具体来看，今年"双11"，李佳琦直播间上架新品数量较去年显著增长。美妆是新品爆发的主阵地，多款 美妆新品在李佳琦直播间创下亮眼成绩：百雀羚灵玉面霜首日售罄超10万套，历经三次加货，累计售出 超20万套；自然堂油敷膜首日售出超10万件；优时颜第四代微笑眼霜首日预售预定23万瓶；函得仕胶原 发膜累计售出超12万件。国际品牌如修丽可AGE精华、SK-II全新大红瓶面霜同样实现爆品的跨越。 这些新品为何能突出重围？在品牌方看来，李佳琦直播间已超越传统销售渠道，演进为兼具专业选品能 力与深度共创价值的"品牌合伙人"。据了解，其选品团队中70%以上成员拥有硕士学历，核心成员平均 具备十年以上行业经验，执行业内闻名的"三选三检"制度。 消电领域，松下白月光5.0洗烘套装、徕芬高速吹风机、小天鹅迷你小乌梅多筒分区洗烘套装、倍至蓝 光牙刷等新品表现亮眼。其中，倍至蓝光牙刷三次上播李佳琦直播间，三次售罄，单链接成为天猫"双 11"口腔领域销售第一的品牌；小天鹅迷你小乌梅多筒分区洗烘套装更是成为了直播间卖断货的大单 品。 美ONE合伙人、副总经理蔚英辉表示，直播电商是高效连接供需的"放大器"，也是全方位呈现品牌实力 的"超级展台" ...

为提升直播电商行业企业群众办事便利度、精准度，持续擦亮"虞企强链"工作品牌，常熟市直播产业党 委结合前期需求调研成果，协调商务局、数据局参与直播电商产业AI智能问答助手开发。 今年以来，常熟市直播产业党委深入开展多项直播电商产业专项行动，构建全方位的人才服务与培养体 系。今年，直播产业党委举办14场大型产业带活动，单次活动网络话题曝光量超4亿次，累计吸引数万 人次参与；累计开展平台招商与政策沙龙活动12场；建设"苏州AI青年创业园"，配套建成尚瑭主播公 寓、莲花服务公寓250套，并提供"拎包入住"免租周转服务。 本报讯 （记者 韩雷） 11月11日，常熟直播电商产业AI智能问答助手"助播MOMO"上线。这一平台将为 直播电商从业者提供全天候、全方位、全覆盖的数字化支持。 无论是直播小白，还是行业前辈都可以通过"助播MOMO"收集电商平台运营、电商法律法规咨询、转 化率提升、本地电商资源对接等多类行业信息，回应了直播从业人员的痛点。据了解，该平台基于 DeepSeek大模型构建，查询内容涵盖主播资质申请、本地MCN机构、电商培育服务机构、行业扶持政 策等。从业人员可通过微信小程序"云创E站通"和"看常熟"App ...

Core Insights - The 17th "Double 11" e-commerce promotion will end on November 14, featuring simplified discount methods such as "instant discounts" and "cash subsidies" to enhance consumer experience [1] Group 1: Online and Offline Integration - Nanjing's Commerce Bureau has actively promoted local products on platforms, boosting online retail sales significantly, particularly in key categories like home appliances and daily necessities [2] - The average daily processing volume at Nanjing's postal center increased by 13% year-on-year during the "Double 11" period, reflecting strong sales performance [2] - JD Electronics and Suning's offline stores have seen a surge in customer traffic, with JD's store traffic increasing by 20.5% month-on-month [2][3] Group 2: Consumer Trends - There is a notable shift in consumer demographics, with younger generations and the elderly becoming the main consumer groups for home appliances, emphasizing quality and personalized products [3] - Smart home appliances with AI features accounted for over 55% of sales, indicating a growing preference for technology-driven products among consumers [3] Group 3: Live Streaming Commerce - Live streaming has emerged as a dominant sales channel during "Double 11," with significant sales generated by various companies leveraging multi-platform live streaming strategies [4] - Nanjing's top live streaming companies achieved impressive sales figures, with one company selling 48.93 million on the first day of "Double 11" [4] Group 4: Promotional Strategies - The timing of "Double 11" coincided with the "Super League" finals, leading to increased promotional activities and digital coupon distribution, resulting in substantial sales growth for platforms like Taobao and Meituan [5] - Taobao's flash sales saw a 92% year-on-year increase in transaction volume in the Nanjing area during the finals [5] Group 5: Logistics and Delivery - The logistics sector adapted to the extended 25-day promotional period, resulting in a more stable delivery process with an average daily delivery volume of approximately 3.7 million packages [7] - Various courier companies implemented strategies to optimize delivery efficiency, including smart forecasting and pre-packaging, leading to improved delivery times [7]

