刚刚过去的"五一"假期，射箭、攀岩、街舞、围棋、足球等群众体育赛事在广西各地不断上演。透 过精彩赛事，可以看到"跟着赛事去旅行"成为度假新风尚，赛事经济成为拉动城市文旅消费的新引擎。 5月2日下午，2025年广西少年围棋段级位赛暨广西少年围棋精英赛在南宁进行。这是广西围棋界一 年一度的"中考"，1000余名来自全区各地的围棋好苗子参赛，竞争升段名额。每一个小棋手的背后，都 是一整个家庭的托举。来自贵港的家长张志贤说："因为儿子参赛，我们一家六口都来了南宁，比赛结 束以后还要在南宁玩几天，一起去方特东盟神画和青秀山风景区等地。" 一场赛事还可以带动赛场周边商业热起来。在南宁华南城附近进行的这场围棋盛宴，使得周边酒 店、餐馆迎来旺季。离赛场最近的一家品牌连锁酒店早早被预订一空，临近路段的停车场一位难求，多 家餐饮店也出现火爆场景。一些精明的商家还在赛场外设立了流动摊点，为小选手和家长们提供饮料小 食等多种消费服务。 同样的一幕也出现在5月4日的南宁市李宁体育园。2025年广西青少年攀岩冠军赛在这里进行，选手 中有半数以上来自外地。上午的赛事结束后，要到下午5时才重新开战，一方面避开高温，另一方面也 给运动员和家长 ...

"游超然台、赏古风，感受诗词文化的魅力，数字化让我们的文化体验更加丰富。"近日，与家人一起来 潍坊诸城游玩的青岛游客刘燕说，他们还定制了专属文创产品。 随着文旅热风吹向"小城"，诸城市瞅准游客从看景向休闲度假需求转变的时机，结合自身特色，纷纷推 出沉浸式文旅新体验，推动踏青赏花、文化体验成为假期出游新热点。赏花踏青、亲子研学、康养露营 等活动轮番"出场"，精彩纷呈的舞龙表演、踩高跷、划旱船、赶毛驴等传统民俗节目为游客们呈上了一 道道特色文化大餐。 "来密州，不品东坡宴不成游也。"在永辉乡间生态园，"美食"与"文化"迎来了新的碰撞。永辉乡间东坡 宴以苏轼在密州的人生际遇和诗词文化为底蕴，以地方食材为源泉，在挖掘传统东坡美食的基础上加以 改良创新，推出"常山东坡肉""东坡豆腐""密州出猎"等一道道新颖菜品，吸引大批游客奔赴跨越千年的 美食之约。 与此同时，诸城市坚持推进旅游服务提质升级，该市博物馆、文化馆、图书馆等公共文化场馆也在假期 期间免费对外开放，为游客们提供了一个了解历史、感受文化的好去处；竹山生态谷研学教育实践基地 开设了传统农耕文化、茶文化、中草药文化、黑陶文化、民俗文化、面点文化、百果园、山泉水、气 ...

Group 1: Consumer Sentiment - The "May Day" holiday saw a significant increase in service consumption, with key retail and catering enterprises reporting a sales growth of 6.3% year-on-year [2] - Hotel bookings reached a historical peak during the holiday, with accommodation consumption increasing by 14.9% [2] Group 2: Travel Intentions - There was a strong willingness to travel during the "May Day" holiday, with over 1.465 billion people participating in cross-regional travel, maintaining a high level of mobility [4] - The number of inbound and outbound travelers reached 10.896 million, averaging 2.179 million per day, which is a 28.7% increase compared to the previous year [7] Group 3: Cultural and Tourism Market - During the holiday, 314 million domestic trips were made, representing a year-on-year growth of 6.4%, with total spending reaching 180.269 billion yuan, an increase of 8.0% [8] - The holiday featured diverse tourism products that emphasized cultural integration and technological empowerment, focusing on quality upgrades and immersive experiences [8] Group 4: Film Industry - More than 10 films were released during the "May Day" holiday, covering various genres, with total box office revenue exceeding 740 million yuan [3]

