其时，可以看作是"外卖大战"进入新阶段，在更高维度竞争的产物。它的本 质，是希望用真实的行为数据、良性的生态循环，来重塑本地生活服务的 ...

Investment Rating - The report maintains a "Buy" rating for the company [2][10]. Core Insights - In H1 2025, the company achieved revenue of 5.66 billion, a year-on-year increase of 41.2%, and adjusted profit of 1.09 billion, up 42.4% year-on-year. The growth is significantly driven by the competitive landscape in the takeaway market, which is expected to further enhance performance in Q3 [2][6]. - The company has a clear growth strategy with substantial room for store expansion, focusing on densely populated regions and leveraging a self-controlled supply chain for efficiency. High R&D investment supports rapid product innovation, which is anticipated to contribute to steady revenue growth [2][10]. - The company’s total GMV reached 14.1 billion, reflecting a 34.4% year-on-year increase, with average daily GMV per store at 7.6 thousand, up 21.2% year-on-year. The number of cups sold per store per day increased by 17% to 439 cups, while the average price per cup rose by 3% to 17.3 [10][11]. Summary by Sections Financial Performance - In H1 2025, the company reported a gross profit of 1.79 billion, a 41.0% increase year-on-year, and an adjusted core profit of 1.14 billion, up 49.0% year-on-year [6][10]. - The gross margin for H1 2025 was 31.5%, slightly down by 0.1 percentage points year-on-year, while the adjusted profit margin improved by 0.2 percentage points to 19.2% [10][11]. Store Expansion - The company opened 1,570 new stores in H1 2025, a 105.2% increase year-on-year, bringing the total number of stores to 11,179, which is a 17.5% increase year-on-year. The distribution of stores across different city tiers shows a significant focus on lower-tier cities, with 81% of stores located in second-tier and below [10][11]. Product Development - The company launched 52 new products in H1 2025, demonstrating its strong R&D capabilities. The number of registered members on the company’s mini-program reached 178 million, with 50 million active members, indicating high consumer engagement [10][11]. - The company has equipped over 8,000 stores with coffee machines, achieving a coverage rate of approximately 72%, and introduced 16 new coffee products, which are expected to contribute to sales growth [10][11].

Summary of the Conference Call for Mixue Group Company Overview - **Company**: Mixue Group - **Industry**: Tea Beverage Industry Key Points and Arguments 1. **Financial Performance**: In the first half of the year, Mixue benefited from the competitive delivery market, achieving a revenue growth of 39% and a profit growth of 44%. The strong cash inflow from operations supports long-term development [3][4][10]. 2. **Store Expansion**: The company is expected to reach nearly 40,000 stores by 2025, with potential for further expansion. The brand can open between 46,000 to 48,000 stores under a single brand [2][6][7]. 3. **Valuation**: The current valuation of Mixue is approximately 27 times earnings, with expectations of a decrease to around 25 times next year due to a projected 10% growth rate [2][5][11]. 4. **Market Environment**: The tea beverage industry is experiencing a high growth rate, with leading companies' valuations adjusting to a range of 20-25 times. Mixue's performance remains strong despite potential negative same-store sales growth next year due to high base effects [5][8]. 5. **Profitability**: Even with a modest revenue growth of 10%, profits could increase by 10%-20% due to sufficient production capacity and potential margin improvements [2][6][10]. 6. **Expansion Potential**: Mixue has not reached its expansion ceiling and can introduce new products like snacks and IP derivatives to leverage its existing store network [2][7][13]. 7. **International Expansion**: The company is accelerating its overseas expansion, successfully entering the Central Asian market and preparing to enter the Americas, supported by a strong supply chain [4][12][13]. 8. **Long-term Growth**: Mixue is expected to maintain a compound annual growth rate of at least 20% over the next three to five years, with a strong industry position and pricing power [10][11]. 9. **Market Dynamics**: The tea beverage market shows performance differentiation among brands, with Mixue and Gu Ming benefiting from centralized procurement and brand strength [4][14][17]. 10. **Future Outlook**: The company is well-positioned for future growth, with significant opportunities in untapped markets such as rural areas and tourist attractions [11][12]. Additional Important Insights - **Cost Management**: The gross margin slightly decreased by 0.3 percentage points, while the expense ratio remained stable or increased marginally [3]. - **Franchise Dynamics**: The willingness of franchisees to join and the company's collaborative value proposition with franchisees are critical for sustained growth [15][16]. - **Competitive Landscape**: Other brands in the tea beverage sector may have lower valuations but could see growth if they introduce market-demanding products [17]. - **Impact of Luckin Coffee**: The return of Luckin Coffee to the Hong Kong market may enhance its visibility and liquidity, potentially affecting the competitive landscape [18].