Group 1 - The core viewpoint of the article is that Xinhua Net is leveraging live e-commerce as a breakthrough to explore market-oriented paths for its influence on social platforms [1] - Xinhua Net aims to create an official live e-commerce brand that possesses communication power, influence, and competitiveness [1]

Core Insights - The article highlights the rapid growth and subsequent challenges faced by the live-streaming e-commerce industry in Hangzhou, particularly focusing on the experiences of various individuals within this sector [1][4][16]. Group 1: Industry Growth and Opportunities - Hangzhou has become a hub for live-streaming e-commerce, attracting many young individuals seeking better financial opportunities, with some earning over 10,000 yuan monthly [2][3]. - The industry saw significant expansion, with companies like Yaowang Technology hiring over 1,400 employees, primarily for live-streaming roles, reflecting the booming demand for talent in this field [3][4]. - The peak of live-streaming e-commerce was marked by record sales, such as Li Jiaqi's 21.5 billion yuan in sales during the 2022 Double Eleven event, showcasing the immense potential for wealth creation [4]. Group 2: Challenges and Market Saturation - The live-streaming e-commerce market has become increasingly competitive, leading to a decline in earnings for many streamers, with hourly wages for lower-tier streamers dropping from 160 yuan to 80 yuan [4][5]. - Many individuals, including those who initially found success, are now leaving the industry due to burnout and declining market conditions, with some opting to return to their hometowns [5][10]. - The influx of new entrants into the market has made it difficult for existing streamers to maintain their positions, as the market becomes saturated with lower-tier talent [5][11]. Group 3: Changing Employment Landscape - The employment landscape in Hangzhou has shifted, with many companies offering lower salaries and higher expectations, leading to increased job insecurity for workers in the live-streaming sector [12][15]. - The government’s talent subsidies have attracted many newcomers, but this has also resulted in wage suppression as companies leverage the oversupply of labor [14][15]. - The pressure on companies has intensified, with many struggling to maintain profitability amidst rising operational costs and high return rates on products sold through live-streaming [11][12]. Group 4: Personal Experiences and Industry Reflections - Individuals like Cheng Xintong and Li Wen have shared their experiences of the intense pressure and anxiety associated with live-streaming, including the physical toll it takes on their health [6][9]. - The narrative reflects a broader existential crisis among streamers, who often feel like "money-making machines" without a clear sense of purpose beyond financial gain [10][18]. - Despite the challenges, some still see potential in the industry, particularly for newcomers who can quickly earn significant income compared to traditional sectors [16][18].

"在检查肺部后，医生说我的肺部像95岁的人，如果不治疗，未来会越来越严重。"今年8月，辛巴在直播间中官宣退网，1亿粉丝账号移交公司， 公司将由妻子初瑞雪来管理。 一年一度的双11落幕，今年的头部主播们，仿佛集体"隐形"。 其他的大主播们也被网友们调侃是"躺平"：作为直播圈最经久不衰的大网红，李佳琦在直播中坦言自己"被逼想退休"，"被营销号搞得里外不是 人，我也是个人不是神。" 罗永浩 视觉中国 资料图 交个朋友头部主播罗永浩在全网关注的西贝一事后再次淡出直播江湖，悉心钻研起了科技播客，在双11当天发布和刘谦的对话视频，而非给直播 间站台卖货。 "我不是一个商业目的特别强的人。"知名主播董宇辉曾向智通财经记者坦言，"那种人往往会让人不舒服，跟你说话的时候，就想着怎么利用你， 掏空你的价值。"他表示，"我不会牢牢控制一家公司，大家冲刺上市、财富自由，疯狂尖叫和欢呼。我不是这样的人，这不会让我快乐。" 今年双11的促销周期再次拉长，再次刷新"史上最长双11"纪录，和以往火热数据不同，今年头部直播间的战报似乎集体熄火：只有"表现稳健""增 幅显著"等模糊披露，更多直播间则选择沉默。 有关大主播的质疑声更是此起彼伏：无 ...

erm 2 宿报优选 0400101 20 CRICLE BECKENSFER es FOYER FO ERREVANIER se 2014年11 29785 6 0 0 00 as 2019年08月 11:23 172 272 11:25 tomat a 8 es Integration to TOPER +25 DET 9天 DINGF to Review 23 7100 wal (-1) 800 and and es Forem's - 10003019 er Revealer (1) Call — Manager — 1 — 2010-02-20 10:1 — 2010-01-20 10:12 — 2010-01-20 10:12 — 2010-01-20 — 20:00 — 2010-01-07 — 20:00:00 TOMS not 5 11月11日，猫大力宠物用品科技（宿迁）有限公司将直播间搬进工厂，采用"直播+工厂"模式，让消费 者沉浸式了解企业，不仅提高了产品销量，也增强了消费者黏性。 1 宁之命 OVE E 35 HONGHEI GOUOI YUANJIANG B B.4.05 | www ...