Travel Insights - During the May Day holiday from April 30 to May 3, the total cross-regional flow exceeded 1.1 billion, with an average daily flow of 282 million, showing a significant increase of 26.79% compared to 2019[6] - The daily passenger volume for rail, road, waterway, and air transport was 1,978.05 million, 25,843.50 million, 168.75 million, and 222.5 million respectively, with road transport accounting for 91.6% of total passenger flow[6] - The migration scale index reached 1158.69, up 15.60% from 2023 and 21.41% from 2024, indicating a strong willingness for long-distance travel[8] Tourism Performance - Domestic tourism showed significant growth, with a 25% increase in market heat compared to last year, outpacing growth in higher-tier cities by 11 percentage points[34] - The number of domestic flights during the holiday period was approximately 96,515, up 18.3% from 2019, while international flights were 13,399, down 9% from 2019[20] - Popular outbound destinations included Japan and South Korea, with growth rates of 51.52% and 17.16% respectively, while Thailand saw a decline of 17.56%[21] Movie Market Trends - The total box office for the May Day holiday was only 515 million, significantly lower than the 1.528 billion from the previous year, indicating a decline in consumer interest[37] - The average ticket price was 39.52 yuan, down 2.2% from 2024 and 9.19% from 2019, reflecting a decrease in consumer spending on cinema[37] - Box office revenue was highest in second-tier cities at 226 million, while first-tier cities only contributed 86 million[37] Consumer Behavior - The "trade-in for new" consumption model saw a 61% increase in sales during the holiday, with significant growth in regions like Zhejiang and Beijing, where increases were 112.05% and 95.2% respectively[44] - Retail and dining sectors experienced notable growth, with Hubei province reporting a 6.35% increase in transaction volume compared to 2024[43] - Major cities like Hangzhou and Chengdu saw substantial consumer activity, with daily sales exceeding 40 million yuan in food and beverage sectors[43] Real Estate Market - Real estate sales during the holiday showed slight improvement compared to last year, with first-tier cities leading in sales intentions, although overall market sentiment remains cautious[48] - Various promotional measures were implemented across provinces, including purchase subsidies and increased loan limits for second homes, aimed at boosting market confidence[48] - The sales area during the holiday was better than last year, with first-tier cities outperforming second and third-tier cities[48]

【深圳商报讯】（驻穗记者 张莹）记者从广铁集团获悉，今年"五一"假期5月1日至5月5日，广铁集团 累计发送旅客1474.1万人次，日均294.8万人次，同比增长18.3%，创历史同期新高。 其中，5月1日单日发送旅客346.9万人次，刷新2024年10月1日创下的316.5万人次纪录。 数据显示，"五一"假期，广东、湖南、海南三省发送旅客分别为940万、447.5万、77.8万人次，同比增 幅均超12%。 据悉，刚刚过去的"五一"假期，客流成分以旅游流、探亲流为主，学生、商务、务工流为辅。客流呈 现"前高后稳、首尾集中"特点。前期以中长途旅游流为主，后期则以返程客流为主。5月6日仍为返程高 峰日，预计发送旅客246.7万人次，同比增长13.4%。 面对"五一"假期旅游、探亲、学生等多重客流叠加，广铁集团通过"一日一图"动态调整运力，日均开行 旅客列车3472列，累计加开列车1875列，其中加开夜间高铁647列、普速临客310列，重点补强京广高 铁、广深港高铁、杭深线等热门线路。最高峰日为5月1日，当天开行旅客列车3606列，同比增长 9.3%。 "五一"假期，广州、深圳、长沙等城市旅游热度攀升，选择铁路出行到 ...

Core Insights - The "May Day" holiday has significantly boosted the "holiday economy," leading to increased demand in the luggage delivery market, with over 100,000 tourists using SF Express's upgraded "Easy Travel" service in Shenzhen during the holiday [1][2] Group 1: Service Expansion - SF Express has upgraded its "tourism + express" service network, launching a "full-scenario luggage concierge" solution that covers hotels, attractions, and transportation hubs, providing a one-stop delivery service for tourists [1] - The service has established a three-tier response system, including "15-minute response points" at 15 popular tourist sites, a "30-minute service circle" in key commercial areas, and a "1-hour guarantee network" at major transportation hubs [1] Group 2: Service Coverage and Statistics - The "Easy Travel" service currently covers 45 core scenarios in the Shenzhen and Dongguan areas, including express delivery routes between hotels and transportation hubs [2] - During the "May Day" holiday, nearly 30,000 pieces of luggage were delivered, totaling 75,000 kg, primarily between transportation hubs and city hotels, as well as for items like local specialties [2] Group 3: Customer Experience - A customer from Beijing utilized the "Easy Travel" service to send luggage directly from the airport to the hotel, enhancing the efficiency of her family's short trip by over 40% [3]