Core Viewpoint - Alibaba's significant investment in food delivery subsidies has led to a surge in orders but a substantial decline in profits, highlighting the intense competition in the food delivery market [2][3]. Financial Performance - For the quarter ending June 2025, Alibaba reported total revenue of approximately 2476.52 billion RMB, a year-on-year increase of 2%. Excluding disposed businesses, the revenue growth would be 10% [3]. - The profit for Alibaba's China e-commerce group shrank over 100 billion RMB to 383.89 billion RMB, a decline of about 21% compared to 487.53 billion RMB in the same period last year [3][13]. - The sales and marketing expenses for the quarter were approximately 531.78 billion RMB, an increase of 204.82 billion RMB or 62.64% year-on-year [7]. Investment in Food Delivery - Alibaba announced a plan to invest 500 billion RMB in food delivery subsidies over the next 12 months, raising concerns about further profit declines [3][11]. - The major areas of expenditure include direct consumer subsidies, logistics infrastructure, merchant incentives, and technology investments [8]. Order Growth and Market Position - Following the launch of the "Taobao Flash Sale" service, the monthly active users of Taobao Flash Sale and Ele.me riders increased by 181%, with part-time riders growing by 236% [8]. - Daily orders for Taobao Flash Sale exceeded 60 million, and during promotional events, daily orders reached over 100 million, marking a significant milestone in the competitive landscape [8][9]. Profitability Challenges - Despite the increase in order volume, the profitability issue remains a significant challenge for Alibaba, with an average loss of 4.4 RMB per order during the initial months of Taobao Flash Sale [15]. - Alibaba's free cash flow showed a net outflow of 188.15 billion RMB, compared to a net inflow of 173.72 billion RMB in the previous year, primarily due to investments in Taobao Flash Sale [16]. Strategic Outlook - Alibaba's e-commerce group CEO, Jiang Fan, outlined a plan to improve operational efficiency and reduce losses through user optimization, increasing high-value orders, and lowering logistics costs [17]. - The company anticipates that the integration of offline brand stores into Taobao Flash Sale will generate significant new business opportunities, projecting an additional 1 trillion RMB in transactions over the next three years [18].

Core Viewpoint - The article discusses the competitive landscape of the food delivery market in China, highlighting Alibaba's Taobao Flash Purchase as a significant player that has rapidly gained market share and user engagement through strategic investments and operational efficiency [1][3][9]. Financial Performance - Alibaba's e-commerce group reported customer management revenue of 89.252 billion RMB for the quarter ending June 30, 2025, a 10% year-on-year increase, surpassing analyst expectations [1][8]. - The adjusted EBITA for Alibaba's China e-commerce group was 38.389 billion RMB, down from 48.753 billion RMB in the same quarter of 2024, reflecting a decrease of 10.364 billion RMB [3][8]. User Engagement and Growth - Taobao Flash Purchase achieved a peak daily order volume of 120 million in August, with an average of 80 million orders per day on Sundays, leading to a 200% increase in monthly active buyers compared to April [3][4]. - The monthly active users (MAU) of the Taobao app grew by 25% in the first three weeks of August, driven by the success of the Flash Purchase initiative [1][3]. Strategic Insights - Taobao Flash Purchase's strategy involved targeted investments in specific categories like tea drinks, aligning with consumer demand during the summer, which helped establish a strong market presence [10][13]. - The integration of various Alibaba services, such as the new membership system that connects different platforms, has enhanced user engagement and created a more cohesive consumer experience [12][23]. Market Positioning - The article suggests that Taobao Flash Purchase has reached a pivotal point in the food delivery market, achieving parity with competitors and potentially reshaping the industry landscape [5][24]. - The competitive dynamics indicate that while Taobao Flash Purchase has solidified its position, there remains room for other players to coexist, leading to a "dual strong" market structure [24][25]. Future Outlook - Alibaba plans to leverage scale effects to optimize order structures and improve operational efficiency, aiming for a comprehensive approach to large-scale consumer engagement [19][21]. - The company has significant financial resources, with over 585.663 billion RMB in cash and liquid investments, allowing for sustained investment in the Flash Purchase initiative and other growth areas [24][25].