Core Insights - The "Double 11" shopping festival has significantly boosted the e-commerce sector in Nanjing, with innovative models like live streaming e-commerce and instant retail driving consumer engagement and sales growth [1][2][4] Group 1: E-commerce Performance - Nanjing Shike Network Technology Co., Ltd. has seen a remarkable increase in sales, with a 40,000 order volume on the first day of "Double 11" and an expected threefold increase in sales compared to regular periods [2] - The company's Douyin channel sales have surged nearly four times compared to the previous year [2] - Nanjing Bole Culture Media Co., Ltd. achieved over 48 million yuan in sales on the first day of "Double 11," with total merchandise transaction volume exceeding 600 million yuan by October 30 [3] Group 2: Instant Retail Growth - Instant retail has emerged as a new growth point, with platforms like Taobao and Meituan reporting significant increases in transaction volumes during events, such as a 92% increase in Taobao's flash purchase transactions on November 1 [4][5] - The integration of online ordering with rapid delivery services has enhanced consumer shopping frequency, particularly among younger demographics [5] Group 3: Online-Offline Integration - The "Double 11" event has extended from online to offline, with retailers like JD MALL and Suning integrating their online and offline sales strategies, resulting in over 1 billion yuan in sales conversions through live streaming [6][7] - Various promotional activities have been launched across multiple channels, including special discounts and experiential events in physical stores, enhancing consumer engagement [6][7]

Core Insights - Douyin e-commerce is becoming a significant driver for interest-based product sales, successfully reaching millions of consumers and contributing to the recovery and expansion of the interest consumption market [1] Group 1: Company Performance - The founder of "Ming Chuang You Qu" reported that the company faced severe challenges due to product homogeneity and intense competition before joining Douyin, which marked a turning point for the business [2] - The company has achieved an annual sales volume of 1 million units, significantly improving its performance through a new sales model based on user demand [2] - Another plush toy company on Douyin has sold over 400,000 plush toys in just over a year, benefiting from the platform's unique advantages [3] Group 2: Platform Support - Douyin's "Xiao Er" team has played a crucial role in enhancing sales by providing proactive support and insights into market trends, which has led to significant sales achievements for brands [4] - The platform has enabled a positive cycle of brand exposure, engagement, and sales conversion, greatly enhancing brand influence for participating companies [4] Group 3: Industry Collaboration - The founder of "Ming Chuang You Qu" has initiated a model of helping other traditional businesses by conducting weekly live streams, which has led to substantial sales for those companies [6] - Douyin aims to continue supporting interest-based businesses through traffic allocation, policy incentives, and digital tools to foster a sustainable commercial ecosystem [6]

Core Insights - The 17th Double 11 shopping festival highlights the significant role of beauty products, with a notable increase in sales of high-efficacy skincare products like serums and creams during this year's event [1] - Live-streaming e-commerce is emerging as a crucial driver for the growth of the "beauty economy," facilitating consumer insights, new product promotion, and brand value reconstruction [1] Group 1: Consumer Trends - Consumer demand is becoming more precise, with a clear shift towards "moisturizing and repairing" skincare needs, leading to a preference for high-efficacy single products over large sets [2] - The understanding of personal skincare needs is maturing, prompting consumers to favor targeted solutions that meet specific skincare steps [2] Group 2: Brand Performance - The brand Han Shu achieved nearly 50% growth on the first day of Double 11, focusing on ingredient research and launching representative products like the "X Peptide" cream [2] - Traditional domestic brands are successfully transitioning to technology-driven anti-aging brands, aligning with market demands through effective consumer education [2] Group 3: New Product Launches - Live-streaming platforms have become essential for new brands and products, with a significant increase in the number of new products launched during this year's Double 11 [3] - The introduction of sample events in live-streaming sessions has allowed consumers to experience products more thoroughly, contributing to the success of new launches like the Baique Ling Jade Cream [3] Group 4: Emerging Brands - New brands such as Zhan Mei Ya and Tong Pin are showing strong growth, becoming key players in the Double 11 "dark horse" category [4] Group 5: Domestic Brand Growth - Domestic beauty brands are experiencing a comprehensive surge, with Shanghai-based brands like Shuang Mei achieving over 100% sales growth on the first day of Double 11 [5] - The brand's successful content strategy has helped it reach a broader audience, leading to products selling out immediately upon launch [5] - The role of live-streaming platforms is pivotal in validating new products and accelerating the growth of emerging brands while helping traditional brands reshape their image [5]