Group 1: Overall Market Trends - The tourism and dining market experienced a peak during the "May Day" holiday, leading to increased restaurant consumption across various regions. Key monitored restaurant enterprises saw a sales increase of 8.7% year-on-year during this period [1] - The "May Day" holiday saw a significant boost in service consumption, particularly in the dining and cultural tourism sectors, indicating a robust recovery in consumer spending [1] Group 2: Performance of Key Players - Haidilao, a leading hot pot brand, reported a surge in customer traffic during the holiday, with some locations achieving a table turnover rate exceeding 12 times in a day. The brand is also exploring diverse consumption scenarios, including late-night themed stores [2][3] - Xiaobai Group's revenue increased by 18.85% year-on-year during the holiday, with its Beijing core business district locations seeing over 31% growth. New product offerings and enhanced services contributed to this growth [2][3] Group 3: Consumer Preferences and New Offerings - Xiaobai Group introduced popular items such as the "Popular Beef and Lamb Double Fresh Meal" and new seasonal dishes, which received positive market feedback, leading to some locations experiencing supply shortages [3] - The "May Day" holiday saw a notable increase in demand for new tea beverages, with brands like Nayuki Tea reporting a surge in sales, particularly in tourist cities and airport locations [4][5] Group 4: Regional Performance and Trends - Non-first-tier cities showed remarkable sales growth for tea brands, with some locations experiencing sales increases of over 1700%. The influx of foreign tourists also contributed to a 60% increase in sales at tea shops [5] - The overall dining consumption trend indicates a shift towards family-style dining and local cuisine, with significant increases in group purchase orders for various regional dishes [4]

Group 1: Tea and Beverage Industry Performance - During the "May Day" holiday, Cha Bai Dao experienced a 50% increase in overall sales compared to the previous period, with some stores seeing sales growth exceeding 1700% and certain scenic area stores achieving a 3000% increase [1] - Nai Xue's Tea reported that some stores saw order volumes increase by over 300% compared to the pre-holiday period, particularly in tourist and transportation hubs [3] - The collaboration between Taobao Flash Sale and Ele.me to give away 100 million cups of tea and coffee has led to significant order volume increases for various tea brands, with some brands experiencing nearly 300% growth in daily orders [2] Group 2: Starbucks Cost Management - Starbucks is considering reducing store upgrade costs, which currently range from $800,000 to $1 million per store, in response to investor concerns about expenses [4] - The company is exploring a new strategy to renovate stores for $150,000 or less, focusing on less drastic changes for well-performing locations [4][5] Group 3: Supply Chain and Client Relationships - Hengxin Life confirmed that Ba Wang Cha Ji is one of its clients, primarily collaborating on paper and plastic food service products [6]

Group 1 - The domestic tourism market in China experienced significant growth during the "May Day" holiday, with 314 million domestic trips taken, representing a year-on-year increase of 6.4% [1] - Total spending by domestic tourists reached 180.27 billion yuan, marking an 8.0% increase compared to the previous year [1] - Hotel occupancy rates during the holiday exceeded 84%, with peak occupancy reaching 97% from May 1 to May 3, and on May 2, occupancy rates reached 103% [1] Group 2 - Smaller cities saw a strong performance, with several third and fourth-tier cities reporting hotel occupancy rates above 100%, such as Bengbu and Liao Yang [2] - The implementation of a 240-hour visa-free transit policy contributed to a notable increase in inbound tourism, with over 43,000 foreign guests hosted by Huazhu Group, a 75% increase year-on-year [2] - Fosun Tourism's resorts, including Atlantis Sanya, reported high occupancy rates of 94% during the holiday, with various entertainment activities enhancing guest experiences [2] Group 3 - The Taicang Alps International Resort welcomed nearly 30,000 visitors during the holiday, with the Alps Snow World attracting around 20,000 guests [3] - The Mediterranean Daydream Resort in Taicang achieved an average occupancy rate of 96% from May 1 to May 4, with full occupancy from May 1 to May 3 [3] - The opening of a high-speed train route from Hong Kong to Guilin significantly boosted the revenue of Guilin resorts, which saw a 248% year-on-year increase [3]

Group 1: Overall Market Performance - During the "May Day" holiday in 2025, the national consumption market showed robust vitality, with key retail and catering enterprises' sales increasing by 6.3% year-on-year [1] - The catering sector emerged as a significant driver of the holiday economy, particularly in popular tourist cities where dining and new tea beverage sales performed exceptionally well [1] Group 2: Company Performance - Xibei Catering Group reported an increase in customer traffic during the "May Day" holiday compared to the Qingming Festival, with peak dining periods leading to long wait times in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen [1] - The company plans to open 80 new stores in 2025, having already completed 24 new store openings and 11 restaurant upgrades by the end of April [1] Group 3: New Tea Beverage Market - Sichuan Baicha Baidao's sales surged by 50% during the "May Day" holiday, with some scenic area stores experiencing sales growth exceeding 1700%, and one store seeing a 3000% increase [2] - The new tea beverage sector's explosive growth during the holiday reflects a broader industry trend, driven by consumer demand for health-oriented drinks and cultural experiences [3]