Core Viewpoint - Bawang Chaji reported a mixed performance for Q2 2025, with revenue growth but significant declines in net profit and same-store sales, attributed to increased competition and a strategic decision to slow down store expansion [1][4]. Financial Performance - In Q2 2025, Bawang Chaji's revenue reached 3.332 billion RMB, a year-on-year increase of 10.2%, while net profit fell by 87.72% to 77.238 million RMB. Adjusted net profit grew by 6.81% to 630 million RMB [1]. - For the first half of 2025, total revenue was 6.725 billion RMB, up 21.61%, with net profit declining by 38.32% to 755 million RMB, and adjusted net profit increasing by 6.78% to 1.307 billion RMB [1]. Store Expansion and Network - As of June 30, 2025, Bawang Chaji operated 7,038 stores globally, with a net increase of 598 stores since the beginning of the year. This includes 6,830 stores in China and 208 overseas [1]. - The pace of store openings has slowed compared to the previous year, where 1,485 new stores were added in the first half of 2024 [1]. Sales Metrics - The average monthly GMV for Chinese stores in Q2 2025 was 404,352 RMB, reflecting a year-on-year decline of 24.84% and a sequential decline of 6.39% [2][3]. - Same-store sales growth was negative, with a decline of 23.0% overall, -23.1% in China, and -18.1% in overseas markets [2][3]. Cost Structure - Total operating expenses in Q2 2025 rose by 41.5% to 3.224 billion RMB, with material, warehousing, and logistics costs decreasing by 1.5% to 1.537 billion RMB. Operating costs for self-operated stores increased by 72.8% to 184 million RMB [3]. - Sales and marketing expenses grew by 54.6% to 385 million RMB, with advertising costs amounting to 43.6 million RMB [3]. Market Competition and Strategy - The decline in GMV and same-store sales was attributed to strong performance in Q2 2024 and intensified competition in the delivery market, leading Bawang Chaji to slow down store expansion [4]. - The company aims to avoid price wars and focuses on high-quality products and customer experience, emphasizing long-term brand value over short-term discounts [5]. Overseas Market Performance - In Q2 2025, Bawang Chaji's total GMV was 8.103 billion RMB, with the Chinese market contributing 7.868 billion RMB (up 14.28%) and overseas markets contributing 235 million RMB (up 77.37%) [7]. - The company added 39 new stores overseas, expanding its presence to 208 stores across five markets, including Malaysia, Singapore, Indonesia, Thailand, and the USA [7].

Core Viewpoint - The capital market has positively responded to Alibaba's performance in the ongoing "takeout war," indicating that the spending was less than expected while the results exceeded market expectations [1] Financial Performance - Alibaba's revenue for the first quarter of fiscal year 2026 reached RMB 243.236 billion, showing a year-on-year increase of 34.5% [3] - Excluding sold businesses, Alibaba's revenue grew by 10% year-on-year, with net profit increasing by 76%, surpassing market expectations [4] - Alibaba Cloud revenue grew by 26% year-on-year, marking a three-year high, while AI-related product revenue has seen triple-digit year-on-year growth for eight consecutive quarters [4] Market Competition - In comparison to Meituan, which reported a revenue of RMB 918.4 billion with a year-on-year growth of 11.7%, its sales and subsidy expenses surged to RMB 225 billion, leading to a 75.6% drop in core local business operating profit [6] - Alibaba's "Taobao Flash Sale" utilized approximately RMB 10 billion in subsidies, achieving peak daily orders of 120 million and an average of 80 million orders on Sundays, contributing to a 20% increase in daily active users [7][9] - JD.com incurred a loss of RMB 14.8 billion in new business, pushing its daily orders in takeout to over 10 million, capturing about 7% market share [7] Strategic Insights - The "Taobao Flash Sale" has exceeded expectations in both scale and market perception, with a 200% increase in monthly transaction buyers compared to April [9] - The synergy between the flash sale and e-commerce business has led to increased user engagement and reduced costs, with expectations of achieving RMB 1 trillion in transaction increments over the next three years [12] - The current financial reports are seen as a mid-term assessment of the "takeout war," with significant spending and competition expected to continue into the latter half of the year [16]

Core Insights - The company reported strong financial performance for the first half of 2025, with revenue of 14.875 billion and a year-on-year growth of 39.3%, and a net profit attributable to shareholders of 2.693 billion, reflecting a 42.9% increase [1][2] Financial Performance - Revenue exceeded expectations, driven by strong sales in the beverage segment, particularly benefiting from the takeout market, with raw material revenue growth supported by increased cup volume and accelerated store openings [1] - The company maintained good cost control, with a gross margin of 31.6%, a slight decrease of 0.2 percentage points year-on-year; the selling expense ratio remained stable at 6.1%, while the management expense ratio increased by 0.3 percentage points to 2.9% [1][2] Store Expansion - The company accelerated its store openings, surpassing 53,000 global stores, with a net increase of 6,535 stores in the first half of 2025, including 6,697 new stores domestically and a decrease of 162 overseas [1] - As of the end of the first half of 2025, the domestic and overseas store counts were 48,281 and 4,733, respectively [1][2] Market Distribution - The distribution of domestic stores as of the first half of 2025 was as follows: first-tier cities 4.9%, new first-tier cities 18.4%, second-tier cities 19.1%, and third-tier and below 57.6%, with slight year-on-year changes [2] - The company opened 7,721 new franchise stores and closed 1,187, with both opening and closing rates increasing compared to the first half of 2024 [2] Strategic Focus - The company is focusing on steady domestic growth while accelerating overseas market adjustments and expansions, particularly in Southeast Asia, with successful entry into the Central Asian market by opening its first store in Kazakhstan [2] - The company has adjusted its profit forecasts upward, expecting net profits of 5.953 billion, 6.436 billion, and 7.183 billion for FY2025, FY2026, and FY2027, respectively, with corresponding price-to-earnings ratios of 27, 25, and 22 [2]

Group 1 - In H1 2025, the company achieved revenue of 14.875 billion CNY, a year-on-year increase of 39.3%, and a net profit attributable to shareholders of 2.693 billion CNY, up 42.9% [1] - The growth in single-store sales revenue is driven by intensified competition in the food delivery market and continuous product innovation, with new product launches including various beverage and ice cream series [1] - For H1 2025, the company's revenue from product sales, equipment sales, and franchise-related services were 13.843 billion CNY, 0.652 billion CNY, and 0.038 billion CNY, respectively, reflecting increases of 39.5%, 42.3%, and 29.8% year-on-year [1] Group 2 - The company accelerated its store expansion, adding 6,535 net new stores globally, bringing the total to 53,014 stores, with a significant increase in mainland China [2] - In mainland China, the net increase of stores was 6,697, with a focus on penetrating lower-tier markets, while adjustments were made in Indonesia and Vietnam, resulting in a slight decrease in store numbers [2] - The gross profit margin slightly decreased to 31.6%, primarily due to rising raw material costs and changes in revenue structure, while the franchise and related services gross margin improved to 82.7% [2] Group 3 - The company has revised its profit forecasts upward, expecting revenues of 33.426 billion CNY, 38.054 billion CNY, and 41.817 billion CNY for 2025-2027, with net profits of 5.880 billion CNY, 6.836 billion CNY, and 7.649 billion CNY for the same period [2] - The latest stock price corresponds to a PE ratio of 27, 23, and 21 for the years 2025, 2026, and 2027, respectively, maintaining a "buy" rating [2]